Client Case study
Samuels Jewelers recreates the in-store
brand experience online with Zmags
Samuels Jewelers represents an outstanding
tradition of quality, value and customer service in
the jewelry industry. It frequently offers discounts
and promotions, which made it difficult and
expensive to maintain accurate pricing information
in print catalogs and flyers. using digital catalogs
powered by Zmags as a main source of prices not
only saves Samuels Jewelers money on printing
and distributing catalogs, but also provides a
more exciting browsing experience for its online
shoppers.
Challenge:
Though a majority of revenue still flows through its brick-and-mortar
locations, Samuels Jewelers recognized the need for an online
presence that conveyed the same brand excellence as its stores
and print catalogs. In late 2012, Samuels upgraded its website and Client Case study Samuels Jewelers recrea