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<br /> <br /> <br /> ®<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> FEBRUARY 2018<br /> Volume 34, No. 1 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 256 Marketing Memo<br /> 260 Outside the Box<br /> 262 Raising the Bar<br /> 266 Industry Marketplace<br /> 64 Stat Shot<br /> 85 Euromonitor<br /> 88 Talking Social Media<br /> 110 Talkin’ Toys: YULU<br /> 120 Talkin’ Toys:<br /> SYBO Games268 Flashback:<br /> February 1998<br /> 254 Property Profile:<br /> Masha and the Bear<br /> 97<br /> What’s New<br /> 200<br /> Outdoor & Active<br /> 134<br /> Activities & Construction<br /> 216<br /> Impulse & Collectibles<br /> 158<br /> Games & Puzzles<br /> 232<br /> Vehicles & Action Figures<br /> 180 Category Guide 243<br /> Dolls & Plush <a title="Toy Book February 2018 page 1" href="http://viewer.zmags.com/publication/42588029?page=1"> </a> <a title="Toy Book February 2018 page 2" href="http://viewer.zmags.com/publication/42588029?page=2"> </a> <a title="Toy Book February 2018 page 3" href="http://viewer.zmags.com/publication/42588029?page=3"> ®</a> <a title="Toy Book February 2018 page 4" href="http://viewer.zmags.com/publication/42588029?page=4"> </a> <a title="Toy Book February 2018 page 5" href="http://viewer.zmags.com/publication/42588029?page=5"> </a> <a title="Toy Book February 2018 page 6" href="http://viewer.zmags.com/publication/42588029?page=6"> </a> <a title="Toy Book February 2018 page 7" href="http://viewer.zmags.com/publication/42588029?page=7"> </a> <a title="Toy Book February 2018 page 8" href="http://viewer.zmags.com/publication/42588029?page=8"> </a> <a title="Toy Book February 2018 page 9" href="http://viewer.zmags.com/publication/42588029?page=9"> </a> <a title="Toy Book February 2018 page 10" href="http://viewer.zmags.com/publication/42588029?page=10"> </a> <a title="Toy Book February 2018 page 11" href="http://viewer.zmags.com/publication/42588029?page=11"> </a> <a title="Toy Book February 2018 page 12" href="http://viewer.zmags.com/publication/42588029?page=12"> </a> <a title="Toy Book February 2018 page 13" href="http://viewer.zmags.com/publication/42588029?page=13"> </a> <a title="Toy Book February 2018 page 14" href="http://viewer.zmags.com/publication/42588029?page=14"> </a> <a title="Toy Book February 2018 page 15" href="http://viewer.zmags.com/publication/42588029?page=15"> </a> <a title="Toy Book February 2018 page 16" href="http://viewer.zmags.com/publication/42588029?page=16"> </a> <a title="Toy Book February 2018 page 17" href="http://viewer.zmags.com/publication/42588029?page=17"> </a> <a title="Toy Book February 2018 page 18" href="http://viewer.zmags.com/publication/42588029?page=18"> </a> <a title="Toy Book February 2018 page 19" href="http://viewer.zmags.com/publication/42588029?page=19"> </a> <a title="Toy Book February 2018 page 20" href="http://viewer.zmags.com/publication/42588029?page=20"> </a> <a title="Toy Book February 2018 page 21" href="http://viewer.zmags.com/publication/42588029?page=21"> </a> <a title="Toy Book February 2018 page 22" href="http://viewer.zmags.com/publication/42588029?page=22"> FEBRUARY 2018 Volume 34, No. 1 — Published by Adv</a> <a title="Toy Book February 2018 page 23" href="http://viewer.zmags.com/publication/42588029?page=23"> </a> <a title="Toy Book February 2018 page 24" href="http://viewer.zmags.com/publication/42588029?page=24"> </a> <a title="Toy Book February 2018 page 25" href="http://viewer.zmags.com/publication/42588029?page=25"> </a> <a title="Toy Book February 2018 page 26" href="http://viewer.zmags.com/publication/42588029?page=26"> </a> <a title="Toy Book February 2018 page 27" href="http://viewer.zmags.com/publication/42588029?page=27"> </a> <a title="Toy Book February 2018 page 28" href="http://viewer.zmags.com/publication/42588029?page=28"> </a> <a title="Toy Book February 2018 page 29" href="http://viewer.zmags.com/publication/42588029?page=29"> </a> <a title="Toy Book February 2018 page 30" href="http://viewer.zmags.com/publication/42588029?page=30"> </a> <a title="Toy Book February 2018 page 31" href="http://viewer.zmags.com/publication/42588029?page=31"> </a> <a title="Toy Book February 2018 page 32" href="http://viewer.zmags.com/publication/42588029?page=32"> </a> <a title="Toy Book February 2018 page 33" href="http://viewer.zmags.com/publication/42588029?page=33"> </a> <a title="Toy Book February 2018 page 34" href="http://viewer.zmags.com/publication/42588029?page=34"> WELCOME TO TOY FAIR, AND THE TOY Book’s most anti</a> <a title="Toy Book February 2018 page 35" href="http://viewer.zmags.com/publication/42588029?page=35"> </a> <a title="Toy Book February 2018 page 36" href="http://viewer.zmags.com/publication/42588029?page=36"> </a> <a title="Toy Book February 2018 page 37" href="http://viewer.zmags.com/publication/42588029?page=37"> </a> <a title="Toy Book February 2018 page 38" href="http://viewer.zmags.com/publication/42588029?page=38"> </a> <a title="Toy Book February 2018 page 39" href="http://viewer.zmags.com/publication/42588029?page=39"> </a> <a title="Toy Book February 2018 page 40" href="http://viewer.zmags.com/publication/42588029?page=40"> </a> <a title="Toy Book February 2018 page 41" href="http://viewer.zmags.com/publication/42588029?page=41"> </a> <a title="Toy Book February 2018 page 42" href="http://viewer.zmags.com/publication/42588029?page=42"> </a> <a title="Toy Book February 2018 page 43" href="http://viewer.zmags.com/publication/42588029?page=43"> </a> <a title="Toy Book February 2018 page 44" href="http://viewer.zmags.com/publication/42588029?page=44"> </a> <a title="Toy Book February 2018 page 45" href="http://viewer.zmags.com/publication/42588029?page=45"> </a> <a title="Toy Book February 2018 page 46" href="http://viewer.zmags.com/publication/42588029?page=46"> </a> <a title="Toy Book February 2018 page 47" href="http://viewer.zmags.com/publication/42588029?page=47"> </a> <a title="Toy Book February 2018 page 48" href="http://viewer.zmags.com/publication/42588029?page=48"> </a> <a title="Toy Book February 2018 page 49" href="http://viewer.zmags.com/publication/42588029?page=49"> </a> <a title="Toy Book February 2018 page 50" href="http://viewer.zmags.com/publication/42588029?page=50"> </a> <a title="Toy Book February 2018 page 51" href="http://viewer.zmags.com/publication/42588029?page=51"> </a> <a title="Toy Book February 2018 page 52" href="http://viewer.zmags.com/publication/42588029?page=52"> </a> <a title="Toy Book February 2018 page 53" href="http://viewer.zmags.com/publication/42588029?page=53"> </a> <a title="Toy Book February 2018 page 54" href="http://viewer.zmags.com/publication/42588029?page=54"> INDUSTRY UPDATE MATTEL, NICKELODEON PARTNER FOR T</a> <a title="Toy Book February 2018 page 55" href="http://viewer.zmags.com/publication/42588029?page=55"> MEISHENG SENDS JAKKS PACIFIC EXPRESSION OF INTERE</a> <a title="Toy Book February 2018 page 56" href="http://viewer.zmags.com/publication/42588029?page=56"> ASTRA’S INSIGHTS CUSTOMER-CENTRIC AND NIMBL</a> <a title="Toy Book February 2018 page 57" href="http://viewer.zmags.com/publication/42588029?page=57"> TRACKING THE FUTURE OF TOYS AND PLAY: 2019 & BEYO</a> <a title="Toy Book February 2018 page 58" href="http://viewer.zmags.com/publication/42588029?page=58"> THE TOY ASSOCIATION IS READY FOR 2018, with sever</a> <a title="Toy Book February 2018 page 59" href="http://viewer.zmags.com/publication/42588029?page=59"> Jacob K. Javits Convention Center in New </a> <a title="Toy Book February 2018 page 60" href="http://viewer.zmags.com/publication/42588029?page=60"> SWEET SUITE & HOLIDAY OF PLAY: THE BEST WAY TO RE</a> <a title="Toy Book February 2018 page 61" href="http://viewer.zmags.com/publication/42588029?page=61"> </a> <a title="Toy Book February 2018 page 62" href="http://viewer.zmags.com/publication/42588029?page=62"> TOY FAIR 2018 State of the Industry A SIGN OF T</a> <a title="Toy Book February 2018 page 63" href="http://viewer.zmags.com/publication/42588029?page=63"> year’s holiday season? Year-to-date through Septe</a> <a title="Toy Book February 2018 page 64" href="http://viewer.zmags.com/publication/42588029?page=64"> TOY FAIR 2018 DOLLAR SALES, U.S. TOY INDUSTRY, </a> <a title="Toy Book February 2018 page 65" href="http://viewer.zmags.com/publication/42588029?page=65"> </a> <a title="Toy Book February 2018 page 66" href="http://viewer.zmags.com/publication/42588029?page=66"> TOY FAIR 2018 State of the Industry 2017: THE Y</a> <a title="Toy Book February 2018 page 67" href="http://viewer.zmags.com/publication/42588029?page=67"> I feel like I would be remiss not to men- </a> <a title="Toy Book February 2018 page 68" href="http://viewer.zmags.com/publication/42588029?page=68"> TOY FAIR 2018 State of the Industry AMAZON TOY </a> <a title="Toy Book February 2018 page 69" href="http://viewer.zmags.com/publication/42588029?page=69"> from the No. 3 to the No. 1 toy category on Amazo</a> <a title="Toy Book February 2018 page 70" href="http://viewer.zmags.com/publication/42588029?page=70"> TOY FAIR 2018 State of the Industry BEN GADBO</a> <a title="Toy Book February 2018 page 71" href="http://viewer.zmags.com/publication/42588029?page=71"> RICHARD BARRY Executive Vice President, Global Ch</a> <a title="Toy Book February 2018 page 72" href="http://viewer.zmags.com/publication/42588029?page=72"> TOY FAIR 2018 State of the Industry NIK NAYAR</a> <a title="Toy Book February 2018 page 73" href="http://viewer.zmags.com/publication/42588029?page=73"> </a> <a title="Toy Book February 2018 page 74" href="http://viewer.zmags.com/publication/42588029?page=74"> TOY FAIR 2018 State of the Industry DEAN SCHW</a> <a title="Toy Book February 2018 page 75" href="http://viewer.zmags.com/publication/42588029?page=75"> MICHAEL MOSSER General Manager of Lifestyle, Medi</a> <a title="Toy Book February 2018 page 76" href="http://viewer.zmags.com/publication/42588029?page=76"> TOY FAIR 2018 State of the Industry JENNIFER </a> <a title="Toy Book February 2018 page 77" href="http://viewer.zmags.com/publication/42588029?page=77"> </a> <a title="Toy Book February 2018 page 78" href="http://viewer.zmags.com/publication/42588029?page=78"> TOY FAIR 2018 State of the Industry KIMBERLY </a> <a title="Toy Book February 2018 page 79" href="http://viewer.zmags.com/publication/42588029?page=79"> BOB WANN Chairman of the Board of Directors, The </a> <a title="Toy Book February 2018 page 80" href="http://viewer.zmags.com/publication/42588029?page=80"> TOY FAIR 2018 State of the Industry JEREMY PA</a> <a title="Toy Book February 2018 page 81" href="http://viewer.zmags.com/publication/42588029?page=81"> </a> <a title="Toy Book February 2018 page 82" href="http://viewer.zmags.com/publication/42588029?page=82"> TOY FAIR 2018 State of the Industry ISAAC LAR</a> <a title="Toy Book February 2018 page 83" href="http://viewer.zmags.com/publication/42588029?page=83"> LAURA ZEBERSKY Chief Commercial Officer, Jazwares</a> <a title="Toy Book February 2018 page 84" href="http://viewer.zmags.com/publication/42588029?page=84"> TOY FAIR 2018 State of the Industry JOSEPH SU</a> <a title="Toy Book February 2018 page 85" href="http://viewer.zmags.com/publication/42588029?page=85"> NEW YEAR, MORE TRENDS The Top Global Toy Trends P</a> <a title="Toy Book February 2018 page 86" href="http://viewer.zmags.com/publication/42588029?page=86"> I AM OFTEN ASKED THREE THINGS: WHAT item is trend</a> <a title="Toy Book February 2018 page 87" href="http://viewer.zmags.com/publication/42588029?page=87"> Silly Squeaks, from Blip Toys lends to sustain</a> <a title="Toy Book February 2018 page 88" href="http://viewer.zmags.com/publication/42588029?page=88"> IN THE ACTION FIGURE WORLD, “ARMY building” is th</a> <a title="Toy Book February 2018 page 89" href="http://viewer.zmags.com/publication/42588029?page=89"> </a> <a title="Toy Book February 2018 page 90" href="http://viewer.zmags.com/publication/42588029?page=90"> </a> <a title="Toy Book February 2018 page 91" href="http://viewer.zmags.com/publication/42588029?page=91"> </a> <a title="Toy Book February 2018 page 92" href="http://viewer.zmags.com/publication/42588029?page=92"> </a> <a title="Toy Book February 2018 page 93" href="http://viewer.zmags.com/publication/42588029?page=93"> {} EVERY HOT WHEELS CAR CREAT</a> <a title="Toy Book February 2018 page 94" href="http://viewer.zmags.com/publication/42588029?page=94"> ADVERTISEMENT 1. HOW MANY Hot Wheels have </a> <a title="Toy Book February 2018 page 95" href="http://viewer.zmags.com/publication/42588029?page=95"> </a> <a title="Toy Book February 2018 page 96" href="http://viewer.zmags.com/publication/42588029?page=96"> </a> <a title="Toy Book February 2018 page 97" href="http://viewer.zmags.com/publication/42588029?page=97"> TOMY TOMY’s Lightseekers line expands with </a> <a title="Toy Book February 2018 page 98" href="http://viewer.zmags.com/publication/42588029?page=98"> TOY FAIR 2018 What’s New VTECH/LEAPFROG </a> <a title="Toy Book February 2018 page 99" href="http://viewer.zmags.com/publication/42588029?page=99"> </a> <a title="Toy Book February 2018 page 100" href="http://viewer.zmags.com/publication/42588029?page=100"> </a> <a title="Toy Book February 2018 page 101" href="http://viewer.zmags.com/publication/42588029?page=101"> EDUCATIONAL INSIGHTS Educational Insights w</a> <a title="Toy Book February 2018 page 102" href="http://viewer.zmags.com/publication/42588029?page=102"> TOY FAIR 2018 What’s New MOOSE TOYS Desi</a> <a title="Toy Book February 2018 page 103" href="http://viewer.zmags.com/publication/42588029?page=103"> </a> <a title="Toy Book February 2018 page 104" href="http://viewer.zmags.com/publication/42588029?page=104"> TOY FAIR 2018 What’s New BASIC FUN From </a> <a title="Toy Book February 2018 page 105" href="http://viewer.zmags.com/publication/42588029?page=105"> </a> <a title="Toy Book February 2018 page 106" href="http://viewer.zmags.com/publication/42588029?page=106"> TOY FAIR 2018 What’s New HEXBUG HEXBUG w</a> <a title="Toy Book February 2018 page 107" href="http://viewer.zmags.com/publication/42588029?page=107"> </a> <a title="Toy Book February 2018 page 108" href="http://viewer.zmags.com/publication/42588029?page=108"> TOY FAIR 2018 What’s New ODYSSEY TOYS Wi</a> <a title="Toy Book February 2018 page 109" href="http://viewer.zmags.com/publication/42588029?page=109"> </a> <a title="Toy Book February 2018 page 110" href="http://viewer.zmags.com/publication/42588029?page=110"> TOY FAIR 2018 Talkin’ Toys YULU: MORE PLAY, MOR</a> <a title="Toy Book February 2018 page 111" href="http://viewer.zmags.com/publication/42588029?page=111"> </a> <a title="Toy Book February 2018 page 112" href="http://viewer.zmags.com/publication/42588029?page=112"> TOY FAIR 2018 What’s New Botley the Coding Robo</a> <a title="Toy Book February 2018 page 113" href="http://viewer.zmags.com/publication/42588029?page=113"> </a> <a title="Toy Book February 2018 page 114" href="http://viewer.zmags.com/publication/42588029?page=114"> TOY FAIR 2018 What’s New PAI TECHNOLOGY </a> <a title="Toy Book February 2018 page 115" href="http://viewer.zmags.com/publication/42588029?page=115"> </a> <a title="Toy Book February 2018 page 116" href="http://viewer.zmags.com/publication/42588029?page=116"> TOY FAIR 2018 What’s New MY ARCADE Foll</a> <a title="Toy Book February 2018 page 117" href="http://viewer.zmags.com/publication/42588029?page=117"> </a> <a title="Toy Book February 2018 page 118" href="http://viewer.zmags.com/publication/42588029?page=118"> TOY FAIR 2018 What’s New EPOCH Calico Critters</a> <a title="Toy Book February 2018 page 119" href="http://viewer.zmags.com/publication/42588029?page=119"> </a> <a title="Toy Book February 2018 page 120" href="http://viewer.zmags.com/publication/42588029?page=120"> TOY FAIR 2018 Talkin’ Toys SYBO GROWS SUBWAY S</a> <a title="Toy Book February 2018 page 121" href="http://viewer.zmags.com/publication/42588029?page=121"> </a> <a title="Toy Book February 2018 page 122" href="http://viewer.zmags.com/publication/42588029?page=122"> TOY FAIR 2018 What’s New ARTFUL PLAYDATE </a> <a title="Toy Book February 2018 page 123" href="http://viewer.zmags.com/publication/42588029?page=123"> </a> <a title="Toy Book February 2018 page 124" href="http://viewer.zmags.com/publication/42588029?page=124"> TOY FAIR 2018 What’s New KANGAROO MANUFACTURIN</a> <a title="Toy Book February 2018 page 125" href="http://viewer.zmags.com/publication/42588029?page=125"> </a> <a title="Toy Book February 2018 page 126" href="http://viewer.zmags.com/publication/42588029?page=126"> TOY FAIR 2018 What’s New IMPERIAL TOY Ki</a> <a title="Toy Book February 2018 page 127" href="http://viewer.zmags.com/publication/42588029?page=127"> </a> <a title="Toy Book February 2018 page 128" href="http://viewer.zmags.com/publication/42588029?page=128"> TOY FAIR 2018 What’s New CORTEX TOYS Lyt</a> <a title="Toy Book February 2018 page 129" href="http://viewer.zmags.com/publication/42588029?page=129"> </a> <a title="Toy Book February 2018 page 130" href="http://viewer.zmags.com/publication/42588029?page=130"> TOY FAIR 2018 What’s New HANDSTAND KITCHEN </a> <a title="Toy Book February 2018 page 131" href="http://viewer.zmags.com/publication/42588029?page=131"> </a> <a title="Toy Book February 2018 page 132" href="http://viewer.zmags.com/publication/42588029?page=132"> TOY FAIR 2018 What’s New THE ELF ON THE SHELF </a> <a title="Toy Book February 2018 page 133" href="http://viewer.zmags.com/publication/42588029?page=133"> </a> <a title="Toy Book February 2018 page 134" href="http://viewer.zmags.com/publication/42588029?page=134"> TOY FAIR 2018 Activity & Construction CRAYOLA </a> <a title="Toy Book February 2018 page 135" href="http://viewer.zmags.com/publication/42588029?page=135"> </a> <a title="Toy Book February 2018 page 136" href="http://viewer.zmags.com/publication/42588029?page=136"> TOY FAIR 2018 Activity & Construction CRA-Z-AR</a> <a title="Toy Book February 2018 page 137" href="http://viewer.zmags.com/publication/42588029?page=137"> </a> <a title="Toy Book February 2018 page 138" href="http://viewer.zmags.com/publication/42588029?page=138"> TOY FAIR 2018 Activity & Construction K’NEX </a> <a title="Toy Book February 2018 page 139" href="http://viewer.zmags.com/publication/42588029?page=139"> </a> <a title="Toy Book February 2018 page 140" href="http://viewer.zmags.com/publication/42588029?page=140"> TOY FAIR 2018 Activity & Construction IMPORTS </a> <a title="Toy Book February 2018 page 141" href="http://viewer.zmags.com/publication/42588029?page=141"> </a> <a title="Toy Book February 2018 page 142" href="http://viewer.zmags.com/publication/42588029?page=142"> TOY FAIR 2018 Activity & Construction WECOOL </a> <a title="Toy Book February 2018 page 143" href="http://viewer.zmags.com/publication/42588029?page=143"> </a> <a title="Toy Book February 2018 page 144" href="http://viewer.zmags.com/publication/42588029?page=144"> TOY FAIR 2018 Activity & Construction WOBBLEWO</a> <a title="Toy Book February 2018 page 145" href="http://viewer.zmags.com/publication/42588029?page=145"> </a> <a title="Toy Book February 2018 page 146" href="http://viewer.zmags.com/publication/42588029?page=146"> TOY FAIR 2018 Activity & Construction ZURU </a> <a title="Toy Book February 2018 page 147" href="http://viewer.zmags.com/publication/42588029?page=147"> </a> <a title="Toy Book February 2018 page 148" href="http://viewer.zmags.com/publication/42588029?page=148"> TOY FAIR 2018 Activity & Construction LEARNIN</a> <a title="Toy Book February 2018 page 149" href="http://viewer.zmags.com/publication/42588029?page=149"> </a> <a title="Toy Book February 2018 page 150" href="http://viewer.zmags.com/publication/42588029?page=150"> TOY FAIR 2018 Activity & Construction COBI </a> <a title="Toy Book February 2018 page 151" href="http://viewer.zmags.com/publication/42588029?page=151"> </a> <a title="Toy Book February 2018 page 152" href="http://viewer.zmags.com/publication/42588029?page=152"> TOY FAIR 2018 Activity & Construction SNAPTOYS</a> <a title="Toy Book February 2018 page 153" href="http://viewer.zmags.com/publication/42588029?page=153"> </a> <a title="Toy Book February 2018 page 154" href="http://viewer.zmags.com/publication/42588029?page=154"> TOY FAIR 2018 Activity & Construction RAVENSBU</a> <a title="Toy Book February 2018 page 155" href="http://viewer.zmags.com/publication/42588029?page=155"> </a> <a title="Toy Book February 2018 page 156" href="http://viewer.zmags.com/publication/42588029?page=156"> TOY FAIR 2018 Activity & Construction CHAMELEO</a> <a title="Toy Book February 2018 page 157" href="http://viewer.zmags.com/publication/42588029?page=157"> ANKER PLAY The Anker Art Light Up Message T</a> <a title="Toy Book February 2018 page 158" href="http://viewer.zmags.com/publication/42588029?page=158"> TOY FAIR 2018 Games & Puzzles MOOSE GAMES </a> <a title="Toy Book February 2018 page 159" href="http://viewer.zmags.com/publication/42588029?page=159"> </a> <a title="Toy Book February 2018 page 160" href="http://viewer.zmags.com/publication/42588029?page=160"> TOY FAIR 2018 Games & Puzzles SMARTGAMES </a> <a title="Toy Book February 2018 page 161" 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