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<br /> ISSUE 67 | NOVEMBER 2017<br /> SCHUH: WHERE PEOPLE<br /> AND METRICS FIT<br /> Sean McKee, Director of Ecommerce, Schuh on how metrics,<br /> efficiency and people combine to deliver brand consistency<br /> INSIDE OUR ‘MOBILE’ EDITION:<br /> z INCREASING MOBILE CONVERSION P34<br /> z REDUCING FRICTION IN-STORE P48<br /> z IS THE FUTURE CONTROLLED BY VOICE? P50<br /> z THE EDELIVERY PAGES P54<br /> NEXT FROM INTERNET RETAILING<br /> Are You Fit<br /> for Peak Trading?<br /> Nov. 25 Cyber Week<br /> Dec. 1<br /> Nov. 23 Nov. 24<br /> Thanksgiving Black FridayNov. 27<br /> Cyber Monday<br /> With the peak trading shopping season fast approaching, brands have a lot to do.<br /> After all, it's when new customer acquisition peaks and end of year revenue is secured.<br /> Understanding peak trading shopping trends is essential for driving <a title="Magazine_November2017_FULL (1) page 1" href="http://viewer.zmags.com/publication/4311a129?page=1"> ISSUE 67 | NOVEMBER 2017 </a> <a title="Magazine_November2017_FULL (1) page 2" href="http://viewer.zmags.com/publication/4311a129?page=2"> Are You Fit for Peak Trading? Nov. 25 </a> <a title="Magazine_November2017_FULL (1) page 3" href="http://viewer.zmags.com/publication/4311a129?page=3"> Contents I S S U E 6 7 | N O V E M B E </a> <a title="Magazine_November2017_FULL (1) page 4" href="http://viewer.zmags.com/publication/4311a129?page=4"> Editor’s comment A s I</a> <a title="Magazine_November2017_FULL (1) page 5" href="http://viewer.zmags.com/publication/4311a129?page=5"> TRUST THE ECOMMERCE EXPERTS HELLO, WE ARE PFS. </a> <a title="Magazine_November2017_FULL (1) page 6" href="http://viewer.zmags.com/publication/4311a129?page=6"> Chloe Rigby highlights recent industry changes bu</a> <a title="Magazine_November2017_FULL (1) page 7" href="http://viewer.zmags.com/publication/4311a129?page=7"> NEWS JOHN LEWIS REINVENTS THE STORE J </a> <a title="Magazine_November2017_FULL (1) page 8" href="http://viewer.zmags.com/publication/4311a129?page=8"> Read more of Paul Skeldon’s insight into the fast</a> <a title="Magazine_November2017_FULL (1) page 9" href="http://viewer.zmags.com/publication/4311a129?page=9"> YOUR DIGITAL CHANNELS ARE FLATLINING.</a> <a title="Magazine_November2017_FULL (1) page 10" href="http://viewer.zmags.com/publication/4311a129?page=10"> Schuh: Where people and metrics fit Sean McKee, D</a> <a title="Magazine_November2017_FULL (1) page 11" href="http://viewer.zmags.com/publication/4311a129?page=11"> </a> <a title="Magazine_November2017_FULL (1) page 12" href="http://viewer.zmags.com/publication/4311a129?page=12"> empirically driven. We will measure and measure,”</a> <a title="Magazine_November2017_FULL (1) page 13" href="http://viewer.zmags.com/publication/4311a129?page=13"> INTERVIEW “We’ve become less behaviour focus</a> <a title="Magazine_November2017_FULL (1) page 14" href="http://viewer.zmags.com/publication/4311a129?page=14"> EVERY SECOND COUNTS FOR CUSTOMER SATISFACTION You</a> <a title="Magazine_November2017_FULL (1) page 15" href="http://viewer.zmags.com/publication/4311a129?page=15"> INTERVIEW </a> <a title="Magazine_November2017_FULL (1) page 16" href="http://viewer.zmags.com/publication/4311a129?page=16"> Personal interaction is important to the brand wh</a> <a title="Magazine_November2017_FULL (1) page 17" href="http://viewer.zmags.com/publication/4311a129?page=17"> PRE-REGISTER TO BECOME A MEMBER AT INTERNETRETAIL</a> <a title="Magazine_November2017_FULL (1) page 18" href="http://viewer.zmags.com/publication/4311a129?page=18"> Peak ecommerce times Verto Analytics examines th</a> <a title="Magazine_November2017_FULL (1) page 19" href="http://viewer.zmags.com/publication/4311a129?page=19"> DASHBOARD on tablets. Initially Verto’s data</a> <a title="Magazine_November2017_FULL (1) page 20" href="http://viewer.zmags.com/publication/4311a129?page=20"> Shay’s eye for trends helps maximise sales Our ex</a> <a title="Magazine_November2017_FULL (1) page 21" href="http://viewer.zmags.com/publication/4311a129?page=21"> COMMENT The ABC of blockchain’s arrival i</a> <a title="Magazine_November2017_FULL (1) page 22" href="http://viewer.zmags.com/publication/4311a129?page=22"> How to Turn Abandoned Baskets into Sales By Sai</a> <a title="Magazine_November2017_FULL (1) page 23" href="http://viewer.zmags.com/publication/4311a129?page=23"> ADVERTORIAL BRONTO specifically for basket r</a> <a title="Magazine_November2017_FULL (1) page 24" href="http://viewer.zmags.com/publication/4311a129?page=24"> “We've always provided recommendations to some</a> <a title="Magazine_November2017_FULL (1) page 25" href="http://viewer.zmags.com/publication/4311a129?page=25"> IREU IREU Top500: Brand Engagement InternetReta</a> <a title="Magazine_November2017_FULL (1) page 26" href="http://viewer.zmags.com/publication/4311a129?page=26"> A FULL-SERVICE STRATEGIC OMNI-CHANNEL PARTNER 10</a> <a title="Magazine_November2017_FULL (1) page 27" href="http://viewer.zmags.com/publication/4311a129?page=27"> THE CUSTOMER The Customer The latest IRUK Top50</a> <a title="Magazine_November2017_FULL (1) page 28" href="http://viewer.zmags.com/publication/4311a129?page=28"> our customers expect their shopping experience wi</a> <a title="Magazine_November2017_FULL (1) page 29" href="http://viewer.zmags.com/publication/4311a129?page=29"> Merchandise Mail Plus Unleash the power of the g</a> <a title="Magazine_November2017_FULL (1) page 30" href="http://viewer.zmags.com/publication/4311a129?page=30"> Anita Liu Harvey Vice President, Strategy and Inn</a> <a title="Magazine_November2017_FULL (1) page 31" href="http://viewer.zmags.com/publication/4311a129?page=31"> COMPANy SPOTlIgHT: BARClAyCARD WHAT CHALLENG</a> <a title="Magazine_November2017_FULL (1) page 32" href="http://viewer.zmags.com/publication/4311a129?page=32"> Apeksha Mishra Head of Product, Rakuten Fits Me </a> <a title="Magazine_November2017_FULL (1) page 33" href="http://viewer.zmags.com/publication/4311a129?page=33"> COMPANy SPOTlIgHT: RAkUTEN FITS ME in the se</a> <a title="Magazine_November2017_FULL (1) page 34" href="http://viewer.zmags.com/publication/4311a129?page=34"> Klarna: Optimising the online experience luke gri</a> <a title="Magazine_November2017_FULL (1) page 35" href="http://viewer.zmags.com/publication/4311a129?page=35"> COMPANy SPOTlIgHT: klARNA the buying or chec</a> <a title="Magazine_November2017_FULL (1) page 36" href="http://viewer.zmags.com/publication/4311a129?page=36"> Zalando orders via smartphones have increased 90%</a> <a title="Magazine_November2017_FULL (1) page 37" href="http://viewer.zmags.com/publication/4311a129?page=37"> INTERNET RETAIlINg: STRATEgy days of mobile </a> <a title="Magazine_November2017_FULL (1) page 38" href="http://viewer.zmags.com/publication/4311a129?page=38"> respondents saying their main focus is a responsi</a> <a title="Magazine_November2017_FULL (1) page 39" href="http://viewer.zmags.com/publication/4311a129?page=39"> whitepaper. Providing colour to insight Intern</a> <a title="Magazine_November2017_FULL (1) page 40" href="http://viewer.zmags.com/publication/4311a129?page=40">  INTERNETRETAILING.NET/IREU XXXXX I </a> <a title="Magazine_November2017_FULL (1) page 41" href="http://viewer.zmags.com/publication/4311a129?page=41"> INTERNET RETAIlINg: CUSTOMER GDPR: An opportunit</a> <a title="Magazine_November2017_FULL (1) page 42" href="http://viewer.zmags.com/publication/4311a129?page=42"> The General Data Protection Regulation will apply</a> <a title="Magazine_November2017_FULL (1) page 43" href="http://viewer.zmags.com/publication/4311a129?page=43"> 䄠commercial, comparative performance index of eco</a> <a title="Magazine_November2017_FULL (1) page 44" href="http://viewer.zmags.com/publication/4311a129?page=44"> Social influence: where mobile commerce really beg</a> <a title="Magazine_November2017_FULL (1) page 45" href="http://viewer.zmags.com/publication/4311a129?page=45"> INTERNET RETAIlINg: PRODUCT accessed social </a> <a title="Magazine_November2017_FULL (1) page 46" href="http://viewer.zmags.com/publication/4311a129?page=46"> Augmented reality enables shoppers to place any o</a> <a title="Magazine_November2017_FULL (1) page 47" href="http://viewer.zmags.com/publication/4311a129?page=47"> IN STORE: PRODUCT “It can dramatise why</a> <a title="Magazine_November2017_FULL (1) page 48" href="http://viewer.zmags.com/publication/4311a129?page=48"> Lego used AR in an in-store kiosk to show what th</a> <a title="Magazine_November2017_FULL (1) page 49" href="http://viewer.zmags.com/publication/4311a129?page=49"> Build a better retail business through apps App A</a> <a title="Magazine_November2017_FULL (1) page 50" href="http://viewer.zmags.com/publication/4311a129?page=50"> Mobile: the smart way to reduce friction in-store</a> <a title="Magazine_November2017_FULL (1) page 51" href="http://viewer.zmags.com/publication/4311a129?page=51"> News, videos, analysis and research for retaile</a> <a title="Magazine_November2017_FULL (1) page 52" href="http://viewer.zmags.com/publication/4311a129?page=52"> “Alexa, do I need a voice controlled shopping app</a> <a title="Magazine_November2017_FULL (1) page 53" href="http://viewer.zmags.com/publication/4311a129?page=53"> MOBIlE:STRATEgy </a> <a title="Magazine_November2017_FULL (1) page 54" href="http://viewer.zmags.com/publication/4311a129?page=54"> of Tesco are now accessing Tesco via Google. One </a> <a title="Magazine_November2017_FULL (1) page 55" href="http://viewer.zmags.com/publication/4311a129?page=55"> The essential resource for professionals who supp</a> <a title="Magazine_November2017_FULL (1) page 56" href="http://viewer.zmags.com/publication/4311a129?page=56"> Logistics is the new retail Peter Ward, Chairman</a> <a title="Magazine_November2017_FULL (1) page 57" href="http://viewer.zmags.com/publication/4311a129?page=57"> EDElIVERy The 24-storey Goodman Interlink f</a> <a title="Magazine_November2017_FULL (1) page 58" href="http://viewer.zmags.com/publication/4311a129?page=58"> Read more of Liz Morrell’s insight into changes i</a> <a title="Magazine_November2017_FULL (1) page 59" href="http://viewer.zmags.com/publication/4311a129?page=59"> EDELIVERY ONE HOUR FROM PLANET ORGANIC O </a> <a title="Magazine_November2017_FULL (1) page 60" href="http://viewer.zmags.com/publication/4311a129?page=60"> Insight around the world RICHARD GURNEY,</a> <a title="Magazine_November2017_FULL (1) page 61" href="http://viewer.zmags.com/publication/4311a129?page=61"> INSIGHT expectations and the experi</a> <a title="Magazine_November2017_FULL (1) page 62" href="http://viewer.zmags.com/publication/4311a129?page=62"> 62 | November 2017 | www.internetretailing.net</a> <a title="Magazine_November2017_FULL (1) page 63" href="http://viewer.zmags.com/publication/4311a129?page=63"> NOW & NEXT Internet Retailng Conference 2017 </a> <a title="Magazine_November2017_FULL (1) page 64" href="http://viewer.zmags.com/publication/4311a129?page=64"> its focus on offering a premium brand experience.</a> <a title="Magazine_November2017_FULL (1) page 65" href="http://viewer.zmags.com/publication/4311a129?page=65"> CUSTOMER EXPERIENCE </a> <a title="Magazine_November2017_FULL (1) page 66" href="http://viewer.zmags.com/publication/4311a129?page=66"> C U S T O M E R E X P E R I E N C E </a>