MSR 04 2016 April

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GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS April 15, 2016 Volume 33, No. 4 BE SURE TO WATCH A BLUE CHRISTMAS? Year’s End Thwarts Otherwise Good 2015 For Guitar Sales By Brian Berk These are uncertain eco- nomic times. There are two schools of thought as regards where the economy is heading. The ﬁrst points to a recession, which, according to Bank of America, there is a 25-per- cent chance of. If this were to come to pass, musical in- strument retailers could ﬁnd it tough sledding, assuming the old adage continues to (continued on page 31)guitar makers jam session MANUFACTURERS DISCUSS PRESSING ISSUES THAT FACE THE GUITAR MARKET By Dan Ferrisi<br<a title="MSR 04 2016 April page 1" href="http://viewer.zmags.com/publication/44060223?page=1"> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR </a> <a title="MSR 04 2016 April page 2" href="http://viewer.zmags.com/publication/44060223?page=2"> </a> <a title="MSR 04 2016 April page 3" href="http://viewer.zmags.com/publication/44060223?page=3"> Anjani Lynn White Alyse Black She Rocks Showcas</a> <a title="MSR 04 2016 April page 4" href="http://viewer.zmags.com/publication/44060223?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 04 2016 April page 5" href="http://viewer.zmags.com/publication/44060223?page=5"> ARE YOU ON REVERB YET? Reverb.com is the industry</a> <a title="MSR 04 2016 April page 6" href="http://viewer.zmags.com/publication/44060223?page=6"> EDITORIAL Ch-Ch-Changes News publications, wh</a> <a title="MSR 04 2016 April page 7" href="http://viewer.zmags.com/publication/44060223?page=7"> John “JR” Robinson, Zoomed In One of the most-rec</a> <a title="MSR 04 2016 April page 8" href="http://viewer.zmags.com/publication/44060223?page=8"> L ATEST Hal Leonard, Homespun Celebrate 20 Yea</a> <a title="MSR 04 2016 April page 9" href="http://viewer.zmags.com/publication/44060223?page=9"> </a> <a title="MSR 04 2016 April page 10" href="http://viewer.zmags.com/publication/44060223?page=10"> L ATEST Shure Rocks The Grammy Awards Begin</a> <a title="MSR 04 2016 April page 11" href="http://viewer.zmags.com/publication/44060223?page=11"> D’Addario Announces String Recycling Program </a> <a title="MSR 04 2016 April page 12" href="http://viewer.zmags.com/publication/44060223?page=12"> L ATEST Yamaha Raises Funds For CHOC For </a> <a title="MSR 04 2016 April page 13" href="http://viewer.zmags.com/publication/44060223?page=13"> Casio Donates To Music-Education Programs Cas</a> <a title="MSR 04 2016 April page 14" href="http://viewer.zmags.com/publication/44060223?page=14"> ADVERTORIAL • APRIL 2016 • NAMM.ORG Note From Cau</a> <a title="MSR 04 2016 April page 15" href="http://viewer.zmags.com/publication/44060223?page=15"> Discover Best Practices, Strategies, Tips a</a> <a title="MSR 04 2016 April page 16" href="http://viewer.zmags.com/publication/44060223?page=16"> L ATEST Fetty Wap, CHAUVET Professional Light </a> <a title="MSR 04 2016 April page 17" href="http://viewer.zmags.com/publication/44060223?page=17"> LATEST Mackie, Ampeg Sponsor NAIRMA Create</a> <a title="MSR 04 2016 April page 18" href="http://viewer.zmags.com/publication/44060223?page=18"> EOPLE P Neethling Nets Neutrik Nod Chris Neet</a> <a title="MSR 04 2016 April page 19" href="http://viewer.zmags.com/publication/44060223?page=19"> John Hornby Skewes Retires John Hornby Skewes</a> <a title="MSR 04 2016 April page 20" href="http://viewer.zmags.com/publication/44060223?page=20"> RODUCTS P Sharp Stiletto Over view: Bli</a> <a title="MSR 04 2016 April page 21" href="http://viewer.zmags.com/publication/44060223?page=21"> Care Wares Over view: Kyser Musical Pro</a> <a title="MSR 04 2016 April page 22" href="http://viewer.zmags.com/publication/44060223?page=22"> RODUCTS P Vincit Omnia Veritas Over vie</a> <a title="MSR 04 2016 April page 23" href="http://viewer.zmags.com/publication/44060223?page=23"> Cause And Effects Overview: Zoom’s G5n Multi-</a> <a title="MSR 04 2016 April page 24" href="http://viewer.zmags.com/publication/44060223?page=24"> RODUCTS P A Good Clip Over view: SNARK’</a> <a title="MSR 04 2016 April page 25" href="http://viewer.zmags.com/publication/44060223?page=25"> PRODUCTS String School Over view: Ha</a> <a title="MSR 04 2016 April page 26" href="http://viewer.zmags.com/publication/44060223?page=26"> GUITAR MAKERS JAM SESSION (continued from cover) </a> <a title="MSR 04 2016 April page 27" href="http://viewer.zmags.com/publication/44060223?page=27"> “full band” bar gigs drying up, do- ing solo and </a> <a title="MSR 04 2016 April page 28" href="http://viewer.zmags.com/publication/44060223?page=28"> ‘Part of our job is to make products that inspire</a> <a title="MSR 04 2016 April page 29" href="http://viewer.zmags.com/publication/44060223?page=29"> music. People are discovering more music all the </a> <a title="MSR 04 2016 April page 30" href="http://viewer.zmags.com/publication/44060223?page=30"> ‘Acoustics have performed better than electrics h</a> <a title="MSR 04 2016 April page 31" href="http://viewer.zmags.com/publication/44060223?page=31"> A BLUE CHRISTMAS? </a> <a title="MSR 04 2016 April page 32" href="http://viewer.zmags.com/publication/44060223?page=32"> Music Is ‘Golden’ Golden Music (Lakewood CO) </a> <a title="MSR 04 2016 April page 33" href="http://viewer.zmags.com/publication/44060223?page=33"> Musical Innovations Named Small Business Award Wi</a> <a title="MSR 04 2016 April page 34" href="http://viewer.zmags.com/publication/44060223?page=34"> FIVE MINUTES WITH JAY WANAMAKER Pre</a> <a title="MSR 04 2016 April page 35" href="http://viewer.zmags.com/publication/44060223?page=35"> and audio technology. Touch on what initially cap</a> <a title="MSR 04 2016 April page 36" href="http://viewer.zmags.com/publication/44060223?page=36"> The Roland V-Drums lab at the University of South</a> <a title="MSR 04 2016 April page 37" href="http://viewer.zmags.com/publication/44060223?page=37"> </a> <a title="MSR 04 2016 April page 38" href="http://viewer.zmags.com/publication/44060223?page=38"> A young musician tries out the AIRA VT-3 Voice Tr</a> <a title="MSR 04 2016 April page 39" href="http://viewer.zmags.com/publication/44060223?page=39"> nected for our culture’s sake. The Retailer: </a> <a title="MSR 04 2016 April page 40" href="http://viewer.zmags.com/publication/44060223?page=40"> MI SPY I ♥ HARTFORD Hartford isn’t C</a> <a title="MSR 04 2016 April page 41" href="http://viewer.zmags.com/publication/44060223?page=41"> The salesman showed me the Casio WK-6600, whi</a> <a title="MSR 04 2016 April page 42" href="http://viewer.zmags.com/publication/44060223?page=42"> SHINE A LIGHT MAXWELL’S SMART </a> <a title="MSR 04 2016 April page 43" href="http://viewer.zmags.com/publication/44060223?page=43"> By Michelle Loeb Mark Maxwell grew up in the </a> <a title="MSR 04 2016 April page 44" href="http://viewer.zmags.com/publication/44060223?page=44"> R E TA I L E R R E B E L Flex Your Creative M</a> <a title="MSR 04 2016 April page 45" href="http://viewer.zmags.com/publication/44060223?page=45"> And, it made a real impact on the vibe of the sto</a> <a title="MSR 04 2016 April page 46" href="http://viewer.zmags.com/publication/44060223?page=46"> VEDDATORIAL INVENTORY CONTROL By Dan Vedda </a> <a title="MSR 04 2016 April page 47" href="http://viewer.zmags.com/publication/44060223?page=47"> Get Involve Get ’em Drum MA INTE DRU d! </a> <a title="MSR 04 2016 April page 48" href="http://viewer.zmags.com/publication/44060223?page=48"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 49" href="http://viewer.zmags.com/publication/44060223?page=49"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 50" href="http://viewer.zmags.com/publication/44060223?page=50"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 51" href="http://viewer.zmags.com/publication/44060223?page=51"> UNDER THE HOOD: YAMAHA’S MONTAGE SYNTHESIZER (con</a> <a title="MSR 04 2016 April page 52" href="http://viewer.zmags.com/publication/44060223?page=52"> </a> <a title="MSR 04 2016 April page 53" href="http://viewer.zmags.com/publication/44060223?page=53"> tic guitar growth. The beneﬁciary was acoustic-el</a> <a title="MSR 04 2016 April page 54" href="http://viewer.zmags.com/publication/44060223?page=54"> UNDER THE HOOD By Dan Ferrisi At the NAMM S</a> <a title="MSR 04 2016 April page 55" href="http://viewer.zmags.com/publication/44060223?page=55"> IT'S ALL IN THE DETAILS. D'Angelico Guitars' long</a> <a title="MSR 04 2016 April page 56" href="http://viewer.zmags.com/publication/44060223?page=56"> REST YOUR EYES, YOUR ARM and YOUR WALLET Teton Ar</a>