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<br /> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> April 15, 2016<br /> Volume 33, No. 4<br /> BE SURE TO WATCH<br /> A BLUE CHRISTMAS?<br /> Year’s End Thwarts Otherwise Good<br /> 2015 For Guitar Sales<br /> By Brian Berk<br /> These are uncertain eco-<br /> nomic times.<br /> There are two schools of<br /> thought as regards where<br /> the economy is heading. The<br /> first points to a recession,<br /> which, according to Bank of<br /> America, there is a 25-per-<br /> cent chance of. If this were<br /> to come to pass, musical in-<br /> strument retailers could find<br /> it tough sledding, assuming<br /> the old adage continues to<br /> (continued on page 31)guitar makers<br /> jam session<br /> MANUFACTURERS DISCUSS PRESSING ISSUES<br /> THAT FACE THE GUITAR MARKET<br /> By Dan Ferrisi<br<a title="MSR 04 2016 April page 1" href="http://viewer.zmags.com/publication/44060223?page=1"> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR </a> <a title="MSR 04 2016 April page 2" href="http://viewer.zmags.com/publication/44060223?page=2"> </a> <a title="MSR 04 2016 April page 3" href="http://viewer.zmags.com/publication/44060223?page=3"> Anjani Lynn White Alyse Black She Rocks Showcas</a> <a title="MSR 04 2016 April page 4" href="http://viewer.zmags.com/publication/44060223?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 04 2016 April page 5" href="http://viewer.zmags.com/publication/44060223?page=5"> ARE YOU ON REVERB YET? Reverb.com is the industry</a> <a title="MSR 04 2016 April page 6" href="http://viewer.zmags.com/publication/44060223?page=6"> EDITORIAL Ch-Ch-Changes News publications, wh</a> <a title="MSR 04 2016 April page 7" href="http://viewer.zmags.com/publication/44060223?page=7"> John “JR” Robinson, Zoomed In One of the most-rec</a> <a title="MSR 04 2016 April page 8" href="http://viewer.zmags.com/publication/44060223?page=8"> L ATEST Hal Leonard, Homespun Celebrate 20 Yea</a> <a title="MSR 04 2016 April page 9" href="http://viewer.zmags.com/publication/44060223?page=9"> </a> <a title="MSR 04 2016 April page 10" href="http://viewer.zmags.com/publication/44060223?page=10"> L ATEST Shure Rocks The Grammy Awards Begin</a> <a title="MSR 04 2016 April page 11" href="http://viewer.zmags.com/publication/44060223?page=11"> D’Addario Announces String Recycling Program </a> <a title="MSR 04 2016 April page 12" href="http://viewer.zmags.com/publication/44060223?page=12"> L ATEST Yamaha Raises Funds For CHOC For </a> <a title="MSR 04 2016 April page 13" href="http://viewer.zmags.com/publication/44060223?page=13"> Casio Donates To Music-Education Programs Cas</a> <a title="MSR 04 2016 April page 14" href="http://viewer.zmags.com/publication/44060223?page=14"> ADVERTORIAL • APRIL 2016 • NAMM.ORG Note From Cau</a> <a title="MSR 04 2016 April page 15" href="http://viewer.zmags.com/publication/44060223?page=15"> Discover Best Practices, Strategies, Tips a</a> <a title="MSR 04 2016 April page 16" href="http://viewer.zmags.com/publication/44060223?page=16"> L ATEST Fetty Wap, CHAUVET Professional Light </a> <a title="MSR 04 2016 April page 17" href="http://viewer.zmags.com/publication/44060223?page=17"> LATEST Mackie, Ampeg Sponsor NAIRMA Create</a> <a title="MSR 04 2016 April page 18" href="http://viewer.zmags.com/publication/44060223?page=18"> EOPLE P Neethling Nets Neutrik Nod Chris Neet</a> <a title="MSR 04 2016 April page 19" href="http://viewer.zmags.com/publication/44060223?page=19"> John Hornby Skewes Retires John Hornby Skewes</a> <a title="MSR 04 2016 April page 20" href="http://viewer.zmags.com/publication/44060223?page=20"> RODUCTS P Sharp Stiletto Over view: Bli</a> <a title="MSR 04 2016 April page 21" href="http://viewer.zmags.com/publication/44060223?page=21"> Care Wares Over view: Kyser Musical Pro</a> <a title="MSR 04 2016 April page 22" href="http://viewer.zmags.com/publication/44060223?page=22"> RODUCTS P Vincit Omnia Veritas Over vie</a> <a title="MSR 04 2016 April page 23" href="http://viewer.zmags.com/publication/44060223?page=23"> Cause And Effects Overview: Zoom’s G5n Multi-</a> <a title="MSR 04 2016 April page 24" href="http://viewer.zmags.com/publication/44060223?page=24"> RODUCTS P A Good Clip Over view: SNARK’</a> <a title="MSR 04 2016 April page 25" href="http://viewer.zmags.com/publication/44060223?page=25"> PRODUCTS String School Over view: Ha</a> <a title="MSR 04 2016 April page 26" href="http://viewer.zmags.com/publication/44060223?page=26"> GUITAR MAKERS JAM SESSION (continued from cover) </a> <a title="MSR 04 2016 April page 27" href="http://viewer.zmags.com/publication/44060223?page=27"> “full band” bar gigs drying up, do- ing solo and </a> <a title="MSR 04 2016 April page 28" href="http://viewer.zmags.com/publication/44060223?page=28"> ‘Part of our job is to make products that inspire</a> <a title="MSR 04 2016 April page 29" href="http://viewer.zmags.com/publication/44060223?page=29"> music. People are discovering more music all the </a> <a title="MSR 04 2016 April page 30" href="http://viewer.zmags.com/publication/44060223?page=30"> ‘Acoustics have performed better than electrics h</a> <a title="MSR 04 2016 April page 31" href="http://viewer.zmags.com/publication/44060223?page=31"> A BLUE CHRISTMAS? </a> <a title="MSR 04 2016 April page 32" href="http://viewer.zmags.com/publication/44060223?page=32"> Music Is ‘Golden’ Golden Music (Lakewood CO) </a> <a title="MSR 04 2016 April page 33" href="http://viewer.zmags.com/publication/44060223?page=33"> Musical Innovations Named Small Business Award Wi</a> <a title="MSR 04 2016 April page 34" href="http://viewer.zmags.com/publication/44060223?page=34"> FIVE MINUTES WITH JAY WANAMAKER Pre</a> <a title="MSR 04 2016 April page 35" href="http://viewer.zmags.com/publication/44060223?page=35"> and audio technology. Touch on what initially cap</a> <a title="MSR 04 2016 April page 36" href="http://viewer.zmags.com/publication/44060223?page=36"> The Roland V-Drums lab at the University of South</a> <a title="MSR 04 2016 April page 37" href="http://viewer.zmags.com/publication/44060223?page=37"> </a> <a title="MSR 04 2016 April page 38" href="http://viewer.zmags.com/publication/44060223?page=38"> A young musician tries out the AIRA VT-3 Voice Tr</a> <a title="MSR 04 2016 April page 39" href="http://viewer.zmags.com/publication/44060223?page=39"> nected for our culture’s sake. The Retailer: </a> <a title="MSR 04 2016 April page 40" href="http://viewer.zmags.com/publication/44060223?page=40"> MI SPY I ♥ HARTFORD Hartford isn’t C</a> <a title="MSR 04 2016 April page 41" href="http://viewer.zmags.com/publication/44060223?page=41"> The salesman showed me the Casio WK-6600, whi</a> <a title="MSR 04 2016 April page 42" href="http://viewer.zmags.com/publication/44060223?page=42"> SHINE A LIGHT MAXWELL’S SMART </a> <a title="MSR 04 2016 April page 43" href="http://viewer.zmags.com/publication/44060223?page=43"> By Michelle Loeb Mark Maxwell grew up in the </a> <a title="MSR 04 2016 April page 44" href="http://viewer.zmags.com/publication/44060223?page=44"> R E TA I L E R R E B E L Flex Your Creative M</a> <a title="MSR 04 2016 April page 45" href="http://viewer.zmags.com/publication/44060223?page=45"> And, it made a real impact on the vibe of the sto</a> <a title="MSR 04 2016 April page 46" href="http://viewer.zmags.com/publication/44060223?page=46"> VEDDATORIAL INVENTORY CONTROL By Dan Vedda </a> <a title="MSR 04 2016 April page 47" href="http://viewer.zmags.com/publication/44060223?page=47"> Get Involve Get ’em Drum MA INTE DRU d! </a> <a title="MSR 04 2016 April page 48" href="http://viewer.zmags.com/publication/44060223?page=48"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 49" href="http://viewer.zmags.com/publication/44060223?page=49"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 50" href="http://viewer.zmags.com/publication/44060223?page=50"> TheRetailer's Mall </a> <a title="MSR 04 2016 April page 51" href="http://viewer.zmags.com/publication/44060223?page=51"> UNDER THE HOOD: YAMAHA’S MONTAGE SYNTHESIZER (con</a> <a title="MSR 04 2016 April page 52" href="http://viewer.zmags.com/publication/44060223?page=52"> </a> <a title="MSR 04 2016 April page 53" href="http://viewer.zmags.com/publication/44060223?page=53"> tic guitar growth. The beneficiary was acoustic-el</a> <a title="MSR 04 2016 April page 54" href="http://viewer.zmags.com/publication/44060223?page=54"> UNDER THE HOOD By Dan Ferrisi At the NAMM S</a> <a title="MSR 04 2016 April page 55" href="http://viewer.zmags.com/publication/44060223?page=55"> IT'S ALL IN THE DETAILS. D'Angelico Guitars' long</a> <a title="MSR 04 2016 April page 56" href="http://viewer.zmags.com/publication/44060223?page=56"> REST YOUR EYES, YOUR ARM and YOUR WALLET Teton Ar</a>