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<br /> n°37 CONVERSATIONS WITH THE SWATCH COMMUNITY<br /> EDITED AND PUBLISHED IN BIEL, SWITZERLAND © SWATCH AG, 2011. ALL RIGHTS RESERVED.<br /> IMPRINT<br /> VOICE N°37 / 2011<br /> PRESIDENT AND EDITOR IN CHIEF : Arlette - Elsa Emch<br /> CO - EDITOR : Georges Nicolas Hayek Jr.<br /> MANAGING EDITOR : Sabina Perrella<br /> TEXTS : TAG (4 - 11) / Superposition (12 - 27)<br /> Christian Bach (28 - 32) / Nora Ghitescu (33 - 48)<br /> Annuschka (65 - 71, 88 - 96) / Dom Daher (72 - 81)<br /> PHOTOS : Swatch Ltd, Jean-Luc Cramatte (5, 7 [2])<br /> Federal - Régis Golay (12 - 17, Back Cover)<br /> Superposition (34 - 41, 46 - 48) / Swatch Group Ltd. (42 - 45)<br /> Dom Daher (72 - 80) / Sandra Pointet (82 - 87)<br /> PHOTO COURTESY : Vanessa Andrieux (4, 7 [1], 8 – 9, 10 [2], 11)<br /> Galerie Patricia Dorfmann – Paris (19) / Sylvain Meyer (23)<br /> Régis Golay (26) / Swatch TTR World Snowboard Tour (29, 32)<br /> Luca Volpe (71)<br /> COVER : Serge “ lowrider ” Nidegge<a title="Swatch Lifestyle Magazine - the VOICE n37 page 1" href="http://viewer.zmags.com/publication/446b2262?page=1"> n°37 CONVERSATIONS WITH THE SWATCH COMMUNITY EDI</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 2" href="http://viewer.zmags.com/publication/446b2262?page=2"> IMPRINT VOICE N°37 / 2011 PRESIDENT AND EDITOR IN</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 3" href="http://viewer.zmags.com/publication/446b2262?page=3"> N°37 | THE VOICE 03 FOLLOW THIS ICON THROUGHO</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 4" href="http://viewer.zmags.com/publication/446b2262?page=4"> 4 THE VOICE | N°37 The real deal Swatch ProTeam </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 5" href="http://viewer.zmags.com/publication/446b2262?page=5"> N°37 | THE VOICE 05 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 6" href="http://viewer.zmags.com/publication/446b2262?page=6"> 06 THE VOICE | N°37 So how did snowboardin</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 7" href="http://viewer.zmags.com/publication/446b2262?page=7"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 8" href="http://viewer.zmags.com/publication/446b2262?page=8"> 08 THE VOICE | N°37</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 9" href="http://viewer.zmags.com/publication/446b2262?page=9"> What do you feel is your biggest contribution to </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 10" href="http://viewer.zmags.com/publication/446b2262?page=10"> 10 THE VOICE | N°37 Do you ever feel scared ? </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 11" href="http://viewer.zmags.com/publication/446b2262?page=11"> N°37 | THE VOICE 11 You are one of the few eli</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 12" href="http://viewer.zmags.com/publication/446b2262?page=12"> 12 THE VOICE | N°37</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 13" href="http://viewer.zmags.com/publication/446b2262?page=13"> N°37 | THE VOICE 13 FOREST ART THE “ GIETTES </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 14" href="http://viewer.zmags.com/publication/446b2262?page=14"> 14 THE VOICE | N°37</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 15" href="http://viewer.zmags.com/publication/446b2262?page=15"> N°37 | THE VOICE 15 STARS OF THE FUTURE THE J</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 16" href="http://viewer.zmags.com/publication/446b2262?page=16"> 16 THE VOICE | N°37</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 17" href="http://viewer.zmags.com/publication/446b2262?page=17"> N°37 | THE VOICE 17 COMMON IMAGE “ GROUP8 ” I</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 18" href="http://viewer.zmags.com/publication/446b2262?page=18"> 18 THE VOICE | N°37 The medium is the message A</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 19" href="http://viewer.zmags.com/publication/446b2262?page=19"> BAPTISTE DEBOMBOURG takes his inspiration from th</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 20" href="http://viewer.zmags.com/publication/446b2262?page=20"> 20 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 21" href="http://viewer.zmags.com/publication/446b2262?page=21"> PAGE 21 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 22" href="http://viewer.zmags.com/publication/446b2262?page=22"> 22 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 23" href="http://viewer.zmags.com/publication/446b2262?page=23"> PAGE 23 Sylvain Meyer, 1) “ Racines en spirales </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 24" href="http://viewer.zmags.com/publication/446b2262?page=24"> 24 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 25" href="http://viewer.zmags.com/publication/446b2262?page=25"> PETER ROOT creates a figurative composition, by r</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 26" href="http://viewer.zmags.com/publication/446b2262?page=26"> HERVÉ GRAUMANN'S work spans the visual arts and d</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 27" href="http://viewer.zmags.com/publication/446b2262?page=27"> PAGE 26 - 27 Hervé Graumann, 1) “ vertical patte</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 28" href="http://viewer.zmags.com/publication/446b2262?page=28"> 28 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 29" href="http://viewer.zmags.com/publication/446b2262?page=29"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 30" href="http://viewer.zmags.com/publication/446b2262?page=30"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 31" href="http://viewer.zmags.com/publication/446b2262?page=31"> PAGE 30 Winning design of the Art Rules Contest </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 32" href="http://viewer.zmags.com/publication/446b2262?page=32"> After papering the walls of the conference room i</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 33" href="http://viewer.zmags.com/publication/446b2262?page=33"> N°37 | THE VOICE 33 Shanghai, world city and arc</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 34" href="http://viewer.zmags.com/publication/446b2262?page=34"> 34 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 35" href="http://viewer.zmags.com/publication/446b2262?page=35"> N°37 | THE VOICE 35 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 36" href="http://viewer.zmags.com/publication/446b2262?page=36"> 36 THE VOICE | N°37 A city embodying </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 37" href="http://viewer.zmags.com/publication/446b2262?page=37"> PAGE 37 1) 2) Early morning on the Bund Promenad</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 38" href="http://viewer.zmags.com/publication/446b2262?page=38"> 38 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 39" href="http://viewer.zmags.com/publication/446b2262?page=39"> Under the shade of the spreading plane trees in t</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 40" href="http://viewer.zmags.com/publication/446b2262?page=40"> 40 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 41" href="http://viewer.zmags.com/publication/446b2262?page=41"> PAGE 41 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 42" href="http://viewer.zmags.com/publication/446b2262?page=42"> 42 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 43" href="http://viewer.zmags.com/publication/446b2262?page=43"> PAGE 43 1) The Swatch Art Peace Hotel today, a c</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 44" href="http://viewer.zmags.com/publication/446b2262?page=44"> 44 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 45" href="http://viewer.zmags.com/publication/446b2262?page=45"> PAGE 45 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 46" href="http://viewer.zmags.com/publication/446b2262?page=46"> 46 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 47" href="http://viewer.zmags.com/publication/446b2262?page=47"> N°37 | THE VOICE 47 SHANGHAI WORLD EXPO Under </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 48" href="http://viewer.zmags.com/publication/446b2262?page=48"> 48 THE VOICE | N°37 Across the banks of the </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 49" href="http://viewer.zmags.com/publication/446b2262?page=49"> N°37 | THE VOICE 49 Swatch Young Illustrators Aw</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 50" href="http://viewer.zmags.com/publication/446b2262?page=50"> PAGE 50 Julien Pacaud, winner of the Swatch Spec</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 51" href="http://viewer.zmags.com/publication/446b2262?page=51"> PAGE 51 Julien Pacaud, winner of the Swatch Spec</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 52" href="http://viewer.zmags.com/publication/446b2262?page=52"> PAGE 52 Husmann/Tschaeni, winner category ILLUST</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 53" href="http://viewer.zmags.com/publication/446b2262?page=53"> PAGE 53 LordWhitney,“TheGoodShipEndeavour”.</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 54" href="http://viewer.zmags.com/publication/446b2262?page=54"> PAGE 54 - 55 Benbo George, 1) “ Hello Hello ”, 2</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 55" href="http://viewer.zmags.com/publication/446b2262?page=55"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 56" href="http://viewer.zmags.com/publication/446b2262?page=56"> PAGE 56 CatherineLane,“TrashCan”,2009-10, ink an</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 57" href="http://viewer.zmags.com/publication/446b2262?page=57"> PAGE 57 Laurianne Lopez, “ Spectators ”, 2010, i</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 58" href="http://viewer.zmags.com/publication/446b2262?page=58"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 59" href="http://viewer.zmags.com/publication/446b2262?page=59"> PAGE 58 - 59 JoseFranky,1)“Walk”,2006,watercolou</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 60" href="http://viewer.zmags.com/publication/446b2262?page=60"> PAGE 60 Nouchka, “ rencontre du 4e type ”, 2010,</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 61" href="http://viewer.zmags.com/publication/446b2262?page=61"> PAGE 61 Nouchka, “ instantané ”, 2010, snapshot,</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 62" href="http://viewer.zmags.com/publication/446b2262?page=62"> PAGE 62 Christopher Martin, “ Mecha body ”, lith</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 63" href="http://viewer.zmags.com/publication/446b2262?page=63"> PAGE 63 Kate van Harreveld, “ Louis ”, 2009.</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 64" href="http://viewer.zmags.com/publication/446b2262?page=64"> PAGE 64 Oscar Pastarus, untitled, 2010, digital.</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 65" href="http://viewer.zmags.com/publication/446b2262?page=65"> PAGE 65 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 66" href="http://viewer.zmags.com/publication/446b2262?page=66"> Iridescent, colourful illustrations on garments a</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 67" href="http://viewer.zmags.com/publication/446b2262?page=67"> PAGE 67 Roman Bittner, “ Padua ”, 2010, architec</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 68" href="http://viewer.zmags.com/publication/446b2262?page=68"> 68 THE VOICE | N°37 NEW ORNAMENTS IN ARCH</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 69" href="http://viewer.zmags.com/publication/446b2262?page=69"> PAGE 69 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 70" href="http://viewer.zmags.com/publication/446b2262?page=70"> 70 THE VOICE | N°37 A highlight of palati</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 71" href="http://viewer.zmags.com/publication/446b2262?page=71"> PAGE 71 Carnovsky (Francesco Rugi and Silia Quin</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 72" href="http://viewer.zmags.com/publication/446b2262?page=72"> 72 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 73" href="http://viewer.zmags.com/publication/446b2262?page=73"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 74" href="http://viewer.zmags.com/publication/446b2262?page=74"> 74 THE VOICE | N°37 “ Tulsequah is in Britis</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 75" href="http://viewer.zmags.com/publication/446b2262?page=75"> Bill also owned a helicopter company. So he decid</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 76" href="http://viewer.zmags.com/publication/446b2262?page=76"> 76 THE VOICE | N°37 It produces the strange feel</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 77" href="http://viewer.zmags.com/publication/446b2262?page=77"> </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 78" href="http://viewer.zmags.com/publication/446b2262?page=78"> BIG MOUNTAINS Few people had ventured out here in</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 79" href="http://viewer.zmags.com/publication/446b2262?page=79"> PAGE 79 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 80" href="http://viewer.zmags.com/publication/446b2262?page=80"> 80 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 81" href="http://viewer.zmags.com/publication/446b2262?page=81"> N°37 | THE VOICE 81 “ The good routes ha</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 82" href="http://viewer.zmags.com/publication/446b2262?page=82"> SUOV702 PURPLE REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 83" href="http://viewer.zmags.com/publication/446b2262?page=83"> SUOR702 BURGUNDY REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 84" href="http://viewer.zmags.com/publication/446b2262?page=84"> SUOR701 RED REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 85" href="http://viewer.zmags.com/publication/446b2262?page=85"> SUOC700 BROWN REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 86" href="http://viewer.zmags.com/publication/446b2262?page=86"> SUOM702 WARM REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 87" href="http://viewer.zmags.com/publication/446b2262?page=87"> SUON700 BLUE REBEL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 88" href="http://viewer.zmags.com/publication/446b2262?page=88"> 88 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 89" href="http://viewer.zmags.com/publication/446b2262?page=89"> Unless they hang in galleries or museums, illustr</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 90" href="http://viewer.zmags.com/publication/446b2262?page=90"> 90 THE VOICE | N°37 THE DESIGNER AS IL</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 91" href="http://viewer.zmags.com/publication/446b2262?page=91"> PAGE 91 LinaEkstrand,1)“Womanwithpoodles”,Fashio</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 92" href="http://viewer.zmags.com/publication/446b2262?page=92"> 92 THE VOICE | N°37 It would be overly sim</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 93" href="http://viewer.zmags.com/publication/446b2262?page=93"> PAGE 93 Jules Julien, “ Cadavres Exquis ”, 2009,</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 94" href="http://viewer.zmags.com/publication/446b2262?page=94"> 94 THE VOICE | N°37 </a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 95" href="http://viewer.zmags.com/publication/446b2262?page=95"> N°37 | THE VOICE 95 “ In the crucible of art</a> <a title="Swatch Lifestyle Magazine - the VOICE n37 page 96" href="http://viewer.zmags.com/publication/446b2262?page=96"> 96 THE VOICE | N°37 POP FASHION, STREET AR</a>