<br />
Great Valley Publishing Company, Inc.<br />
Publisher increases reader engagement, earns top industry honors,<br />
all while saving more than $250,000 in print/production costs<br />
THE CHALLENGE:<br />
Adapting to an Industry Shift<br />
Great Valley Publishing (GVP) was in the midst of<br />
a global economic downturn and an environment<br />
rapidly shifting to a more engaging and less<br />
costly digital publishing model. Faced with rising<br />
production and shipping costs, and the rapid<br />
emergence of tablets, GVP needed to reduce<br />
expenses by transforming its publications into<br />
cross-platform media brands.<br />
THE SOLUTION:<br />
Going All Digital with Zmags<br />
GVP decided to offer its consumer<br />
magazine Today’s Diet & Nutrition<br />
exclusively in digital format, and to create<br />
digital companions for the print editions<br />
of its other publications. After carefully<br />
researching digital magazine platforms,<br /<a title="Great Valley Publishing Company Case Study page 1" href="http://viewer.zmags.com/publication/453700e2?page=1"> Great Valley Publishing Company, Inc. Publisher i</a>
<a title="Great Valley Publishing Company Case Study page 2" href="http://viewer.zmags.com/publication/453700e2?page=2"> CASE STUDY Great Valley Publishing “As maint</a>