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<br /> January 2012<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Pharma 3.0:<br /> Innovative<br /> Business Models<br /> <br /> MARKETING<br /> Metrics<br /> <br /> Global<br /> <br /> OUTSOURCING<br /> <br /> <br /> <br /> SHOWCASE FEATURE<br /> <br /> Social Media<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> &l
January 2012THE FORUM FORTHE INDUSTRY
January 2012THE FORUM FORTHE INDUSTRY
THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 12 ·
THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 12 ·
Contents... JANUARY 2012ON THE COVERP
Contents... JANUARY 2012ON THE COVERP
Exclusive Bonus ONLINE CONTENTDr. Diego Mire
Exclusive Bonus ONLINE CONTENTDr. Diego Mire
Provocative Dialogue. Insightful Education. Purpo
Provocative Dialogue. Insightful Education. Purpo
UpfrontINDUSTRY at Large
UpfrontINDUSTRY at Large
DIGITAL EDITION — BONUS CONTENTUpfrontAwa
DIGITAL EDITION — BONUS CONTENTUpfrontAwa
DIGITAL EDITION — BONUS CONTENTJanssen Laun
DIGITAL EDITION — BONUS CONTENTJanssen Laun
Robin RobinsonPharma 3.0NEXTSTEPSThe indu
Robin RobinsonPharma 3.0NEXTSTEPSThe indu
ble. The pharma company needs to recognizethe sk
ble. The pharma company needs to recognizethe sk
Pharma 3.0learnings. There are many questions
Pharma 3.0learnings. There are many questions
“ Nontraditional partnepresent new, uncharterec
“ Nontraditional partnepresent new, uncharterec
DIGITAL EDITION — BONUS CONTENTRobin Robins
DIGITAL EDITION — BONUS CONTENTRobin Robins
DIGITAL EDITION — BONUS CONTENTPharma 3.0be
DIGITAL EDITION — BONUS CONTENTPharma 3.0be
DIGITAL EDITION — BONUS CONTENTPharma 3.0Phar
DIGITAL EDITION — BONUS CONTENTPharma 3.0Phar
DIGITAL EDITION — BONUS CONTENTPharma 3.0 I
DIGITAL EDITION — BONUS CONTENTPharma 3.0 I
DIGITAL EDITION — BONUS CONTENTPharma 3.0
DIGITAL EDITION — BONUS CONTENTPharma 3.0
Bring your entire promotional reviewteam to this
Bring your entire promotional reviewteam to this
Robin RobinsonMultichannel Measurement:
Robin RobinsonMultichannel Measurement:
Multichannel Measurementmeasurement is impossi
Multichannel Measurementmeasurement is impossi
Multichannel MeasurementSOUND BITES FROM THE FI
Multichannel MeasurementSOUND BITES FROM THE FI
Non-ROI Metrics:Worth the Trouble? “Not ever
Non-ROI Metrics:Worth the Trouble? “Not ever
Multichannel Measurementtion for example,” he
Multichannel Measurementtion for example,” he
ACRP CERTIFICATIONSACRP CERTIFICATIONSTHE TRUS
ACRP CERTIFICATIONSACRP CERTIFICATIONSTHE TRUS
DIGITAL EDITION — BONUS CONTENTMultichannel Meas
DIGITAL EDITION — BONUS CONTENTMultichannel Meas
DIGITAL EDITION — BONUS CONTENTmor
DIGITAL EDITION — BONUS CONTENTmor
DIGITAL EDITION — BONUS CONTENTDenise Myshko
DIGITAL EDITION — BONUS CONTENTDenise Myshko
DIGITAL EDITION — BONUS CONTENTstudy is if a
DIGITAL EDITION — BONUS CONTENTstudy is if a
ied,” Dr. Garceau says. “In pediatric studies,th
ied,” Dr. Garceau says. “In pediatric studies,th
WorldRadioImmunoConjugateSummitSummitUnlocki
WorldRadioImmunoConjugateSummitSummitUnlocki
DIGITAL EDITION — BONUS CONTENTForecastingPhar
DIGITAL EDITION — BONUS CONTENTForecastingPhar
DIGITAL EDITION — BONUS CONTENTForecasting 2
DIGITAL EDITION — BONUS CONTENTForecasting 2
Forecastingmeans more focus by pharmaceutical c
Forecastingmeans more focus by pharmaceutical c
It Demands Education. The old “check-the-box” or
It Demands Education. The old “check-the-box” or
VISIT OUR WEBSITE:www.flemingeurope.comwww.flemin
VISIT OUR WEBSITE:www.flemingeurope.comwww.flemin
Robin RobinsonGLOBAL: R&D OutsourcingOut
Robin RobinsonGLOBAL: R&D OutsourcingOut
Global“ The reason for outsourcingcannot be dri
Global“ The reason for outsourcingcannot be dri
PharmaVOICE: Going Global in 2012February - Gl
PharmaVOICE: Going Global in 2012February - Gl
Taren GromDr. Brad ThompsonMaking aDifference
Taren GromDr. Brad ThompsonMaking aDifference
Dr. Brad Thompsonthen we can save the patient u
Dr. Brad Thompsonthen we can save the patient u
C-Suite Specialty PharmaInsights from the C-Su
C-Suite Specialty PharmaInsights from the C-Su
MARKET ATTRACTIVENESS» Spec
MARKET ATTRACTIVENESS» Spec
Social MediaCarolyn GrettonHitting theSOCIAL
Social MediaCarolyn GrettonHitting theSOCIAL
“When more than 82% of surveyed companies claim t
“When more than 82% of surveyed companies claim t
Social MediaCECI ZAK Sanofihelps communicatio
Social MediaCECI ZAK Sanofihelps communicatio
pany via their smartphone or see the company'str
pany via their smartphone or see the company'str
Social Media “Mobile should not be an
Social Media “Mobile should not be an
T H I S S O U N D SFAMILIAR MILIAR ..?
T H I S S O U N D SFAMILIAR MILIAR ..?
DIGITAL EDITION — BONUS CONTENTSocial Media
DIGITAL EDITION — BONUS CONTENTSocial Media
DIGITAL EDITION — BONUS CONTENTSocial MediaBe
DIGITAL EDITION — BONUS CONTENTSocial MediaBe
Social MediaEngaging Healthcare Professi
Social MediaEngaging Healthcare Professi
We talk about this in terms of convenienceand co
We talk about this in terms of convenienceand co
Social MediaSIX SOCIAL SHIFTS:Trends Affecti
Social MediaSIX SOCIAL SHIFTS:Trends Affecti
(This is healthcare)Read our perspectiveon h
(This is healthcare)Read our perspectiveon h
Social MediaHEALTHCARE AND SOCIAL MEDIA:A Win
Social MediaHEALTHCARE AND SOCIAL MEDIA:A Win
This expanded network can introduce physi-cians
This expanded network can introduce physi-cians
Social Media
Social Media
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(PDLORYHU2QH0LOOLRQ+HDOWK3URIHVVLRQDOV(PDL
Social MediaSearch and Social Media for theP
Social MediaSearch and Social Media for theP
work, but there are others. Google has alsomoved
work, but there are others. Google has alsomoved
Social MediaHealthcare Decisions in the Age of
Social MediaHealthcare Decisions in the Age of
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Introduction: As the pace and scope of change wit
Introduction: As the pace and scope of change wit
instant access demands of the healthcare practiti
instant access demands of the healthcare practiti
(SW): While all commercial stakeholders should lo
(SW): While all commercial stakeholders should lo
4. What is the role of digital when planning
4. What is the role of digital when planning
5. What is the significance of multichannel i
5. What is the significance of multichannel i
6. How have companies outside of the healthca
6. How have companies outside of the healthca
audience insights, and seamless experience delive
audience insights, and seamless experience delive
customer sees your value. Another key aspect is t
customer sees your value. Another key aspect is t
ADVERTISEMENT
ADVERTISEMENT
About the Authors:Stephen Wray, President and C
About the Authors:Stephen Wray, President and C
Social Media SOCIAL MEDIATRENDS, REGS,AND AP
Social Media SOCIAL MEDIATRENDS, REGS,AND AP
Social MediaTECH CHECK APPS / TWEETS
Social MediaTECH CHECK APPS / TWEETS
The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC
The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC
PharmaPricingMarketAccess Outlook E
PharmaPricingMarketAccess Outlook E
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTJAN26
DIGITAL EDITION — BONUS CONTENTJAN26
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTFEB8
DIGITAL EDITION — BONUS CONTENTFEB8
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTFEB27
DIGITAL EDITION — BONUS CONTENTFEB27
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTComplia
DIGITAL EDITION — BONUS CONTENTComplia
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTThe Calendar
DIGITAL EDITION — BONUS CONTENTMAR27
DIGITAL EDITION — BONUS CONTENTMAR27
DIGITAL EDITION — BONUS CONTENTPharma TraxSALE
DIGITAL EDITION — BONUS CONTENTPharma TraxSALE
11th Central European Forum of Biotechnologyand
11th Central European Forum of Biotechnologyand
DIGITAL EDITION — BONUS CONTENTPharma TraxTHER
DIGITAL EDITION — BONUS CONTENTPharma TraxTHER
DIGITAL EDITION — BONUS CONTENTPharma Traxt
DIGITAL EDITION — BONUS CONTENTPharma Traxt
DIGITAL EDITION — BONUS CONTENTPharma Trax
DIGITAL EDITION — BONUS CONTENTPharma Trax
11 THANNUALDigital Marketing InnovatorsDRIVIN
11 THANNUALDigital Marketing InnovatorsDRIVIN
DIGITAL EDITION — BONUS CONTENTWhat's NewNEW H
DIGITAL EDITION — BONUS CONTENTWhat's NewNEW H
DIGITAL EDITION — BONUS CONTENTChiltern In
DIGITAL EDITION — BONUS CONTENTChiltern In
DIGITAL EDITION — BONUS CONTENTTools of the Tra
DIGITAL EDITION — BONUS CONTENTTools of the Tra
DIGITAL EDITION — BONUS CONTENTTemplate
DIGITAL EDITION — BONUS CONTENTTemplate
DIGITAL EDITION — BONUS CONTENTTools of the Trad
DIGITAL EDITION — BONUS CONTENTTools of the Trad
StudyMessagingSolutionsyMessaging'ůŽďĂůϮͲtĂLJ^ƚ
StudyMessagingSolutionsyMessaging'ůŽďĂůϮͲtĂLJ^ƚ
Secure your spot at one of theseevents by Januar
Secure your spot at one of theseevents by Januar
Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT
Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT
Talent PoolBIOPHARMACEUTICAL POOLJohn BUTL
Talent PoolBIOPHARMACEUTICAL POOLJohn BUTL
EMERGING POOLDr. Jakob DUPONTFORMER GENENTECH
EMERGING POOLDr. Jakob DUPONTFORMER GENENTECH
Talent Poolpointed John Potthoff, Ph.D., pre
Talent Poolpointed John Potthoff, Ph.D., pre
DIGITAL EDITION — BONUS CONTENTPHARMACE
DIGITAL EDITION — BONUS CONTENTPHARMACE
DIGITAL EDITION — BONUS CONTENTTalent Pool
DIGITAL EDITION — BONUS CONTENTTalent Pool
PATS ON THE BACK,HANDSHAKES, HIGH-FIVES.STANDA
PATS ON THE BACK,HANDSHAKES, HIGH-FIVES.STANDA
Pharmaceutical Institute formulatestraining prog
Pharmaceutical Institute formulatestraining prog