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&lt;br /&gt; January 2012&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; THE FORUM FORTHE INDUSTRY EXECUTIVE&lt;br /&gt; Pharma 3.0:&lt;br /&gt; Innovative&lt;br /&gt; Business Models&lt;br /&gt; &lt;br /&gt; MARKETING&lt;br /&gt; Metrics&lt;br /&gt; &lt;br /&gt; Global&lt;br /&gt; &lt;br /&gt; OUTSOURCING&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; SHOWCASE FEATURE&lt;br /&gt; &lt;br /&gt; Social Media&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &l<a title="PharmaVOICE | January 2012 page 1" href="http://viewer.zmags.com/publication/45a41b67?page=1">January 2012THE FORUM FORTHE INDUSTRY</a> January 2012THE FORUM FORTHE INDUSTRY<a title="PharmaVOICE | January 2012 page 2" href="http://viewer.zmags.com/publication/45a41b67?page=2"></a> <a title="PharmaVOICE | January 2012 page 3" href="http://viewer.zmags.com/publication/45a41b67?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 12 &middot;</a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 12 &middot;<a title="PharmaVOICE | January 2012 page 4" href="http://viewer.zmags.com/publication/45a41b67?page=4">Contents... JANUARY 2012ON THE COVERP</a> Contents... JANUARY 2012ON THE COVERP<a title="PharmaVOICE | January 2012 page 5" href="http://viewer.zmags.com/publication/45a41b67?page=5"> </a> <a title="PharmaVOICE | January 2012 page 6" href="http://viewer.zmags.com/publication/45a41b67?page=6">Exclusive Bonus ONLINE CONTENTDr. Diego Mire</a> Exclusive Bonus ONLINE CONTENTDr. Diego Mire<a title="PharmaVOICE | January 2012 page 7" href="http://viewer.zmags.com/publication/45a41b67?page=7">Provocative Dialogue. Insightful Education. Purpo</a> Provocative Dialogue. Insightful Education. Purpo<a title="PharmaVOICE | January 2012 page 8" href="http://viewer.zmags.com/publication/45a41b67?page=8">UpfrontINDUSTRY at Large</a> UpfrontINDUSTRY at Large<a title="PharmaVOICE | January 2012 page 9" href="http://viewer.zmags.com/publication/45a41b67?page=9"> </a> <a title="PharmaVOICE | January 2012 page 10" href="http://viewer.zmags.com/publication/45a41b67?page=10">DIGITAL EDITION &mdash; BONUS CONTENTUpfrontAwa</a> DIGITAL EDITION &mdash; BONUS CONTENTUpfrontAwa<a title="PharmaVOICE | January 2012 page 11" href="http://viewer.zmags.com/publication/45a41b67?page=11">DIGITAL EDITION &mdash; BONUS CONTENTJanssen Laun</a> DIGITAL EDITION &mdash; BONUS CONTENTJanssen Laun<a title="PharmaVOICE | January 2012 page 12" href="http://viewer.zmags.com/publication/45a41b67?page=12">Robin RobinsonPharma 3.0NEXTSTEPSThe indu</a> Robin RobinsonPharma 3.0NEXTSTEPSThe indu<a title="PharmaVOICE | January 2012 page 13" href="http://viewer.zmags.com/publication/45a41b67?page=13">ble. The pharma company needs to recognizethe sk</a> ble. The pharma company needs to recognizethe sk<a title="PharmaVOICE | January 2012 page 14" href="http://viewer.zmags.com/publication/45a41b67?page=14">Pharma 3.0learnings. There are many questions </a> Pharma 3.0learnings. There are many questions <a title="PharmaVOICE | January 2012 page 15" href="http://viewer.zmags.com/publication/45a41b67?page=15">&ldquo; Nontraditional partnepresent new, uncharterec</a> &ldquo; Nontraditional partnepresent new, uncharterec<a title="PharmaVOICE | January 2012 page 16" href="http://viewer.zmags.com/publication/45a41b67?page=16">DIGITAL EDITION &mdash; BONUS CONTENTRobin Robins</a> DIGITAL EDITION &mdash; BONUS CONTENTRobin Robins<a title="PharmaVOICE | January 2012 page 17" href="http://viewer.zmags.com/publication/45a41b67?page=17">DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0be</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0be<a title="PharmaVOICE | January 2012 page 18" href="http://viewer.zmags.com/publication/45a41b67?page=18">DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0Phar</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0Phar<a title="PharmaVOICE | January 2012 page 19" href="http://viewer.zmags.com/publication/45a41b67?page=19">DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0 I</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0 I<a title="PharmaVOICE | January 2012 page 20" href="http://viewer.zmags.com/publication/45a41b67?page=20">DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma 3.0<a title="PharmaVOICE | January 2012 page 21" href="http://viewer.zmags.com/publication/45a41b67?page=21">Bring your entire promotional reviewteam to this</a> Bring your entire promotional reviewteam to this<a title="PharmaVOICE | January 2012 page 22" href="http://viewer.zmags.com/publication/45a41b67?page=22">Robin RobinsonMultichannel Measurement: </a> Robin RobinsonMultichannel Measurement: <a title="PharmaVOICE | January 2012 page 23" href="http://viewer.zmags.com/publication/45a41b67?page=23">Multichannel Measurementmeasurement is impossi</a> Multichannel Measurementmeasurement is impossi<a title="PharmaVOICE | January 2012 page 24" href="http://viewer.zmags.com/publication/45a41b67?page=24">Multichannel MeasurementSOUND BITES FROM THE FI</a> Multichannel MeasurementSOUND BITES FROM THE FI<a title="PharmaVOICE | January 2012 page 25" href="http://viewer.zmags.com/publication/45a41b67?page=25">Non-ROI Metrics:Worth the Trouble? &ldquo;Not ever</a> Non-ROI Metrics:Worth the Trouble? &ldquo;Not ever<a title="PharmaVOICE | January 2012 page 26" href="http://viewer.zmags.com/publication/45a41b67?page=26">Multichannel Measurementtion for example,&rdquo; he</a> Multichannel Measurementtion for example,&rdquo; he<a title="PharmaVOICE | January 2012 page 27" href="http://viewer.zmags.com/publication/45a41b67?page=27">ACRP CERTIFICATIONSACRP CERTIFICATIONSTHE TRUS</a> ACRP CERTIFICATIONSACRP CERTIFICATIONSTHE TRUS<a title="PharmaVOICE | January 2012 page 28" href="http://viewer.zmags.com/publication/45a41b67?page=28">DIGITAL EDITION &mdash; BONUS CONTENTMultichannel Meas</a> DIGITAL EDITION &mdash; BONUS CONTENTMultichannel Meas<a title="PharmaVOICE | January 2012 page 29" href="http://viewer.zmags.com/publication/45a41b67?page=29">DIGITAL EDITION &mdash; BONUS CONTENTmor</a> DIGITAL EDITION &mdash; BONUS CONTENTmor<a title="PharmaVOICE | January 2012 page 30" href="http://viewer.zmags.com/publication/45a41b67?page=30">DIGITAL EDITION &mdash; BONUS CONTENTDenise Myshko</a> DIGITAL EDITION &mdash; BONUS CONTENTDenise Myshko<a title="PharmaVOICE | January 2012 page 31" href="http://viewer.zmags.com/publication/45a41b67?page=31">DIGITAL EDITION &mdash; BONUS CONTENTstudy is if a</a> DIGITAL EDITION &mdash; BONUS CONTENTstudy is if a<a title="PharmaVOICE | January 2012 page 32" href="http://viewer.zmags.com/publication/45a41b67?page=32">ied,&rdquo; Dr. Garceau says. &ldquo;In pediatric studies,th</a> ied,&rdquo; Dr. Garceau says. &ldquo;In pediatric studies,th<a title="PharmaVOICE | January 2012 page 33" href="http://viewer.zmags.com/publication/45a41b67?page=33">WorldRadioImmunoConjugateSummitSummitUnlocki</a> WorldRadioImmunoConjugateSummitSummitUnlocki<a title="PharmaVOICE | January 2012 page 34" href="http://viewer.zmags.com/publication/45a41b67?page=34">DIGITAL EDITION &mdash; BONUS CONTENTForecastingPhar</a> DIGITAL EDITION &mdash; BONUS CONTENTForecastingPhar<a title="PharmaVOICE | January 2012 page 35" href="http://viewer.zmags.com/publication/45a41b67?page=35">DIGITAL EDITION &mdash; BONUS CONTENTForecasting 2</a> DIGITAL EDITION &mdash; BONUS CONTENTForecasting 2<a title="PharmaVOICE | January 2012 page 36" href="http://viewer.zmags.com/publication/45a41b67?page=36">Forecastingmeans more focus by pharmaceutical c</a> Forecastingmeans more focus by pharmaceutical c<a title="PharmaVOICE | January 2012 page 37" href="http://viewer.zmags.com/publication/45a41b67?page=37">It Demands Education. The old &ldquo;check-the-box&rdquo; or </a> It Demands Education. The old &ldquo;check-the-box&rdquo; or <a title="PharmaVOICE | January 2012 page 38" href="http://viewer.zmags.com/publication/45a41b67?page=38">VISIT OUR WEBSITE:www.&#64258;emingeurope.comwww.&#64258;emin</a> VISIT OUR WEBSITE:www.&#64258;emingeurope.comwww.&#64258;emin<a title="PharmaVOICE | January 2012 page 39" href="http://viewer.zmags.com/publication/45a41b67?page=39">Robin RobinsonGLOBAL: R&amp;D OutsourcingOut</a> Robin RobinsonGLOBAL: R&amp;D OutsourcingOut<a title="PharmaVOICE | January 2012 page 40" href="http://viewer.zmags.com/publication/45a41b67?page=40">Global&ldquo; The reason for outsourcingcannot be dri</a> Global&ldquo; The reason for outsourcingcannot be dri<a title="PharmaVOICE | January 2012 page 41" href="http://viewer.zmags.com/publication/45a41b67?page=41">PharmaVOICE: Going Global in 2012February - Gl</a> PharmaVOICE: Going Global in 2012February - Gl<a title="PharmaVOICE | January 2012 page 42" href="http://viewer.zmags.com/publication/45a41b67?page=42">Taren GromDr. Brad ThompsonMaking aDifference</a> Taren GromDr. Brad ThompsonMaking aDifference<a title="PharmaVOICE | January 2012 page 43" href="http://viewer.zmags.com/publication/45a41b67?page=43">Dr. Brad Thompsonthen we can save the patient u</a> Dr. Brad Thompsonthen we can save the patient u<a title="PharmaVOICE | January 2012 page 44" href="http://viewer.zmags.com/publication/45a41b67?page=44">C-Suite Specialty PharmaInsights from the C-Su</a> C-Suite Specialty PharmaInsights from the C-Su<a title="PharmaVOICE | January 2012 page 45" href="http://viewer.zmags.com/publication/45a41b67?page=45"> MARKET ATTRACTIVENESS&raquo; Spec</a> MARKET ATTRACTIVENESS&raquo; Spec<a title="PharmaVOICE | January 2012 page 46" href="http://viewer.zmags.com/publication/45a41b67?page=46">Social MediaCarolyn GrettonHitting theSOCIAL</a> Social MediaCarolyn GrettonHitting theSOCIAL<a title="PharmaVOICE | January 2012 page 47" href="http://viewer.zmags.com/publication/45a41b67?page=47">&ldquo;When more than 82% of surveyed companies claim t</a> &ldquo;When more than 82% of surveyed companies claim t<a title="PharmaVOICE | January 2012 page 48" href="http://viewer.zmags.com/publication/45a41b67?page=48">Social MediaCECI ZAK Sanofihelps communicatio</a> Social MediaCECI ZAK Sanofihelps communicatio<a title="PharmaVOICE | January 2012 page 49" href="http://viewer.zmags.com/publication/45a41b67?page=49">pany via their smartphone or see the company'str</a> pany via their smartphone or see the company'str<a title="PharmaVOICE | January 2012 page 50" href="http://viewer.zmags.com/publication/45a41b67?page=50">Social Media &ldquo;Mobile should not be an</a> Social Media &ldquo;Mobile should not be an<a title="PharmaVOICE | January 2012 page 51" href="http://viewer.zmags.com/publication/45a41b67?page=51">T H I S S O U N D SFAMILIAR MILIAR ..?</a> T H I S S O U N D SFAMILIAR MILIAR ..?<a title="PharmaVOICE | January 2012 page 52" href="http://viewer.zmags.com/publication/45a41b67?page=52">DIGITAL EDITION &mdash; BONUS CONTENTSocial Media</a> DIGITAL EDITION &mdash; BONUS CONTENTSocial Media<a title="PharmaVOICE | January 2012 page 53" href="http://viewer.zmags.com/publication/45a41b67?page=53">DIGITAL EDITION &mdash; BONUS CONTENTSocial MediaBe</a> DIGITAL EDITION &mdash; BONUS CONTENTSocial MediaBe<a title="PharmaVOICE | January 2012 page 54" href="http://viewer.zmags.com/publication/45a41b67?page=54">Social MediaEngaging Healthcare Professi</a> Social MediaEngaging Healthcare Professi<a title="PharmaVOICE | January 2012 page 55" href="http://viewer.zmags.com/publication/45a41b67?page=55">We talk about this in terms of convenienceand co</a> We talk about this in terms of convenienceand co<a title="PharmaVOICE | January 2012 page 56" href="http://viewer.zmags.com/publication/45a41b67?page=56">Social MediaSIX SOCIAL SHIFTS:Trends Affecti</a> Social MediaSIX SOCIAL SHIFTS:Trends Affecti<a title="PharmaVOICE | January 2012 page 57" href="http://viewer.zmags.com/publication/45a41b67?page=57">(This is healthcare)Read our perspectiveon h</a> (This is healthcare)Read our perspectiveon h<a title="PharmaVOICE | January 2012 page 58" href="http://viewer.zmags.com/publication/45a41b67?page=58">Social MediaHEALTHCARE AND SOCIAL MEDIA:A Win</a> Social MediaHEALTHCARE AND SOCIAL MEDIA:A Win<a title="PharmaVOICE | January 2012 page 59" href="http://viewer.zmags.com/publication/45a41b67?page=59">This expanded network can introduce physi-cians </a> This expanded network can introduce physi-cians <a title="PharmaVOICE | January 2012 page 60" href="http://viewer.zmags.com/publication/45a41b67?page=60">Social Media </a> Social Media <a title="PharmaVOICE | January 2012 page 61" href="http://viewer.zmags.com/publication/45a41b67?page=61">(PDLORYHU2QH0LOOLRQ+HDOWK3URIHVVLRQDOV(PDL</a> (PDLORYHU2QH0LOOLRQ+HDOWK3URIHVVLRQDOV(PDL<a title="PharmaVOICE | January 2012 page 62" href="http://viewer.zmags.com/publication/45a41b67?page=62">Social MediaSearch and Social Media for theP</a> Social MediaSearch and Social Media for theP<a title="PharmaVOICE | January 2012 page 63" href="http://viewer.zmags.com/publication/45a41b67?page=63">work, but there are others. Google has alsomoved</a> work, but there are others. Google has alsomoved<a title="PharmaVOICE | January 2012 page 64" href="http://viewer.zmags.com/publication/45a41b67?page=64">Social MediaHealthcare Decisions in the Age of</a> Social MediaHealthcare Decisions in the Age of<a title="PharmaVOICE | January 2012 page 65" href="http://viewer.zmags.com/publication/45a41b67?page=65">5V^&macr;[OL:JPLUJLVM:HTWSPUN4LL[Z[OL:JPLUJLVM4LKPJPU</a> 5V^&macr;[OL:JPLUJLVM:HTWSPUN4LL[Z[OL:JPLUJLVM4LKPJPU<a title="PharmaVOICE | January 2012 page 66" href="http://viewer.zmags.com/publication/45a41b67?page=66">Introduction: As the pace and scope of change wit</a> Introduction: As the pace and scope of change wit<a title="PharmaVOICE | January 2012 page 67" href="http://viewer.zmags.com/publication/45a41b67?page=67">instant access demands of the healthcare practiti</a> instant access demands of the healthcare practiti<a title="PharmaVOICE | January 2012 page 68" href="http://viewer.zmags.com/publication/45a41b67?page=68">(SW): While all commercial stakeholders should lo</a> (SW): While all commercial stakeholders should lo<a title="PharmaVOICE | January 2012 page 69" href="http://viewer.zmags.com/publication/45a41b67?page=69">4. What is the role of digital when planning </a> 4. What is the role of digital when planning <a title="PharmaVOICE | January 2012 page 70" href="http://viewer.zmags.com/publication/45a41b67?page=70">5. What is the significance of multichannel i</a> 5. What is the significance of multichannel i<a title="PharmaVOICE | January 2012 page 71" href="http://viewer.zmags.com/publication/45a41b67?page=71">6. How have companies outside of the healthca</a> 6. How have companies outside of the healthca<a title="PharmaVOICE | January 2012 page 72" href="http://viewer.zmags.com/publication/45a41b67?page=72">audience insights, and seamless experience delive</a> audience insights, and seamless experience delive<a title="PharmaVOICE | January 2012 page 73" href="http://viewer.zmags.com/publication/45a41b67?page=73">customer sees your value. Another key aspect is t</a> customer sees your value. Another key aspect is t<a title="PharmaVOICE | January 2012 page 74" href="http://viewer.zmags.com/publication/45a41b67?page=74">ADVERTISEMENT</a> ADVERTISEMENT<a title="PharmaVOICE | January 2012 page 75" href="http://viewer.zmags.com/publication/45a41b67?page=75">About the Authors:Stephen Wray, President and C</a> About the Authors:Stephen Wray, President and C<a title="PharmaVOICE | January 2012 page 76" href="http://viewer.zmags.com/publication/45a41b67?page=76">Social Media SOCIAL MEDIATRENDS, REGS,AND AP</a> Social Media SOCIAL MEDIATRENDS, REGS,AND AP<a title="PharmaVOICE | January 2012 page 77" href="http://viewer.zmags.com/publication/45a41b67?page=77">Social MediaTECH CHECK APPS / TWEETS </a> Social MediaTECH CHECK APPS / TWEETS <a title="PharmaVOICE | January 2012 page 78" href="http://viewer.zmags.com/publication/45a41b67?page=78">The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC</a> The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC<a title="PharmaVOICE | January 2012 page 79" href="http://viewer.zmags.com/publication/45a41b67?page=79">PharmaPricingMarketAccess Outlook E</a> PharmaPricingMarketAccess Outlook E<a title="PharmaVOICE | January 2012 page 80" href="http://viewer.zmags.com/publication/45a41b67?page=80">DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar</a> DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2012 page 81" href="http://viewer.zmags.com/publication/45a41b67?page=81">DIGITAL EDITION &mdash; BONUS CONTENTJAN26</a> DIGITAL EDITION &mdash; BONUS CONTENTJAN26<a title="PharmaVOICE | January 2012 page 82" href="http://viewer.zmags.com/publication/45a41b67?page=82">DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar</a> DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2012 page 83" href="http://viewer.zmags.com/publication/45a41b67?page=83">DIGITAL EDITION &mdash; BONUS CONTENTFEB8</a> DIGITAL EDITION &mdash; BONUS CONTENTFEB8<a title="PharmaVOICE | January 2012 page 84" href="http://viewer.zmags.com/publication/45a41b67?page=84">DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar</a> DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2012 page 85" href="http://viewer.zmags.com/publication/45a41b67?page=85">DIGITAL EDITION &mdash; BONUS CONTENTFEB27</a> DIGITAL EDITION &mdash; BONUS CONTENTFEB27<a title="PharmaVOICE | January 2012 page 86" href="http://viewer.zmags.com/publication/45a41b67?page=86">DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar</a> DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2012 page 87" href="http://viewer.zmags.com/publication/45a41b67?page=87">DIGITAL EDITION &mdash; BONUS CONTENTComplia</a> DIGITAL EDITION &mdash; BONUS CONTENTComplia<a title="PharmaVOICE | January 2012 page 88" href="http://viewer.zmags.com/publication/45a41b67?page=88">DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar</a> DIGITAL EDITION &mdash; BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2012 page 89" href="http://viewer.zmags.com/publication/45a41b67?page=89">DIGITAL EDITION &mdash; BONUS CONTENTMAR27</a> DIGITAL EDITION &mdash; BONUS CONTENTMAR27<a title="PharmaVOICE | January 2012 page 90" href="http://viewer.zmags.com/publication/45a41b67?page=90">DIGITAL EDITION &mdash; BONUS CONTENTPharma TraxSALE</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma TraxSALE<a title="PharmaVOICE | January 2012 page 91" href="http://viewer.zmags.com/publication/45a41b67?page=91">11th Central European Forum of Biotechnologyand </a> 11th Central European Forum of Biotechnologyand <a title="PharmaVOICE | January 2012 page 92" href="http://viewer.zmags.com/publication/45a41b67?page=92">DIGITAL EDITION &mdash; BONUS CONTENTPharma TraxTHER</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma TraxTHER<a title="PharmaVOICE | January 2012 page 93" href="http://viewer.zmags.com/publication/45a41b67?page=93">DIGITAL EDITION &mdash; BONUS CONTENTPharma Traxt</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma Traxt<a title="PharmaVOICE | January 2012 page 94" href="http://viewer.zmags.com/publication/45a41b67?page=94">DIGITAL EDITION &mdash; BONUS CONTENTPharma Trax</a> DIGITAL EDITION &mdash; BONUS CONTENTPharma Trax<a title="PharmaVOICE | January 2012 page 95" href="http://viewer.zmags.com/publication/45a41b67?page=95">11 THANNUALDigital Marketing InnovatorsDRIVIN</a> 11 THANNUALDigital Marketing InnovatorsDRIVIN<a title="PharmaVOICE | January 2012 page 96" href="http://viewer.zmags.com/publication/45a41b67?page=96">DIGITAL EDITION &mdash; BONUS CONTENTWhat's NewNEW H</a> DIGITAL EDITION &mdash; BONUS CONTENTWhat's NewNEW H<a title="PharmaVOICE | January 2012 page 97" href="http://viewer.zmags.com/publication/45a41b67?page=97">DIGITAL EDITION &mdash; BONUS CONTENTChiltern In</a> DIGITAL EDITION &mdash; BONUS CONTENTChiltern In<a title="PharmaVOICE | January 2012 page 98" href="http://viewer.zmags.com/publication/45a41b67?page=98">DIGITAL EDITION &mdash; BONUS CONTENTTools of the Tra</a> DIGITAL EDITION &mdash; BONUS CONTENTTools of the Tra<a title="PharmaVOICE | January 2012 page 99" href="http://viewer.zmags.com/publication/45a41b67?page=99">DIGITAL EDITION &mdash; BONUS CONTENTTemplate </a> DIGITAL EDITION &mdash; BONUS CONTENTTemplate <a title="PharmaVOICE | January 2012 page 100" href="http://viewer.zmags.com/publication/45a41b67?page=100">DIGITAL EDITION &mdash; BONUS CONTENTTools of the Trad</a> DIGITAL EDITION &mdash; BONUS CONTENTTools of the Trad<a title="PharmaVOICE | January 2012 page 101" href="http://viewer.zmags.com/publication/45a41b67?page=101">StudyMessagingSolutionsyMessaging'&#367;&#381;&#271;&#258;&#367;&#1006;&#882;t&#258;&#455;^&#410;</a> StudyMessagingSolutionsyMessaging'&#367;&#381;&#271;&#258;&#367;&#1006;&#882;t&#258;&#455;^&#410;<a title="PharmaVOICE | January 2012 page 102" href="http://viewer.zmags.com/publication/45a41b67?page=102">Secure your spot at one of theseevents by Januar</a> Secure your spot at one of theseevents by Januar<a title="PharmaVOICE | January 2012 page 103" href="http://viewer.zmags.com/publication/45a41b67?page=103"> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT</a> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT<a title="PharmaVOICE | January 2012 page 104" href="http://viewer.zmags.com/publication/45a41b67?page=104">Talent PoolBIOPHARMACEUTICAL POOLJohn BUTL</a> Talent PoolBIOPHARMACEUTICAL POOLJohn BUTL<a title="PharmaVOICE | January 2012 page 105" href="http://viewer.zmags.com/publication/45a41b67?page=105">EMERGING POOLDr. Jakob DUPONTFORMER GENENTECH</a> EMERGING POOLDr. Jakob DUPONTFORMER GENENTECH<a title="PharmaVOICE | January 2012 page 106" href="http://viewer.zmags.com/publication/45a41b67?page=106">Talent Poolpointed John Potthoff, Ph.D., pre</a> Talent Poolpointed John Potthoff, Ph.D., pre<a title="PharmaVOICE | January 2012 page 107" href="http://viewer.zmags.com/publication/45a41b67?page=107">DIGITAL EDITION &mdash; 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