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<br /> E X C L U S I V E<br /> M O B I L E C O N T E N T<br /> LEARN HOW<br /> OW<br /> 3 P's SPELL ROI<br /> g to<br /> adiffperspective.com/QRcodes<br /> October 2011<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Managing the Product<br /> Life Cycle<br /> HIV<br /> Research<br /> PATIENT<br /> Education<br /> EPIGENETICS<br /> Emerging Market:<br /> SOUTH AFRICA<br /> SHOWCASE FEATURE<br /> Marketing<br /> PUBLICATION<br /> www.pharmavoice.com<br /> <br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 11 · Number 9<br /> PUBLISHER Lisa Banket<br /> EDITOR Taren Grom<br /> CREATIVE DIRECTOR Marah Walsh<br /> MANAGING EDITOR<br /> Denise Myshko<br /> SENIOR EDITOR<br /> Robin Robinson<br /> FEATURES EDITOR<br /> Kim Ribbink<br /> CONTRIBUTING EDITOR<br /> Carolyn Gretton<br /> DESIGN ASSOCIATE<br /> Ariel Medel<br /> NATIONAL ACCOUNT MANAGERS<br<a title="PharmaVOICE | October 2011 page 1" href="http://viewer.zmags.com/publication/46b3a968?page=1"> E X C L U S I V E M O B I L E C O N T E N T L</a> <a title="PharmaVOICE | October 2011 page 2" href="http://viewer.zmags.com/publication/46b3a968?page=2"> </a> <a title="PharmaVOICE | October 2011 page 3" href="http://viewer.zmags.com/publication/46b3a968?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 11 ·</a> <a title="PharmaVOICE | October 2011 page 4" href="http://viewer.zmags.com/publication/46b3a968?page=4"> Contents... OCTOBER 2011 ON THE COVER A c</a> <a title="PharmaVOICE | October 2011 page 5" href="http://viewer.zmags.com/publication/46b3a968?page=5"> Exclusive Bonus ONLINE CONTENT 30 Years of AiDS</a> <a title="PharmaVOICE | October 2011 page 6" href="http://viewer.zmags.com/publication/46b3a968?page=6"> Upfront Awards... » AGILE RECOGNIZED BY NEW JERS</a> <a title="PharmaVOICE | October 2011 page 7" href="http://viewer.zmags.com/publication/46b3a968?page=7"> Patient Education PAREXEL Product Lifecycle Manag</a> <a title="PharmaVOICE | October 2011 page 8" href="http://viewer.zmags.com/publication/46b3a968?page=8"> Robin Robinson A Changing Market ENviroNMENT Req</a> <a title="PharmaVOICE | October 2011 page 9" href="http://viewer.zmags.com/publication/46b3a968?page=9"> Life-Cycle Management “ The back end of the life</a> <a title="PharmaVOICE | October 2011 page 10" href="http://viewer.zmags.com/publication/46b3a968?page=10"> Life-Cycle Management Collaboration and Inte</a> <a title="PharmaVOICE | October 2011 page 11" href="http://viewer.zmags.com/publication/46b3a968?page=11"> Life-Cycle Management PLM Adoption Factors </a> <a title="PharmaVOICE | October 2011 page 12" href="http://viewer.zmags.com/publication/46b3a968?page=12"> Life-Cycle Management “ Changing the previo strat</a> <a title="PharmaVOICE | October 2011 page 13" href="http://viewer.zmags.com/publication/46b3a968?page=13"> A Sound Investment Strategy — American College of</a> <a title="PharmaVOICE | October 2011 page 14" href="http://viewer.zmags.com/publication/46b3a968?page=14"> Robin Robinson Social Media And Patient Wher</a> <a title="PharmaVOICE | October 2011 page 15" href="http://viewer.zmags.com/publication/46b3a968?page=15"> tient empowerment and momentum in the marketplace</a> <a title="PharmaVOICE | October 2011 page 16" href="http://viewer.zmags.com/publication/46b3a968?page=16"> Patient Education SOUND BITES FROM THE FIELD </a> <a title="PharmaVOICE | October 2011 page 17" href="http://viewer.zmags.com/publication/46b3a968?page=17"> Patient Education “Many times,</a> <a title="PharmaVOICE | October 2011 page 18" href="http://viewer.zmags.com/publication/46b3a968?page=18"> DIGITAL EDITION — BONUS CONTENT Patient Education</a> <a title="PharmaVOICE | October 2011 page 19" href="http://viewer.zmags.com/publication/46b3a968?page=19"> DIGITAL EDITION — BONUS CONTENT Patient Education</a> <a title="PharmaVOICE | October 2011 page 20" href="http://viewer.zmags.com/publication/46b3a968?page=20"> DIGITAL EDITION — BONUS CONTENT Patient Education</a> <a title="PharmaVOICE | October 2011 page 21" href="http://viewer.zmags.com/publication/46b3a968?page=21"> DIGITAL EDITION — BONUS CON TENT Developed by: </a> <a title="PharmaVOICE | October 2011 page 22" href="http://viewer.zmags.com/publication/46b3a968?page=22"> DIGITAL EDITION — BONUS CONTENT Denise Myshk</a> <a title="PharmaVOICE | October 2011 page 23" href="http://viewer.zmags.com/publication/46b3a968?page=23"> DIGITAL EDITION — BONUS CONTENT 150+ SPEAKERS </a> <a title="PharmaVOICE | October 2011 page 24" href="http://viewer.zmags.com/publication/46b3a968?page=24"> DIGITAL EDITION — BONUS CONTENT AIDS Research “ </a> <a title="PharmaVOICE | October 2011 page 25" href="http://viewer.zmags.com/publication/46b3a968?page=25"> </a> <a title="PharmaVOICE | October 2011 page 26" href="http://viewer.zmags.com/publication/46b3a968?page=26"> DIGITAL EDITION — BONUS CONTENT AIDS Research “ W</a> <a title="PharmaVOICE | October 2011 page 27" href="http://viewer.zmags.com/publication/46b3a968?page=27"> DIGITAL EDITION — BONUS CONTENT “Therap</a> <a title="PharmaVOICE | October 2011 page 28" href="http://viewer.zmags.com/publication/46b3a968?page=28"> Denise Myshko NEW SCIENCE MEANS NEW WAYS TO TA</a> <a title="PharmaVOICE | October 2011 page 29" href="http://viewer.zmags.com/publication/46b3a968?page=29"> Epigenetics “ The opportunity</a> <a title="PharmaVOICE | October 2011 page 30" href="http://viewer.zmags.com/publication/46b3a968?page=30"> Epigenetics “ understanding the key pathways and </a> <a title="PharmaVOICE | October 2011 page 31" href="http://viewer.zmags.com/publication/46b3a968?page=31"> Pharmacovigilance Isn't a Walk in the Clouds... </a> <a title="PharmaVOICE | October 2011 page 32" href="http://viewer.zmags.com/publication/46b3a968?page=32"> DIGITAL EDITION — BONUS CONTENT Epigenetics Selec</a> <a title="PharmaVOICE | October 2011 page 33" href="http://viewer.zmags.com/publication/46b3a968?page=33"> DIGITAL EDITION — BONUS CONTENT b</a> <a title="PharmaVOICE | October 2011 page 34" href="http://viewer.zmags.com/publication/46b3a968?page=34"> Kim Ribbink Hello : SouTH AFriCA A Diverse a</a> <a title="PharmaVOICE | October 2011 page 35" href="http://viewer.zmags.com/publication/46b3a968?page=35"> imported raw materials against a weakening local </a> <a title="PharmaVOICE | October 2011 page 36" href="http://viewer.zmags.com/publication/46b3a968?page=36"> South Africa for example TB and HIV, whereas glo</a> <a title="PharmaVOICE | October 2011 page 37" href="http://viewer.zmags.com/publication/46b3a968?page=37"> Africa Ministry of Health requires adherence to I</a> <a title="PharmaVOICE | October 2011 page 38" href="http://viewer.zmags.com/publication/46b3a968?page=38"> South Africa Merck/MSD is currently participa</a> <a title="PharmaVOICE | October 2011 page 39" href="http://viewer.zmags.com/publication/46b3a968?page=39"> </a> <a title="PharmaVOICE | October 2011 page 40" href="http://viewer.zmags.com/publication/46b3a968?page=40"> Marketing Carolyn Gretton Marketing on a TWO-WAY</a> <a title="PharmaVOICE | October 2011 page 41" href="http://viewer.zmags.com/publication/46b3a968?page=41"> MICHAEL UTZ EMD Serono “There are many new tools</a> <a title="PharmaVOICE | October 2011 page 42" href="http://viewer.zmags.com/publication/46b3a968?page=42"> Marketing responded that </a> <a title="PharmaVOICE | October 2011 page 43" href="http://viewer.zmags.com/publication/46b3a968?page=43"> need to ensure our mix has a multichannel ap- pro</a> <a title="PharmaVOICE | October 2011 page 44" href="http://viewer.zmags.com/publication/46b3a968?page=44"> Marketing constantly changing nature of today</a> <a title="PharmaVOICE | October 2011 page 45" href="http://viewer.zmags.com/publication/46b3a968?page=45"> Marketing Honest to the core CoreNationRants.com </a> <a title="PharmaVOICE | October 2011 page 46" href="http://viewer.zmags.com/publication/46b3a968?page=46"> DIGITAL EDITION — BONUS CONTENT Marketing Mul</a> <a title="PharmaVOICE | October 2011 page 47" href="http://viewer.zmags.com/publication/46b3a968?page=47"> DIGITAL EDITION — BONUS CONTENT Marketing </a> <a title="PharmaVOICE | October 2011 page 48" href="http://viewer.zmags.com/publication/46b3a968?page=48"> Marketing Is the Business of Health Care Getti</a> <a title="PharmaVOICE | October 2011 page 49" href="http://viewer.zmags.com/publication/46b3a968?page=49"> ©2011 Core-Create, Inc. Hop in. 135 </a> <a title="PharmaVOICE | October 2011 page 50" href="http://viewer.zmags.com/publication/46b3a968?page=50"> Marketing Ogilvy CommonHealth Worldwide </a> <a title="PharmaVOICE | October 2011 page 51" href="http://viewer.zmags.com/publication/46b3a968?page=51"> it’s All About the Money With more and mor</a> <a title="PharmaVOICE | October 2011 page 52" href="http://viewer.zmags.com/publication/46b3a968?page=52"> Marketing Connecting with Professional and Pati</a> <a title="PharmaVOICE | October 2011 page 53" href="http://viewer.zmags.com/publication/46b3a968?page=53"> 5V^¯[OL:JPLUJLVM:HTWSPUN Patient Education 4LL[</a> <a title="PharmaVOICE | October 2011 page 54" href="http://viewer.zmags.com/publication/46b3a968?page=54"> Marketing From Operational Excellence to Strateg</a> <a title="PharmaVOICE | October 2011 page 55" href="http://viewer.zmags.com/publication/46b3a968?page=55"> Tired of Being Frustrated? Our enhanced </a> <a title="PharmaVOICE | October 2011 page 56" href="http://viewer.zmags.com/publication/46b3a968?page=56"> Developed by: Save $300 KOL & Stakeholder </a> <a title="PharmaVOICE | October 2011 page 57" href="http://viewer.zmags.com/publication/46b3a968?page=57"> Developed by: KOL & Stakeholder Engagement USA</a> <a title="PharmaVOICE | October 2011 page 58" href="http://viewer.zmags.com/publication/46b3a968?page=58"> Developed by: KOL & Stakeholder Engagement USA</a> <a title="PharmaVOICE | October 2011 page 59" href="http://viewer.zmags.com/publication/46b3a968?page=59"> Day One - December 1st SESSION 1: Better engag</a> <a title="PharmaVOICE | October 2011 page 60" href="http://viewer.zmags.com/publication/46b3a968?page=60"> Day Two - December 2nd SESSION 3: Engage with </a> <a title="PharmaVOICE | October 2011 page 61" href="http://viewer.zmags.com/publication/46b3a968?page=61"> Developed by: KOL & Stakeholder Engagement USA S</a> <a title="PharmaVOICE | October 2011 page 62" href="http://viewer.zmags.com/publication/46b3a968?page=62"> Developed by: Register NOW in 3 easy steps </a> <a title="PharmaVOICE | October 2011 page 63" href="http://viewer.zmags.com/publication/46b3a968?page=63"> Developed by: Save Save $300 KOL & Stakehold</a> <a title="PharmaVOICE | October 2011 page 64" href="http://viewer.zmags.com/publication/46b3a968?page=64"> Outlet OPINIONS, INSIGHTS, AND COMMENTARY FROM AR</a> <a title="PharmaVOICE | October 2011 page 65" href="http://viewer.zmags.com/publication/46b3a968?page=65"> Patient Education StudyMessagingSolutions Mes</a> <a title="PharmaVOICE | October 2011 page 66" href="http://viewer.zmags.com/publication/46b3a968?page=66"> TEL +1.714.926.6384 | info@labroots.com </a> <a title="PharmaVOICE | October 2011 page 67" href="http://viewer.zmags.com/publication/46b3a968?page=67"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | October 2011 page 68" href="http://viewer.zmags.com/publication/46b3a968?page=68"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 69" href="http://viewer.zmags.com/publication/46b3a968?page=69"> CPhI India </a> <a title="PharmaVOICE | October 2011 page 70" href="http://viewer.zmags.com/publication/46b3a968?page=70"> DIGITAL EDITION — BONUS CONTENT The Calendar i</a> <a title="PharmaVOICE | October 2011 page 71" href="http://viewer.zmags.com/publication/46b3a968?page=71"> DI The bioscience industry in the </a> <a title="PharmaVOICE | October 2011 page 72" href="http://viewer.zmags.com/publication/46b3a968?page=72"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 73" href="http://viewer.zmags.com/publication/46b3a968?page=73"> DIGITAL EDITION — BONUS CONTENT NOV 2</a> <a title="PharmaVOICE | October 2011 page 74" href="http://viewer.zmags.com/publication/46b3a968?page=74"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 75" href="http://viewer.zmags.com/publication/46b3a968?page=75"> DIGITAL EDITION — BONUS CONTENT The Cen</a> <a title="PharmaVOICE | October 2011 page 76" href="http://viewer.zmags.com/publication/46b3a968?page=76"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 77" href="http://viewer.zmags.com/publication/46b3a968?page=77"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 78" href="http://viewer.zmags.com/publication/46b3a968?page=78"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | October 2011 page 79" href="http://viewer.zmags.com/publication/46b3a968?page=79"> DIGITAL EDITION — BONUS CONTENT Patient Education</a> <a title="PharmaVOICE | October 2011 page 80" href="http://viewer.zmags.com/publication/46b3a968?page=80"> DIGITAL EDITION — BONUS CONTENT What's New NEW H</a> <a title="PharmaVOICE | October 2011 page 81" href="http://viewer.zmags.com/publication/46b3a968?page=81"> DIGITAL EDITION — BONUS CONTENT 5HJLVWHUEHIRUH </a> <a title="PharmaVOICE | October 2011 page 82" href="http://viewer.zmags.com/publication/46b3a968?page=82"> DIGITAL EDITION — BONUS CONTENT Tools of the Tr</a> <a title="PharmaVOICE | October 2011 page 83" href="http://viewer.zmags.com/publication/46b3a968?page=83"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | October 2011 page 84" href="http://viewer.zmags.com/publication/46b3a968?page=84"> Social Media SOCIAL MEDIA TRENDS, REGS, AND AP</a> <a title="PharmaVOICE | October 2011 page 85" href="http://viewer.zmags.com/publication/46b3a968?page=85"> Social Media TECH CHECK APPS / TWEETS / VI</a> <a title="PharmaVOICE | October 2011 page 86" href="http://viewer.zmags.com/publication/46b3a968?page=86"> DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE</a> <a title="PharmaVOICE | October 2011 page 87" href="http://viewer.zmags.com/publication/46b3a968?page=87"> DIGITAL EDITION — BONUS CONTENT f</a> <a title="PharmaVOICE | October 2011 page 88" href="http://viewer.zmags.com/publication/46b3a968?page=88"> DIGITAL EDITION — BONUS CONTENT Pharma Trax THER</a> <a title="PharmaVOICE | October 2011 page 89" href="http://viewer.zmags.com/publication/46b3a968?page=89"> DIGITAL EDITION — BONUS CONTENT Pharma Trax m</a> <a title="PharmaVOICE | October 2011 page 90" href="http://viewer.zmags.com/publication/46b3a968?page=90"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | October 2011 page 91" href="http://viewer.zmags.com/publication/46b3a968?page=91"> tical clinical development, and pathology labora-</a> <a title="PharmaVOICE | October 2011 page 92" href="http://viewer.zmags.com/publication/46b3a968?page=92"> Talent Pool Michael DU TOIT Dr. Michael GOLU</a> <a title="PharmaVOICE | October 2011 page 93" href="http://viewer.zmags.com/publication/46b3a968?page=93"> CRO POOL Dr. Vadim KLYUSHNICHENKO PARAGON APPOI</a> <a title="PharmaVOICE | October 2011 page 94" href="http://viewer.zmags.com/publication/46b3a968?page=94"> DIGITAL EDITION — BONUS CONTENT Talent Pool </a> <a title="PharmaVOICE | October 2011 page 95" href="http://viewer.zmags.com/publication/46b3a968?page=95"> DIGITAL EDITION — BONUS CONTENT of pharm</a> <a title="PharmaVOICE | October 2011 page 96" href="http://viewer.zmags.com/publication/46b3a968?page=96"> The LAST Word Taking Innovation to a New Leve</a> <a title="PharmaVOICE | October 2011 page 97" href="http://viewer.zmags.com/publication/46b3a968?page=97"> </a> <a title="PharmaVOICE | October 2011 page 98" href="http://viewer.zmags.com/publication/46b3a968?page=98"> DIGITAL EDITION — BONUS CONTENT The Last Word </a> <a title="PharmaVOICE | October 2011 page 99" href="http://viewer.zmags.com/publication/46b3a968?page=99"> UNITED STATES PATENT & TRADEMARK OFFICE Patien</a> <a title="PharmaVOICE | October 2011 page 100" href="http://viewer.zmags.com/publication/46b3a968?page=100"> What will the It's a crustacean-eat-crustacean</a>