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<br /> E X C L U S I V E<br /> M O B I L E C O N T E N T<br /> <br /> LEARN HOW<br /> OW<br /> 3 P's SPELL ROI<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> g to<br /> adiffperspective.com/QRcodes<br /> <br /> October 2011<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> <br /> <br /> <br /> <br /> Managing the Product<br /> Life Cycle<br /> <br /> HIV<br /> Research<br /> <br /> <br /> PATIENT<br /> Education<br /> <br /> <br /> EPIGENETICS<br /&<a title="PharmaVOICE | October 2011 page 1" href="http://viewer.zmags.com/publication/46b3a968?page=1">E X C L U S I V EM O B I L E C O N T E N T L</a> E X C L U S I V EM O B I L E C O N T E N T L<a title="PharmaVOICE | October 2011 page 2" href="http://viewer.zmags.com/publication/46b3a968?page=2"></a> <a title="PharmaVOICE | October 2011 page 3" href="http://viewer.zmags.com/publication/46b3a968?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 ·</a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 ·<a title="PharmaVOICE | October 2011 page 4" href="http://viewer.zmags.com/publication/46b3a968?page=4">Contents... OCTOBER 2011ON THE COVERA c</a> Contents... OCTOBER 2011ON THE COVERA c<a title="PharmaVOICE | October 2011 page 5" href="http://viewer.zmags.com/publication/46b3a968?page=5">Exclusive Bonus ONLINE CONTENT30 Years of AiDS</a> Exclusive Bonus ONLINE CONTENT30 Years of AiDS<a title="PharmaVOICE | October 2011 page 6" href="http://viewer.zmags.com/publication/46b3a968?page=6">UpfrontAwards...» AGILE RECOGNIZED BY NEWJERS</a> UpfrontAwards...» AGILE RECOGNIZED BY NEWJERS<a title="PharmaVOICE | October 2011 page 7" href="http://viewer.zmags.com/publication/46b3a968?page=7">Patient EducationPAREXEL Product Lifecycle Manag</a> Patient EducationPAREXEL Product Lifecycle Manag<a title="PharmaVOICE | October 2011 page 8" href="http://viewer.zmags.com/publication/46b3a968?page=8">Robin RobinsonA Changing MarketENviroNMENTReq</a> Robin RobinsonA Changing MarketENviroNMENTReq<a title="PharmaVOICE | October 2011 page 9" href="http://viewer.zmags.com/publication/46b3a968?page=9">Life-Cycle Management“ The back end of the life</a> Life-Cycle Management“ The back end of the life<a title="PharmaVOICE | October 2011 page 10" href="http://viewer.zmags.com/publication/46b3a968?page=10">Life-Cycle ManagementCollaboration and Inte</a> Life-Cycle ManagementCollaboration and Inte<a title="PharmaVOICE | October 2011 page 11" href="http://viewer.zmags.com/publication/46b3a968?page=11">Life-Cycle ManagementPLM Adoption Factors</a> Life-Cycle ManagementPLM Adoption Factors<a title="PharmaVOICE | October 2011 page 12" href="http://viewer.zmags.com/publication/46b3a968?page=12">Life-Cycle Management“ Changing the previostrat</a> Life-Cycle Management“ Changing the previostrat<a title="PharmaVOICE | October 2011 page 13" href="http://viewer.zmags.com/publication/46b3a968?page=13">A Sound Investment Strategy —American College of</a> A Sound Investment Strategy —American College of<a title="PharmaVOICE | October 2011 page 14" href="http://viewer.zmags.com/publication/46b3a968?page=14">Robin RobinsonSocial Media And Patient Wher</a> Robin RobinsonSocial Media And Patient Wher<a title="PharmaVOICE | October 2011 page 15" href="http://viewer.zmags.com/publication/46b3a968?page=15">tient empowerment and momentum in themarketplace</a> tient empowerment and momentum in themarketplace<a title="PharmaVOICE | October 2011 page 16" href="http://viewer.zmags.com/publication/46b3a968?page=16">Patient EducationSOUND BITES FROM THE FIELD</a> Patient EducationSOUND BITES FROM THE FIELD<a title="PharmaVOICE | October 2011 page 17" href="http://viewer.zmags.com/publication/46b3a968?page=17">Patient Education “Many times,</a> Patient Education “Many times,<a title="PharmaVOICE | October 2011 page 18" href="http://viewer.zmags.com/publication/46b3a968?page=18">DIGITAL EDITION — BONUS CONTENTPatient Education</a> DIGITAL EDITION — BONUS CONTENTPatient Education<a title="PharmaVOICE | October 2011 page 19" href="http://viewer.zmags.com/publication/46b3a968?page=19">DIGITAL EDITION — BONUS CONTENTPatient Education</a> DIGITAL EDITION — BONUS CONTENTPatient Education<a title="PharmaVOICE | October 2011 page 20" href="http://viewer.zmags.com/publication/46b3a968?page=20">DIGITAL EDITION — BONUS CONTENTPatient Education</a> DIGITAL EDITION — BONUS CONTENTPatient Education<a title="PharmaVOICE | October 2011 page 21" href="http://viewer.zmags.com/publication/46b3a968?page=21">DIGITAL EDITION — BONUS CON TENTDeveloped by: </a> DIGITAL EDITION — BONUS CON TENTDeveloped by: <a title="PharmaVOICE | October 2011 page 22" href="http://viewer.zmags.com/publication/46b3a968?page=22">DIGITAL EDITION — BONUS CONTENTDenise Myshk</a> DIGITAL EDITION — BONUS CONTENTDenise Myshk<a title="PharmaVOICE | October 2011 page 23" href="http://viewer.zmags.com/publication/46b3a968?page=23">DIGITAL EDITION — BONUS CONTENT150+ SPEAKERS </a> DIGITAL EDITION — BONUS CONTENT150+ SPEAKERS <a title="PharmaVOICE | October 2011 page 24" href="http://viewer.zmags.com/publication/46b3a968?page=24">DIGITAL EDITION — BONUS CONTENTAIDS Research“ </a> DIGITAL EDITION — BONUS CONTENTAIDS Research“ <a title="PharmaVOICE | October 2011 page 25" href="http://viewer.zmags.com/publication/46b3a968?page=25"></a> <a title="PharmaVOICE | October 2011 page 26" href="http://viewer.zmags.com/publication/46b3a968?page=26">DIGITAL EDITION — BONUS CONTENTAIDS Research“ W</a> DIGITAL EDITION — BONUS CONTENTAIDS Research“ W<a title="PharmaVOICE | October 2011 page 27" href="http://viewer.zmags.com/publication/46b3a968?page=27">DIGITAL EDITION — BONUS CONTENT “Therap</a> DIGITAL EDITION — BONUS CONTENT “Therap<a title="PharmaVOICE | October 2011 page 28" href="http://viewer.zmags.com/publication/46b3a968?page=28">Denise MyshkoNEW SCIENCEMEANSNEW WAYSTO TA</a> Denise MyshkoNEW SCIENCEMEANSNEW WAYSTO TA<a title="PharmaVOICE | October 2011 page 29" href="http://viewer.zmags.com/publication/46b3a968?page=29">Epigenetics “ The opportunity</a> Epigenetics “ The opportunity<a title="PharmaVOICE | October 2011 page 30" href="http://viewer.zmags.com/publication/46b3a968?page=30">Epigenetics“ understanding the keypathways and </a> Epigenetics“ understanding the keypathways and <a title="PharmaVOICE | October 2011 page 31" href="http://viewer.zmags.com/publication/46b3a968?page=31">PharmacovigilanceIsn't a Walk in the Clouds...</a> PharmacovigilanceIsn't a Walk in the Clouds...<a title="PharmaVOICE | October 2011 page 32" href="http://viewer.zmags.com/publication/46b3a968?page=32">DIGITAL EDITION — BONUS CONTENTEpigeneticsSelec</a> DIGITAL EDITION — BONUS CONTENTEpigeneticsSelec<a title="PharmaVOICE | October 2011 page 33" href="http://viewer.zmags.com/publication/46b3a968?page=33">DIGITAL EDITION — BONUS CONTENTb</a> DIGITAL EDITION — BONUS CONTENTb<a title="PharmaVOICE | October 2011 page 34" href="http://viewer.zmags.com/publication/46b3a968?page=34">Kim RibbinkHello :SouTH AFriCAA Diverse a</a> Kim RibbinkHello :SouTH AFriCAA Diverse a<a title="PharmaVOICE | October 2011 page 35" href="http://viewer.zmags.com/publication/46b3a968?page=35">imported raw materials against a weakeninglocal </a> imported raw materials against a weakeninglocal <a title="PharmaVOICE | October 2011 page 36" href="http://viewer.zmags.com/publication/46b3a968?page=36">South Africafor example TB and HIV, whereas glo</a> South Africafor example TB and HIV, whereas glo<a title="PharmaVOICE | October 2011 page 37" href="http://viewer.zmags.com/publication/46b3a968?page=37">Africa Ministry of Health requires adherenceto I</a> Africa Ministry of Health requires adherenceto I<a title="PharmaVOICE | October 2011 page 38" href="http://viewer.zmags.com/publication/46b3a968?page=38">South Africa Merck/MSD is currently participa</a> South Africa Merck/MSD is currently participa<a title="PharmaVOICE | October 2011 page 39" href="http://viewer.zmags.com/publication/46b3a968?page=39"></a> <a title="PharmaVOICE | October 2011 page 40" href="http://viewer.zmags.com/publication/46b3a968?page=40">MarketingCarolyn GrettonMarketing on a TWO-WAY</a> MarketingCarolyn GrettonMarketing on a TWO-WAY<a title="PharmaVOICE | October 2011 page 41" href="http://viewer.zmags.com/publication/46b3a968?page=41">MICHAEL UTZ EMD Serono“There are many new tools</a> MICHAEL UTZ EMD Serono“There are many new tools<a title="PharmaVOICE | October 2011 page 42" href="http://viewer.zmags.com/publication/46b3a968?page=42">Marketingresponded that </a> Marketingresponded that <a title="PharmaVOICE | October 2011 page 43" href="http://viewer.zmags.com/publication/46b3a968?page=43">need to ensure our mix has a multichannel ap-pro</a> need to ensure our mix has a multichannel ap-pro<a title="PharmaVOICE | October 2011 page 44" href="http://viewer.zmags.com/publication/46b3a968?page=44">Marketingconstantly changing nature of today</a> Marketingconstantly changing nature of today<a title="PharmaVOICE | October 2011 page 45" href="http://viewer.zmags.com/publication/46b3a968?page=45">MarketingHonestto the coreCoreNationRants.com</a> MarketingHonestto the coreCoreNationRants.com<a title="PharmaVOICE | October 2011 page 46" href="http://viewer.zmags.com/publication/46b3a968?page=46">DIGITAL EDITION — BONUS CONTENTMarketingMul</a> DIGITAL EDITION — BONUS CONTENTMarketingMul<a title="PharmaVOICE | October 2011 page 47" href="http://viewer.zmags.com/publication/46b3a968?page=47">DIGITAL EDITION — BONUS CONTENTMarketing</a> DIGITAL EDITION — BONUS CONTENTMarketing<a title="PharmaVOICE | October 2011 page 48" href="http://viewer.zmags.com/publication/46b3a968?page=48">MarketingIs the Business of Health Care Getti</a> MarketingIs the Business of Health Care Getti<a title="PharmaVOICE | October 2011 page 49" href="http://viewer.zmags.com/publication/46b3a968?page=49">©2011 Core-Create, Inc.Hop in.135</a> ©2011 Core-Create, Inc.Hop in.135<a title="PharmaVOICE | October 2011 page 50" href="http://viewer.zmags.com/publication/46b3a968?page=50">MarketingOgilvy CommonHealth Worldwide </a> MarketingOgilvy CommonHealth Worldwide <a title="PharmaVOICE | October 2011 page 51" href="http://viewer.zmags.com/publication/46b3a968?page=51">it’s All About the Money With more and mor</a> it’s All About the Money With more and mor<a title="PharmaVOICE | October 2011 page 52" href="http://viewer.zmags.com/publication/46b3a968?page=52">MarketingConnecting with Professional and Pati</a> MarketingConnecting with Professional and Pati<a title="PharmaVOICE | October 2011 page 53" href="http://viewer.zmags.com/publication/46b3a968?page=53">5V^¯[OL:JPLUJLVM:HTWSPUNPatient Education4LL[</a> 5V^¯[OL:JPLUJLVM:HTWSPUNPatient Education4LL[<a title="PharmaVOICE | October 2011 page 54" href="http://viewer.zmags.com/publication/46b3a968?page=54">MarketingFrom Operational Excellence to Strateg</a> MarketingFrom Operational Excellence to Strateg<a title="PharmaVOICE | October 2011 page 55" href="http://viewer.zmags.com/publication/46b3a968?page=55">Tired of Being Frustrated? Our enhanced </a> Tired of Being Frustrated? Our enhanced <a title="PharmaVOICE | October 2011 page 56" href="http://viewer.zmags.com/publication/46b3a968?page=56">Developed by:Save$300KOL & Stakeholder </a> Developed by:Save$300KOL & Stakeholder <a title="PharmaVOICE | October 2011 page 57" href="http://viewer.zmags.com/publication/46b3a968?page=57">Developed by:KOL & Stakeholder Engagement USA</a> Developed by:KOL & Stakeholder Engagement USA<a title="PharmaVOICE | October 2011 page 58" href="http://viewer.zmags.com/publication/46b3a968?page=58">Developed by:KOL & Stakeholder Engagement USA</a> Developed by:KOL & Stakeholder Engagement USA<a title="PharmaVOICE | October 2011 page 59" href="http://viewer.zmags.com/publication/46b3a968?page=59">Day One - December 1stSESSION 1: Better engag</a> Day One - December 1stSESSION 1: Better engag<a title="PharmaVOICE | October 2011 page 60" href="http://viewer.zmags.com/publication/46b3a968?page=60">Day Two - December 2ndSESSION 3: Engage with </a> Day Two - December 2ndSESSION 3: Engage with <a title="PharmaVOICE | October 2011 page 61" href="http://viewer.zmags.com/publication/46b3a968?page=61">Developed by:KOL & Stakeholder Engagement USA S</a> Developed by:KOL & Stakeholder Engagement USA S<a title="PharmaVOICE | October 2011 page 62" href="http://viewer.zmags.com/publication/46b3a968?page=62">Developed by:Register NOW in 3 easy steps </a> Developed by:Register NOW in 3 easy steps <a title="PharmaVOICE | October 2011 page 63" href="http://viewer.zmags.com/publication/46b3a968?page=63">Developed by:SaveSave$300KOL & Stakehold</a> Developed by:SaveSave$300KOL & Stakehold<a title="PharmaVOICE | October 2011 page 64" href="http://viewer.zmags.com/publication/46b3a968?page=64">OutletOPINIONS, INSIGHTS, ANDCOMMENTARY FROMAR</a> OutletOPINIONS, INSIGHTS, ANDCOMMENTARY FROMAR<a title="PharmaVOICE | October 2011 page 65" href="http://viewer.zmags.com/publication/46b3a968?page=65">Patient EducationStudyMessagingSolutionsMes</a> Patient EducationStudyMessagingSolutionsMes<a title="PharmaVOICE | October 2011 page 66" href="http://viewer.zmags.com/publication/46b3a968?page=66">TEL +1.714.926.6384 | info@labroots.com </a> TEL +1.714.926.6384 | info@labroots.com <a title="PharmaVOICE | October 2011 page 67" href="http://viewer.zmags.com/publication/46b3a968?page=67">The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC</a> The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC<a title="PharmaVOICE | October 2011 page 68" href="http://viewer.zmags.com/publication/46b3a968?page=68">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 69" href="http://viewer.zmags.com/publication/46b3a968?page=69"> CPhI India </a> CPhI India <a title="PharmaVOICE | October 2011 page 70" href="http://viewer.zmags.com/publication/46b3a968?page=70">DIGITAL EDITION — BONUS CONTENTThe Calendari</a> DIGITAL EDITION — BONUS CONTENTThe Calendari<a title="PharmaVOICE | October 2011 page 71" href="http://viewer.zmags.com/publication/46b3a968?page=71">DI The bioscience industry in the </a> DI The bioscience industry in the <a title="PharmaVOICE | October 2011 page 72" href="http://viewer.zmags.com/publication/46b3a968?page=72">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 73" href="http://viewer.zmags.com/publication/46b3a968?page=73">DIGITAL EDITION — BONUS CONTENTNOV2</a> DIGITAL EDITION — BONUS CONTENTNOV2<a title="PharmaVOICE | October 2011 page 74" href="http://viewer.zmags.com/publication/46b3a968?page=74">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 75" href="http://viewer.zmags.com/publication/46b3a968?page=75">DIGITAL EDITION — BONUS CONTENTThe Cen</a> DIGITAL EDITION — BONUS CONTENTThe Cen<a title="PharmaVOICE | October 2011 page 76" href="http://viewer.zmags.com/publication/46b3a968?page=76">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 77" href="http://viewer.zmags.com/publication/46b3a968?page=77">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 78" href="http://viewer.zmags.com/publication/46b3a968?page=78">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | October 2011 page 79" href="http://viewer.zmags.com/publication/46b3a968?page=79">DIGITAL EDITION — BONUS CONTENTPatient Education</a> DIGITAL EDITION — BONUS CONTENTPatient Education<a title="PharmaVOICE | October 2011 page 80" href="http://viewer.zmags.com/publication/46b3a968?page=80">DIGITAL EDITION — BONUS CONTENTWhat's NewNEW H</a> DIGITAL EDITION — BONUS CONTENTWhat's NewNEW H<a title="PharmaVOICE | October 2011 page 81" href="http://viewer.zmags.com/publication/46b3a968?page=81">DIGITAL EDITION — BONUS CONTENT5HJLVWHUEHIRUH</a> DIGITAL EDITION — BONUS CONTENT5HJLVWHUEHIRUH<a title="PharmaVOICE | October 2011 page 82" href="http://viewer.zmags.com/publication/46b3a968?page=82">DIGITAL EDITION — BONUS CONTENTTools of the Tr</a> DIGITAL EDITION — BONUS CONTENTTools of the Tr<a title="PharmaVOICE | October 2011 page 83" href="http://viewer.zmags.com/publication/46b3a968?page=83">DIGITAL EDITION — BONUS CONTENT </a> DIGITAL EDITION — BONUS CONTENT <a title="PharmaVOICE | October 2011 page 84" href="http://viewer.zmags.com/publication/46b3a968?page=84">Social Media SOCIAL MEDIATRENDS, REGS,AND AP</a> Social Media SOCIAL MEDIATRENDS, REGS,AND AP<a title="PharmaVOICE | October 2011 page 85" href="http://viewer.zmags.com/publication/46b3a968?page=85">Social MediaTECH CHECK APPS / TWEETS / VI</a> Social MediaTECH CHECK APPS / TWEETS / VI<a title="PharmaVOICE | October 2011 page 86" href="http://viewer.zmags.com/publication/46b3a968?page=86">DIGITAL EDITION — BONUS CONTENTPharma TraxSALE</a> DIGITAL EDITION — BONUS CONTENTPharma TraxSALE<a title="PharmaVOICE | October 2011 page 87" href="http://viewer.zmags.com/publication/46b3a968?page=87">DIGITAL EDITION — BONUS CONTENTf</a> DIGITAL EDITION — BONUS CONTENTf<a title="PharmaVOICE | October 2011 page 88" href="http://viewer.zmags.com/publication/46b3a968?page=88">DIGITAL EDITION — BONUS CONTENTPharma TraxTHER</a> DIGITAL EDITION — BONUS CONTENTPharma TraxTHER<a title="PharmaVOICE | October 2011 page 89" href="http://viewer.zmags.com/publication/46b3a968?page=89">DIGITAL EDITION — BONUS CONTENTPharma Traxm</a> DIGITAL EDITION — BONUS CONTENTPharma Traxm<a title="PharmaVOICE | October 2011 page 90" href="http://viewer.zmags.com/publication/46b3a968?page=90"> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT</a> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT<a title="PharmaVOICE | October 2011 page 91" href="http://viewer.zmags.com/publication/46b3a968?page=91">tical clinical development, and pathology labora-</a> tical clinical development, and pathology labora-<a title="PharmaVOICE | October 2011 page 92" href="http://viewer.zmags.com/publication/46b3a968?page=92">Talent PoolMichael DU TOITDr. Michael GOLU</a> Talent PoolMichael DU TOITDr. Michael GOLU<a title="PharmaVOICE | October 2011 page 93" href="http://viewer.zmags.com/publication/46b3a968?page=93">CRO POOLDr. Vadim KLYUSHNICHENKOPARAGON APPOI</a> CRO POOLDr. Vadim KLYUSHNICHENKOPARAGON APPOI<a title="PharmaVOICE | October 2011 page 94" href="http://viewer.zmags.com/publication/46b3a968?page=94">DIGITAL EDITION — BONUS CONTENTTalent Pool</a> DIGITAL EDITION — BONUS CONTENTTalent Pool<a title="PharmaVOICE | October 2011 page 95" href="http://viewer.zmags.com/publication/46b3a968?page=95">DIGITAL EDITION — BONUS CONTENTof pharm</a> DIGITAL EDITION — BONUS CONTENTof pharm<a title="PharmaVOICE | October 2011 page 96" href="http://viewer.zmags.com/publication/46b3a968?page=96">The LAST WordTaking Innovation toa New Leve</a> The LAST WordTaking Innovation toa New Leve<a title="PharmaVOICE | October 2011 page 97" href="http://viewer.zmags.com/publication/46b3a968?page=97"> </a> <a title="PharmaVOICE | October 2011 page 98" href="http://viewer.zmags.com/publication/46b3a968?page=98">DIGITAL EDITION — BONUS CONTENTThe Last Word</a> DIGITAL EDITION — BONUS CONTENTThe Last Word<a title="PharmaVOICE | October 2011 page 99" href="http://viewer.zmags.com/publication/46b3a968?page=99">UNITED STATES PATENT & TRADEMARK OFFICEPatien</a> UNITED STATES PATENT & TRADEMARK OFFICEPatien<a title="PharmaVOICE | October 2011 page 100" href="http://viewer.zmags.com/publication/46b3a968?page=100">What will the It's a crustacean-eat-crustacean</a> What will the It's a crustacean-eat-crustacean