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<br /> Autumn/Fall 2012<br /> <br /> <br /> <br /> <br /> <br /> <br /> 98<br /> 176<br /> 82<br /> 72<br /> 62<br /> 40<br /> www.mondotv.it<br /> 8<br /> Regular Features<br /> Comment ..................................................................... 10<br /> Global news................................................................. 12<br /> Legally Speaking ........................................................ 182<br /> The LIMA Page ......................................................... 184<br /> Brand Business .......................................................... 186<br /> What’s On ................................................................. 188<br /> TOTAL L CENS NG UK<br /> Europe<br /> Stardoll - the website for tween girls .................... 59<br /> Worldcart - a major Italian licensee ...................... 60<br /> Mattel’s plans for Southern Europe ....................... 69<br /> The expanding world of The Smurfs.......<a title="Total Licensing Autumn 2012 page 1" href="http://viewer.zmags.com/publication/4722a369?page=1"> Autumn/Fall 2012</a> <a title="Total Licensing Autumn 2012 page 2" href="http://viewer.zmags.com/publication/4722a369?page=2"> </a> <a title="Total Licensing Autumn 2012 page 3" href="http://viewer.zmags.com/publication/4722a369?page=3"> </a> <a title="Total Licensing Autumn 2012 page 4" href="http://viewer.zmags.com/publication/4722a369?page=4"> </a> <a title="Total Licensing Autumn 2012 page 5" href="http://viewer.zmags.com/publication/4722a369?page=5"> </a> <a title="Total Licensing Autumn 2012 page 6" href="http://viewer.zmags.com/publication/4722a369?page=6"> </a> <a title="Total Licensing Autumn 2012 page 7" href="http://viewer.zmags.com/publication/4722a369?page=7"> </a> <a title="Total Licensing Autumn 2012 page 8" href="http://viewer.zmags.com/publication/4722a369?page=8"> 98 176 82 72 62 40 www.mondotv.it 8 Regu</a> <a title="Total Licensing Autumn 2012 page 9" href="http://viewer.zmags.com/publication/4722a369?page=9"> </a> <a title="Total Licensing Autumn 2012 page 10" href="http://viewer.zmags.com/publication/4722a369?page=10"> Fall 2012 Publisher/Editor-in-Chief </a> <a title="Total Licensing Autumn 2012 page 11" href="http://viewer.zmags.com/publication/4722a369?page=11"> </a> <a title="Total Licensing Autumn 2012 page 12" href="http://viewer.zmags.com/publication/4722a369?page=12"> Haven Licensing recently announced their appointm</a> <a title="Total Licensing Autumn 2012 page 13" href="http://viewer.zmags.com/publication/4722a369?page=13"> </a> <a title="Total Licensing Autumn 2012 page 14" href="http://viewer.zmags.com/publication/4722a369?page=14"> BRAND EXTENSIONS RUSSIA BRINGS MARUSSIA TO BLE N</a> <a title="Total Licensing Autumn 2012 page 15" href="http://viewer.zmags.com/publication/4722a369?page=15"> </a> <a title="Total Licensing Autumn 2012 page 16" href="http://viewer.zmags.com/publication/4722a369?page=16"> ATLANTYCA SIGNS 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href="http://viewer.zmags.com/publication/4722a369?page=40"> Synergy Media, based in South Ko- rea, is activel</a> <a title="Total Licensing Autumn 2012 page 41" href="http://viewer.zmags.com/publication/4722a369?page=41"> </a> <a title="Total Licensing Autumn 2012 page 42" href="http://viewer.zmags.com/publication/4722a369?page=42"> NEWS </a> <a title="Total Licensing Autumn 2012 page 43" href="http://viewer.zmags.com/publication/4722a369?page=43"> </a> <a title="Total Licensing Autumn 2012 page 44" href="http://viewer.zmags.com/publication/4722a369?page=44"> NEWS www.mondo</a> <a title="Total Licensing Autumn 2012 page 45" href="http://viewer.zmags.com/publication/4722a369?page=45"> </a> <a title="Total Licensing Autumn 2012 page 46" href="http://viewer.zmags.com/publication/4722a369?page=46"> CARTOON NETWORK IN ASIA The extensive Cartoon Net</a> <a title="Total Licensing Autumn 2012 page 47" href="http://viewer.zmags.com/publication/4722a369?page=47"> </a> <a title="Total Licensing Autumn 2012 page 48" href="http://viewer.zmags.com/publication/4722a369?page=48"> NEWS www.mondotv.it </a> <a title="Total Licensing Autumn 2012 page 49" href="http://viewer.zmags.com/publication/4722a369?page=49"> </a> <a title="Total Licensing Autumn 2012 page 50" href="http://viewer.zmags.com/publication/4722a369?page=50"> SPONGEBOBANDDORAHITTHE STREETS OF ASIA NEWS </a> <a title="Total Licensing Autumn 2012 page 51" href="http://viewer.zmags.com/publication/4722a369?page=51"> </a> <a title="Total Licensing Autumn 2012 page 52" href="http://viewer.zmags.com/publication/4722a369?page=52"> AARDMAN CONTENT ON VTECH TABLET Aardman shows, </a> <a title="Total Licensing Autumn 2012 page 53" href="http://viewer.zmags.com/publication/4722a369?page=53"> </a> <a title="Total Licensing Autumn 2012 page 54" href="http://viewer.zmags.com/publication/4722a369?page=54"> By Roman Chetvertkov Marketing Director, Megalice</a> <a title="Total Licensing Autumn 2012 page 55" href="http://viewer.zmags.com/publication/4722a369?page=55"> </a> <a title="Total Licensing Autumn 2012 page 56" href="http://viewer.zmags.com/publication/4722a369?page=56"> 56 nation of the campaign, or ever-grow- ing fun</a> <a title="Total Licensing Autumn 2012 page 57" href="http://viewer.zmags.com/publication/4722a369?page=57"> TOTAL LICENSING Butthead. 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href="http://viewer.zmags.com/publication/4722a369?page=77"> TOTAL LICENSING The State of the Licens</a> <a title="Total Licensing Autumn 2012 page 78" href="http://viewer.zmags.com/publication/4722a369?page=78"> 78 nal auditing adversely affects the im- age of</a> <a title="Total Licensing Autumn 2012 page 79" href="http://viewer.zmags.com/publication/4722a369?page=79"> TOTAL LICENSING It is supplemente</a> <a title="Total Licensing Autumn 2012 page 80" href="http://viewer.zmags.com/publication/4722a369?page=80"> chises, both modern and older soviet ones, get a </a> <a title="Total Licensing Autumn 2012 page 81" href="http://viewer.zmags.com/publication/4722a369?page=81"> TOTAL LICENSING THE EXPANDING WORLD OF THE SMUR</a> <a title="Total Licensing Autumn 2012 page 82" href="http://viewer.zmags.com/publication/4722a369?page=82"> The sporting world took everyone’s focus</a> <a title="Total Licensing Autumn 2012 page 83" href="http://viewer.zmags.com/publication/4722a369?page=83"> TOTAL 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title="Total Licensing Autumn 2012 page 115" href="http://viewer.zmags.com/publication/4722a369?page=115"> </a> <a title="Total Licensing Autumn 2012 page 116" href="http://viewer.zmags.com/publication/4722a369?page=116"> On the 11 September the UK licensing</a> <a title="Total Licensing Autumn 2012 page 117" href="http://viewer.zmags.com/publication/4722a369?page=117"> </a> <a title="Total Licensing Autumn 2012 page 118" href="http://viewer.zmags.com/publication/4722a369?page=118"> With The Beano preparing to cel- ebrate its 7</a> <a title="Total Licensing Autumn 2012 page 119" href="http://viewer.zmags.com/publication/4722a369?page=119"> </a> <a title="Total Licensing Autumn 2012 page 120" href="http://viewer.zmags.com/publication/4722a369?page=120"> What better way to conclude a spectacular </a> <a title="Total Licensing Autumn 2012 page 121" href="http://viewer.zmags.com/publication/4722a369?page=121"> </a> <a title="Total Licensing Autumn 2012 page 122" 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