Country Walkers
Leader in worldwide active travel brings destination sights and sounds
to life with breathtaking interactive digital content
THE CHALLENGE:
Bringing Trips of a Lifetime to Life
Launched 33 years ago in a barn in Vermont, Country
Walkers now operates more than 100 worldwide
itineraries for guided and self-guided walks, safaris,
bike trips, small-ship cruises and private adventures.
Traditionally a catalog-based business, Country
Walkers needed to engage adventurers who search
for trip ideas online, bringing its experiences to life
on a robust and tested platform that would also
provide analytics that print catalogs can’t deliver.
THE SOLUTION:
Going Digital with Zmags
After evaluating numerous digital
publishing platform vendors, Country
Walkers selected Zmags Professional,
which offers value far beyond simply
putting a flat P Country Walkers Leader in worldwide active travel CASE STUDY Country Walkers “Our customers ar