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<br /> A PUBLICATION OF JK NORTH AMERICA<br /> Business<br /> THE COMPLETE GUIDE TO THE BUSINESS OF INDOOR TANNING<br /> SOUND<br /> SALON<br /> SITES<br /> 10 TIPS FOR FINDING<br /> THE RIGHT LOCATION,<br /> LOCATION, LOCATION<br /> ANALYZING<br /> CUSTOMER<br /> SPENDING<br /> BUILD YOUR BUSINESS ON<br /> THE BIG PICTURE<br /> brought to you by:<br /> 800.447.0040<br /> www.forevertan.net<br /> COMPETITIONHOWTOUSEITTOYOURADVANTAGE<br /> <br /> Welcome to Ergoline<br /> The Company that Wrote the Book<br /> on the Business of Indoor Tanning<br /> Read this and learn…The information, facts and<br /> findings presented in Sun Business are the direct<br /> result of JKNA’s continuing, in-depth program of<br /> market research and analysis.<br /> The close, working customer relationships that<br /> JKNA has established – during more than 30 years<br /> as one of the world’s leading manufacturers of<br /> premium quality indoor tanning equipment – has<br /> <a title="2016 SUNBusiness DIGI page 1" href="http://viewer.zmags.com/publication/48753aa6?page=1"> A PUBLICATION OF JK NORTH AMERICA Business THE CO</a> <a title="2016 SUNBusiness DIGI page 2" href="http://viewer.zmags.com/publication/48753aa6?page=2"> </a> <a title="2016 SUNBusiness DIGI page 3" href="http://viewer.zmags.com/publication/48753aa6?page=3"> Welcome to Ergoline The Company that Wrote the B</a> <a title="2016 SUNBusiness DIGI page 4" href="http://viewer.zmags.com/publication/48753aa6?page=4"> ROCKIN' RULER! Party like a rock star with the ne</a> <a title="2016 SUNBusiness DIGI page 5" href="http://viewer.zmags.com/publication/48753aa6?page=5"> State of the Industry 7 A Bright Outlook </a> <a title="2016 SUNBusiness DIGI page 6" href="http://viewer.zmags.com/publication/48753aa6?page=6"> industry outlook</a> <a title="2016 SUNBusiness DIGI page 7" href="http://viewer.zmags.com/publication/48753aa6?page=7"> A BRIGHT OUTLOOK FOR TANNING SALON OWNERS STATE</a> <a title="2016 SUNBusiness DIGI page 8" href="http://viewer.zmags.com/publication/48753aa6?page=8"> STATE OF THE INDUSTRY The European Model In coun</a> <a title="2016 SUNBusiness DIGI page 9" href="http://viewer.zmags.com/publication/48753aa6?page=9"> Product Mix According to the study, 7,759 tanning</a> <a title="2016 SUNBusiness DIGI page 10" href="http://viewer.zmags.com/publication/48753aa6?page=10"> Why Indoor tanning allows people to change and en</a> <a title="2016 SUNBusiness DIGI page 11" href="http://viewer.zmags.com/publication/48753aa6?page=11"> The Psychology of the Sun Business Yes, ac</a> <a title="2016 SUNBusiness DIGI page 12" href="http://viewer.zmags.com/publication/48753aa6?page=12"> WHY WE CHOOSE TO TAN </a> <a title="2016 SUNBusiness DIGI page 13" href="http://viewer.zmags.com/publication/48753aa6?page=13"> AS SEEN IN SUN GALLERY Robert Bales Salon Owner </a> <a title="2016 SUNBusiness DIGI page 14" href="http://viewer.zmags.com/publication/48753aa6?page=14"> SELECTING 14 The Right Location There </a> <a title="2016 SUNBusiness DIGI page 15" href="http://viewer.zmags.com/publication/48753aa6?page=15"> salon focus</a> <a title="2016 SUNBusiness DIGI page 16" href="http://viewer.zmags.com/publication/48753aa6?page=16"> 16 SELECTING The Right Location Space Invaders:</a> <a title="2016 SUNBusiness DIGI page 17" href="http://viewer.zmags.com/publication/48753aa6?page=17"> Stay Cool: Air Conditioning Tanning equipment m</a> <a title="2016 SUNBusiness DIGI page 18" href="http://viewer.zmags.com/publication/48753aa6?page=18"> salon focus Street Wise: </a> <a title="2016 SUNBusiness DIGI page 19" href="http://viewer.zmags.com/publication/48753aa6?page=19"> SELECTING The Right Location In Good Company</a> <a title="2016 SUNBusiness DIGI page 20" href="http://viewer.zmags.com/publication/48753aa6?page=20"> 20 Money Talks: Break-Even & Return- On-Investme</a> <a title="2016 SUNBusiness DIGI page 21" href="http://viewer.zmags.com/publication/48753aa6?page=21"> CALL TOLL-FREE: 877.SUN.LAMP (877.786.5267) </a> <a title="2016 SUNBusiness DIGI page 22" href="http://viewer.zmags.com/publication/48753aa6?page=22"> THE GREAT EQUALIZERS </a> <a title="2016 SUNBusiness DIGI page 23" href="http://viewer.zmags.com/publication/48753aa6?page=23"> Better equipment, higher profits and more repeat </a> <a title="2016 SUNBusiness DIGI page 24" href="http://viewer.zmags.com/publication/48753aa6?page=24"> 24 FINANCING & LEASING Erg</a> <a title="2016 SUNBusiness DIGI page 25" href="http://viewer.zmags.com/publication/48753aa6?page=25"> </a> <a title="2016 SUNBusiness DIGI page 26" href="http://viewer.zmags.com/publication/48753aa6?page=26"> competitive edge</a> <a title="2016 SUNBusiness DIGI page 27" href="http://viewer.zmags.com/publication/48753aa6?page=27"> Competition is bad tasting medicine that is actua</a> <a title="2016 SUNBusiness DIGI page 28" href="http://viewer.zmags.com/publication/48753aa6?page=28"> 28 COMPETITION The Good, the Bad—and the Useful </a> <a title="2016 SUNBusiness DIGI page 29" href="http://viewer.zmags.com/publication/48753aa6?page=29"> The Good Competitor Some salon owners have done</a> <a title="2016 SUNBusiness DIGI page 30" href="http://viewer.zmags.com/publication/48753aa6?page=30"> 30 The Bad Competitor While successful salons c</a> <a title="2016 SUNBusiness DIGI page 31" href="http://viewer.zmags.com/publication/48753aa6?page=31"> GO PRO Performance Tanning Series Developed for P</a> <a title="2016 SUNBusiness DIGI page 32" href="http://viewer.zmags.com/publication/48753aa6?page=32"> 32 COMPETITION The Good, the Bad—and the Useful </a> <a title="2016 SUNBusiness DIGI page 33" href="http://viewer.zmags.com/publication/48753aa6?page=33"> AS SEEN IN SUN GALLERY James and Debbie Larsen </a> <a title="2016 SUNBusiness DIGI page 34" href="http://viewer.zmags.com/publication/48753aa6?page=34"> 34 market factors DIVERSIFICATION: Diversifica</a> <a title="2016 SUNBusiness DIGI page 35" href="http://viewer.zmags.com/publication/48753aa6?page=35"> Fill’er Up? From the 1920s to the 1960s, a gas st</a> <a title="2016 SUNBusiness DIGI page 36" href="http://viewer.zmags.com/publication/48753aa6?page=36"> 36 Teach a Man to Fish… True growth for an indus</a> <a title="2016 SUNBusiness DIGI page 37" href="http://viewer.zmags.com/publication/48753aa6?page=37"> Increase sales… Save time and money… Remove limit</a> <a title="2016 SUNBusiness DIGI page 38" href="http://viewer.zmags.com/publication/48753aa6?page=38"> The ultimate high-impact sales engine for your sa</a> <a title="2016 SUNBusiness DIGI page 39" href="http://viewer.zmags.com/publication/48753aa6?page=39"> SALON PLANNING Together, we will discuss your </a> <a title="2016 SUNBusiness DIGI page 40" href="http://viewer.zmags.com/publication/48753aa6?page=40"> 40 Strategies for the Sun Business Developin</a> <a title="2016 SUNBusiness DIGI page 41" href="http://viewer.zmags.com/publication/48753aa6?page=41"> strategic positioning</a> <a title="2016 SUNBusiness DIGI page 42" href="http://viewer.zmags.com/publication/48753aa6?page=42"> SUNBusiness 42 Inside Moves: Using Key Areas wi</a> <a title="2016 SUNBusiness DIGI page 43" href="http://viewer.zmags.com/publication/48753aa6?page=43"> Time Passages: Sessions, Multi-Sessions and Time </a> <a title="2016 SUNBusiness DIGI page 44" href="http://viewer.zmags.com/publication/48753aa6?page=44"> Straight to the Point: Selling via Points, Stars,</a> <a title="2016 SUNBusiness DIGI page 45" href="http://viewer.zmags.com/publication/48753aa6?page=45"> A Class Act: Super Sizing the Tanning Experience </a> <a title="2016 SUNBusiness DIGI page 46" href="http://viewer.zmags.com/publication/48753aa6?page=46"> Direct Mail: Direct Males & Females to Your Salon</a> <a title="2016 SUNBusiness DIGI page 47" href="http://viewer.zmags.com/publication/48753aa6?page=47"> WebMaster: Where the Sun Shines 24/7 The Internet</a> <a title="2016 SUNBusiness DIGI page 48" href="http://viewer.zmags.com/publication/48753aa6?page=48"> true potential</a> <a title="2016 SUNBusiness DIGI page 49" href="http://viewer.zmags.com/publication/48753aa6?page=49"> THEBIG PICTURE Dollars-per-Customer-per-Year A s</a> <a title="2016 SUNBusiness DIGI page 50" href="http://viewer.zmags.com/publication/48753aa6?page=50"> 50 THE BIG PICTURE Dollars-per-Customer-per-Year</a> <a title="2016 SUNBusiness DIGI page 51" href="http://viewer.zmags.com/publication/48753aa6?page=51"> Salon Specific Strategies Successful salon owners</a> <a title="2016 SUNBusiness DIGI page 52" href="http://viewer.zmags.com/publication/48753aa6?page=52"> 52 A Good Comparison… Think about other business</a> <a title="2016 SUNBusiness DIGI page 53" href="http://viewer.zmags.com/publication/48753aa6?page=53"> OPEN SUN 1050 ULTRA POWER </a> <a title="2016 SUNBusiness DIGI page 54" href="http://viewer.zmags.com/publication/48753aa6?page=54"> customer behavior</a> <a title="2016 SUNBusiness DIGI page 55" href="http://viewer.zmags.com/publication/48753aa6?page=55"> Using Demographics & Psychographics to Understand</a> <a title="2016 SUNBusiness DIGI page 56" href="http://viewer.zmags.com/publication/48753aa6?page=56"> TOTAL REACH & Mass Appeal Psychographics: The U</a> <a title="2016 SUNBusiness DIGI page 57" href="http://viewer.zmags.com/publication/48753aa6?page=57"> Profiling for Dollars… The successful 10-unit </a> <a title="2016 SUNBusiness DIGI page 58" href="http://viewer.zmags.com/publication/48753aa6?page=58"> The Achievers These people are the real deal– n</a> <a title="2016 SUNBusiness DIGI page 59" href="http://viewer.zmags.com/publication/48753aa6?page=59"> Be Our Guest… The hotel industry provides one o</a> <a title="2016 SUNBusiness DIGI page 60" href="http://viewer.zmags.com/publication/48753aa6?page=60"> 60 Places in the Sun… Now consider how this str</a> <a title="2016 SUNBusiness DIGI page 61" href="http://viewer.zmags.com/publication/48753aa6?page=61"> </a> <a title="2016 SUNBusiness DIGI page 62" href="http://viewer.zmags.com/publication/48753aa6?page=62"> combination salons</a> <a title="2016 SUNBusiness DIGI page 63" href="http://viewer.zmags.com/publication/48753aa6?page=63"> It is now apparent that the active promotion o</a> <a title="2016 SUNBusiness DIGI page 64" href="http://viewer.zmags.com/publication/48753aa6?page=64"> MORE THAN Just Salons Most beauty salons readil</a> <a title="2016 SUNBusiness DIGI page 65" href="http://viewer.zmags.com/publication/48753aa6?page=65"> Health Clubs, Gyms and Fitness Centers Profit Cen</a> <a title="2016 SUNBusiness DIGI page 66" href="http://viewer.zmags.com/publication/48753aa6?page=66"> THE WORLD-WIDE LEADER, RIGHT AT YOUR FRONT DOOR </a> <a title="2016 SUNBusiness DIGI page 67" href="http://viewer.zmags.com/publication/48753aa6?page=67"> STRONG REGIONAL SUPPORT The JK Distribution Netwo</a> <a title="2016 SUNBusiness DIGI page 68" href="http://viewer.zmags.com/publication/48753aa6?page=68"> Global Sun Light: Tanning Lamps for Every Body </a> <a title="2016 SUNBusiness DIGI page 69" href="http://viewer.zmags.com/publication/48753aa6?page=69"> SunLync is today’s software choice for many h</a> <a title="2016 SUNBusiness DIGI page 70" href="http://viewer.zmags.com/publication/48753aa6?page=70"> At Sun Ergoline, true Global Service begins long </a> <a title="2016 SUNBusiness DIGI page 71" href="http://viewer.zmags.com/publication/48753aa6?page=71"> JK Capital was formed to meet the growing need</a> <a title="2016 SUNBusiness DIGI page 72" href="http://viewer.zmags.com/publication/48753aa6?page=72"> pen to paper</a> <a title="2016 SUNBusiness DIGI page 73" href="http://viewer.zmags.com/publication/48753aa6?page=73"> calculating success 789 456 123 0+ SALON </a> <a title="2016 SUNBusiness DIGI page 74" href="http://viewer.zmags.com/publication/48753aa6?page=74"> II SUN DYNAMICS A Demographic Profile of the Pe</a> <a title="2016 SUNBusiness DIGI page 75" href="http://viewer.zmags.com/publication/48753aa6?page=75"> October September November Seasonality and T</a> <a title="2016 SUNBusiness DIGI page 76" href="http://viewer.zmags.com/publication/48753aa6?page=76"> Break-Even and Return- On-Investment Analysis </a> <a title="2016 SUNBusiness DIGI page 77" href="http://viewer.zmags.com/publication/48753aa6?page=77"> Business and Location Profiles While operating a</a> <a title="2016 SUNBusiness DIGI page 78" href="http://viewer.zmags.com/publication/48753aa6?page=78"> VI Break-Even and Return-on- Investment Data She</a> <a title="2016 SUNBusiness DIGI page 79" href="http://viewer.zmags.com/publication/48753aa6?page=79"> Physical Location Profile Please indicate the t</a> <a title="2016 SUNBusiness DIGI page 80" href="http://viewer.zmags.com/publication/48753aa6?page=80"> SUNWorkbook VIII Profit Center Profile If ta</a> <a title="2016 SUNBusiness DIGI page 81" href="http://viewer.zmags.com/publication/48753aa6?page=81"> Additional Products and Services LO</a> <a title="2016 SUNBusiness DIGI page 82" href="http://viewer.zmags.com/publication/48753aa6?page=82"> X Equipment Profile PLEASE LIST THE TYPE OF EQU</a> <a title="2016 SUNBusiness DIGI page 83" href="http://viewer.zmags.com/publication/48753aa6?page=83"> PASSION 40/3 PLUS PASSION 40/3 </a> <a title="2016 SUNBusiness DIGI page 84" href="http://viewer.zmags.com/publication/48753aa6?page=84"> XII XXL-105 XXL-95 KIWI</a> <a title="2016 SUNBusiness DIGI page 85" href="http://viewer.zmags.com/publication/48753aa6?page=85"> Salon Layout and Design Assistance Your Sun Erg</a> <a title="2016 SUNBusiness DIGI page 86" href="http://viewer.zmags.com/publication/48753aa6?page=86"> Example of a Salon Layout Sun Ergoline’s free </a> <a title="2016 SUNBusiness DIGI page 87" href="http://viewer.zmags.com/publication/48753aa6?page=87"> </a> <a title="2016 SUNBusiness DIGI page 88" href="http://viewer.zmags.com/publication/48753aa6?page=88"> </a>