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<br /> REPORT A Pork Checkoff publication<br /> of America's pork producers<br /> 413*/(t70-/0<br /> Consumers Point Checkoff<br /> in New Brand Direction<br /> New target market,<br /> new brand, new tagline.<br /> See inside... pages 22-35<br /> FPO ONLY<br /> 9 Pork Checkoff's<br /> 2010 annual report<br /> 17 Miami: A critical link in<br /> protecting the U.S. herd<br /> We Care: Producers<br /> help military families<br /> Pork Myth Buster:<br /> Environment<br /> 10#PYt%FT.PJOFT *PXB64"<br /> NATIONAL PORK BOARD<br /> Why was MaxiVac Excell® 5.0<br /> given five stars?<br /> Because they don't give six.<br /> +Unparalleled efficacy<br /> The only 5-strain flu vaccine for swine built from<br /> three H1N1 and two H3N2 strains<br /> +Latest technology<br /> The most up-to-date H1N2-like strain<br /> for added protection<br /> +Reduced production loss<br /> Proven to r<a title="Pork Checkoff Report Spring 2011 page 1" href="http://viewer.zmags.com/publication/48ef4a66?page=1"> REPORT A Pork Checkoff publication </a> <a title="Pork Checkoff Report Spring 2011 page 2" href="http://viewer.zmags.com/publication/48ef4a66?page=2"> Why was MaxiVac Excell® 5.0 given five stars? Be</a> <a title="Pork Checkoff Report Spring 2011 page 3" href="http://viewer.zmags.com/publication/48ef4a66?page=3"> Issue Highlights… 4 PQA Plus® Putting th</a> <a title="Pork Checkoff Report Spring 2011 page 4" href="http://viewer.zmags.com/publication/48ef4a66?page=4"> BULLETIN BOARD Quick Facts Offers ANSWERS </a> <a title="Pork Checkoff Report Spring 2011 page 5" href="http://viewer.zmags.com/publication/48ef4a66?page=5"> Ingredients or nutrients? </a> <a title="Pork Checkoff Report Spring 2011 page 6" href="http://viewer.zmags.com/publication/48ef4a66?page=6"> FORWARD VISION The Next 25 By Chris Novak </a> <a title="Pork Checkoff Report Spring 2011 page 7" href="http://viewer.zmags.com/publication/48ef4a66?page=7"> to come: Food Safety: One of our internation</a> <a title="Pork Checkoff Report Spring 2011 page 8" href="http://viewer.zmags.com/publication/48ef4a66?page=8"> BEHIND THE SCENES Cooperation Builds as Resea</a> <a title="Pork Checkoff Report Spring 2011 page 9" href="http://viewer.zmags.com/publication/48ef4a66?page=9"> 2010: YEAR IN REVIEW 2010 Pork Checkoff Annual</a> <a title="Pork Checkoff Report Spring 2011 page 10" href="http://viewer.zmags.com/publication/48ef4a66?page=10"> 2010: YEAR IN REVIEW 2010 National Pork Boar</a> <a title="Pork Checkoff Report Spring 2011 page 11" href="http://viewer.zmags.com/publication/48ef4a66?page=11"> Critical 1 The competitive Issue </a> <a title="Pork Checkoff Report Spring 2011 page 12" href="http://viewer.zmags.com/publication/48ef4a66?page=12"> 2010: YEAR IN REVIEW Critical 2 IssueSafegu</a> <a title="Pork Checkoff Report Spring 2011 page 13" href="http://viewer.zmags.com/publication/48ef4a66?page=13"> 2010: YEAR IN REVIEW Critical 3 IssueStreng</a> <a title="Pork Checkoff Report Spring 2011 page 14" href="http://viewer.zmags.com/publication/48ef4a66?page=14"> 2010: YEAR IN REVIEW Critical 4 IssueDomest</a> <a title="Pork Checkoff Report Spring 2011 page 15" href="http://viewer.zmags.com/publication/48ef4a66?page=15"> 2010: YEAR IN REVIEW Critical 5 IssueDevelo</a> <a title="Pork Checkoff Report Spring 2011 page 16" href="http://viewer.zmags.com/publication/48ef4a66?page=16"> 2010: YEAR IN REVIEW &Expenditures Revenue </a> <a title="Pork Checkoff Report Spring 2011 page 17" href="http://viewer.zmags.com/publication/48ef4a66?page=17"> FOREIGN ANIMAL DISEASE </a> <a title="Pork Checkoff Report Spring 2011 page 18" href="http://viewer.zmags.com/publication/48ef4a66?page=18"> FOREIGN ANIMAL DISEASE world away from the e</a> <a title="Pork Checkoff Report Spring 2011 page 19" href="http://viewer.zmags.com/publication/48ef4a66?page=19"> tional Airport. Any of these passengers are eligi</a> <a title="Pork Checkoff Report Spring 2011 page 20" href="http://viewer.zmags.com/publication/48ef4a66?page=20"> FOREIGN ANIMAL DISEASE </a> <a title="Pork Checkoff Report Spring 2011 page 21" href="http://viewer.zmags.com/publication/48ef4a66?page=21"> When two leaders come together, expect great </a> <a title="Pork Checkoff Report Spring 2011 page 22" href="http://viewer.zmags.com/publication/48ef4a66?page=22"> SPECIAL REPORT NEW BRAND New br</a> <a title="Pork Checkoff Report Spring 2011 page 23" href="http://viewer.zmags.com/publication/48ef4a66?page=23"> NEW BRAND SPECIAL REPORT new consu</a> <a title="Pork Checkoff Report Spring 2011 page 24" href="http://viewer.zmags.com/publication/48ef4a66?page=24"> SPECIAL REPORT NEW BRAND </a> <a title="Pork Checkoff Report Spring 2011 page 25" href="http://viewer.zmags.com/publication/48ef4a66?page=25"> With pork, there's so much you can do. From skill</a> <a title="Pork Checkoff Report Spring 2011 page 26" href="http://viewer.zmags.com/publication/48ef4a66?page=26"> SPECIAL REPORT NEW BRAND continued</a> <a title="Pork Checkoff Report Spring 2011 page 27" href="http://viewer.zmags.com/publication/48ef4a66?page=27"> NEW BRAND SPECIAL REPORT New Direction Offers</a> <a title="Pork Checkoff Report Spring 2011 page 28" href="http://viewer.zmags.com/publication/48ef4a66?page=28"> SPECIAL REPORT NEW BRAND </a> <a title="Pork Checkoff Report Spring 2011 page 29" href="http://viewer.zmags.com/publication/48ef4a66?page=29"> NEW BRAND SPECIAL REPORT The </a> <a title="Pork Checkoff Report Spring 2011 page 30" href="http://viewer.zmags.com/publication/48ef4a66?page=30"> SPECIAL REPORT ASK THE EXPERT Checkoff Tea</a> <a title="Pork Checkoff Report Spring 2011 page 31" href="http://viewer.zmags.com/publication/48ef4a66?page=31"> Q: Why was it important for The Other White Meat®</a> <a title="Pork Checkoff Report Spring 2011 page 32" href="http://viewer.zmags.com/publication/48ef4a66?page=32"> SPECIAL REPORT CONSUMER CONNECTIONS New T</a> <a title="Pork Checkoff Report Spring 2011 page 33" href="http://viewer.zmags.com/publication/48ef4a66?page=33"> NEW BRAND SPECIAL REPORT State Associations G</a> <a title="Pork Checkoff Report Spring 2011 page 34" href="http://viewer.zmags.com/publication/48ef4a66?page=34"> SPECIAL REPORT YOUR BOTTOM LINE Studies S</a> <a title="Pork Checkoff Report Spring 2011 page 35" href="http://viewer.zmags.com/publication/48ef4a66?page=35"> YOUR BOTTOM LINE SPECIAL REPORT Pork, from 85</a> <a title="Pork Checkoff Report Spring 2011 page 36" href="http://viewer.zmags.com/publication/48ef4a66?page=36"> WE CARE Pork Producers Support Military</a> <a title="Pork Checkoff Report Spring 2011 page 37" href="http://viewer.zmags.com/publication/48ef4a66?page=37"> %UHDNWKURXJK1HZV LQ3556&RQWURO MJPRRS® Technology</a> <a title="Pork Checkoff Report Spring 2011 page 38" href="http://viewer.zmags.com/publication/48ef4a66?page=38"> RESOURCES BUSTED PORK MYTHS Environment Myth:</a> <a title="Pork Checkoff Report Spring 2011 page 39" href="http://viewer.zmags.com/publication/48ef4a66?page=39"> RESOURCES What's New Online… PorkandHealth.org Ha</a> <a title="Pork Checkoff Report Spring 2011 page 40" href="http://viewer.zmags.com/publication/48ef4a66?page=40"> Kill respiratory bacteria before they overtake th</a>