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&lt;br /&gt; convention and visitors bureau&lt;br /&gt; marketing plan&lt;br /&gt; 2011&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; BEAUMONT CONVENTION &amp; VISITORS BUREAU&lt;br /&gt; 505 WIllOW STREET &bull; BEAUMONT, TX 77701&lt;br /&gt; TOLL FREE 1-800-392-4401 &bull; 409-880-3749&lt;br /&gt; WWW.BEAUMONTCVB.COM&lt;br /&gt; c[]\b&cedil;a&lt;br /&gt; a&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; 33&lt;&gt;63&lt;=;3&lt;/:&lt;br /&gt; 63E/G &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; \b 1]\dS\bW]\ DWaWb]`a&lt;br /&gt; &micro;BV`SS]`T]c`gSO`aOU]&lt;br /&gt; a O dWOPZS RSabW\ObW]\ T]`&lt;br /&gt; e\`SdWbOZWhObW]\OU`]e&lt;br /&gt; O\R [WZZW]\ W\ `SQS\b&lt;br /&gt; &lt;br /&gt; Q]\TS`S\QS T]` bVS BSfOa&lt;br /&gt; a&acute;bVS U`]c^&cedil;a ZO`USab a]&lt;br /&gt; W\U OP]cb ]\S \Se V]bSZ&lt;br /&gt; ea-/\SeZOYSRWab`WQbWa&lt;br /&gt; S^`]XSQbQOZZaT]`b<a title="OnlineMarketingPlan2011.pdf page 1" href="http://viewer.zmags.com/publication/4af7ca6c?page=1">convention and visitors bureau marketi</a> convention and visitors bureau marketi<a title="OnlineMarketingPlan2011.pdf page 2" href="http://viewer.zmags.com/publication/4af7ca6c?page=2">c[]\b&cedil;aa33&lt;&gt;63&lt;=;3&lt;/:63E/G \b 1]\dS\bW</a> c[]\b&cedil;aa33&lt;&gt;63&lt;=;3&lt;/:63E/G \b 1]\dS\bW<a title="OnlineMarketingPlan2011.pdf page 3" href="http://viewer.zmags.com/publication/4af7ca6c?page=3">LEADERSHIPThe Beaumont Conventio</a> LEADERSHIPThe Beaumont Conventio<a title="OnlineMarketingPlan2011.pdf page 4" href="http://viewer.zmags.com/publication/4af7ca6c?page=4">mISSIoN To promote and market Beaumont, Texas as </a> mISSIoN To promote and market Beaumont, Texas as <a title="OnlineMarketingPlan2011.pdf page 5" href="http://viewer.zmags.com/publication/4af7ca6c?page=5">The CVB plays a key role in the leadership of the</a> The CVB plays a key role in the leadership of the<a title="OnlineMarketingPlan2011.pdf page 6" href="http://viewer.zmags.com/publication/4af7ca6c?page=6">FUNDINGIT All STARTS WITh A VISIT.While the Bea</a> FUNDINGIT All STARTS WITh A VISIT.While the Bea<a title="OnlineMarketingPlan2011.pdf page 7" href="http://viewer.zmags.com/publication/4af7ca6c?page=7">BUDGetHOTEL OCCUPAnCy FUnd Fy&rsquo;11 $2,064,800</a> BUDGetHOTEL OCCUPAnCy FUnd Fy&rsquo;11 $2,064,800<a title="OnlineMarketingPlan2011.pdf page 8" href="http://viewer.zmags.com/publication/4af7ca6c?page=8">BEAUMONT CONVENTION &amp; VISITORS BUREAU TEAMChArG</a> BEAUMONT CONVENTION &amp; VISITORS BUREAU TEAMChArG<a title="OnlineMarketingPlan2011.pdf page 9" href="http://viewer.zmags.com/publication/4af7ca6c?page=9">MARKETInG, PUBLIC RELATIOnS &amp; COMMUnICATIOnS TEAM</a> MARKETInG, PUBLIC RELATIOnS &amp; COMMUnICATIOnS TEAM<a title="OnlineMarketingPlan2011.pdf page 10" href="http://viewer.zmags.com/publication/4af7ca6c?page=10">HIGHLIGHTS FROM 2010 - A yEAR In REVIEWTHE BEAUM</a> HIGHLIGHTS FROM 2010 - A yEAR In REVIEWTHE BEAUM<a title="OnlineMarketingPlan2011.pdf page 11" href="http://viewer.zmags.com/publication/4af7ca6c?page=11"></a> <a title="OnlineMarketingPlan2011.pdf page 12" href="http://viewer.zmags.com/publication/4af7ca6c?page=12">2011CONVENTIONSAlESoBJeCtIVeTo maximize </a> 2011CONVENTIONSAlESoBJeCtIVeTo maximize <a title="OnlineMarketingPlan2011.pdf page 13" href="http://viewer.zmags.com/publication/4af7ca6c?page=13">CONVENTION SAlES SPECIAL PROGRAMSeXPAND UPoN th</a> CONVENTION SAlES SPECIAL PROGRAMSeXPAND UPoN th<a title="OnlineMarketingPlan2011.pdf page 14" href="http://viewer.zmags.com/publication/4af7ca6c?page=14">COnVEnTIOn SALES TEAM AnnUAL TRAVEL &amp; PROMOTIOnAL</a> COnVEnTIOn SALES TEAM AnnUAL TRAVEL &amp; PROMOTIOnAL<a title="OnlineMarketingPlan2011.pdf page 15" href="http://viewer.zmags.com/publication/4af7ca6c?page=15">MEETINgS &amp; CONVENTION MARKETINg MATERIAlSBeAUmo</a> MEETINgS &amp; CONVENTION MARKETINg MATERIAlSBeAUmo<a title="OnlineMarketingPlan2011.pdf page 16" href="http://viewer.zmags.com/publication/4af7ca6c?page=16">2011MOTORCOACH GROUPSSPEndInG OnE nIGHT AT AD</a> 2011MOTORCOACH GROUPSSPEndInG OnE nIGHT AT AD<a title="OnlineMarketingPlan2011.pdf page 17" href="http://viewer.zmags.com/publication/4af7ca6c?page=17">TOURISM SPECIAL PROGRAMSIN JANUARY 2012, TEAM </a> TOURISM SPECIAL PROGRAMSIN JANUARY 2012, TEAM <a title="OnlineMarketingPlan2011.pdf page 18" href="http://viewer.zmags.com/publication/4af7ca6c?page=18">TOURISM TRAVEl SChEDUlE&bull; JANUARY 2011*McAllen I</a> TOURISM TRAVEl SChEDUlE&bull; JANUARY 2011*McAllen I<a title="OnlineMarketingPlan2011.pdf page 19" href="http://viewer.zmags.com/publication/4af7ca6c?page=19">CURREnT MARKETInG &amp; AdVERTISInG GROUP TOUR MARKET</a> CURREnT MARKETInG &amp; AdVERTISInG GROUP TOUR MARKET<a title="OnlineMarketingPlan2011.pdf page 20" href="http://viewer.zmags.com/publication/4af7ca6c?page=20">2011 MARKETINg &amp;COMMUNICATIONoBJeC</a> 2011 MARKETINg &amp;COMMUNICATIONoBJeC<a title="OnlineMarketingPlan2011.pdf page 21" href="http://viewer.zmags.com/publication/4af7ca6c?page=21">MARKETINg &amp; COMMUNICATIONS PUBLIC RELATIOnSPlac</a> MARKETINg &amp; COMMUNICATIONS PUBLIC RELATIOnSPlac<a title="OnlineMarketingPlan2011.pdf page 22" href="http://viewer.zmags.com/publication/4af7ca6c?page=22">2011EVEN IN A BUSINESS THAT&rsquo;S ALL ABOUT PERSONA</a> 2011EVEN IN A BUSINESS THAT&rsquo;S ALL ABOUT PERSONA<a title="OnlineMarketingPlan2011.pdf page 23" href="http://viewer.zmags.com/publication/4af7ca6c?page=23">MARKETINg &amp; COMMUNICATIONS SOCIAl MEDIA &amp; ONlINE </a> MARKETINg &amp; COMMUNICATIONS SOCIAl MEDIA &amp; ONlINE <a title="OnlineMarketingPlan2011.pdf page 24" href="http://viewer.zmags.com/publication/4af7ca6c?page=24">CURREnT MARKETInG &amp; AdVERTISInG- LEISURE TRAVEL </a> CURREnT MARKETInG &amp; AdVERTISInG- LEISURE TRAVEL <a title="OnlineMarketingPlan2011.pdf page 25" href="http://viewer.zmags.com/publication/4af7ca6c?page=25">CURRENT OUTDOOR &amp; BIllBOARD ADVERTISINg STRATEgy</a> CURRENT OUTDOOR &amp; BIllBOARD ADVERTISINg STRATEgy<a title="OnlineMarketingPlan2011.pdf page 26" href="http://viewer.zmags.com/publication/4af7ca6c?page=26">&ldquo;IT&rsquo;s ThIs CoMMon plaCe MagIC of BeauMonTThaT ha</a> &ldquo;IT&rsquo;s ThIs CoMMon plaCe MagIC of BeauMonTThaT ha