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<br /> Online at www.postaltechnologyinternational.com<br /> March 2009<br /> Automation<br /> Greater use of machines and technoloGy for<br /> faster processinG with less physical effort<br /> Hybridmail<br /> Why is this great technology not<br /> being used on a wider scale?<br /> interview<br /> How is investment in intelligent direct mail<br /> handling improving quality and service?<br /> Direct<br /> mail<br /> new technoloGies and techniques for<br /> successful and profitable direct mailOnline at www.postaltechnologyinternational.com<br /> technology international<br /> Automation ____<br /> GREATER USE OF MACHINES AND TECHNOLOGY FOR<br /> FASTER PROCESSING WITH LESS PHYSICAL EFFOR<br /> HYBRID MAIL<br /> SP??<br /> Why is this great technology not<br /> being used on a wider scale?<br /> INTERVIEW<br /> How is investment in intelligent direct mai<br /> handling improving quality and service?<br /> Direct<br /> mail<br /> NEW TECHNOLOGIES AND T<a title="Postal Technology International March 2009 page 1" href="http://viewer.zmags.com/publication/4b78d268?page=1"> Online at www.postaltechnologyinternational.com M</a> <a title="Postal Technology International March 2009 page 2" href="http://viewer.zmags.com/publication/4b78d268?page=2"> RespoefcatnthEenpvilaronnemtbeyncthMooasniangemae</a> <a title="Postal Technology International March 2009 page 3" href="http://viewer.zmags.com/publication/4b78d268?page=3"> CONTENTS 1 “The whole purpose of direct mail is</a> <a title="Postal Technology International March 2009 page 4" href="http://viewer.zmags.com/publication/4b78d268?page=4"> 2 FOREWORD Editorial Editor</a> <a title="Postal Technology International March 2009 page 5" href="http://viewer.zmags.com/publication/4b78d268?page=5"> 9<C>@8EGFJK@EK<IE8K@FE8C GLJ?@E>K?<<EM<CFG<8IFLE;</a> <a title="Postal Technology International March 2009 page 6" href="http://viewer.zmags.com/publication/4b78d268?page=6"> 4 NEWS UPDATE Historic merger </a> <a title="Postal Technology International March 2009 page 7" href="http://viewer.zmags.com/publication/4b78d268?page=7"> “Ofcom will also be tasked with ensuring a fair p</a> <a title="Postal Technology International March 2009 page 8" href="http://viewer.zmags.com/publication/4b78d268?page=8"> *54"--"#06550%":4 1045"-*/%6453: 5IF1PTUBM7JTJPO</a> <a title="Postal Technology International March 2009 page 9" href="http://viewer.zmags.com/publication/4b78d268?page=9"> TNT acquires LIT Cargo of Chile In Feb</a> <a title="Postal Technology International March 2009 page 10" href="http://viewer.zmags.com/publication/4b78d268?page=10"> 20 years delivering innovation. RiposteTrEx teMCM</a> <a title="Postal Technology International March 2009 page 11" href="http://viewer.zmags.com/publication/4b78d268?page=11"> NEWS UPDATE 9 Lincoln’s life chronicled on st</a> <a title="Postal Technology International March 2009 page 12" href="http://viewer.zmags.com/publication/4b78d268?page=12"> 10 NEWS UPDATE Japanesepostalfirmstomerge </a> <a title="Postal Technology International March 2009 page 13" href="http://viewer.zmags.com/publication/4b78d268?page=13"> I]ZgZÉhVadibdgZ]ZgZi]Vcndji]^c`# J^</a> <a title="Postal Technology International March 2009 page 14" href="http://viewer.zmags.com/publication/4b78d268?page=14"> 12 TRADE SECRETS All around the world </a> <a title="Postal Technology International March 2009 page 15" href="http://viewer.zmags.com/publication/4b78d268?page=15"> ANNOVER 2009 POST-EXPO 2009 Delivering the future</a> <a title="Postal Technology International March 2009 page 16" href="http://viewer.zmags.com/publication/4b78d268?page=16"> 14 CONSULTANCY CORNER Twenty years ago</a> <a title="Postal Technology International March 2009 page 17" href="http://viewer.zmags.com/publication/4b78d268?page=17"> ANNOVER 2009 POST-EXPO 2009 Delivering the futu</a> <a title="Postal Technology International March 2009 page 18" href="http://viewer.zmags.com/publication/4b78d268?page=18"> HANNOV POST-EXPO 2009 Delivering the future of</a> <a title="Postal Technology International March 2009 page 19" href="http://viewer.zmags.com/publication/4b78d268?page=19"> ER2009 In association with www.postexpo.</a> <a title="Postal Technology International March 2009 page 20" href="http://viewer.zmags.com/publication/4b78d268?page=20"> 18 POSTAL AUTOMATION Illustration by Magictorch </a> <a title="Postal Technology International March 2009 page 21" href="http://viewer.zmags.com/publication/4b78d268?page=21"> POSTAL AUTOMATION 19 The rise of the machine Au</a> <a title="Postal Technology International March 2009 page 22" href="http://viewer.zmags.com/publication/4b78d268?page=22"> 20 POSTAL AUTOMATION Automation c</a> <a title="Postal Technology International March 2009 page 23" href="http://viewer.zmags.com/publication/4b78d268?page=23"> Just weighing up to 36,000 items per hour (%J ^-</a> <a title="Postal Technology International March 2009 page 24" href="http://viewer.zmags.com/publication/4b78d268?page=24"> 3Accélérateurde progrès N°16 SystèmesTra</a> <a title="Postal Technology International March 2009 page 25" href="http://viewer.zmags.com/publication/4b78d268?page=25"> efficient work environment with the most productiv</a> <a title="Postal Technology International March 2009 page 26" href="http://viewer.zmags.com/publication/4b78d268?page=26"> 24 POSTAL AUTOMATION industry. “Our go</a> <a title="Postal Technology International March 2009 page 27" href="http://viewer.zmags.com/publication/4b78d268?page=27"> Europe & Asia Pacic Richard Hagen +31 15 219 2090</a> <a title="Postal Technology International March 2009 page 28" href="http://viewer.zmags.com/publication/4b78d268?page=28"> 26 HYBRID MAIL THE BENEF</a> <a title="Postal Technology International March 2009 page 29" href="http://viewer.zmags.com/publication/4b78d268?page=29"> HYBRID MAIL 27 It’</a> <a title="Postal Technology International March 2009 page 30" href="http://viewer.zmags.com/publication/4b78d268?page=30"> 28 HYBRID MAIL “Many still think of the</a> <a title="Postal Technology International March 2009 page 31" href="http://viewer.zmags.com/publication/4b78d268?page=31"> Enhancing the Customer Experience Performance |</a> <a title="Postal Technology International March 2009 page 32" href="http://viewer.zmags.com/publication/4b78d268?page=32"> A n cr Automated parcel unloading thenextfront</a> <a title="Postal Technology International March 2009 page 33" href="http://viewer.zmags.com/publication/4b78d268?page=33"> HYBRID MAIL 31 “With hybrid mail they </a> <a title="Postal Technology International March 2009 page 34" href="http://viewer.zmags.com/publication/4b78d268?page=34"> 32 HYBRID MAIL mail systems. French so</a> <a title="Postal Technology International March 2009 page 35" href="http://viewer.zmags.com/publication/4b78d268?page=35"> “Where on Earth did all our roll container</a> <a title="Postal Technology International March 2009 page 36" href="http://viewer.zmags.com/publication/4b78d268?page=36"> 34 COMPANY IN FOCUS Well equipped HELEN NORMAN F</a> <a title="Postal Technology International March 2009 page 37" href="http://viewer.zmags.com/publication/4b78d268?page=37"> Through Posten AB’s three core divisions – Posten</a> <a title="Postal Technology International March 2009 page 38" href="http://viewer.zmags.com/publication/4b78d268?page=38"> 36 DIRECT MAIL Know your audience WITH THE DA</a> <a title="Postal Technology International March 2009 page 39" href="http://viewer.zmags.com/publication/4b78d268?page=39"> DIRECT MAIL 37 </a> <a title="Postal Technology International March 2009 page 40" href="http://viewer.zmags.com/publication/4b78d268?page=40"> 38 DIRECT MAIL Mention the </a> <a title="Postal Technology International March 2009 page 41" href="http://viewer.zmags.com/publication/4b78d268?page=41"> FIRST-CLASS WORLD SUPPORT NEC solutions connect a</a> <a title="Postal Technology International March 2009 page 42" href="http://viewer.zmags.com/publication/4b78d268?page=42"> Cutting Edge systems for VIPACd</a> <a title="Postal Technology International March 2009 page 43" href="http://viewer.zmags.com/publication/4b78d268?page=43"> DIRECT MAIL 41 example, you can determ</a> <a title="Postal Technology International March 2009 page 44" href="http://viewer.zmags.com/publication/4b78d268?page=44"> 42 DIRECT MAIL personalisation. In ear</a> <a title="Postal Technology International March 2009 page 45" href="http://viewer.zmags.com/publication/4b78d268?page=45"> Problems with • On time deliveries • Congested Ci</a> <a title="Postal Technology International March 2009 page 46" href="http://viewer.zmags.com/publication/4b78d268?page=46"> 44 PRODUCTS AND SERVICES NUMBERS GAME W</a> <a title="Postal Technology International March 2009 page 47" href="http://viewer.zmags.com/publication/4b78d268?page=47"> PRODUCTS AND SERVICES 45 </a> <a title="Postal Technology International March 2009 page 48" href="http://viewer.zmags.com/publication/4b78d268?page=48"> 46 PRODUCTS AND SERVICES A CLEAR VIEW P</a> <a title="Postal Technology International March 2009 page 49" href="http://viewer.zmags.com/publication/4b78d268?page=49"> Get a great package </a> <a title="Postal Technology International March 2009 page 50" href="http://viewer.zmags.com/publication/4b78d268?page=50"> 48 PRODUCTS AND SERVICES A LIGHTER LOAD </a> <a title="Postal Technology International March 2009 page 51" href="http://viewer.zmags.com/publication/4b78d268?page=51"> PRODUCTS AND SERVICES 49 THE PERFECT PACK</a> <a title="Postal Technology International March 2009 page 52" href="http://viewer.zmags.com/publication/4b78d268?page=52"> 50 PRODUCTS AND SERVICES FEEL THE BENEFI</a> <a title="Postal Technology International March 2009 page 53" href="http://viewer.zmags.com/publication/4b78d268?page=53"> PRODUCTS AND SERVICES 51 able to corre</a> <a title="Postal Technology International March 2009 page 54" href="http://viewer.zmags.com/publication/4b78d268?page=54"> 52 PRODUCTS AND SERVICES SINGULATE AND S</a> <a title="Postal Technology International March 2009 page 55" href="http://viewer.zmags.com/publication/4b78d268?page=55"> PRODUCTS AND SERVICES 53 OPERATIONS MANAG</a> <a title="Postal Technology International March 2009 page 56" href="http://viewer.zmags.com/publication/4b78d268?page=56"> !-!4#().'3/,54)/.&/2 POSTAL ADDRESS RECOGNITION </a> <a title="Postal Technology International March 2009 page 57" href="http://viewer.zmags.com/publication/4b78d268?page=57"> PRODUCTS AND SERVICES 55 FINAL DESTINATIO</a> <a title="Postal Technology International March 2009 page 58" href="http://viewer.zmags.com/publication/4b78d268?page=58"> 56 PRODUCTS AND SERVICES FROM DESKTOP TO</a> <a title="Postal Technology International March 2009 page 59" href="http://viewer.zmags.com/publication/4b78d268?page=59"> UI*OUFSOBUJPOBM 1FUFSTCFSH$POGFSFODF 'VUVSFPGUI</a> <a title="Postal Technology International March 2009 page 60" href="http://viewer.zmags.com/publication/4b78d268?page=60"> 58 PRODUCTS AND SERVICES EFFICIENT ENVIR</a> <a title="Postal Technology International March 2009 page 61" href="http://viewer.zmags.com/publication/4b78d268?page=61"> PRODUCTS AND SERVICES 59 HYBRID MAIL: POS</a> <a title="Postal Technology International March 2009 page 62" href="http://viewer.zmags.com/publication/4b78d268?page=62"> MEETTHECHALLENGEOFCHANGE Globalisation, increasin</a> <a title="Postal Technology International March 2009 page 63" href="http://viewer.zmags.com/publication/4b78d268?page=63"> PRODUCTS AND SERVICES 61 BREAKTHROUGH TEC</a> <a title="Postal Technology International March 2009 page 64" href="http://viewer.zmags.com/publication/4b78d268?page=64"> 62 PRODUCTS AND SERVICES CUSTOMER CONTAC</a> <a title="Postal Technology International March 2009 page 65" href="http://viewer.zmags.com/publication/4b78d268?page=65"> PRODUCTS AND SERVICES 63 ROI MARKS THE SP</a> <a title="Postal Technology International March 2009 page 66" href="http://viewer.zmags.com/publication/4b78d268?page=66"> 64 PRODUCTS AND SERVICES PEDAL POWER WI</a> <a title="Postal Technology International March 2009 page 67" href="http://viewer.zmags.com/publication/4b78d268?page=67"> PRODUCTS AND SERVICES 65 front due to th</a> <a title="Postal Technology International March 2009 page 68" href="http://viewer.zmags.com/publication/4b78d268?page=68"> 66 PRODUCTS AND SERVICES POSTAL SERVICES</a> <a title="Postal Technology International March 2009 page 69" href="http://viewer.zmags.com/publication/4b78d268?page=69"> PRODUCTS AND SERVICES 67 SNAP HAPPY In a</a> <a title="Postal Technology International March 2009 page 70" href="http://viewer.zmags.com/publication/4b78d268?page=70"> Booz & Company is a leading global consulting firm</a> <a title="Postal Technology International March 2009 page 71" href="http://viewer.zmags.com/publication/4b78d268?page=71"> INNOVATIONS 69 automated solutIons n Fmrao</a> <a title="Postal Technology International March 2009 page 72" href="http://viewer.zmags.com/publication/4b78d268?page=72"> 70 INNOVATIONS NEW SORTERS FOR BELGIAN </a> <a title="Postal Technology International March 2009 page 73" href="http://viewer.zmags.com/publication/4b78d268?page=73"> INNOVATIONS 71 PLANTS OF THE FUTURE ■ </a> <a title="Postal Technology International March 2009 page 74" href="http://viewer.zmags.com/publication/4b78d268?page=74"> 72 POST-IT NOTE A rEmArkAblE cAsE Of ‘</a> <a title="Postal Technology International March 2009 page 75" href="http://viewer.zmags.com/publication/4b78d268?page=75"> Printing solutions for mail and express Zebra® ba</a> <a title="Postal Technology International March 2009 page 76" href="http://viewer.zmags.com/publication/4b78d268?page=76"> ltrac Ultimately, the goal is always to get there</a>