<br />
1 | OpenView Venture Partners<br />
Above and B2B-eyond:<br />
A Look at the Creative Marketing<br />
Tactics Leading B2B Technology<br />
Companies Are Using Online<br />
As recently as just 10 years ago, building a website and utilizing a couple of basic online marketing<br />
tactics was all it took for many small B2B businesses to have an acceptable marketing strategy. In<br />
many ways, it was an approach similar to those adopted by a very different set of companies, namely<br />
large B2C retailers like L.L. Bean, which mostly relied on their websites and direct mail catalogs to<br />
reach their customers.<br />
Fast forward to today, and things have changed dramatically. The evolution of the Internet has raised<br />
the stakes and, as a result, successful marketing initiatives typically incorporate numerous online<br />
tactics that span a variety of channels. The simple reality is that for small B2B technology companies<br />
to stand out in an increasin<a title="B2B Online Marketing Report-Zmags[1] page 1" href="http://viewer.zmags.com/publication/4c7e42e3?page=1"> 1 | OpenView Venture Partners Above and B2B-eyon</a>
<a title="B2B Online Marketing Report-Zmags[1] page 2" href="http://viewer.zmags.com/publication/4c7e42e3?page=2"> 2 | OpenView Venture Partners Ultimately, this </a>
<a title="B2B Online Marketing Report-Zmags[1] page 3" href="http://viewer.zmags.com/publication/4c7e42e3?page=3"> Above and B2B-eyond | 3 1. Marketo and Faceboo</a>
<a title="B2B Online Marketing Report-Zmags[1] page 4" href="http://viewer.zmags.com/publication/4c7e42e3?page=4"> 4 | OpenView Venture Partners 2. Salesforce.c</a>
<a title="B2B Online Marketing Report-Zmags[1] page 5" href="http://viewer.zmags.com/publication/4c7e42e3?page=5"> Above and B2B-eyond | 5 3. VMware and Its Com</a>
<a title="B2B Online Marketing Report-Zmags[1] page 6" href="http://viewer.zmags.com/publication/4c7e42e3?page=6"> 6 | OpenView Venture Partners PROMOTIONAL OFFE</a>
<a title="B2B Online Marketing Report-Zmags[1] page 7" href="http://viewer.zmags.com/publication/4c7e42e3?page=7"> Above and B2B-eyond | 7 5. Atlassian and Its </a>
<a title="B2B Online Marketing Report-Zmags[1] page 8" href="http://viewer.zmags.com/publication/4c7e42e3?page=8"> 8 | OpenView Venture Partners 6. Tableau Sof</a>
<a title="B2B Online Marketing Report-Zmags[1] page 9" href="http://viewer.zmags.com/publication/4c7e42e3?page=9"> Above and B2B-eyond | 9 7. RightScale and It</a>
<a title="B2B Online Marketing Report-Zmags[1] page 10" href="http://viewer.zmags.com/publication/4c7e42e3?page=10"> 10 | OpenView Venture Partners 8. HubSpot and</a>
<a title="B2B Online Marketing Report-Zmags[1] page 11" href="http://viewer.zmags.com/publication/4c7e42e3?page=11"> Above and B2B-eyond | 11 9. Zendesk and Its B</a>
<a title="B2B Online Marketing Report-Zmags[1] page 12" href="http://viewer.zmags.com/publication/4c7e42e3?page=12"> 12 | OpenView Venture Partners 10. Eloqua and</a>
<a title="B2B Online Marketing Report-Zmags[1] page 13" href="http://viewer.zmags.com/publication/4c7e42e3?page=13"> Above and B2B-eyond | 13 ONLINE MARKETING: LEA</a>
<a title="B2B Online Marketing Report-Zmags[1] page 14" href="http://viewer.zmags.com/publication/4c7e42e3?page=14"> A Word About the Companies Featured in This Repor</a>