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<br /> A Penton® Publication<br /> Survey: Industry betting big on black PAGE 14<br /> February 2014<br /> ®<br /> Genetic<br /> Trends<br /> Issue<br /> Inside:<br /> VFD can be a win-win PAGE 25<br /> Do cattle have a biological<br /> wall? PAGE 42<br /> Hopeful trends for 2014 PAGE 60<br /> beefmagazine.com<br /> Take the sure bet.<br /> Vira Shield® takes the gamble out of vaccination.<br /> New research shows Vira Shield outperforms modified-live<br /> vaccines with higher conception rates and fewer abnormal<br /> heats.† It's safe for every cow, every time. Don't take chances<br /> with your herd's reproductive success, choose Vira Shield.<br /> For more information contact your veterinarian,<br /> your Novartis Animal Health representative or visit www.virashield.com.<br /> † Perry, et al. 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