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<br /> February 2018<br /> beefmagazine.com<br /> Harlan: What's next in<br /> the beef price cycle? Page 10<br /> A bull's<br /> worth<br /> BEEF's<br /> lineup There are places where it makes<br /> of 2018 sense to cut costs.<br /> pickups<br /> Page 18 Genetics isn't one of them.<br /> Inside:<br /> Running on empty PAGE 26<br /> Across-breed EPDs PAGE 40<br /> Burke: Tips on cow herd<br /> fertility PAGE 62<br /> Remember when<br /> “MADE IN AMERICA”<br /> meant something?<br /> It still does<br /> Always ask for Y-Tex® All-American® ear tags for<br /> American quality at its very best. Our All-American® tags<br /> feature an advanced polyurethane formulation for greater<br /> ÁH[LELOLW\DQGGXUDELOLW\$ORQJ ULEEHGQHFNWRSUHYHQW<br /> EUHDNDJHDQGDOORZIRUJUHDWHUWDJYLVLELOLW\$ÁH[LEOHPDOH<br /> EXWWRQDQGSURYHQ6QDS /RN® collar to prevent snagging an<a title="February 2018 page 1" href="http://viewer.zmags.com/publication/4d0121a6?page=1"> February 2018 beefmagazine.com Harlan</a> <a title="February 2018 page 2" href="http://viewer.zmags.com/publication/4d0121a6?page=2"> Remember when “MADE IN AMERICA” meant somethi</a> <a title="February 2018 page 3" href="http://viewer.zmags.com/publication/4d0121a6?page=3"> Vol. 54, No. 6 February 2018 </a> <a title="February 2018 page 4" href="http://viewer.zmags.com/publication/4d0121a6?page=4"> Editor's Roundup Why we still</a> <a title="February 2018 page 5" href="http://viewer.zmags.com/publication/4d0121a6?page=5"> E J K </a> <a title="February 2018 page 6" href="http://viewer.zmags.com/publication/4d0121a6?page=6"> Educational coloring book features tiny superhero</a> <a title="February 2018 page 7" href="http://viewer.zmags.com/publication/4d0121a6?page=7"> Farm Town Strong campaign addresses rural opioid </a> <a title="February 2018 page 8" href="http://viewer.zmags.com/publication/4d0121a6?page=8"> Advertisement PRODUCT INFORMATION NADA #141-450</a> <a title="February 2018 page 9" href="http://viewer.zmags.com/publication/4d0121a6?page=9"> FOR PAIN AND FEVER IN CATTLE, RELIEF IS IN THE PA</a> <a title="February 2018 page 10" href="http://viewer.zmags.com/publication/4d0121a6?page=10"> Market Adviser What's next in the bee</a> <a title="February 2018 page 11" href="http://viewer.zmags.com/publication/4d0121a6?page=11"> into the next cattle cycle. 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