<br />
SURVEY WEARY<br />
2 The business world<br />
asks too many questions<br />
22 NOW HEAR THIS<br />
Brand advocates play to<br />
larger social-media crowd.<br />
T O THE<br />
RESCUE<br />
Ernie Lamming and his techs<br />
kept wildfire fighters rolling.<br />
WardsAuto Service Dealer 150: page 12<br />
A PENTON MEDIA PUBLICATION<br />
27 `JUST LOOKING'<br />
How to handle the<br />
mother of objections.<br />
August 2012SURVEY WEARY<br />
The business world<br />
asks too many question<br />
NOW HEAR THIS<br />
Brand advocates play to<br />
larger social-media crowd.<br />
'JUST LOOKING'<br />
How to handle the<br />
mother of objections.<br />
^'???:'*&<br />
uaust2012<br />
Ernie Lamming and his techs<br />
kept wildfire fighters rolling.<br />
WardsAuto Service Dealer 150: page 12<br />
TRAINING?<br />
BEST I EVER<br />
WENT TO.<br />
Ryan LaFontaine<a title="August 2012 page 1" href="http://viewer.zmags.com/publication/4d2241e3?page=1"> SURVEY WEARY 2 The business world </a>
<a title="August 2012 page 2" href="http://viewer.zmags.com/publication/4d2241e3?page=2"> THE ICE LIKE A 30 BILLION DOLLAR BRAND NAME Cl</a>
<a title="August 2012 page 3" href="http://viewer.zmags.com/publication/4d2241e3?page=3"> Volume 46, Number 8 August 2012 PROFIT C</a>
<a title="August 2012 page 4" href="http://viewer.zmags.com/publication/4d2241e3?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a>
<a title="August 2012 page 5" href="http://viewer.zmags.com/publication/4d2241e3?page=5"> “Running a successful dealership means understa</a>
<a title="August 2012 page 6" href="http://viewer.zmags.com/publication/4d2241e3?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a>
<a title="August 2012 page 7" href="http://viewer.zmags.com/publication/4d2241e3?page=7"> Turn on the power of blue. </a>
<a title="August 2012 page 8" href="http://viewer.zmags.com/publication/4d2241e3?page=8"> TRENDS Forward-collision warning systems working,</a>
<a title="August 2012 page 9" href="http://viewer.zmags.com/publication/4d2241e3?page=9"> WARD'S TOP 500 DEALER PROFILE Good Hearts Get Hir</a>
<a title="August 2012 page 10" href="http://viewer.zmags.com/publication/4d2241e3?page=10"> Ryan LaFontaine Dealer Principal, LaFontaine Auto</a>
<a title="August 2012 page 11" href="http://viewer.zmags.com/publication/4d2241e3?page=11"> WARD'S TOP 500 DEALER PROFILE employees, the doll</a>
<a title="August 2012 page 12" href="http://viewer.zmags.com/publication/4d2241e3?page=12"> DISTRACTED DRIVING Major Distraction Auto m</a>
<a title="August 2012 page 13" href="http://viewer.zmags.com/publication/4d2241e3?page=13"> the useful role voice-based interactions can play</a>
<a title="August 2012 page 14" href="http://viewer.zmags.com/publication/4d2241e3?page=14"> XXXXXXXXXXX To the RESCU `T his is just how we r</a>
<a title="August 2012 page 15" href="http://viewer.zmags.com/publication/4d2241e3?page=15"> E 2012 Service departments aid communitie</a>
<a title="August 2012 page 16" href="http://viewer.zmags.com/publication/4d2241e3?page=16"> TO THE RESCUE “What many people do not know i</a>
<a title="August 2012 page 17" href="http://viewer.zmags.com/publication/4d2241e3?page=17"> 2012 Rank Dealership Owner/Principals </a>
<a title="August 2012 page 18" href="http://viewer.zmags.com/publication/4d2241e3?page=18"> 2012 Rank Dealership Owner/Principals </a>
<a title="August 2012 page 19" href="http://viewer.zmags.com/publication/4d2241e3?page=19"> DEALER MANAGEMENT `What Should I Track Most?' Her</a>
<a title="August 2012 page 20" href="http://viewer.zmags.com/publication/4d2241e3?page=20"> DEALER MANAGEMENT Fight Flat Financing Fees Many </a>
<a title="August 2012 page 21" href="http://viewer.zmags.com/publication/4d2241e3?page=21"> Be Safety-Inspection Ready Here are important ste</a>
<a title="August 2012 page 22" href="http://viewer.zmags.com/publication/4d2241e3?page=22"> PROFITCENTER: INTERNET MARKETING Now Hear T</a>
<a title="August 2012 page 23" href="http://viewer.zmags.com/publication/4d2241e3?page=23"> FREE WEBINAR MODERN F&I: A Balancing Act Sp</a>
<a title="August 2012 page 24" href="http://viewer.zmags.com/publication/4d2241e3?page=24"> PROFITCENTER: INTERNET MARKETING 38% for digital.</a>
<a title="August 2012 page 25" href="http://viewer.zmags.com/publication/4d2241e3?page=25"> Subaru Gets Into Customers' Lives Auto maker uses</a>
<a title="August 2012 page 26" href="http://viewer.zmags.com/publication/4d2241e3?page=26"> PROFITCENTER: REMARKETING Certified Cars Ac</a>
<a title="August 2012 page 27" href="http://viewer.zmags.com/publication/4d2241e3?page=27"> PROFITCENTER: SALES Part II: Tale of 2 Dealership</a>
<a title="August 2012 page 28" href="http://viewer.zmags.com/publication/4d2241e3?page=28"> PROFITCENTER: SALES These dealerships spend l</a>
<a title="August 2012 page 29" href="http://viewer.zmags.com/publication/4d2241e3?page=29"> `I Want to Think About It' How salespeople can ov</a>
<a title="August 2012 page 30" href="http://viewer.zmags.com/publication/4d2241e3?page=30"> PROFITCENTER: FINANCE & INSURANCE Double Benefit </a>
<a title="August 2012 page 31" href="http://viewer.zmags.com/publication/4d2241e3?page=31"> Cars the Subprime Crowd Buys People with imperfec</a>
<a title="August 2012 page 32" href="http://viewer.zmags.com/publication/4d2241e3?page=32"> PROFITCENTER: FIXED OPERATIONS Motivate Auto Tech</a>
<a title="August 2012 page 33" href="http://viewer.zmags.com/publication/4d2241e3?page=33"> Continental believes turbocharger's u</a>
<a title="August 2012 page 34" href="http://viewer.zmags.com/publication/4d2241e3?page=34"> END GAME BY DREW WINTER The Price of Fre</a>
<a title="August 2012 page 35" href="http://viewer.zmags.com/publication/4d2241e3?page=35"> GIVE THEM WHAT THEY REALLY WANT With Reward Zone®</a>
<a title="August 2012 page 36" href="http://viewer.zmags.com/publication/4d2241e3?page=36"> Being fast, efficient and reliable isn't just for</a>