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<br /> SURVEY WEARY<br /> 2 The business world<br /> asks too many questions<br /> 22 NOW HEAR THIS<br /> Brand advocates play to<br /> larger social-media crowd.<br /> T O THE<br /> RESCUE<br /> Ernie Lamming and his techs<br /> kept wildfire fighters rolling.<br /> WardsAuto Service Dealer 150: page 12<br /> A PENTON MEDIA PUBLICATION<br /> 27 `JUST LOOKING'<br /> How to handle the<br /> mother of objections.<br /> August 2012SURVEY WEARY<br /> The business world<br /> asks too many question<br /> NOW HEAR THIS<br /> Brand advocates play to<br /> larger social-media crowd.<br /> 'JUST LOOKING'<br /> How to handle the<br /> mother of objections.<br /> ^'???:'*&<br /> uaust2012<br /> Ernie Lamming and his techs<br /> kept wildfire fighters rolling.<br /> WardsAuto Service Dealer 150: page 12<br /> TRAINING?<br /> BEST I EVER<br /> WENT TO.<br /> Ryan LaFontaine<a title="August 2012 page 1" href="http://viewer.zmags.com/publication/4d2241e3?page=1"> SURVEY WEARY 2 The business world </a> <a title="August 2012 page 2" href="http://viewer.zmags.com/publication/4d2241e3?page=2"> THE ICE LIKE A 30 BILLION DOLLAR BRAND NAME Cl</a> <a title="August 2012 page 3" href="http://viewer.zmags.com/publication/4d2241e3?page=3"> Volume 46, Number 8 August 2012 PROFIT C</a> <a title="August 2012 page 4" href="http://viewer.zmags.com/publication/4d2241e3?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a> <a title="August 2012 page 5" href="http://viewer.zmags.com/publication/4d2241e3?page=5"> “Running a successful dealership means understa</a> <a title="August 2012 page 6" href="http://viewer.zmags.com/publication/4d2241e3?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a> <a title="August 2012 page 7" href="http://viewer.zmags.com/publication/4d2241e3?page=7"> Turn on the power of blue. </a> <a title="August 2012 page 8" href="http://viewer.zmags.com/publication/4d2241e3?page=8"> TRENDS Forward-collision warning systems working,</a> <a title="August 2012 page 9" href="http://viewer.zmags.com/publication/4d2241e3?page=9"> WARD'S TOP 500 DEALER PROFILE Good Hearts Get Hir</a> <a title="August 2012 page 10" href="http://viewer.zmags.com/publication/4d2241e3?page=10"> Ryan LaFontaine Dealer Principal, LaFontaine Auto</a> <a title="August 2012 page 11" href="http://viewer.zmags.com/publication/4d2241e3?page=11"> WARD'S TOP 500 DEALER PROFILE employees, the doll</a> <a title="August 2012 page 12" href="http://viewer.zmags.com/publication/4d2241e3?page=12"> DISTRACTED DRIVING Major Distraction Auto m</a> <a title="August 2012 page 13" href="http://viewer.zmags.com/publication/4d2241e3?page=13"> the useful role voice-based interactions can play</a> <a title="August 2012 page 14" href="http://viewer.zmags.com/publication/4d2241e3?page=14"> XXXXXXXXXXX To the RESCU `T his is just how we r</a> <a title="August 2012 page 15" href="http://viewer.zmags.com/publication/4d2241e3?page=15"> E 2012 Service departments aid communitie</a> <a title="August 2012 page 16" href="http://viewer.zmags.com/publication/4d2241e3?page=16"> TO THE RESCUE “What many people do not know i</a> <a title="August 2012 page 17" href="http://viewer.zmags.com/publication/4d2241e3?page=17"> 2012 Rank Dealership Owner/Principals </a> <a title="August 2012 page 18" href="http://viewer.zmags.com/publication/4d2241e3?page=18"> 2012 Rank Dealership Owner/Principals </a> <a title="August 2012 page 19" href="http://viewer.zmags.com/publication/4d2241e3?page=19"> DEALER MANAGEMENT `What Should I Track Most?' Her</a> <a title="August 2012 page 20" href="http://viewer.zmags.com/publication/4d2241e3?page=20"> DEALER MANAGEMENT Fight Flat Financing Fees Many </a> <a title="August 2012 page 21" href="http://viewer.zmags.com/publication/4d2241e3?page=21"> Be Safety-Inspection Ready Here are important ste</a> <a title="August 2012 page 22" href="http://viewer.zmags.com/publication/4d2241e3?page=22"> PROFITCENTER: INTERNET MARKETING Now Hear T</a> <a title="August 2012 page 23" href="http://viewer.zmags.com/publication/4d2241e3?page=23"> FREE WEBINAR MODERN F&I: A Balancing Act Sp</a> <a title="August 2012 page 24" href="http://viewer.zmags.com/publication/4d2241e3?page=24"> PROFITCENTER: INTERNET MARKETING 38% for digital.</a> <a title="August 2012 page 25" href="http://viewer.zmags.com/publication/4d2241e3?page=25"> Subaru Gets Into Customers' Lives Auto maker uses</a> <a title="August 2012 page 26" href="http://viewer.zmags.com/publication/4d2241e3?page=26"> PROFITCENTER: REMARKETING Certified Cars Ac</a> <a title="August 2012 page 27" href="http://viewer.zmags.com/publication/4d2241e3?page=27"> PROFITCENTER: SALES Part II: Tale of 2 Dealership</a> <a title="August 2012 page 28" href="http://viewer.zmags.com/publication/4d2241e3?page=28"> PROFITCENTER: SALES These dealerships spend l</a> <a title="August 2012 page 29" href="http://viewer.zmags.com/publication/4d2241e3?page=29"> `I Want to Think About It' How salespeople can ov</a> <a title="August 2012 page 30" href="http://viewer.zmags.com/publication/4d2241e3?page=30"> PROFITCENTER: FINANCE & INSURANCE Double Benefit </a> <a title="August 2012 page 31" href="http://viewer.zmags.com/publication/4d2241e3?page=31"> Cars the Subprime Crowd Buys People with imperfec</a> <a title="August 2012 page 32" href="http://viewer.zmags.com/publication/4d2241e3?page=32"> PROFITCENTER: FIXED OPERATIONS Motivate Auto Tech</a> <a title="August 2012 page 33" href="http://viewer.zmags.com/publication/4d2241e3?page=33"> Continental believes turbocharger's u</a> <a title="August 2012 page 34" href="http://viewer.zmags.com/publication/4d2241e3?page=34"> END GAME BY DREW WINTER The Price of Fre</a> <a title="August 2012 page 35" href="http://viewer.zmags.com/publication/4d2241e3?page=35"> GIVE THEM WHAT THEY REALLY WANT With Reward Zone®</a> <a title="August 2012 page 36" href="http://viewer.zmags.com/publication/4d2241e3?page=36"> Being fast, efficient and reliable isn't just for</a>