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<br /> Why We Buy Stuff:<br /> The Psychology of The Online Shopping Experience<br /> © Copyright 2011 Zmags Inc. All rights reserved.<br /> Why We Buy Stuff: The Psychology of The Online Shopping Experience<br /> About this whitepaper<br /> The content is protected by copyright and cannot be duplicated without<br /> permission from Zmags Inc, 320 Congress Street, Boston MA 02210,<br /> USA.<br /> The author or any other advisors distributing this guide can under no<br /> circumstances be held responsible for any damage or business impact<br /> from taking advice from this whitepaper.<br /> To contact the author directly, please email<br /> Joakim Ditlev, Marketing Director at joakim@zmags.com<br /> Published February 2011 © all rights reserved.<br /> 2<br /> Why We Buy Stuff:<br /> The Psychology of the Online Shopping Experience<br /> We’ve all done this: We go shopping with the intention of buying one<br /> thing, then wind up buying something completely different<a title="Why We Buy Stuff - Online Shopping Experiences page 1" href="http://viewer.zmags.com/publication/4d7623e7?page=1"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 2" href="http://viewer.zmags.com/publication/4d7623e7?page=2"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 3" href="http://viewer.zmags.com/publication/4d7623e7?page=3"> Why We Buy Stuff: The Psychology of the Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 4" href="http://viewer.zmags.com/publication/4d7623e7?page=4"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 5" href="http://viewer.zmags.com/publication/4d7623e7?page=5"> 1. The increased fight for your attention More co</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 6" href="http://viewer.zmags.com/publication/4d7623e7?page=6"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 7" href="http://viewer.zmags.com/publication/4d7623e7?page=7"> As a marketer, we recognize that there are irrati</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 8" href="http://viewer.zmags.com/publication/4d7623e7?page=8"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 9" href="http://viewer.zmags.com/publication/4d7623e7?page=9"> Classic - the hunter.</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 10" href="http://viewer.zmags.com/publication/4d7623e7?page=10"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 11" href="http://viewer.zmags.com/publication/4d7623e7?page=11"> How to move the traditional shopper into the real</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 12" href="http://viewer.zmags.com/publication/4d7623e7?page=12"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 13" href="http://viewer.zmags.com/publication/4d7623e7?page=13"> What online formats can encourage a linear progre</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 14" href="http://viewer.zmags.com/publication/4d7623e7?page=14"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 15" href="http://viewer.zmags.com/publication/4d7623e7?page=15"> 3. Expose shoppers to more products The longer w</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 16" href="http://viewer.zmags.com/publication/4d7623e7?page=16"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 17" href="http://viewer.zmags.com/publication/4d7623e7?page=17"> Now that we finally get their attention, the wors</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 18" href="http://viewer.zmags.com/publication/4d7623e7?page=18"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 19" href="http://viewer.zmags.com/publication/4d7623e7?page=19"> 2. Analyze shopping patterns. Test, repeat, optim</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 20" href="http://viewer.zmags.com/publication/4d7623e7?page=20"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 21" href="http://viewer.zmags.com/publication/4d7623e7?page=21"> Summary The psychology of ‘why consumers buy’ is</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 22" href="http://viewer.zmags.com/publication/4d7623e7?page=22"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 23" href="http://viewer.zmags.com/publication/4d7623e7?page=23"> Are You Leaving Money on the Table Due to Your De</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 24" href="http://viewer.zmags.com/publication/4d7623e7?page=24"> Why We Buy Stuff: The Psychology of The Online Sh</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 25" href="http://viewer.zmags.com/publication/4d7623e7?page=25"> 25</a> <a title="Why We Buy Stuff - Online Shopping Experiences page 26" href="http://viewer.zmags.com/publication/4d7623e7?page=26"> Why We Buy Stuff: The Psychology of The Online Sh</a>