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Why We Buy Stuff:
The Psychology of The Online Shopping Experience
© Copyright 2011 Zmags Inc. All rights reserved.
Why We Buy Stuff: The Psychology of The Online Shopping Experience
About this whitepaper
The content is protected by copyright and cannot be duplicated without
permission from Zmags Inc, 320 Congress Street, Boston MA 02210,
USA.
The author or any other advisors distributing this guide can under no
circumstances be held responsible for any damage or business impact
from taking advice from this whitepaper.
To contact the author directly, please email
Joakim Ditlev, Marketing Director at joakim@zmags.com
Published February 2011 © all rights reserved.
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Why We Buy Stuff:
The Psychology of the Online Shopping Experience
We’ve all done this: We go shopping with the intention of buying one
thing, then wind up buying something completely different
Why We Buy Stuff: The Psychology of The Online Sh
Why We Buy Stuff: The Psychology of The Online Sh
Why We Buy Stuff: The Psychology of the Online Sh
Why We Buy Stuff: The Psychology of The Online Sh
1. The increased fight for your attention More co
Why We Buy Stuff: The Psychology of The Online Sh
As a marketer, we recognize that there are irrati
Why We Buy Stuff: The Psychology of The Online Sh
Classic - the hunter.
Why We Buy Stuff: The Psychology of The Online Sh
How to move the traditional shopper into the real
Why We Buy Stuff: The Psychology of The Online Sh
What online formats can encourage a linear progre
Why We Buy Stuff: The Psychology of The Online Sh
3. Expose shoppers to more products The longer w
Why We Buy Stuff: The Psychology of The Online Sh
Now that we finally get their attention, the wors
Why We Buy Stuff: The Psychology of The Online Sh
2. Analyze shopping patterns. Test, repeat, optim
Why We Buy Stuff: The Psychology of The Online Sh
Summary The psychology of ‘why consumers buy’ is
Why We Buy Stuff: The Psychology of The Online Sh
Are You Leaving Money on the Table Due to Your De
Why We Buy Stuff: The Psychology of The Online Sh
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Why We Buy Stuff: The Psychology of The Online Sh