<br />
SPECIAL ADVErTISInG SECTIOn<br />
<br />
Appianmatthew Calkins<br />
President & CEO<br />
Appian<br />
www.appian.com<br />
1875 Explorer Street, 4th floor<br />
reston, VA 20190<br />
<br />
WHaT pROdUCTs and/OR seRViCes dOes yOUR COmpany pROVide?<br />
Appian creates nimble, adaptive organizations that respond rapidly to change,<br />
operate at low cost, and exceed customer expectations. Our innovative Business<br />
Process Management (BPM) software leverages mobile computing, social business<br />
collaboration and flexible cloud/on-premise delivery to drive transformational process<br />
improvement. Over three million users around the world trust Appian with their<br />
core business processes. Commercial organizations including Amazon.com, uPS,<br />
Starbucks and the Chicago Mercantile Exchange use Appian BPM to increase agility<br <a title="dceo.2.12 page 1" href="http://viewer.zmags.com/publication/4db01b67?page=1">Accounting advice fromWashington’s top CPAsnum</a> Accounting advice fromWashington’s top CPAsnum<a title="dceo.2.12 page 2" href="http://viewer.zmags.com/publication/4db01b67?page=2">(OIT Infrastructure </a> (OIT Infrastructure <a title="dceo.2.12 page 3" href="http://viewer.zmags.com/publication/4db01b67?page=3">Stay ahead of the pack andkeep your business mov</a> Stay ahead of the pack andkeep your business mov<a title="dceo.2.12 page 4" href="http://viewer.zmags.com/publication/4db01b67?page=4">FEBRUARY 2012 : VOLUME 8 : NUMBER 2ConTenTS</a> FEBRUARY 2012 : VOLUME 8 : NUMBER 2ConTenTS<a title="dceo.2.12 page 5" href="http://viewer.zmags.com/publication/4db01b67?page=5">COMPETITIVEBUSINESS ADVERTISING THAT GE</a> COMPETITIVEBUSINESS ADVERTISING THAT GE<a title="dceo.2.12 page 6" href="http://viewer.zmags.com/publication/4db01b67?page=6">4200 Parliament Place, Suite 525, Lanham, MD 2070</a> 4200 Parliament Place, Suite 525, Lanham, MD 2070<a title="dceo.2.12 page 7" href="http://viewer.zmags.com/publication/4db01b67?page=7">Affordable IT Services,Saasfacaon Guaranteed.</a> Affordable IT Services,Saasfacaon Guaranteed.<a title="dceo.2.12 page 8" href="http://viewer.zmags.com/publication/4db01b67?page=8">sceneA </a> sceneA <a title="dceo.2.12 page 9" href="http://viewer.zmags.com/publication/4db01b67?page=9">surf </a> surf <a title="dceo.2.12 page 10" href="http://viewer.zmags.com/publication/4db01b67?page=10">quick takessky’s the limitA fresh face in sola</a> quick takessky’s the limitA fresh face in sola<a title="dceo.2.12 page 11" href="http://viewer.zmags.com/publication/4db01b67?page=11">made right here in Washington HOMEGROWNshop ‘t</a> made right here in Washington HOMEGROWNshop ‘t<a title="dceo.2.12 page 12" href="http://viewer.zmags.com/publication/4db01b67?page=12">CEO forumCUStomer feedbaCk By Rachel Cierifeed</a> CEO forumCUStomer feedbaCk By Rachel Cierifeed<a title="dceo.2.12 page 13" href="http://viewer.zmags.com/publication/4db01b67?page=13">THE GOVERNMENT WANTS TO PERFORM MAJOR SURGERY ON</a> THE GOVERNMENT WANTS TO PERFORM MAJOR SURGERY ON<a title="dceo.2.12 page 14" href="http://viewer.zmags.com/publication/4db01b67?page=14">karYn taYlorokelo, CEO,Sovereignty KOCollectio</a> karYn taYlorokelo, CEO,Sovereignty KOCollectio<a title="dceo.2.12 page 15" href="http://viewer.zmags.com/publication/4db01b67?page=15">John Sexton,president, SextonExecutive Security</a> John Sexton,president, SextonExecutive Security<a title="dceo.2.12 page 16" href="http://viewer.zmags.com/publication/4db01b67?page=16">CEO forumSoCial media By Rachel Cieriyou like </a> CEO forumSoCial media By Rachel Cieriyou like <a title="dceo.2.12 page 17" href="http://viewer.zmags.com/publication/4db01b67?page=17">fran biShop,president, AerobodiesFitness, Inc.</a> fran biShop,president, AerobodiesFitness, Inc.<a title="dceo.2.12 page 18" href="http://viewer.zmags.com/publication/4db01b67?page=18"> AVoID A LeGAL MISHAP froM your BuSIneSS’ SoCIA</a> AVoID A LeGAL MISHAP froM your BuSIneSS’ SoCIA<a title="dceo.2.12 page 19" href="http://viewer.zmags.com/publication/4db01b67?page=19">Bobservations on social mediaTHE ULTIMA</a> Bobservations on social mediaTHE ULTIMA<a title="dceo.2.12 page 20" href="http://viewer.zmags.com/publication/4db01b67?page=20">my turntoss the business plantraditional plans</a> my turntoss the business plantraditional plans<a title="dceo.2.12 page 21" href="http://viewer.zmags.com/publication/4db01b67?page=21">JOSEPH, GREENWALD & LAAKE, P.A.PRESENTS THE</a> JOSEPH, GREENWALD & LAAKE, P.A.PRESENTS THE<a title="dceo.2.12 page 22" href="http://viewer.zmags.com/publication/4db01b67?page=22">the leGal edGe Ensuring you ha</a> the leGal edGe Ensuring you ha<a title="dceo.2.12 page 23" href="http://viewer.zmags.com/publication/4db01b67?page=23">for the replacement of defective work bysubcontr</a> for the replacement of defective work bysubcontr<a title="dceo.2.12 page 24" href="http://viewer.zmags.com/publication/4db01b67?page=24">GroWth GUY </a> GroWth GUY <a title="dceo.2.12 page 25" href="http://viewer.zmags.com/publication/4db01b67?page=25">commitmentteamworkheritagestrength</a> commitmentteamworkheritagestrength<a title="dceo.2.12 page 26" href="http://viewer.zmags.com/publication/4db01b67?page=26">innoVator Where ordinary people mak</a> innoVator Where ordinary people mak<a title="dceo.2.12 page 27" href="http://viewer.zmags.com/publication/4db01b67?page=27">Granulated sugar. The resulting printerworked – </a> Granulated sugar. The resulting printerworked – <a title="dceo.2.12 page 28" href="http://viewer.zmags.com/publication/4db01b67?page=28">interior matterS Are yo</a> interior matterS Are yo<a title="dceo.2.12 page 29" href="http://viewer.zmags.com/publication/4db01b67?page=29">Premier Pentagon HotelIdeally situated just minu</a> Premier Pentagon HotelIdeally situated just minu<a title="dceo.2.12 page 30" href="http://viewer.zmags.com/publication/4db01b67?page=30">ColleCtiVe WiSdomHarness the contention between</a> ColleCtiVe WiSdomHarness the contention between<a title="dceo.2.12 page 31" href="http://viewer.zmags.com/publication/4db01b67?page=31">Nominations will be accepted through February 16t</a> Nominations will be accepted through February 16t<a title="dceo.2.12 page 32" href="http://viewer.zmags.com/publication/4db01b67?page=32">bookShelfIf you LIke THIS Book,you’L</a> bookShelfIf you LIke THIS Book,you’L<a title="dceo.2.12 page 33" href="http://viewer.zmags.com/publication/4db01b67?page=33">CXOSALUTING EXECUTIVE MANAGEMENT TEAM ALL-STARS</a> CXOSALUTING EXECUTIVE MANAGEMENT TEAM ALL-STARS<a title="dceo.2.12 page 34" href="http://viewer.zmags.com/publication/4db01b67?page=34">How 14 dry cleaners banded together to create a m</a> How 14 dry cleaners banded together to create a m<a title="dceo.2.12 page 35" href="http://viewer.zmags.com/publication/4db01b67?page=35">By CHrISTIAnnA McCAuSLAnDHIJ</a> By CHrISTIAnnA McCAuSLAnDHIJ<a title="dceo.2.12 page 36" href="http://viewer.zmags.com/publication/4db01b67?page=36">DBetter in volume </a> DBetter in volume <a title="dceo.2.12 page 37" href="http://viewer.zmags.com/publication/4db01b67?page=37">ironing out the Details </a> ironing out the Details <a title="dceo.2.12 page 38" href="http://viewer.zmags.com/publication/4db01b67?page=38">urrisryan Bs by BPhoto Even with a cor</a> urrisryan Bs by BPhoto Even with a cor<a title="dceo.2.12 page 39" href="http://viewer.zmags.com/publication/4db01b67?page=39">College Park, MD fresh-PresseDsw</a> College Park, MD fresh-PresseDsw<a title="dceo.2.12 page 40" href="http://viewer.zmags.com/publication/4db01b67?page=40"> Mike Odellpresident & Ceo Pep BoysMPho</a> Mike Odellpresident & Ceo Pep BoysMPho<a title="dceo.2.12 page 41" href="http://viewer.zmags.com/publication/4db01b67?page=41">How manny, moe & Jack– and a visionary CeO – pu</a> How manny, moe & Jack– and a visionary CeO – pu<a title="dceo.2.12 page 42" href="http://viewer.zmags.com/publication/4db01b67?page=42">goals and a new vision for the future. And with e</a> goals and a new vision for the future. And with e<a title="dceo.2.12 page 43" href="http://viewer.zmags.com/publication/4db01b67?page=43">Fact: Eggs are one of the few foods that contain </a> Fact: Eggs are one of the few foods that contain <a title="dceo.2.12 page 44" href="http://viewer.zmags.com/publication/4db01b67?page=44">From Liability to Asset How did Odell and </a> From Liability to Asset How did Odell and <a title="dceo.2.12 page 45" href="http://viewer.zmags.com/publication/4db01b67?page=45">Recognizing chief financial officersand financie</a> Recognizing chief financial officersand financie<a title="dceo.2.12 page 46" href="http://viewer.zmags.com/publication/4db01b67?page=46">CUSTOMERSAND RESULTSMATTER!Jonathan RhodesPr</a> CUSTOMERSAND RESULTSMATTER!Jonathan RhodesPr<a title="dceo.2.12 page 47" href="http://viewer.zmags.com/publication/4db01b67?page=47"> We’ve GotYour Number617 </a> We’ve GotYour Number617 <a title="dceo.2.12 page 48" href="http://viewer.zmags.com/publication/4db01b67?page=48">The money, honeydC’s top Cpas answer your most p</a> The money, honeydC’s top Cpas answer your most p<a title="dceo.2.12 page 49" href="http://viewer.zmags.com/publication/4db01b67?page=49">advantage of this deduction or if they could “</a> advantage of this deduction or if they could “<a title="dceo.2.12 page 50" href="http://viewer.zmags.com/publication/4db01b67?page=50">“There’s different – increase cash fl</a> “There’s different – increase cash fl<a title="dceo.2.12 page 51" href="http://viewer.zmags.com/publication/4db01b67?page=51">it a long time lack understanding. We see a lot o</a> it a long time lack understanding. We see a lot o<a title="dceo.2.12 page 52" href="http://viewer.zmags.com/publication/4db01b67?page=52">52 Washington SmartCEO February 2012 w</a> 52 Washington SmartCEO February 2012 w<a title="dceo.2.12 page 53" href="http://viewer.zmags.com/publication/4db01b67?page=53">person would nevthere’s often a rea allen</a> person would nevthere’s often a rea allen<a title="dceo.2.12 page 54" href="http://viewer.zmags.com/publication/4db01b67?page=54"> </a> <a title="dceo.2.12 page 55" href="http://viewer.zmags.com/publication/4db01b67?page=55">SPECIAL ADVErTISInG SECTIOntechceosYOU </a> SPECIAL ADVErTISInG SECTIOntechceosYOU <a title="dceo.2.12 page 56" href="http://viewer.zmags.com/publication/4db01b67?page=56">SPECIAL ADVErTISInG SECTIOn5000fIsh,Inc.davi</a> SPECIAL ADVErTISInG SECTIOn5000fIsh,Inc.davi<a title="dceo.2.12 page 57" href="http://viewer.zmags.com/publication/4db01b67?page=57">SPECIAL ADVErTISInG SECTIOnAmerican Institute f</a> SPECIAL ADVErTISInG SECTIOnAmerican Institute f<a title="dceo.2.12 page 58" href="http://viewer.zmags.com/publication/4db01b67?page=58">SPECIAL ADVErTISInG SECTIOnAppianmatthew Calkin</a> SPECIAL ADVErTISInG SECTIOnAppianmatthew Calkin<a title="dceo.2.12 page 59" href="http://viewer.zmags.com/publication/4db01b67?page=59">SPECIAL ADVErTISInG SECTIOnStrativiaAmerican I</a> SPECIAL ADVErTISInG SECTIOnStrativiaAmerican I<a title="dceo.2.12 page 60" href="http://viewer.zmags.com/publication/4db01b67?page=60">SPECIAL ADVErTISInG SECTIOnPowertekCorpora </a> SPECIAL ADVErTISInG SECTIOnPowertekCorpora <a title="dceo.2.12 page 61" href="http://viewer.zmags.com/publication/4db01b67?page=61">SPECIAL ADVErTISInG SECTIOnLunarline,American </a> SPECIAL ADVErTISInG SECTIOnLunarline,American <a title="dceo.2.12 page 62" href="http://viewer.zmags.com/publication/4db01b67?page=62">SPECIAL ADVErTISInG SECTIOnBlue WaterMediaCur</a> SPECIAL ADVErTISInG SECTIOnBlue WaterMediaCur<a title="dceo.2.12 page 63" href="http://viewer.zmags.com/publication/4db01b67?page=63">SPECIAL ADVErTISInG SECTIOnAmerican Institute f</a> SPECIAL ADVErTISInG SECTIOnAmerican Institute f<a title="dceo.2.12 page 64" href="http://viewer.zmags.com/publication/4db01b67?page=64">SPECIAL ADVErTISInG SECTIOnOceusNetworksdoug</a> SPECIAL ADVErTISInG SECTIOnOceusNetworksdoug<a title="dceo.2.12 page 65" href="http://viewer.zmags.com/publication/4db01b67?page=65">SPECIAL ADVErTISInG SECTIOnThomas & Herbert </a> SPECIAL ADVErTISInG SECTIOnThomas & Herbert <a title="dceo.2.12 page 66" href="http://viewer.zmags.com/publication/4db01b67?page=66">By Barnaby Wickham36Private higher edu</a> By Barnaby Wickham36Private higher edu<a title="dceo.2.12 page 67" href="http://viewer.zmags.com/publication/4db01b67?page=67">GREAT HAPPENSIN threes AT HYATT.3% RE</a> GREAT HAPPENSIN threes AT HYATT.3% RE<a title="dceo.2.12 page 68" href="http://viewer.zmags.com/publication/4db01b67?page=68">Thank You Washingtonfor Helping Us Grow!Glo</a> Thank You Washingtonfor Helping Us Grow!Glo<a title="dceo.2.12 page 69" href="http://viewer.zmags.com/publication/4db01b67?page=69">>>>>>>>> digital libraryMARKETING BORN FROM</a> >>>>>>>> digital libraryMARKETING BORN FROM<a title="dceo.2.12 page 70" href="http://viewer.zmags.com/publication/4db01b67?page=70">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi