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<br /> S<br /> market research bulletin<br /> URVEY<br /> Not One<br /> But TWO<br /> & Growing<br /> METRO DC<br /> “Seizing the Opportunities<br /> & Overcoming the Challenges<br /> Multi-Country Research<br /> <br /> <br /> FYI<br /> ANGELA LORINCHAK, PRC<br /> President<br /> Metro Research Services, Inc.<br /> <br /> Are we going to take<br /> to the tablet?<br /> <br /> Transformation through<br /> Learning How to Listen<br /> <br /> <br /> <br /> <br /> April, 2011<br /> 1<br /> last month Happy One Year<br /> in survey<br /> anniversary to<a title="Survey Magazine, April, 2011 page 1" href="http://viewer.zmags.com/publication/4df11b66?page=1">S market research bulletinURVEYNot O</a> S market research bulletinURVEYNot O<a title="Survey Magazine, April, 2011 page 2" href="http://viewer.zmags.com/publication/4df11b66?page=2"> 1last month Happy One Year </a> 1last month Happy One Year <a title="Survey Magazine, April, 2011 page 3" href="http://viewer.zmags.com/publication/4df11b66?page=3">“It is my pleasure to express my opinion about on</a> “It is my pleasure to express my opinion about on<a title="Survey Magazine, April, 2011 page 4" href="http://viewer.zmags.com/publication/4df11b66?page=4">123)"3)#08 !6(67!18374%"35#!"#"$%&'</a> 123)"3)#08 !6(67!18374%"35#!"#"$%&'<a title="Survey Magazine, April, 2011 page 5" href="http://viewer.zmags.com/publication/4df11b66?page=5">28 ()%$)"*+24 N2I</a> 28 ()%$)"*+24 N2I<a title="Survey Magazine, April, 2011 page 6" href="http://viewer.zmags.com/publication/4df11b66?page=6">2011 MRB Virtual Research ConferenceSeptember 07</a> 2011 MRB Virtual Research ConferenceSeptember 07<a title="Survey Magazine, April, 2011 page 7" href="http://viewer.zmags.com/publication/4df11b66?page=7">Build Your Research on Time-ProvenQuality and Co</a> Build Your Research on Time-ProvenQuality and Co<a title="Survey Magazine, April, 2011 page 8" href="http://viewer.zmags.com/publication/4df11b66?page=8">Seizing the Opportunities &Overcoming the Challe</a> Seizing the Opportunities &Overcoming the Challe<a title="Survey Magazine, April, 2011 page 9" href="http://viewer.zmags.com/publication/4df11b66?page=9">Today, an increasing number of multi-national com</a> Today, an increasing number of multi-national com<a title="Survey Magazine, April, 2011 page 10" href="http://viewer.zmags.com/publication/4df11b66?page=10">Along with the opportunities, however, come consi</a> Along with the opportunities, however, come consi<a title="Survey Magazine, April, 2011 page 11" href="http://viewer.zmags.com/publication/4df11b66?page=11">S outh Korea has virtually Wh</a> S outh Korea has virtually Wh<a title="Survey Magazine, April, 2011 page 12" href="http://viewer.zmags.com/publication/4df11b66?page=12">Coverage issues also can varygreatly around the </a> Coverage issues also can varygreatly around the <a title="Survey Magazine, April, 2011 page 13" href="http://viewer.zmags.com/publication/4df11b66?page=13">What are the issues and PitFalls around Fielding </a> What are the issues and PitFalls around Fielding <a title="Survey Magazine, April, 2011 page 14" href="http://viewer.zmags.com/publication/4df11b66?page=14">FREE YEAR-ROUND INSIGHTSM O B I L E E D I </a> FREE YEAR-ROUND INSIGHTSM O B I L E E D I <a title="Survey Magazine, April, 2011 page 15" href="http://viewer.zmags.com/publication/4df11b66?page=15">IntroductionThe buzz around tablet PCs hasn't b</a> IntroductionThe buzz around tablet PCs hasn't b<a title="Survey Magazine, April, 2011 page 16" href="http://viewer.zmags.com/publication/4df11b66?page=16">A luxury item – but will it become mass market?</a> A luxury item – but will it become mass market?<a title="Survey Magazine, April, 2011 page 17" href="http://viewer.zmags.com/publication/4df11b66?page=17">iPad vs. Android – or will other operating system</a> iPad vs. Android – or will other operating system<a title="Survey Magazine, April, 2011 page 18" href="http://viewer.zmags.com/publication/4df11b66?page=18">Talking of Apple…So, just over one third of int</a> Talking of Apple…So, just over one third of int<a title="Survey Magazine, April, 2011 page 19" href="http://viewer.zmags.com/publication/4df11b66?page=19">The challengersSo is there an obvious contender</a> The challengersSo is there an obvious contender<a title="Survey Magazine, April, 2011 page 20" href="http://viewer.zmags.com/publication/4df11b66?page=20">This means that many will at least consider a com</a> This means that many will at least consider a com<a title="Survey Magazine, April, 2011 page 21" href="http://viewer.zmags.com/publication/4df11b66?page=21">Lack of knowledge and awareness is the main issue</a> Lack of knowledge and awareness is the main issue<a title="Survey Magazine, April, 2011 page 22" href="http://viewer.zmags.com/publication/4df11b66?page=22">The tablet learning curveIt will be interesting</a> The tablet learning curveIt will be interesting<a title="Survey Magazine, April, 2011 page 23" href="http://viewer.zmags.com/publication/4df11b66?page=23">Thetabletvs.thePC/laptopIt's interesting to loo</a> Thetabletvs.thePC/laptopIt's interesting to loo<a title="Survey Magazine, April, 2011 page 24" href="http://viewer.zmags.com/publication/4df11b66?page=24">In summary – iPad or tablet? Or is it just a more</a> In summary – iPad or tablet? Or is it just a more<a title="Survey Magazine, April, 2011 page 25" href="http://viewer.zmags.com/publication/4df11b66?page=25">MethodologyThis paper contains selected results</a> MethodologyThis paper contains selected results<a title="Survey Magazine, April, 2011 page 26" href="http://viewer.zmags.com/publication/4df11b66?page=26">© 2010 Metro Research Services, Inc.Alexandria </a> © 2010 Metro Research Services, Inc.Alexandria <a title="Survey Magazine, April, 2011 page 27" href="http://viewer.zmags.com/publication/4df11b66?page=27"> ANGELA LORINCHAK, PRCPresidentMetro Resea</a> ANGELA LORINCHAK, PRCPresidentMetro Resea<a title="Survey Magazine, April, 2011 page 28" href="http://viewer.zmags.com/publication/4df11b66?page=28">Metro Research Services, Inc. is a field service </a> Metro Research Services, Inc. is a field service <a title="Survey Magazine, April, 2011 page 29" href="http://viewer.zmags.com/publication/4df11b66?page=29">Online Focus GroupsGet Ready, Get Set, GO!Need </a> Online Focus GroupsGet Ready, Get Set, GO!Need <a title="Survey Magazine, April, 2011 page 30" href="http://viewer.zmags.com/publication/4df11b66?page=30">LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd</a> LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd<a title="Survey Magazine, April, 2011 page 31" href="http://viewer.zmags.com/publication/4df11b66?page=31">Are Consumers PassionateAdvocates for Retail Sto</a> Are Consumers PassionateAdvocates for Retail Sto<a title="Survey Magazine, April, 2011 page 32" href="http://viewer.zmags.com/publication/4df11b66?page=32">Of course, with all this chatter going on, there </a> Of course, with all this chatter going on, there <a title="Survey Magazine, April, 2011 page 33" href="http://viewer.zmags.com/publication/4df11b66?page=33">Before designing and launching the online quantit</a> Before designing and launching the online quantit<a title="Survey Magazine, April, 2011 page 34" href="http://viewer.zmags.com/publication/4df11b66?page=34">“[This Brand] would be a very unreliable friend w</a> “[This Brand] would be a very unreliable friend w<a title="Survey Magazine, April, 2011 page 35" href="http://viewer.zmags.com/publication/4df11b66?page=35">“I’m a member of a few different online forums (p</a> “I’m a member of a few different online forums (p<a title="Survey Magazine, April, 2011 page 36" href="http://viewer.zmags.com/publication/4df11b66?page=36">“I do passively boycott stores that I have hadne</a> “I do passively boycott stores that I have hadne<a title="Survey Magazine, April, 2011 page 37" href="http://viewer.zmags.com/publication/4df11b66?page=37"></a> <a title="Survey Magazine, April, 2011 page 38" href="http://viewer.zmags.com/publication/4df11b66?page=38">Opinionologyformerly</a> Opinionologyformerly<a title="Survey Magazine, April, 2011 page 39" href="http://viewer.zmags.com/publication/4df11b66?page=39">ETHNOGRAPHYEMBRACING THEPOWER OF ETHNOGRAPHY</a> ETHNOGRAPHYEMBRACING THEPOWER OF ETHNOGRAPHY<a title="Survey Magazine, April, 2011 page 40" href="http://viewer.zmags.com/publication/4df11b66?page=40">Recently, ethnography has been enjoying a spotlig</a> Recently, ethnography has been enjoying a spotlig<a title="Survey Magazine, April, 2011 page 41" href="http://viewer.zmags.com/publication/4df11b66?page=41">In September, our company was challenged withund</a> In September, our company was challenged withund<a title="Survey Magazine, April, 2011 page 42" href="http://viewer.zmags.com/publication/4df11b66?page=42">EmbracingOftentimes,ethnographyin mar</a> EmbracingOftentimes,ethnographyin mar<a title="Survey Magazine, April, 2011 page 43" href="http://viewer.zmags.com/publication/4df11b66?page=43">SIDEBAR CASE STUDYWritten by:Keri Christensen</a> SIDEBAR CASE STUDYWritten by:Keri Christensen<a title="Survey Magazine, April, 2011 page 44" href="http://viewer.zmags.com/publication/4df11b66?page=44">Millions ofpanelists......only one yo</a> Millions ofpanelists......only one yo<a title="Survey Magazine, April, 2011 page 45" href="http://viewer.zmags.com/publication/4df11b66?page=45">As a result, participants in the ethnography shop</a> As a result, participants in the ethnography shop<a title="Survey Magazine, April, 2011 page 46" href="http://viewer.zmags.com/publication/4df11b66?page=46">Written by:James PasmantierBrightideaVice Pres</a> Written by:James PasmantierBrightideaVice Pres<a title="Survey Magazine, April, 2011 page 47" href="http://viewer.zmags.com/publication/4df11b66?page=47">And how exactly are they doing this?One major s</a> And how exactly are they doing this?One major s<a title="Survey Magazine, April, 2011 page 48" href="http://viewer.zmags.com/publication/4df11b66?page=48">Do TraditionalMarket Research Methods Still Have</a> Do TraditionalMarket Research Methods Still Have<a title="Survey Magazine, April, 2011 page 49" href="http://viewer.zmags.com/publication/4df11b66?page=49">• Product testing: Controlled testing in-home o</a> • Product testing: Controlled testing in-home o<a title="Survey Magazine, April, 2011 page 50" href="http://viewer.zmags.com/publication/4df11b66?page=50">The ARF Celebrates 75 Years | 25</a> The ARF Celebrates 75 Years | 25<a title="Survey Magazine, April, 2011 page 51" href="http://viewer.zmags.com/publication/4df11b66?page=51">On OnlineEthnographyBy: Tristan ShookW5O</a> On OnlineEthnographyBy: Tristan ShookW5O<a title="Survey Magazine, April, 2011 page 52" href="http://viewer.zmags.com/publication/4df11b66?page=52">• Consumer Types: Understandi</a> • Consumer Types: Understandi<a title="Survey Magazine, April, 2011 page 53" href="http://viewer.zmags.com/publication/4df11b66?page=53">• Observe the flow of information and spread of </a> • Observe the flow of information and spread of <a title="Survey Magazine, April, 2011 page 54" href="http://viewer.zmags.com/publication/4df11b66?page=54">Why use online ethnography?Online ethnography ca</a> Why use online ethnography?Online ethnography ca<a title="Survey Magazine, April, 2011 page 55" href="http://viewer.zmags.com/publication/4df11b66?page=55">Sign Up Today for a FreeIndividual MRBMembershi</a> Sign Up Today for a FreeIndividual MRBMembershi<a title="Survey Magazine, April, 2011 page 56" href="http://viewer.zmags.com/publication/4df11b66?page=56">Rising Gas Prices and the Impact on Consumer Spen</a> Rising Gas Prices and the Impact on Consumer Spen<a title="Survey Magazine, April, 2011 page 57" href="http://viewer.zmags.com/publication/4df11b66?page=57"></a> <a title="Survey Magazine, April, 2011 page 58" href="http://viewer.zmags.com/publication/4df11b66?page=58">Predict This,Unless You Are an OctopusWri</a> Predict This,Unless You Are an OctopusWri<a title="Survey Magazine, April, 2011 page 59" href="http://viewer.zmags.com/publication/4df11b66?page=59">n the market research space:d fun way to harves</a> n the market research space:d fun way to harves<a title="Survey Magazine, April, 2011 page 60" href="http://viewer.zmags.com/publication/4df11b66?page=60">Want to Be AResearch Rockstar? </a> Want to Be AResearch Rockstar? <a title="Survey Magazine, April, 2011 page 61" href="http://viewer.zmags.com/publication/4df11b66?page=61">Want to Be A Research Rockstar?You Can, For Free</a> Want to Be A Research Rockstar?You Can, For Free<a title="Survey Magazine, April, 2011 page 62" href="http://viewer.zmags.com/publication/4df11b66?page=62">Transformation throughWe read a lot these days</a> Transformation throughWe read a lot these days<a title="Survey Magazine, April, 2011 page 63" href="http://viewer.zmags.com/publication/4df11b66?page=63">Learning How to Listen“I run workshops for rese</a> Learning How to Listen“I run workshops for rese<a title="Survey Magazine, April, 2011 page 64" href="http://viewer.zmags.com/publication/4df11b66?page=64">We listen to customers to try and really under-s</a> We listen to customers to try and really under-s<a title="Survey Magazine, April, 2011 page 65" href="http://viewer.zmags.com/publication/4df11b66?page=65">Neuro Linguistic Programming (NLP) teaches us a g</a> Neuro Linguistic Programming (NLP) teaches us a g<a title="Survey Magazine, April, 2011 page 66" href="http://viewer.zmags.com/publication/4df11b66?page=66">It may only be a honeymoon period, but clients ar</a> It may only be a honeymoon period, but clients ar<a title="Survey Magazine, April, 2011 page 67" href="http://viewer.zmags.com/publication/4df11b66?page=67"> mrb free webcast:“get inspired: 20 amazingways</a> mrb free webcast:“get inspired: 20 amazingways<a title="Survey Magazine, April, 2011 page 68" href="http://viewer.zmags.com/publication/4df11b66?page=68">”Market Research: Anoverview & whenqualitative </a> ”Market Research: Anoverview & whenqualitative <a title="Survey Magazine, April, 2011 page 69" href="http://viewer.zmags.com/publication/4df11b66?page=69">understanding your business objectives is crucial</a> understanding your business objectives is crucial<a title="Survey Magazine, April, 2011 page 70" href="http://viewer.zmags.com/publication/4df11b66?page=70">checking references, ensuring the Moderator is </a> checking references, ensuring the Moderator is <a title="Survey Magazine, April, 2011 page 71" href="http://viewer.zmags.com/publication/4df11b66?page=71">©2010 Scott Kay, Inc.scottkay.saks.com</a> ©2010 Scott Kay, Inc.scottkay.saks.com<a title="Survey Magazine, April, 2011 page 72" href="http://viewer.zmags.com/publication/4df11b66?page=72">MarketExplorationWhat opportunities potentiall</a> MarketExplorationWhat opportunities potentiall<a title="Survey Magazine, April, 2011 page 73" href="http://viewer.zmags.com/publication/4df11b66?page=73"></a> <a title="Survey Magazine, April, 2011 page 74" href="http://viewer.zmags.com/publication/4df11b66?page=74">Given the current economy, it’s oftentimes easier</a> Given the current economy, it’s oftentimes easier<a title="Survey Magazine, April, 2011 page 75" href="http://viewer.zmags.com/publication/4df11b66?page=75">QRCA Symposium on Excellence in Qualitative Resea</a> QRCA Symposium on Excellence in Qualitative Resea<a title="Survey Magazine, April, 2011 page 76" href="http://viewer.zmags.com/publication/4df11b66?page=76">KL Communications Partners with NetBase to Integr</a> KL Communications Partners with NetBase to Integr<a title="Survey Magazine, April, 2011 page 77" href="http://viewer.zmags.com/publication/4df11b66?page=77">Mobile Research Awards Shortlist AnnouncedWho </a> Mobile Research Awards Shortlist AnnouncedWho <a title="Survey Magazine, April, 2011 page 78" href="http://viewer.zmags.com/publication/4df11b66?page=78">E-Tabs revolutionary table checker – you’re just </a> E-Tabs revolutionary table checker – you’re just <a title="Survey Magazine, April, 2011 page 79" href="http://viewer.zmags.com/publication/4df11b66?page=79">20|20 Technology, a Division of 20|20 Research, I</a> 20|20 Technology, a Division of 20|20 Research, I<a title="Survey Magazine, April, 2011 page 80" href="http://viewer.zmags.com/publication/4df11b66?page=80">Former Jackson Associates owner Margaret Hicks di</a> Former Jackson Associates owner Margaret Hicks di<a title="Survey Magazine, April, 2011 page 81" href="http://viewer.zmags.com/publication/4df11b66?page=81">The Sky is the Limit for Online Qualitative Resea</a> The Sky is the Limit for Online Qualitative Resea<a title="Survey Magazine, April, 2011 page 82" href="http://viewer.zmags.com/publication/4df11b66?page=82">Can a Marriage Between Social Media& Traditional</a> Can a Marriage Between Social Media& Traditional<a title="Survey Magazine, April, 2011 page 83" href="http://viewer.zmags.com/publication/4df11b66?page=83">A s the size and influence of so</a> A s the size and influence of so<a title="Survey Magazine, April, 2011 page 84" href="http://viewer.zmags.com/publication/4df11b66?page=84">Support or Opposition for Health Care Reform (200</a> Support or Opposition for Health Care Reform (200<a title="Survey Magazine, April, 2011 page 85" href="http://viewer.zmags.com/publication/4df11b66?page=85">$$$$$$$$$$$$$$$$$$$>'!4$$&1?3"++*+;'@/A1*+.N6$=</a> $$$$$$$$$$$$$$$$$$$>'!4$$&1?3"++*+;'@/A1*+.N6$=<a title="Survey Magazine, April, 2011 page 86" href="http://viewer.zmags.com/publication/4df11b66?page=86">Layered Methodologies How to GuaranteeResoun</a> Layered Methodologies How to GuaranteeResoun<a title="Survey Magazine, April, 2011 page 87" href="http://viewer.zmags.com/publication/4df11b66?page=87">by social scientists in the 1930s to add richness</a> by social scientists in the 1930s to add richness<a title="Survey Magazine, April, 2011 page 88" href="http://viewer.zmags.com/publication/4df11b66?page=88">Welcome to the largest online community devotedt</a> Welcome to the largest online community devotedt<a title="Survey Magazine, April, 2011 page 89" href="http://viewer.zmags.com/publication/4df11b66?page=89"></a> <a title="Survey Magazine, April, 2011 page 90" href="http://viewer.zmags.com/publication/4df11b66?page=90">FIND A FOCUS GROUP FACILITY</a> FIND A FOCUS GROUP FACILITY<a title="Survey Magazine, April, 2011 page 91" href="http://viewer.zmags.com/publication/4df11b66?page=91">WHO IS MRB?</a> WHO IS MRB?<a title="Survey Magazine, April, 2011 page 92" href="http://viewer.zmags.com/publication/4df11b66?page=92">View a Live Online Demo and receive a Visa award </a> View a Live Online Demo and receive a Visa award