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<br /> AUGUST 2016 VOL. 22 ISSUE 8<br /> Engine Oils'<br /> Ad Quandary<br /> Pumping Up<br /> Industrial<br /> Hydraulics<br /> The Future Looks<br /> Brighter<br /> HyGold 5000BS offers blend options afforded by no other bright stock on the market.<br /> With double the viscosity of a conventional Group I bright stock, low pour point and<br /> excellent color, it creates value in a wide range of lubricant applications.<br /> Blending Performance and Security<br /> Ergon remains committed to reliable supply of specialty oil products worldwide. Our<br /> investment in the latest Group I bright stock refining technology positions us to meet<br /> future market demand on a global scale. Visit ergonnsa.com/5000BS to learn more.<br /> ergonnsa.com | 601-933-3000<br /> ergoninternational.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Tools & Trends<br /> T he 2016 Lubricants Industry<br /> Factbook from Lubes'n'Greases is<br /> now in h<a title="2016_08 - August 2016 - LNG page 1" href="http://viewer.zmags.com/publication/4e1eca28?page=1"> AUGUST 2016 VOL. 22 ISSUE 8 </a> <a title="2016_08 - August 2016 - LNG page 2" href="http://viewer.zmags.com/publication/4e1eca28?page=2"> The Future Looks Brighter HyGold 5000BS offers bl</a> <a title="2016_08 - August 2016 - LNG page 3" href="http://viewer.zmags.com/publication/4e1eca28?page=3"> PUBLISHER'S LETTER Tools & Trends T he 2016 </a> <a title="2016_08 - August 2016 - LNG page 4" href="http://viewer.zmags.com/publication/4e1eca28?page=4"> AUGUST 2016 VOL. 22 ISSUE 8 TABLE OF C</a> <a title="2016_08 - August 2016 - LNG page 5" href="http://viewer.zmags.com/publication/4e1eca28?page=5"> A STEP UP IN BASE OILS Take your business to th</a> <a title="2016_08 - August 2016 - LNG page 6" href="http://viewer.zmags.com/publication/4e1eca28?page=6"> AUTOMOTIVE An Advertising Quandary A s an</a> <a title="2016_08 - August 2016 - LNG page 7" href="http://viewer.zmags.com/publication/4e1eca28?page=7"> For a relationship built on a high level of </a> <a title="2016_08 - August 2016 - LNG page 8" href="http://viewer.zmags.com/publication/4e1eca28?page=8"> AUTOMOTIVE There are some </a> <a title="2016_08 - August 2016 - LNG page 9" href="http://viewer.zmags.com/publication/4e1eca28?page=9"> </a> <a title="2016_08 - August 2016 - LNG page 10" href="http://viewer.zmags.com/publication/4e1eca28?page=10"> AUTOMOTIVE Continued from page 8 </a> <a title="2016_08 - August 2016 - LNG page 11" href="http://viewer.zmags.com/publication/4e1eca28?page=11"> $2,750 and can go as high as $6,000, depending on</a> <a title="2016_08 - August 2016 - LNG page 12" href="http://viewer.zmags.com/publication/4e1eca28?page=12"> NEED TO KNOW The Countdown Continues A lthou</a> <a title="2016_08 - August 2016 - LNG page 13" href="http://viewer.zmags.com/publication/4e1eca28?page=13"> </a> <a title="2016_08 - August 2016 - LNG page 14" href="http://viewer.zmags.com/publication/4e1eca28?page=14"> Continued from page 12 Distributing in New Hampsh</a> <a title="2016_08 - August 2016 - LNG page 15" href="http://viewer.zmags.com/publication/4e1eca28?page=15"> Plastic Grease Cartridges for durability</a> <a title="2016_08 - August 2016 - LNG page 16" href="http://viewer.zmags.com/publication/4e1eca28?page=16"> BEST PRACTICES The New Influencers in Our Indu</a> <a title="2016_08 - August 2016 - LNG page 17" href="http://viewer.zmags.com/publication/4e1eca28?page=17"> ULTRA-S The global leading brand of Group III bas</a> <a title="2016_08 - August 2016 - LNG page 18" href="http://viewer.zmags.com/publication/4e1eca28?page=18"> Continued from page 16 The next question that</a> <a title="2016_08 - August 2016 - LNG page 19" href="http://viewer.zmags.com/publication/4e1eca28?page=19"> Tesla and the raft of com- petitive products bein</a> <a title="2016_08 - August 2016 - LNG page 20" href="http://viewer.zmags.com/publication/4e1eca28?page=20"> To Unlock Innovation, Change the Model BY TOM CUR</a> <a title="2016_08 - August 2016 - LNG page 21" href="http://viewer.zmags.com/publication/4e1eca28?page=21"> lion to prepare for the launch of new products th</a> <a title="2016_08 - August 2016 - LNG page 22" href="http://viewer.zmags.com/publication/4e1eca28?page=22"> BERICAP Technology for lubricants and </a> <a title="2016_08 - August 2016 - LNG page 23" href="http://viewer.zmags.com/publication/4e1eca28?page=23"> Thinking Sustainability? Soy-based lubri</a> <a title="2016_08 - August 2016 - LNG page 24" href="http://viewer.zmags.com/publication/4e1eca28?page=24"> Continued from page 22 pass/fail testing, specifi</a> <a title="2016_08 - August 2016 - LNG page 25" href="http://viewer.zmags.com/publication/4e1eca28?page=25"> The Path Forward Lubrizol proposes to form, from </a> <a title="2016_08 - August 2016 - LNG page 26" href="http://viewer.zmags.com/publication/4e1eca28?page=26"> Into the Wild Green Yonder BY JOE BEETON </a> <a title="2016_08 - August 2016 - LNG page 27" href="http://viewer.zmags.com/publication/4e1eca28?page=27"> D espite </a> <a title="2016_08 - August 2016 - LNG page 28" href="http://viewer.zmags.com/publication/4e1eca28?page=28"> 5,000 miles and compare.” Over a period of 12</a> <a title="2016_08 - August 2016 - LNG page 29" href="http://viewer.zmags.com/publication/4e1eca28?page=29"> interest in seeing that the venture comes full ci</a> <a title="2016_08 - August 2016 - LNG page 30" href="http://viewer.zmags.com/publication/4e1eca28?page=30"> BY MARY MOON Adding the right kind of viscos</a> <a title="2016_08 - August 2016 - LNG page 31" href="http://viewer.zmags.com/publication/4e1eca28?page=31"> LUBES'N'GREASES 31</a> <a title="2016_08 - August 2016 - LNG page 32" href="http://viewer.zmags.com/publication/4e1eca28?page=32"> Lubricant manufacturers and original </a> <a title="2016_08 - August 2016 - LNG page 33" href="http://viewer.zmags.com/publication/4e1eca28?page=33"> improver and shear stability with equip- ment eff</a> <a title="2016_08 - August 2016 - LNG page 34" href="http://viewer.zmags.com/publication/4e1eca28?page=34"> The PAO Plot Thickens BY LISA TOCCI Maj</a> <a title="2016_08 - August 2016 - LNG page 35" href="http://viewer.zmags.com/publication/4e1eca28?page=35"> NOT FOR THE FAINT-HEARTED FIRST TIME EVER,</a> <a title="2016_08 - August 2016 - LNG page 36" href="http://viewer.zmags.com/publication/4e1eca28?page=36"> The 13th ICIS Middle Eastern B</a> <a title="2016_08 - August 2016 - LNG page 37" href="http://viewer.zmags.com/publication/4e1eca28?page=37"> Continued from page 34 420,000 tons a year, this</a> <a title="2016_08 - August 2016 - LNG page 38" href="http://viewer.zmags.com/publication/4e1eca28?page=38"> Having more options is increasin</a> <a title="2016_08 - August 2016 - LNG page 39" href="http://viewer.zmags.com/publication/4e1eca28?page=39"> port a load — you can't pump a foam — so foaming </a> <a title="2016_08 - August 2016 - LNG page 40" href="http://viewer.zmags.com/publication/4e1eca28?page=40"> PRODUCT NEWS PRODUCT NEWS Load and lift 2.2 t</a> <a title="2016_08 - August 2016 - LNG page 41" href="http://viewer.zmags.com/publication/4e1eca28?page=41"> </a> <a title="2016_08 - August 2016 - LNG page 42" href="http://viewer.zmags.com/publication/4e1eca28?page=42"> PLACES'N'FACES PLACES'N'FACES Houghton Buys Wall</a> <a title="2016_08 - August 2016 - LNG page 43" href="http://viewer.zmags.com/publication/4e1eca28?page=43"> </a> <a title="2016_08 - August 2016 - LNG page 44" href="http://viewer.zmags.com/publication/4e1eca28?page=44"> Continued from page 42 Afton Invests in Brazil </a> <a title="2016_08 - August 2016 - LNG page 45" href="http://viewer.zmags.com/publication/4e1eca28?page=45"> der for development of an API Group II and Group </a> <a title="2016_08 - August 2016 - LNG page 46" href="http://viewer.zmags.com/publication/4e1eca28?page=46"> !# ! $" ! !" " *&).2,68440.*53+)3</a> <a title="2016_08 - August 2016 - LNG page 47" href="http://viewer.zmags.com/publication/4e1eca28?page=47"> Chemica</a> <a title="2016_08 - August 2016 - LNG page 48" href="http://viewer.zmags.com/publication/4e1eca28?page=48"> BASE OIL REPORT Not So Bad After All </a> <a title="2016_08 - August 2016 - LNG page 49" href="http://viewer.zmags.com/publication/4e1eca28?page=49"> Forget the misleading pronouncements about the en</a> <a title="2016_08 - August 2016 - LNG page 50" href="http://viewer.zmags.com/publication/4e1eca28?page=50"> YOUR BUSINESS After the Sale The post-sa</a> <a title="2016_08 - August 2016 - LNG page 51" href="http://viewer.zmags.com/publication/4e1eca28?page=51"> Not all heavy-duty applications are equal. </a> <a title="2016_08 - August 2016 - LNG page 52" href="http://viewer.zmags.com/publication/4e1eca28?page=52"> </a>