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Best regards
Zmags
AUGUST 2016 VOL. 22 ISSUE 8
Engine Oils'
Ad Quandary
Pumping Up
Industrial
Hydraulics
The Future Looks
Brighter
HyGold 5000BS offers blend options afforded by no other bright stock on the market.
With double the viscosity of a conventional Group I bright stock, low pour point and
excellent color, it creates value in a wide range of lubricant applications.
Blending Performance and Security
Ergon remains committed to reliable supply of specialty oil products worldwide. Our
investment in the latest Group I bright stock refining technology positions us to meet
future market demand on a global scale. Visit ergonnsa.com/5000BS to learn more.
ergonnsa.com | 601-933-3000
ergoninternational.com | + 32 2 351 23 75
PUBLISHER'S LETTER
Tools & Trends
T he 2016 Lubricants Industry
Factbook from Lubes'n'Greases is
now in h
AUGUST 2016 VOL. 22 ISSUE 8
The Future Looks Brighter HyGold 5000BS offers bl
PUBLISHER'S LETTER Tools & Trends T he 2016
AUGUST 2016 VOL. 22 ISSUE 8 TABLE OF C
A STEP UP IN BASE OILS Take your business to th
AUTOMOTIVE An Advertising Quandary A s an
For a relationship built on a high level of
AUTOMOTIVE There are some
AUTOMOTIVE Continued from page 8
$2,750 and can go as high as $6,000, depending on
NEED TO KNOW The Countdown Continues A lthou
Continued from page 12 Distributing in New Hampsh
Plastic Grease Cartridges for durability
BEST PRACTICES The New Influencers in Our Indu
ULTRA-S The global leading brand of Group III bas
Continued from page 16 The next question that
Tesla and the raft of com- petitive products bein
To Unlock Innovation, Change the Model BY TOM CUR
lion to prepare for the launch of new products th
BERICAP Technology for lubricants and
Thinking Sustainability? Soy-based lubri
Continued from page 22 pass/fail testing, specifi
The Path Forward Lubrizol proposes to form, from
Into the Wild Green Yonder BY JOE BEETON
D espite
5,000 miles and compare.” Over a period of 12
interest in seeing that the venture comes full ci
BY MARY MOON Adding the right kind of viscos
LUBES'N'GREASES 31
Lubricant manufacturers and original
improver and shear stability with equip- ment eff
The PAO Plot Thickens BY LISA TOCCI Maj
NOT FOR THE FAINT-HEARTED FIRST TIME EVER,
The 13th ICIS Middle Eastern B
Continued from page 34 420,000 tons a year, this
Having more options is increasin
port a load — you can't pump a foam — so foaming
PRODUCT NEWS PRODUCT NEWS Load and lift 2.2 t
PLACES'N'FACES PLACES'N'FACES Houghton Buys Wall
Continued from page 42 Afton Invests in Brazil
der for development of an API Group II and Group
!# ! $" ! !" " *&).2,68440.*53+)3
Chemica
BASE OIL REPORT Not So Bad After All
Forget the misleading pronouncements about the en
YOUR BUSINESS After the Sale The post-sa
Not all heavy-duty applications are equal.