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&lt;br /&gt; INSIGHT: TIME TO LOOK AGAIN AT TRADE WITH AUSTRALIA&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; I N T E R N AT I O N A L E D G E&lt;br /&gt; &lt;br /&gt; WHEN THE&lt;br /&gt; SUIT HITS&lt;br /&gt; THE FAN&lt;br /&gt; THE GOOD OIL ON&lt;br /&gt; BUSINESS DISASTERS&lt;br /&gt; &lt;br /&gt; FORBIDDEN&lt;br /&gt; FRUIT&lt;br /&gt; APPLES FOR AUSSIES&lt;br /&gt; AND FLAT COKE FOR&lt;br /&gt; THE YANKS&lt;br /&gt; &lt;br /&gt; SOUTHERN&lt;br /&gt; REBOUND&lt;br /&gt; SOUTH CANTERBURY&lt;br /&gt; FINANCIAL TURMOIL&lt;br /&gt; &lt;br /&gt; HATS OFF&lt;br /&gt; TO BRUCE SHEPPARD&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; OCTOBER|NOVEMBER 2010&lt;br /&gt; www.in-<a title="IN-Business October/November 2010 page 1" href="http://viewer.zmags.com/publication/4ec690a9?page=1">INSIGHT: TIME TO LOOK AGAIN AT TRADE WITH AUSTRAL</a> INSIGHT: TIME TO LOOK AGAIN AT TRADE WITH AUSTRAL<a title="IN-Business October/November 2010 page 2" href="http://viewer.zmags.com/publication/4ec690a9?page=2">Aarque can respond faster than youcan print a 2 </a> Aarque can respond faster than youcan print a 2 <a title="IN-Business October/November 2010 page 3" href="http://viewer.zmags.com/publication/4ec690a9?page=3"></a> <a title="IN-Business October/November 2010 page 4" href="http://viewer.zmags.com/publication/4ec690a9?page=4">side </a> side <a title="IN-Business October/November 2010 page 5" href="http://viewer.zmags.com/publication/4ec690a9?page=5">Departments12 Successful experiments </a> Departments12 Successful experiments <a title="IN-Business October/November 2010 page 6" href="http://viewer.zmags.com/publication/4ec690a9?page=6">dispensableCONTRIBUTORS TO IN-BUSINESS</a> dispensableCONTRIBUTORS TO IN-BUSINESS<a title="IN-Business October/November 2010 page 7" href="http://viewer.zmags.com/publication/4ec690a9?page=7">SUSTAINABLE PAPER SUPPLIERSPRINTISDEADLYEFF</a> SUSTAINABLE PAPER SUPPLIERSPRINTISDEADLYEFF<a title="IN-Business October/November 2010 page 8" href="http://viewer.zmags.com/publication/4ec690a9?page=8">frontWWW.IN-BUSINESS.CO.NZN</a> frontWWW.IN-BUSINESS.CO.NZN<a title="IN-Business October/November 2010 page 9" href="http://viewer.zmags.com/publication/4ec690a9?page=9">Being greenis only half of it.is only half of i</a> Being greenis only half of it.is only half of i<a title="IN-Business October/November 2010 page 10" href="http://viewer.zmags.com/publication/4ec690a9?page=10">trayWIN WITH IN-BUSINESSquisitive1. WHAT oddi</a> trayWIN WITH IN-BUSINESSquisitive1. WHAT oddi<a title="IN-Business October/November 2010 page 11" href="http://viewer.zmags.com/publication/4ec690a9?page=11">PRIMEPROPERTY TOWER86 LAMBTON QUAY, WELLINGTONF</a> PRIMEPROPERTY TOWER86 LAMBTON QUAY, WELLINGTONF<a title="IN-Business October/November 2010 page 12" href="http://viewer.zmags.com/publication/4ec690a9?page=12">comingWHAt&rsquo;S NeW IN tHe WOrLD OF bUSINeSSSabri</a> comingWHAt&rsquo;S NeW IN tHe WOrLD OF bUSINeSSSabri<a title="IN-Business October/November 2010 page 13" href="http://viewer.zmags.com/publication/4ec690a9?page=13">dEputy british hiGh commissionEr mikEchErrEtt, c</a> dEputy british hiGh commissionEr mikEchErrEtt, c<a title="IN-Business October/November 2010 page 14" href="http://viewer.zmags.com/publication/4ec690a9?page=14">profileWHO&rsquo;S WHO IN THE WORLD OF BUSINESSEXPERI</a> profileWHO&rsquo;S WHO IN THE WORLD OF BUSINESSEXPERI<a title="IN-Business October/November 2010 page 15" href="http://viewer.zmags.com/publication/4ec690a9?page=15"> I </a> I <a title="IN-Business October/November 2010 page 16" href="http://viewer.zmags.com/publication/4ec690a9?page=16">From StampsStampsFromStSatmampspsformation </a> From StampsStampsFromStSatmampspsformation <a title="IN-Business October/November 2010 page 17" href="http://viewer.zmags.com/publication/4ec690a9?page=17">pissiwoenl ll lnsts</a> pissiwoenl ll lnsts<a title="IN-Business October/November 2010 page 18" href="http://viewer.zmags.com/publication/4ec690a9?page=18">theshitPR IN THE WORLD OF BUSINESSNO ONE I</a> theshitPR IN THE WORLD OF BUSINESSNO ONE I<a title="IN-Business October/November 2010 page 19" href="http://viewer.zmags.com/publication/4ec690a9?page=19"> &ldquo;They're beyond saying BP is `Beyond Petroleu</a> &ldquo;They're beyond saying BP is `Beyond Petroleu<a title="IN-Business October/November 2010 page 20" href="http://viewer.zmags.com/publication/4ec690a9?page=20">SPINNING INTOCONTROLGLENN INWOOD IS A WELLINGTO</a> SPINNING INTOCONTROLGLENN INWOOD IS A WELLINGTO<a title="IN-Business October/November 2010 page 21" href="http://viewer.zmags.com/publication/4ec690a9?page=21">For the most part, what did BPdo wrong? What wou</a> For the most part, what did BPdo wrong? What wou<a title="IN-Business October/November 2010 page 22" href="http://viewer.zmags.com/publication/4ec690a9?page=22">O lineIN THE WORLD OF BUSINESSSELLING DIGIT</a> O lineIN THE WORLD OF BUSINESSSELLING DIGIT<a title="IN-Business October/November 2010 page 23" href="http://viewer.zmags.com/publication/4ec690a9?page=23">GROWTH IN ONLINE AD SPENDING IN NEW ZEALAND IS BO</a> GROWTH IN ONLINE AD SPENDING IN NEW ZEALAND IS BO<a title="IN-Business October/November 2010 page 24" href="http://viewer.zmags.com/publication/4ec690a9?page=24">&ldquo;It's not all about the click. As soon asyou sta</a> &ldquo;It's not all about the click. As soon asyou sta<a title="IN-Business October/November 2010 page 25" href="http://viewer.zmags.com/publication/4ec690a9?page=25">CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it c</a> CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it c<a title="IN-Business October/November 2010 page 26" href="http://viewer.zmags.com/publication/4ec690a9?page=26">&ldquo;Google is seen by many as the tape-wormon the i</a> &ldquo;Google is seen by many as the tape-wormon the i<a title="IN-Business October/November 2010 page 27" href="http://viewer.zmags.com/publication/4ec690a9?page=27">printIN THE WORLD OF BUSINESSSTAY ROLLING</a> printIN THE WORLD OF BUSINESSSTAY ROLLING<a title="IN-Business October/November 2010 page 28" href="http://viewer.zmags.com/publication/4ec690a9?page=28"> Maximum impact. Maximum reach. It's a sig</a> Maximum impact. Maximum reach. It's a sig<a title="IN-Business October/November 2010 page 29" href="http://viewer.zmags.com/publication/4ec690a9?page=29">ONLINERESEARCHERPHILLIPLAWRENCE&ldquo;People have a</a> ONLINERESEARCHERPHILLIPLAWRENCE&ldquo;People have a<a title="IN-Business October/November 2010 page 30" href="http://viewer.zmags.com/publication/4ec690a9?page=30"> </a> <a title="IN-Business October/November 2010 page 31" href="http://viewer.zmags.com/publication/4ec690a9?page=31"> One of McMillan's favourite clients is Fly Bu</a> One of McMillan's favourite clients is Fly Bu<a title="IN-Business October/November 2010 page 32" href="http://viewer.zmags.com/publication/4ec690a9?page=32">my timeMAVERICK IN THE WORLD OF BUSINESS</a> my timeMAVERICK IN THE WORLD OF BUSINESS<a title="IN-Business October/November 2010 page 33" href="http://viewer.zmags.com/publication/4ec690a9?page=33">THE MAN IN A HATSTEPPING OFF THE BOARDROOM MAT</a> THE MAN IN A HATSTEPPING OFF THE BOARDROOM MAT<a title="IN-Business October/November 2010 page 34" href="http://viewer.zmags.com/publication/4ec690a9?page=34">business and capitalism are notexactly something</a> business and capitalism are notexactly something<a title="IN-Business October/November 2010 page 35" href="http://viewer.zmags.com/publication/4ec690a9?page=35">shareholders actively tick thebox giving the pro</a> shareholders actively tick thebox giving the pro<a title="IN-Business October/November 2010 page 36" href="http://viewer.zmags.com/publication/4ec690a9?page=36">business in asiaASIAN INSIGHTSRED AND GOLDSECR</a> business in asiaASIAN INSIGHTSRED AND GOLDSECR<a title="IN-Business October/November 2010 page 37" href="http://viewer.zmags.com/publication/4ec690a9?page=37">THE POTENTIAL FOREXPORTING FOOD TO CHINAIS ALMO</a> THE POTENTIAL FOREXPORTING FOOD TO CHINAIS ALMO<a title="IN-Business October/November 2010 page 38" href="http://viewer.zmags.com/publication/4ec690a9?page=38"> </a> <a title="IN-Business October/November 2010 page 39" href="http://viewer.zmags.com/publication/4ec690a9?page=39">those small cities won't really count[against yo</a> those small cities won't really count[against yo<a title="IN-Business October/November 2010 page 40" href="http://viewer.zmags.com/publication/4ec690a9?page=40">38SURVIVING ATWEET STORMTWITTER HAS QUIC</a> 38SURVIVING ATWEET STORMTWITTER HAS QUIC<a title="IN-Business October/November 2010 page 41" href="http://viewer.zmags.com/publication/4ec690a9?page=41">I t was early in the morning </a> I t was early in the morning <a title="IN-Business October/November 2010 page 42" href="http://viewer.zmags.com/publication/4ec690a9?page=42">SOCIAL MEDIA SPECIALIST FRANK SIMON&ldquo;After only o</a> SOCIAL MEDIA SPECIALIST FRANK SIMON&ldquo;After only o<a title="IN-Business October/November 2010 page 43" href="http://viewer.zmags.com/publication/4ec690a9?page=43">sized organisation. Many peoplesee the need for </a> sized organisation. Many peoplesee the need for <a title="IN-Business October/November 2010 page 44" href="http://viewer.zmags.com/publication/4ec690a9?page=44">southTHE SOUTH ISLAND IN BUSINESSTHE SOUTHWILL</a> southTHE SOUTH ISLAND IN BUSINESSTHE SOUTHWILL<a title="IN-Business October/November 2010 page 45" href="http://viewer.zmags.com/publication/4ec690a9?page=45">J ust how many favourite</a> J ust how many favourite<a title="IN-Business October/November 2010 page 46" href="http://viewer.zmags.com/publication/4ec690a9?page=46">Ron LindsayKAY NELSONone hand, Timaru busine</a> Ron LindsayKAY NELSONone hand, Timaru busine<a title="IN-Business October/November 2010 page 47" href="http://viewer.zmags.com/publication/4ec690a9?page=47">A cross the three main ca</a> A cross the three main ca<a title="IN-Business October/November 2010 page 48" href="http://viewer.zmags.com/publication/4ec690a9?page=48">FRED VAN BRANDENBURGMODEL ANSWERS46 OCTOBER|NOV</a> FRED VAN BRANDENBURGMODEL ANSWERS46 OCTOBER|NOV<a title="IN-Business October/November 2010 page 49" href="http://viewer.zmags.com/publication/4ec690a9?page=49">IT WAS FATE, A LUCKY SIGN. HOLIDAYINGIN NEW ZEAL</a> IT WAS FATE, A LUCKY SIGN. HOLIDAYINGIN NEW ZEAL<a title="IN-Business October/November 2010 page 50" href="http://viewer.zmags.com/publication/4ec690a9?page=50"> Most architects draw &#64257;rst andmodel second. V</a> Most architects draw &#64257;rst andmodel second. V<a title="IN-Business October/November 2010 page 51" href="http://viewer.zmags.com/publication/4ec690a9?page=51">students under one banner andalso the developmen</a> students under one banner andalso the developmen<a title="IN-Business October/November 2010 page 52" href="http://viewer.zmags.com/publication/4ec690a9?page=52">sight: AustraliaINTERNATIONAL BUSINESS INSIGHTS</a> sight: AustraliaINTERNATIONAL BUSINESS INSIGHTS<a title="IN-Business October/November 2010 page 53" href="http://viewer.zmags.com/publication/4ec690a9?page=53">FORBIDDENFRUITTHE LUCKY COUNTRY AND THE LAND OF</a> FORBIDDENFRUITTHE LUCKY COUNTRY AND THE LAND OF<a title="IN-Business October/November 2010 page 54" href="http://viewer.zmags.com/publication/4ec690a9?page=54">&ldquo;It doesn't matterwhere you are,business is an </a> &ldquo;It doesn't matterwhere you are,business is an <a title="IN-Business October/November 2010 page 55" href="http://viewer.zmags.com/publication/4ec690a9?page=55">For years we&rsquo;ve developed your wor</a> For years we&rsquo;ve developed your wor<a title="IN-Business October/November 2010 page 56" href="http://viewer.zmags.com/publication/4ec690a9?page=56">&ldquo;New Zealand businesses are able to developa hea</a> &ldquo;New Zealand businesses are able to developa hea<a title="IN-Business October/November 2010 page 57" href="http://viewer.zmags.com/publication/4ec690a9?page=57">Melissa van BerkelDAVID MELROSE2010 OCTOBER|N</a> Melissa van BerkelDAVID MELROSE2010 OCTOBER|N<a title="IN-Business October/November 2010 page 58" href="http://viewer.zmags.com/publication/4ec690a9?page=58"> &ldquo;I think that makes it [Australia]a tougher </a> &ldquo;I think that makes it [Australia]a tougher <a title="IN-Business October/November 2010 page 59" href="http://viewer.zmags.com/publication/4ec690a9?page=59"></a> <a title="IN-Business October/November 2010 page 60" href="http://viewer.zmags.com/publication/4ec690a9?page=60">FISHINGFOR THEAUSTRALIANMARKETIT&rsquo;S TIME TO TA</a> FISHINGFOR THEAUSTRALIANMARKETIT&rsquo;S TIME TO TA<a title="IN-Business October/November 2010 page 61" href="http://viewer.zmags.com/publication/4ec690a9?page=61">Photo: Ben ScottI t's a bit lik</a> Photo: Ben ScottI t's a bit lik<a title="IN-Business October/November 2010 page 62" href="http://viewer.zmags.com/publication/4ec690a9?page=62">MICHELLE TEMPLERsold for $20 million to fellow</a> MICHELLE TEMPLERsold for $20 million to fellow<a title="IN-Business October/November 2010 page 63" href="http://viewer.zmags.com/publication/4ec690a9?page=63">SARAH GIBBS&ldquo;It's a tough,competitive marketand</a> SARAH GIBBS&ldquo;It's a tough,competitive marketand<a title="IN-Business October/November 2010 page 64" href="http://viewer.zmags.com/publication/4ec690a9?page=64">questionINTERNATIONAL BUSINESS INSIGHTSSpot</a> questionINTERNATIONAL BUSINESS INSIGHTSSpot<a title="IN-Business October/November 2010 page 65" href="http://viewer.zmags.com/publication/4ec690a9?page=65">our contacts there were able tointroduce us to t</a> our contacts there were able tointroduce us to t<a title="IN-Business October/November 2010 page 66" href="http://viewer.zmags.com/publication/4ec690a9?page=66">questionINTERNATIONAL BUSINESS INSIGHTSSpot</a> questionINTERNATIONAL BUSINESS INSIGHTSSpot<a title="IN-Business October/November 2010 page 67" href="http://viewer.zmags.com/publication/4ec690a9?page=67">FROM SELLING HOME-DRIED FRUIT LEATHERSAT A ROAD</a> FROM SELLING HOME-DRIED FRUIT LEATHERSAT A ROAD<a title="IN-Business October/November 2010 page 68" href="http://viewer.zmags.com/publication/4ec690a9?page=68">IMPLANTABLESOLUTIONS FORPHYSIOLOGICALMONITORIN</a> IMPLANTABLESOLUTIONS FORPHYSIOLOGICALMONITORIN<a title="IN-Business October/November 2010 page 69" href="http://viewer.zmags.com/publication/4ec690a9?page=69">PROPRIETARYCULTIVARS, GRASSENDOPHYTESAND OUTPU</a> PROPRIETARYCULTIVARS, GRASSENDOPHYTESAND OUTPU<a title="IN-Business October/November 2010 page 70" href="http://viewer.zmags.com/publication/4ec690a9?page=70">CITE </a> CITE <a title="IN-Business October/November 2010 page 71" href="http://viewer.zmags.com/publication/4ec690a9?page=71">local newspapers will editorialisefavourably bec</a> local newspapers will editorialisefavourably bec<a title="IN-Business October/November 2010 page 72" href="http://viewer.zmags.com/publication/4ec690a9?page=72">NEWS INC.Resilient iconsWhen Leonard Cohen</a> NEWS INC.Resilient iconsWhen Leonard Cohen<a title="IN-Business October/November 2010 page 73" href="http://viewer.zmags.com/publication/4ec690a9?page=73">Auckland-based NewspaperAdvertising Bureau, a on</a> Auckland-based NewspaperAdvertising Bureau, a on<a title="IN-Business October/November 2010 page 74" href="http://viewer.zmags.com/publication/4ec690a9?page=74">MONEY TALKSLies, damned lies and economists</a> MONEY TALKSLies, damned lies and economists<a title="IN-Business October/November 2010 page 75" href="http://viewer.zmags.com/publication/4ec690a9?page=75">times, with comments focusingon changes of the o</a> times, with comments focusingon changes of the o<a title="IN-Business October/November 2010 page 76" href="http://viewer.zmags.com/publication/4ec690a9?page=76">A LONG LUNCHDeliberate deceitGovernment de</a> A LONG LUNCHDeliberate deceitGovernment de<a title="IN-Business October/November 2010 page 77" href="http://viewer.zmags.com/publication/4ec690a9?page=77">that they actually did isolatethe two components</a> that they actually did isolatethe two components<a title="IN-Business October/November 2010 page 78" href="http://viewer.zmags.com/publication/4ec690a9?page=78">SAMEVIEWSFORLESS.$19*INCLUD</a> SAMEVIEWSFORLESS.$19*INCLUD<a title="IN-Business October/November 2010 page 79" href="http://viewer.zmags.com/publication/4ec690a9?page=79">&gt;&gt; Software&gt; &gt;&gt; AppsiPadTwitter FreeThe offici</a> &gt;&gt; Software&gt; &gt;&gt; AppsiPadTwitter FreeThe offici<a title="IN-Business October/November 2010 page 80" href="http://viewer.zmags.com/publication/4ec690a9?page=80">shotTHE PEOPLE IN BUSINESS&gt;&gt; Sake&gt;inspiration</a> shotTHE PEOPLE IN BUSINESS&gt;&gt; Sake&gt;inspiration<a title="IN-Business October/November 2010 page 81" href="http://viewer.zmags.com/publication/4ec690a9?page=81">&gt;&gt; Property&gt;connectionsThe&gt;Property&gt;Council&gt;of&gt;N</a> &gt;&gt; Property&gt;connectionsThe&gt;Property&gt;Council&gt;of&gt;N<a title="IN-Business October/November 2010 page 82" href="http://viewer.zmags.com/publication/4ec690a9?page=82">credulousTHE LAST WORD IN BUSINESSflickr.com u</a> credulousTHE LAST WORD IN BUSINESSflickr.com u<a title="IN-Business October/November 2010 page 83" href="http://viewer.zmags.com/publication/4ec690a9?page=83"></a> <a title="IN-Business October/November 2010 page 84" href="http://viewer.zmags.com/publication/4ec690a9?page=84">35&deg;N &ndash; Valetta, MaltaThink of us as your window</a> 35&deg;N &ndash; Valetta, MaltaThink of us as your window