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<br /> DRUMS AND PERCUSSION ISSUE H DRUMS AND PERCUSSION ISSUE H DRUMS AND PERCUSSION ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> A<br /> October 15, 2016<br /> Volume 33, No. 10<br /> BE SURE TO WATCH<br /> ccording To These<br /> MI Manufacturers,<br /> The Answer Is<br /> ‘YES!’<br /> <br /> CAN AMERICA ‘M<br /> A KE’ AGAIN?<br /> <br /> By Dan Ferrisi<br /> Reports of the death of American manufacturing have been greatly<br /> exaggerated. And, although both Hillary Clinton and Donald Trump might<br /> be painting too rosy a picture of a renaissance in American manufacturing<br /> should they be elected, it remains a fact that companies continue to find<br /> ways to make products here at home…and to do so profitably. Given The<br /> Music & Sound Retailer’s deep and abiding belief in U.S.A.-made products,<br /> we trumpet that message every October in this, our annual “Born In The<br /> U.S.A.” stor y. Here,<a title="MSR 10 2016 October page 1" href="http://viewer.zmags.com/publication/4edaf0ad?page=1"> DRUMS AND PERCUSSION ISSUE H DRUMS AND PERCUSSION</a> <a title="MSR 10 2016 October page 2" href="http://viewer.zmags.com/publication/4edaf0ad?page=2"> I N T R OThe OUasiCs HI HNCoGmbo foTr GHuitEa</a> <a title="MSR 10 2016 October page 3" href="http://viewer.zmags.com/publication/4edaf0ad?page=3"> Guitar Center Expands National Presence Guita</a> <a title="MSR 10 2016 October page 4" href="http://viewer.zmags.com/publication/4edaf0ad?page=4"> Features VOLUME 33 NO.10 ON THE COVER Can Ame</a> <a title="MSR 10 2016 October page 5" href="http://viewer.zmags.com/publication/4edaf0ad?page=5"> THE WORLD'S MOST POPULAR MUSIC GEAR WEBSITE S</a> <a title="MSR 10 2016 October page 6" href="http://viewer.zmags.com/publication/4edaf0ad?page=6"> EDITORIAL Patriot Games As I write these word</a> <a title="MSR 10 2016 October page 7" href="http://viewer.zmags.com/publication/4edaf0ad?page=7"> </a> <a title="MSR 10 2016 October page 8" href="http://viewer.zmags.com/publication/4edaf0ad?page=8"> L Owing to the increasing demand for lighting</a> <a title="MSR 10 2016 October page 9" href="http://viewer.zmags.com/publication/4edaf0ad?page=9"> Stage or Studio Audix is the pioneer of applicati</a> <a title="MSR 10 2016 October page 10" href="http://viewer.zmags.com/publication/4edaf0ad?page=10"> remo_newprod2016-msretailer-0916_thirdpg.pdf 1</a> <a title="MSR 10 2016 October page 11" href="http://viewer.zmags.com/publication/4edaf0ad?page=11"> D’Addario Woodwinds Rebrands Rico, Royal Product </a> <a title="MSR 10 2016 October page 12" href="http://viewer.zmags.com/publication/4edaf0ad?page=12"> L She Rocks Awards To Honor Lita Ford Photo cour</a> <a title="MSR 10 2016 October page 13" href="http://viewer.zmags.com/publication/4edaf0ad?page=13"> Sweetwater, Hello Music Settle Suit Sweetwate</a> <a title="MSR 10 2016 October page 14" href="http://viewer.zmags.com/publication/4edaf0ad?page=14"> Education at The NAMM Show NAMM U brings a w</a> <a title="MSR 10 2016 October page 15" href="http://viewer.zmags.com/publication/4edaf0ad?page=15"> Keep Your Marketing Relevant NAMM’s 2016 Dealer o</a> <a title="MSR 10 2016 October page 16" href="http://viewer.zmags.com/publication/4edaf0ad?page=16"> EOPLE P What About Bob? Sweetwater has hired </a> <a title="MSR 10 2016 October page 17" href="http://viewer.zmags.com/publication/4edaf0ad?page=17"> PEOPL Reverb Scores Hat Trick Reverb has h</a> <a title="MSR 10 2016 October page 18" href="http://viewer.zmags.com/publication/4edaf0ad?page=18"> EOPLE P Better Call Paul JHS has appointed Pa</a> <a title="MSR 10 2016 October page 19" href="http://viewer.zmags.com/publication/4edaf0ad?page=19"> Graph Tech’s Dynamic Duo Graph Tech Guitar La</a> <a title="MSR 10 2016 October page 20" href="http://viewer.zmags.com/publication/4edaf0ad?page=20"> P RODUCTS Maverick Streak Ov</a> <a title="MSR 10 2016 October page 21" href="http://viewer.zmags.com/publication/4edaf0ad?page=21"> Duelin’ DJs Over view: Denon DJ’s MC700</a> <a title="MSR 10 2016 October page 22" href="http://viewer.zmags.com/publication/4edaf0ad?page=22"> P RODUCTS UV Protection Overview: D’A</a> <a title="MSR 10 2016 October page 23" href="http://viewer.zmags.com/publication/4edaf0ad?page=23"> Take Two Over view: Tech 21’s SansAmp B</a> <a title="MSR 10 2016 October page 24" href="http://viewer.zmags.com/publication/4edaf0ad?page=24"> CAN AMERICA ‘MAKE’ AGAIN? (continued from cover) </a> <a title="MSR 10 2016 October page 25" href="http://viewer.zmags.com/publication/4edaf0ad?page=25"> U.S.A.” We continue to forgo the 40-percent savin</a> <a title="MSR 10 2016 October page 26" href="http://viewer.zmags.com/publication/4edaf0ad?page=26"> to visit the plant weekly to speak with the emplo</a> <a title="MSR 10 2016 October page 27" href="http://viewer.zmags.com/publication/4edaf0ad?page=27"> China in order to compete in the market. However,</a> <a title="MSR 10 2016 October page 28" href="http://viewer.zmags.com/publication/4edaf0ad?page=28"> in turn, influence the dealer’s buying decision to</a> <a title="MSR 10 2016 October page 29" href="http://viewer.zmags.com/publication/4edaf0ad?page=29"> market, we can easily develop a custom interior i</a> <a title="MSR 10 2016 October page 30" href="http://viewer.zmags.com/publication/4edaf0ad?page=30"> ‘That next-level custom- er—the step-up customer </a> <a title="MSR 10 2016 October page 31" href="http://viewer.zmags.com/publication/4edaf0ad?page=31"> ous, it’s a current trend that I’m seeing. Bu</a> <a title="MSR 10 2016 October page 32" href="http://viewer.zmags.com/publication/4edaf0ad?page=32"> THE BEAT IS ON (continued from cover) The Musi</a> <a title="MSR 10 2016 October page 33" href="http://viewer.zmags.com/publication/4edaf0ad?page=33"> stock, display, merchandise, promote and sell all</a> <a title="MSR 10 2016 October page 34" href="http://viewer.zmags.com/publication/4edaf0ad?page=34"> FIVE MINUTES WITH JIM CAVANAUGH President, Super-</a> <a title="MSR 10 2016 October page 35" href="http://viewer.zmags.com/publication/4edaf0ad?page=35"> John Cavanaugh at a 1973 Christmas party at the S</a> <a title="MSR 10 2016 October page 36" href="http://viewer.zmags.com/publication/4edaf0ad?page=36"> MI SPY When I attended college, everyone re</a> <a title="MSR 10 2016 October page 37" href="http://viewer.zmags.com/publication/4edaf0ad?page=37"> of the four; it’s also the only one where I dealt</a> <a title="MSR 10 2016 October page 38" href="http://viewer.zmags.com/publication/4edaf0ad?page=38"> S P E C I A L T O T H E R E TA I L E R BIG IM</a> <a title="MSR 10 2016 October page 39" href="http://viewer.zmags.com/publication/4edaf0ad?page=39"> </a> <a title="MSR 10 2016 October page 40" href="http://viewer.zmags.com/publication/4edaf0ad?page=40"> SHINE A LIGHT Where Love Of Music</a> <a title="MSR 10 2016 October page 41" href="http://viewer.zmags.com/publication/4edaf0ad?page=41"> Music Royale 3976 Powell Rd. Powell OH 43065 614.</a> <a title="MSR 10 2016 October page 42" href="http://viewer.zmags.com/publication/4edaf0ad?page=42"> R E TA I L E R R E B E L READY FOR RETAIL FOU</a> <a title="MSR 10 2016 October page 43" href="http://viewer.zmags.com/publication/4edaf0ad?page=43"> 4. Unified data in omnichannel retail POS syst</a> <a title="MSR 10 2016 October page 44" href="http://viewer.zmags.com/publication/4edaf0ad?page=44"> BUSINESS & MARKETING PRODAUCTR A M O U N T </a> <a title="MSR 10 2016 October page 45" href="http://viewer.zmags.com/publication/4edaf0ad?page=45"> SMALL VINTAGE BELL Accelerated response</a> <a title="MSR 10 2016 October page 46" href="http://viewer.zmags.com/publication/4edaf0ad?page=46"> VEDDATORIAL MISSION STATEMENT By Dan Vedda </a> <a title="MSR 10 2016 October page 47" href="http://viewer.zmags.com/publication/4edaf0ad?page=47"> We Take Full Responsibility — For Community</a> <a title="MSR 10 2016 October page 48" href="http://viewer.zmags.com/publication/4edaf0ad?page=48"> TheRetailer's Mall </a> <a title="MSR 10 2016 October page 49" href="http://viewer.zmags.com/publication/4edaf0ad?page=49"> TheRetailer's Mall </a> <a title="MSR 10 2016 October page 50" href="http://viewer.zmags.com/publication/4edaf0ad?page=50"> TELLING IT LIKE IT IS (continued from page 31) th</a> <a title="MSR 10 2016 October page 51" href="http://viewer.zmags.com/publication/4edaf0ad?page=51"> cheaper online, we have a hard time justifying ca</a> <a title="MSR 10 2016 October page 52" href="http://viewer.zmags.com/publication/4edaf0ad?page=52"> FIVE MINUTES WITH: JIM CAVANAUGH (continued from </a> <a title="MSR 10 2016 October page 53" href="http://viewer.zmags.com/publication/4edaf0ad?page=53"> MI SPY REVS UP (continued from page 37) west on I</a> <a title="MSR 10 2016 October page 54" href="http://viewer.zmags.com/publication/4edaf0ad?page=54"> UNDER THE HOOD By Anthony Vargas The music </a> <a title="MSR 10 2016 October page 55" href="http://viewer.zmags.com/publication/4edaf0ad?page=55"> </a> <a title="MSR 10 2016 October page 56" href="http://viewer.zmags.com/publication/4edaf0ad?page=56"> </a>