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SPECIAL ISSUE
PUBLICATION www.pharmavoice.com
@GSW_Worldwide 1 minute ago
Your company has a presence in social
media. Great! So does your mom.
We understand that simply being
present in social media isn't enough.
That's why we never stop innovating. So we invite you to
engage our expert team of Leigh Householder,
VP/Director of Innovation Strategy, and Ryan DeShazer,
VP Search and Social, on Twitter to discuss the
importance of your brand's social presence:
@LeighHouse
@RyanDeShazer
Or tweet Leigh's mother, who is of course on Twitter too:
@LeighsMother
www.gsw-w.com
THE FORUM FOR THE INDUSTRY EXECUTIVE
Volume 12 · Number 7
SPECIAL ISSUE PUBLICATION
@GSW_Worldwide 1 minute
THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 12 ·
Contents... Who’s on the 2012 List? ON THE C
Exclusive Bonus ONLINE CONTENT The Commanders &
NEW HEALTH by the numbers CAN YOU QUANTIFY COM
Index by Section Dr. Leo
More prescriptions. Greater ROI. A
The Commanders & Chiefs Performance
The Commanders & Chiefs Donato TRAMUTO Transfor
The Commanders & Chiefs
Matt BAKER Did You Know? t Baker is an Mat Eag
The Commanders & Chiefs Anna WALZ A Fo
NEW VISION. NEW ORGANIZATION. NEW VALUE. Re-envi
The Commanders & Chiefs
The Commanders & Chiefs PERSONABLE. PERSISTENT.
The Commanders & Chiefs
Ian KELLY Ian Kelly leads by example, makes the b
The Commanders & Chiefs Rick Keefer is a fe
Did You Know? ? Asaf Evenhaim was born in Israel
The Commanders & Chiefs Steve VIVIANO Pr
Take wing. Think deeper. Want t
The Commanders & Chiefs Marty Carroll alwa
Dr. Roger Korman inspires, challenges, encourages
The Commanders & Chiefs PASSI
7(9 : * 00 7(5;65, * 7(5;65, * 7(5;65, *
The Commanders & Chiefs Laurent LABRUNE Custo
Congratulations, Laurent Labrune! Chief Executi
The Commanders & Chiefs
The Commanders & Chiefs Wi
The Commanders & Chiefs Kelly GRATZ
CLINICAL COMMERCIAL CONSULTING Congratulations
The Commanders & Chiefs Dr. Karen FERRANTE
The Commanders & Chiefs FORTUNATE. ENERGE
Adrian ADAMS Adrian Adams has an extraordinary t
? vitro diagnostics (IVD), the mood at its hea
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
Getting Personal with ! MIKE RUTSTEIN FAMILY
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT Dr. Karen FERRAN
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT Steve VIVIANO Wi
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
The Commanders & Chiefs Mark Hanley is a quintes
Getting Personal with ! MARK HANLEY FAMILY: W
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT The Commanders &
DIGITAL EDITION — BONUS CONTENT Adrian ADAMS
DIGITAL EDITION — BONUS CONTENT The Commanders &
The Entrepreneurs TRAILBLAZERS Not co
Faruk CAPAN A Step Ahead in the Digital Era Faru
The Entrepreneurs Patricia FURLONG In 19
The Entrepreneurs Peter KIRK A Level P
TENACIOUS. STRIVING. NAME: Peter Kirk CURRENT P
Did You Know? ? Andrew Stanger played trombone i
The perfect MSL team. Each member uniquely qualifi
The Entrepreneurs Dr. Marco CHACÓN Life
OPTIMISTIC. CREATIVE. The Entrepreneurs
The Entrepreneurs Terri CLEVENGER
Mario MARTINEZ II A Holistic View Did You Know?
The Entrepreneurs
Alexis BORISY A Biotech Entrepreneur on a Mission
The Entrepreneurs Allison KALLOO Diversit
0
The Entrepreneurs
The Entrepreneurs D espite his young age an
The Entrepreneurs
Lee SEGAL The Wunderkind In 1997, at the age of
The Entrepreneurs Kabir SHAHANI
The Entrepreneurs Ilyssa LEVINS members to mak
DIGITAL EDITION — BONUS CONTENT The Entrepr
DIGITAL EDITION — BONUS CONTENT Michael FERGUSSO
DIGITAL EDITION — BONUS CONTENT The Entrepreneurs
DIGITAL EDITION — BONUS CONTENT The Entrepreneu
The Entrepreneurs Brad DOERSCHUK
DIGITAL EDITION — BONUS CONTENT The Entrepreneu
The Entrepreneurs Betsy Brown embodies th
DIGITAL EDITION — BONUS CONTENT The Entrepreneurs
DIGITAL EDITION — BONUS CONTENT The Entrepr
DIGITAL EDITION — BONUS CONTENT The Entrepreneurs
The Entrepreneurs Rick MORRISON
DIGITAL EDITION — BONUS CONTENT The Entrepreneu
DIGITAL EDITION — BONUS CONTENT The Entrepreneurs
DIGITAL EDITION — BONUS CONTENT Terri CLEVENGER
The Change Agents New OPPORTUNITIES The
The Change Agents Dr. Amir KALALI
The Change Agents Dr. Lee BABISS Disruptiv
Certainty Requires Clear Vision. Critical deci
The Change Agents Marianne EISENMANN A Scienti
The best concentration of healthcare professional
The Change Agents Leigh HOUSEHOLDER Advergirl!
The Change Agents ENTHUSIASTIC. CURIOUS.
The Change Agents Martin VANTRIESTE D
Dr. Dale KUMMERLE An Educator at Heart D a
d, ent, gy; ch and e, s sen for
Unlock a more insightful source for patient recru
The Change Agents Dr. Diego MIRALLES
The Change Agents AGILE. VISIONARY. J
? Dr.TimothyWrightlovesgardeningand currently ha
GLOBAL CITIZEN. TRANSFORMATIVE. NAME: Patrice Ma
DIGITAL EDITION — BONUS CONTENT The Change
DIGITAL EDITION — BONUS CONTENT Adam SHERLOCK Br
DIGITAL EDITION — BONUS CONTENT The Change Agents
DIGITAL EDITION — BONUS CONTENT The Change Agen
DIGITAL EDITION — BONUS CONTENT The Change
ACRP CERTIFICATIONS ACRP CERTIFICATIONS THE TRUS
DIGITAL EDITION — BONUS CONTENT The Change Agents
DIGITAL EDITION — BONUS CONTENT Diversity i
DIGITAL EDITION — BONUS CONTENT The Change
DIGITAL EDITION — BONUS CONTENT Dr. Cathryn CLAR
DIGITAL EDITION — BONUS CONTENT The Change
DIGITAL EDITION — BONUS CONTENT The Change Agents
The Researchers & Scientists Scientific
Dr. Jerry BOSCIA Steering the Research Ship Did
DIGITAL EDITION — BONUS CONTENT The Researchers &
DIGITAL EDITION — BONUS CONTENT The Researchers &
The Clinical Specialists A Clinical ADVANTA
Intellogics won't box you in to off-the-shelf sol
The Clinical Specialists Olivia MONTAÑO-TRITZ
Did You Know? ? Olivia Montaño-Tritz
The Clinical Specialists Sheila ROCCHIO Sheila
Graham NICHOLLS A Senior Statesman of Statisticia
DIGITAL EDITION — BONUS CONTENT The Clinical Spec
Register by August 24 and SAVE up to $200
The Clinical Specialists Gaynor ANDE
DIGITAL EDITION — BONUS CONTENT Sheila ROCCHIO A
The Marketers Brand CHAMPIONS In toda
Steven WALKER The Executive Family Man S
The Marketers Nancy BEESLEY Forward Look
Congratulations Nancy Beesley CMO/Partner, HCB H
The Marketers Timmy GARDE Brand Builder
A CONSULTING FIRM IN STEP WITH YOUR NEED
The Marketers Scott RICHARDSON A Market Innovat
Dr. Christopher TOBIAS Left Brain, Right Brain D
The Marketers
info@surveysampling.com surveysampling.com
DIGITAL EDITION — BONUS CONTENT The Marketers
First-in-class digital marketing strategies for p
DIGITAL EDITION — BONUS CONTENT The Marketers S
DIGITAL EDITION — BONUS CONTENT The Marketers
DIGITAL EDITION — BONUS CONTENT The Markete
DIGITAL EDITION — BONUS CONTENT The Marketers
DIGITAL EDITION — BONUS CONTENT The Marketers S
DIGITAL EDITION — BONUS CONTENT A Model for
The Creatives Making CREATIVE MAGIC The
Success comes more easily when you think big
The Creatives Joshua PRINCE Breaking Creative B
We always knew Joshua Prince is one in a million.
The Creatives Abby MANSFIELD Cham
This is not a pepper. It's a perspective.
DIGITAL EDITION — BONUS CONTENT The Creatives
She Makes It Werth It
DIGITAL EDITION — BONUS CONTENT The Creatives To
DIGITAL EDITION — BONUS CONTENT
The Technologists Solution ACTIVATORS These t
The Technologists Regardless of the chao
DIGITAL EDITION — BONUS CONTENT The Technologists
DIGITAL EDITION — BONUS CONTENT Marco VAN DOEVER
The Patient Advocates Patient-CENTRIC These e
? Cheryl DEWEY A Studied Approach Cheryl Dewey
The Patient Advocates Cindy PARROTT Good Wil
:KHUHWKRXJKWOHDGHUVPHHW BOOK before INDEPENDENCE
DIGITAL EDITION — BONUS CONTENT The Patient
DIGITAL EDITION — BONUS CONTENT The Patient Advoc
Scanfforrergeisgitsrtartaiotinosnpescpieaclsials
The Mentors Leading THROUGH EXCELLENCE In ad
The Mentors PERSISTENT. HO NAME: Chuck McLee
The Mentors Linda ROSENES Keeping Colleagues
The Mentors PASSIONATE. HIGH ENERGY.
Tami KLERR-NAIVAR Tami Klerr-Naivar is a brill
DIGITAL EDITION — BONUS CONTENT The Mentors
DIGITAL EDITION — BONUS CONTENT The Mentors
DIGITAL EDITION — BONUS CONTENT The Mentors
DIGITAL EDITION — BONUS CONTENT The Mentors
DIGITAL EDITION — BONUS CONTENT Favorite Bo
DIGITAL EDITION — BONUS CONTENT Favorite Books Fi
DIGITAL EDITION — BONUS CONTENT Favorite Ap
HEALTH 2012 Experience
Index by Company Mario Marti
Brought to you by the organizers of Partnerships
DIGITAL EDITION — BONUS CONTENT Tools of the Tr
content management console that enables au- thori
DIGITAL EDITION — BONUS CONTENT Social Media
DIGITAL EDITION — BONUS CONTENT Social Media TEC
DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE
DIGITAL EDITION — BONUS CONTENT Pharma Trax THERA
Pharma Trax GOUT The global gout therapeutics
Sequencing instruments and consumables made
DIGITAL EDITION — BONUS CONTENT What's New NEW
DIGITAL EDITION — BONUS CONTENT What's New AROUN
What's New with them to assist in providin
Instinct. Knowledge. PuIrnpsotinscet. Knowledge.
DIGITAL EDITION — BONUS CONTENT The Calendar IN
DIGITAL EDITION — BONUS CONTENT AUG 14 Au
DIGITAL EDITION — BONUS CONTENT The Calendar AU
DIGITAL EDITION — BONUS CONTENT How to Implem
DIGITAL EDITION — BONUS CONTENT The Calendar SE
DIGITAL EDITION — BONUS CONTENT Sheraton Down
DIGITAL EDITION — BONUS CONTENT The Calendar
TEL +1.714.463.4673 BioCon
DIGITAL EDITION — BONUS CONTENT Talent Pool
DIGITAL EDITION — BONUS CONTENT and mai
DIGITAL EDITION — BONUS CONTENT Talent Pool
DIGITAL EDITION — BONUS CONTENT Ken MA
DIGITAL EDITION — BONUS CONTENT Talent Pool CONS
DIGITAL EDITION — BONUS CONTENT Talent Pool VP
Overcoming the Loss Of Exclusivity (LOE) Challeng
Get away No, this is not a fantasy island.