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<br /> February 2014<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 56<br /> Russian Producers<br /> Delay Upgrades<br /> What’s on Q8’s Plate?<br /> RESOLVENCY<br /> Ergon's HyGold Base Oils have been helping you<br /> solve and resolve your challenges for over 30 years.<br /> Consistent products with consistent results.<br /> Naphthenic oils. That's our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> www.LubeReportAsia.com<br /> industries.<br /> Like all the Lubes’n’Greases family<br /> of publications, Lube Report Asia is an<br /> independent voice offering original,<br /> unbiased reporting. If you or your<br /> associates need to keep a finger on<br /> the pulse of the Asian lube industry,<br /> you need Lube Report Asia. Subscrip-<br /> tions are free to qualified subscribers<br /> worldwide. Visit www.LubeReportAsia.<br /> com to see the current issue, start a<br /> subscription or learn about advertisin<a title="2014_02 - February 2014 - EMEA page 1" href="http://viewer.zmags.com/publication/4ff88328?page=1"> February 2014 EUROPE MIDDLE EAST AFRICA Number 56</a> <a title="2014_02 - February 2014 - EMEA page 2" href="http://viewer.zmags.com/publication/4ff88328?page=2"> RESOLVENCY Ergon's HyGold Base Oils have been hel</a> <a title="2014_02 - February 2014 - EMEA page 3" href="http://viewer.zmags.com/publication/4ff88328?page=3"> PUBLISHER’S LETTER www.LubeReportAsia.com </a> <a title="2014_02 - February 2014 - EMEA page 4" href="http://viewer.zmags.com/publication/4ff88328?page=4"> February 2014 EUROPE MIDDLE EAST AFRICA 18 42 48</a> <a title="2014_02 - February 2014 - EMEA page 5" href="http://viewer.zmags.com/publication/4ff88328?page=5"> MICROSITE NOW LIVE! W.AFTONMICROBOTZ.COM NEW W</a> <a title="2014_02 - February 2014 - EMEA page 6" href="http://viewer.zmags.com/publication/4ff88328?page=6"> MARKETING MATTERS </a> <a title="2014_02 - February 2014 - EMEA page 7" href="http://viewer.zmags.com/publication/4ff88328?page=7"> </a> <a title="2014_02 - February 2014 - EMEA page 8" href="http://viewer.zmags.com/publication/4ff88328?page=8"> MARKETING MATTERS Continued from page 6 The </a> <a title="2014_02 - February 2014 - EMEA page 9" href="http://viewer.zmags.com/publication/4ff88328?page=9"> Clean Results. Refiners worldwide use our ISODE</a> <a title="2014_02 - February 2014 - EMEA page 10" href="http://viewer.zmags.com/publication/4ff88328?page=10"> BASE OIL REPORT </a> <a title="2014_02 - February 2014 - EMEA page 11" href="http://viewer.zmags.com/publication/4ff88328?page=11"> </a> <a title="2014_02 - February 2014 - EMEA page 12" href="http://viewer.zmags.com/publication/4ff88328?page=12"> BASE OIL REPORT Continued from page 10 to</a> <a title="2014_02 - February 2014 - EMEA page 13" href="http://viewer.zmags.com/publication/4ff88328?page=13"> BASE OIL REPORT </a> <a title="2014_02 - February 2014 - EMEA page 14" href="http://viewer.zmags.com/publication/4ff88328?page=14"> TRANSPORTATION TRENDS Son of Dexos Coming i</a> <a title="2014_02 - February 2014 - EMEA page 15" href="http://viewer.zmags.com/publication/4ff88328?page=15"> </a> <a title="2014_02 - February 2014 - EMEA page 16" href="http://viewer.zmags.com/publication/4ff88328?page=16"> TRANSPORTATION TRENDS Continued from page 14 and</a> <a title="2014_02 - February 2014 - EMEA page 17" href="http://viewer.zmags.com/publication/4ff88328?page=17"> Performance you can rely on. Now you can</a> <a title="2014_02 - February 2014 - EMEA page 18" href="http://viewer.zmags.com/publication/4ff88328?page=18"> 18 </a> <a title="2014_02 - February 2014 - EMEA page 19" href="http://viewer.zmags.com/publication/4ff88328?page=19"> BY JOE BEETON WHAT’S ON Q8’S PL8? In three de</a> <a title="2014_02 - February 2014 - EMEA page 20" href="http://viewer.zmags.com/publication/4ff88328?page=20"> “The key to the construction here is that everyth</a> <a title="2014_02 - February 2014 - EMEA page 21" href="http://viewer.zmags.com/publication/4ff88328?page=21"> Antwerp blending plant, undergoing a $100 million</a> <a title="2014_02 - February 2014 - EMEA page 22" href="http://viewer.zmags.com/publication/4ff88328?page=22"> “Stores are becoming less and less a conveyor of </a> <a title="2014_02 - February 2014 - EMEA page 23" href="http://viewer.zmags.com/publication/4ff88328?page=23"> Excellence is reliable supply anywhere in the wor</a> <a title="2014_02 - February 2014 - EMEA page 24" href="http://viewer.zmags.com/publication/4ff88328?page=24"> “Without reinventing the wheel and inv</a> <a title="2014_02 - February 2014 - EMEA page 25" href="http://viewer.zmags.com/publication/4ff88328?page=25"> Access to expertise you can trust. How can you w</a> <a title="2014_02 - February 2014 - EMEA page 26" href="http://viewer.zmags.com/publication/4ff88328?page=26"> RUSSIA’S BASE OIL PRODUCERS SLOW TO MODERNIZE</a> <a title="2014_02 - February 2014 - EMEA page 27" href="http://viewer.zmags.com/publication/4ff88328?page=27"> RUSSIA’S BASE OIL PRODUCERS FIND THEMSELVES IN SO</a> <a title="2014_02 - February 2014 - EMEA page 28" href="http://viewer.zmags.com/publication/4ff88328?page=28"> “THE [ENERGY] MINISTRY FAILED TO INCLUDE BASE OIL</a> <a title="2014_02 - February 2014 - EMEA page 29" href="http://viewer.zmags.com/publication/4ff88328?page=29"> Group II base oil.” Lukoil’s Volgograd project</a> <a title="2014_02 - February 2014 - EMEA page 30" href="http://viewer.zmags.com/publication/4ff88328?page=30"> Base Oil Demand Forecast 18 16 14 12 10 Dem</a> <a title="2014_02 - February 2014 - EMEA page 31" href="http://viewer.zmags.com/publication/4ff88328?page=31"> </a> <a title="2014_02 - February 2014 - EMEA page 32" href="http://viewer.zmags.com/publication/4ff88328?page=32"> THERE’S PARTNERING… AND THEN THERE’S AFTON PARTNE</a> <a title="2014_02 - February 2014 - EMEA page 33" href="http://viewer.zmags.com/publication/4ff88328?page=33"> Ordinary Partnering Afton Partnering Intere</a> <a title="2014_02 - February 2014 - EMEA page 34" href="http://viewer.zmags.com/publication/4ff88328?page=34"> NIGERIAN BLENDER HAS CONTINENTAL AMBITIONS </a> <a title="2014_02 - February 2014 - EMEA page 35" href="http://viewer.zmags.com/publication/4ff88328?page=35"> BY EMEKA UMEJEI L ubcon N</a> <a title="2014_02 - February 2014 - EMEA page 36" href="http://viewer.zmags.com/publication/4ff88328?page=36"> eration. A sister company, Logdisc, with a fleet </a> <a title="2014_02 - February 2014 - EMEA page 37" href="http://viewer.zmags.com/publication/4ff88328?page=37"> Lubricants Additives Chemicals </a> <a title="2014_02 - February 2014 - EMEA page 38" href="http://viewer.zmags.com/publication/4ff88328?page=38"> Continued from page 36 always [looking] at the in</a> <a title="2014_02 - February 2014 - EMEA page 39" href="http://viewer.zmags.com/publication/4ff88328?page=39"> [winning] their trust was very stra- tegic,” Will</a> <a title="2014_02 - February 2014 - EMEA page 40" href="http://viewer.zmags.com/publication/4ff88328?page=40"> nerships, thus entrenching its brand in the marke</a> <a title="2014_02 - February 2014 - EMEA page 41" href="http://viewer.zmags.com/publication/4ff88328?page=41"> It doesn’t matter if you drive, fly, sail, pedal, </a> <a title="2014_02 - February 2014 - EMEA page 42" href="http://viewer.zmags.com/publication/4ff88328?page=42"> IS IRAN ABOUT TO EMERGE FROM THE</a> <a title="2014_02 - February 2014 - EMEA page 43" href="http://viewer.zmags.com/publication/4ff88328?page=43"> W </a> <a title="2014_02 - February 2014 - EMEA page 44" href="http://viewer.zmags.com/publication/4ff88328?page=44"> </a> <a title="2014_02 - February 2014 - EMEA page 45" href="http://viewer.zmags.com/publication/4ff88328?page=45"> grade lubricants is a challenge. But, according A</a> <a title="2014_02 - February 2014 - EMEA page 46" href="http://viewer.zmags.com/publication/4ff88328?page=46"> tions. According to Safdari, they are sourced thr</a> <a title="2014_02 - February 2014 - EMEA page 47" href="http://viewer.zmags.com/publication/4ff88328?page=47"> naturally attractive haven for Iranian exports. </a> <a title="2014_02 - February 2014 - EMEA page 48" href="http://viewer.zmags.com/publication/4ff88328?page=48"> by GeorGe Gill EUROPEAN LUBE MARKETERS LED</a> <a title="2014_02 - February 2014 - EMEA page 49" href="http://viewer.zmags.com/publication/4ff88328?page=49"> But slow growth expected in the near futur</a> <a title="2014_02 - February 2014 - EMEA page 50" href="http://viewer.zmags.com/publication/4ff88328?page=50"> No one knows where base oil prices </a> <a title="2014_02 - February 2014 - EMEA page 51" href="http://viewer.zmags.com/publication/4ff88328?page=51"> Continued from page 48 tion of synthetics, fewer </a> <a title="2014_02 - February 2014 - EMEA page 52" href="http://viewer.zmags.com/publication/4ff88328?page=52"> Lubricant Demand Growth, 2012-2017 3 2.5 2</a> <a title="2014_02 - February 2014 - EMEA page 53" href="http://viewer.zmags.com/publication/4ff88328?page=53"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP Y</a> <a title="2014_02 - February 2014 - EMEA page 54" href="http://viewer.zmags.com/publication/4ff88328?page=54"> 28th April 2014: pre-conference seminar / 29th – </a> <a title="2014_02 - February 2014 - EMEA page 55" href="http://viewer.zmags.com/publication/4ff88328?page=55"> Major Countries Driving Lubricant Demand Growth B</a> <a title="2014_02 - February 2014 - EMEA page 56" href="http://viewer.zmags.com/publication/4ff88328?page=56"> Newsmakers REACH Rough on Small</a> <a title="2014_02 - February 2014 - EMEA page 57" href="http://viewer.zmags.com/publication/4ff88328?page=57"> </a> <a title="2014_02 - February 2014 - EMEA page 58" href="http://viewer.zmags.com/publication/4ff88328?page=58"> NEWSMAKERS Continued from page 56 Shipment Verifi</a> <a title="2014_02 - February 2014 - EMEA page 59" href="http://viewer.zmags.com/publication/4ff88328?page=59"> in Wagga Wagga, New South Wales. Southern Oil wil</a> <a title="2014_02 - February 2014 - EMEA page 60" href="http://viewer.zmags.com/publication/4ff88328?page=60"> Product News ASTM Adopts Safer Brookfield</a> <a title="2014_02 - February 2014 - EMEA page 61" href="http://viewer.zmags.com/publication/4ff88328?page=61"> First Engine Oil for Middle East Valvoline h</a> <a title="2014_02 - February 2014 - EMEA page 62" href="http://viewer.zmags.com/publication/4ff88328?page=62"> LAST WORD </a> <a title="2014_02 - February 2014 - EMEA page 63" href="http://viewer.zmags.com/publication/4ff88328?page=63"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2014_02 - February 2014 - EMEA page 64" href="http://viewer.zmags.com/publication/4ff88328?page=64"> </a>