<br />
ACCESSORY ISSUE ACCESSORY ISSUE ACCESSORY ISSUE ACCESSORY ISSUE ACCESSORY ISSUE ACCESSORY ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
The Road Less<br />
November 16, 2015<br />
Volume 32, No.11<br />
BE SURE TO WATCH<br />
Traveled<br />
SPOTLIGHTING GEAR THAT HASN’T GOTTEN ENOUGH INK THIS YEAR<br />
By Dan Ferrisi<br />
As is The Retailer’s custom in November, we present this month our Salute to Lesser-Publicized<br />
Music Products. The purpose of this annual “Salute” is to recognize products that, for whatever rea-<br />
son, have gotten less press ink than they deserve on the merits. It could be that the product is so in-<br />
novative and different that some people just don’t “get it” quite yet. It could be that it’s an overlooked<br />
product categor y that tends to get lost in the shuffle, despite solid sales and the potential for consider-<br />
able profits. Or, it could be the equivalent of a movie like “Office Space,” wh<a title="MSR 11 2015 November page 1" href="http://viewer.zmags.com/publication/507100a7?page=1"> ACCESSORY ISSUE ACCESSORY ISSUE ACCESSORY ISSUE</a>
<a title="MSR 11 2015 November page 2" href="http://viewer.zmags.com/publication/507100a7?page=2"> SYSTEM DIGITAL WIRELESS REBATES SYSTEM</a>
<a title="MSR 11 2015 November page 3" href="http://viewer.zmags.com/publication/507100a7?page=3"> LATES NAMM Musikmesse Russia Nets A Record Crow</a>
<a title="MSR 11 2015 November page 4" href="http://viewer.zmags.com/publication/507100a7?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 11 2015 November page 5" href="http://viewer.zmags.com/publication/507100a7?page=5"> </a>
<a title="MSR 11 2015 November page 6" href="http://viewer.zmags.com/publication/507100a7?page=6"> EDITORIAL Here’s To Holiday ‘Green’ As I writ</a>
<a title="MSR 11 2015 November page 7" href="http://viewer.zmags.com/publication/507100a7?page=7"> </a>
<a title="MSR 11 2015 November page 8" href="http://viewer.zmags.com/publication/507100a7?page=8"> ATEST L SLM’s Management Team Gathers St. Lou</a>
<a title="MSR 11 2015 November page 9" href="http://viewer.zmags.com/publication/507100a7?page=9"> </a>
<a title="MSR 11 2015 November page 10" href="http://viewer.zmags.com/publication/507100a7?page=10"> ATEST L She Rocks Awards Recipients Unveiled </a>
<a title="MSR 11 2015 November page 11" href="http://viewer.zmags.com/publication/507100a7?page=11"> Reverb Launches Reverb Lessons Reverb has lau</a>
<a title="MSR 11 2015 November page 12" href="http://viewer.zmags.com/publication/507100a7?page=12"> L ATEST Hal Leonard Distributing Team-B</a>
<a title="MSR 11 2015 November page 13" href="http://viewer.zmags.com/publication/507100a7?page=13"> FIVE GREAT REASONS WHY THE NEW KMC MUSIC IS KEY T</a>
<a title="MSR 11 2015 November page 14" href="http://viewer.zmags.com/publication/507100a7?page=14"> J the music begins here OPPORTUNITY • COMMUNIT</a>
<a title="MSR 11 2015 November page 15" href="http://viewer.zmags.com/publication/507100a7?page=15"> Over the last five years, The NAMM Show has seen a</a>
<a title="MSR 11 2015 November page 16" href="http://viewer.zmags.com/publication/507100a7?page=16"> P EOPLE In Like Flynn Stephen Flynn </a>
<a title="MSR 11 2015 November page 17" href="http://viewer.zmags.com/publication/507100a7?page=17"> Hal Leonard has teamed up with the very best m</a>
<a title="MSR 11 2015 November page 18" href="http://viewer.zmags.com/publication/507100a7?page=18"> P RODUCTS Make Your Pitch Over view: P</a>
<a title="MSR 11 2015 November page 19" href="http://viewer.zmags.com/publication/507100a7?page=19"> PRODUCTS Some Serious Strings Over vie</a>
<a title="MSR 11 2015 November page 20" href="http://viewer.zmags.com/publication/507100a7?page=20"> THE ROAD LESS TRAVELED (continued from the cover)</a>
<a title="MSR 11 2015 November page 21" href="http://viewer.zmags.com/publication/507100a7?page=21"> 4 5 high-density micro-cell acoustic foam to fa</a>
<a title="MSR 11 2015 November page 22" href="http://viewer.zmags.com/publication/507100a7?page=22"> 7 6 8 </a>
<a title="MSR 11 2015 November page 23" href="http://viewer.zmags.com/publication/507100a7?page=23"> 9 PreSonus’ Monitor Station V2 PreSonus’ Moni</a>
<a title="MSR 11 2015 November page 24" href="http://viewer.zmags.com/publication/507100a7?page=24"> and brass threads for snug and secure fit. They fit</a>
<a title="MSR 11 2015 November page 25" href="http://viewer.zmags.com/publication/507100a7?page=25"> 15 Zildjian’s Volcano Cup Zil-Bel The Avedis </a>
<a title="MSR 11 2015 November page 26" href="http://viewer.zmags.com/publication/507100a7?page=26"> 16 features Zildjian’s proprietary “Volcano” cup</a>
<a title="MSR 11 2015 November page 27" href="http://viewer.zmags.com/publication/507100a7?page=27"> stereo line and three microphone channels with hi</a>
<a title="MSR 11 2015 November page 28" href="http://viewer.zmags.com/publication/507100a7?page=28"> scribed as “modern vintage.” It has a warm, light</a>
<a title="MSR 11 2015 November page 29" href="http://viewer.zmags.com/publication/507100a7?page=29"> 23 in enhanced dynamic range and sound quality. </a>
<a title="MSR 11 2015 November page 30" href="http://viewer.zmags.com/publication/507100a7?page=30"> 26 Pitch Method” helps musicians develop a sense</a>
<a title="MSR 11 2015 November page 31" href="http://viewer.zmags.com/publication/507100a7?page=31"> Cascio Interstate Supports Wilson Center Guitar C</a>
<a title="MSR 11 2015 November page 32" href="http://viewer.zmags.com/publication/507100a7?page=32"> FIVE MINUTES WITH BRIAN BALL President, Erni</a>
<a title="MSR 11 2015 November page 33" href="http://viewer.zmags.com/publication/507100a7?page=33"> time, big band was prevalent in popular music, bu</a>
<a title="MSR 11 2015 November page 34" href="http://viewer.zmags.com/publication/507100a7?page=34"> which can be inconvenient. Retailers also have mu</a>
<a title="MSR 11 2015 November page 35" href="http://viewer.zmags.com/publication/507100a7?page=35"> a brick-and-mortar store. I also love the feeling</a>
<a title="MSR 11 2015 November page 36" href="http://viewer.zmags.com/publication/507100a7?page=36"> MI SPY MI SPY’S ‘STICKER SHOCK’ Welcom</a>
<a title="MSR 11 2015 November page 37" href="http://viewer.zmags.com/publication/507100a7?page=37"> trian streets. It’s relatively quiet by day, but </a>
<a title="MSR 11 2015 November page 38" href="http://viewer.zmags.com/publication/507100a7?page=38"> S P E C I A L T O T H E R E TA I L E R ONLINE</a>
<a title="MSR 11 2015 November page 39" href="http://viewer.zmags.com/publication/507100a7?page=39"> More Than Just Recording — Shap</a>
<a title="MSR 11 2015 November page 40" href="http://viewer.zmags.com/publication/507100a7?page=40"> SHINE A LIGHT STAYING AFLOAT IN COASTAL MICH</a>
<a title="MSR 11 2015 November page 41" href="http://viewer.zmags.com/publication/507100a7?page=41"> cent years. Because his store is located on the s</a>
<a title="MSR 11 2015 November page 42" href="http://viewer.zmags.com/publication/507100a7?page=42"> R E TA I L E R R E B E L KEEP YOUR FRIENDS CL</a>
<a title="MSR 11 2015 November page 43" href="http://viewer.zmags.com/publication/507100a7?page=43"> DREAM TEAM H4n </a>
<a title="MSR 11 2015 November page 44" href="http://viewer.zmags.com/publication/507100a7?page=44"> BUSINESS & MARKETING WHY YOU SHOULD UPGRADE</a>
<a title="MSR 11 2015 November page 45" href="http://viewer.zmags.com/publication/507100a7?page=45"> Subsonic Architecture Low frequency by Celestio</a>
<a title="MSR 11 2015 November page 46" href="http://viewer.zmags.com/publication/507100a7?page=46"> VEDDATORIAL By Dan Vedda As much </a>
<a title="MSR 11 2015 November page 47" href="http://viewer.zmags.com/publication/507100a7?page=47"> GET A FREE OM6 FROM AUDIX Available for a limited</a>
<a title="MSR 11 2015 November page 48" href="http://viewer.zmags.com/publication/507100a7?page=48"> TheRetailer's Mall </a>
<a title="MSR 11 2015 November page 49" href="http://viewer.zmags.com/publication/507100a7?page=49"> TheRetailer's Mall </a>
<a title="MSR 11 2015 November page 50" href="http://viewer.zmags.com/publication/507100a7?page=50"> TheRetailer's Mall </a>
<a title="MSR 11 2015 November page 51" href="http://viewer.zmags.com/publication/507100a7?page=51"> ACCESSORIES AS MI PROFIT CENTERS (continued from </a>
<a title="MSR 11 2015 November page 52" href="http://viewer.zmags.com/publication/507100a7?page=52"> MAP for accessories. He noted, “Companies need to</a>
<a title="MSR 11 2015 November page 53" href="http://viewer.zmags.com/publication/507100a7?page=53"> UNDER THE HOOD (continued from page 54) to three-</a>
<a title="MSR 11 2015 November page 54" href="http://viewer.zmags.com/publication/507100a7?page=54"> UNDER THE HOOD By Dan Ferrisi Since the co</a>
<a title="MSR 11 2015 November page 55" href="http://viewer.zmags.com/publication/507100a7?page=55"> PHOTOGRAPHY BY PAUL CITONE Jake Cinninger of Ump</a>
<a title="MSR 11 2015 November page 56" href="http://viewer.zmags.com/publication/507100a7?page=56"> </a>