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<br /> Lykkes med omnikanal. Årgangsfolk en kjøpesterk gruppe. Inbound marketing som<br /> utstillingsvindu. Kundefakturaen en kommunikasjonskanal. Design med tanke på e-handel.<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> communication magazine #2 2017<br /> KUNDEREISEN 2.0<br /> – slik når du alle i en digitalisert verden<br /> Det gjelder å<br /> være relevant<br /> Thomas Barreth,<br /> adm. direktør<br /> PostNord Strålfors AS<br /> Smarter Communication<br /> Magazine utgis av<br /> PostNord Strålfors Group AB<br /> Ansvarlig utgiver:<br /> Martin Sterner,<br /> martin.sterner@stralfors.se<br /> Tekst og design:<br /> www.valuenotnoise.se<br /> Oversettelse:<br /> www.sprakbolaget.se<br /> Trykk:<br /> PostNord Strålfors, Tandsbyn<br /> Forsidefoto:<br /> <a title="SCM_2017-2_NO page 1" href="http://viewer.zmags.com/publication/514461a3?page=1"> Lykkes med omnikanal. Årgangsfolk en kjøpesterk g</a> <a title="SCM_2017-2_NO page 2" href="http://viewer.zmags.com/publication/514461a3?page=2"> Det gjelder å være relevant Thomas B</a> <a title="SCM_2017-2_NO page 3" href="http://viewer.zmags.com/publication/514461a3?page=3"> 03 BEST KUNDEREISE</a> <a title="SCM_2017-2_NO page 4" href="http://viewer.zmags.com/publication/514461a3?page=4"> </a> <a title="SCM_2017-2_NO page 5" href="http://viewer.zmags.com/publication/514461a3?page=5"> Slik når du målg</a> <a title="SCM_2017-2_NO page 6" href="http://viewer.zmags.com/publication/514461a3?page=6"> 06 BOB PEARSON OM HVORDAN MAN OPPNÅR BEDR</a> <a title="SCM_2017-2_NO page 7" href="http://viewer.zmags.com/publication/514461a3?page=7"> 07 BOB PEARSONS OM FREMTIDEN → Maskinlær</a> <a title="SCM_2017-2_NO page 8" href="http://viewer.zmags.com/publication/514461a3?page=8"> 08 kundene vir</a> <a title="SCM_2017-2_NO page 9" href="http://viewer.zmags.com/publication/514461a3?page=9"> et flerkanalperspektiv. Hva kan kundene våre lære </a> <a title="SCM_2017-2_NO page 10" href="http://viewer.zmags.com/publication/514461a3?page=10"> 10 Unn Swanström e</a> <a title="SCM_2017-2_NO page 11" href="http://viewer.zmags.com/publication/514461a3?page=11"> 11 DESIGN MED TANKE PÅ BRUKEROPPLEVELSEN! Alle</a> <a title="SCM_2017-2_NO page 12" href="http://viewer.zmags.com/publication/514461a3?page=12"> Som designer vil jeg lage opplevelser som er nytt</a> <a title="SCM_2017-2_NO page 13" href="http://viewer.zmags.com/publication/514461a3?page=13"> S tadig flere handler blir ut</a> <a title="SCM_2017-2_NO page 14" href="http://viewer.zmags.com/publication/514461a3?page=14"> 14 FREMTIDSTANKER OMKRING ÅR 2020 … </a> <a title="SCM_2017-2_NO page 15" href="http://viewer.zmags.com/publication/514461a3?page=15"> … blir det brukt </a> <a title="SCM_2017-2_NO page 16" href="http://viewer.zmags.com/publication/514461a3?page=16"> 16 </a> <a title="SCM_2017-2_NO page 17" href="http://viewer.zmags.com/publication/514461a3?page=17"> Lars Lundström, Head of digital services i PostNo</a> <a title="SCM_2017-2_NO page 18" href="http://viewer.zmags.com/publication/514461a3?page=18"> 18 OM CANAL DIGITAL Canal Digital er Nordens lede</a> <a title="SCM_2017-2_NO page 19" href="http://viewer.zmags.com/publication/514461a3?page=19"> ”Vi er i underholdnings- bransjen” For Canal D</a> <a title="SCM_2017-2_NO page 20" href="http://viewer.zmags.com/publication/514461a3?page=20"> 20 Omnikanal. Det er noe som både </a> <a title="SCM_2017-2_NO page 21" href="http://viewer.zmags.com/publication/514461a3?page=21"> aktuelt for kunden i det konkrete tilfellet, sier</a> <a title="SCM_2017-2_NO page 22" href="http://viewer.zmags.com/publication/514461a3?page=22"> 22</a> <a title="SCM_2017-2_NO page 23" href="http://viewer.zmags.com/publication/514461a3?page=23"> Slik bruker du dynamisk kommunika</a> <a title="SCM_2017-2_NO page 24" href="http://viewer.zmags.com/publication/514461a3?page=24"> 24 Digitale kanaler – nettets beste utstillingsv</a> <a title="SCM_2017-2_NO page 25" href="http://viewer.zmags.com/publication/514461a3?page=25"> D et er ikke </a> <a title="SCM_2017-2_NO page 26" href="http://viewer.zmags.com/publication/514461a3?page=26"> 26 Fem trender: smarte forretninger i sosiale</a> <a title="SCM_2017-2_NO page 27" href="http://viewer.zmags.com/publication/514461a3?page=27"> 27 Ekte innhold sendes direkte YouTube byg</a> <a title="SCM_2017-2_NO page 28" href="http://viewer.zmags.com/publication/514461a3?page=28"> 28</a> <a title="SCM_2017-2_NO page 29" href="http://viewer.zmags.com/publication/514461a3?page=29"> 29 VINTAGE PEOPLE – kvikke og kjøpesterke Vinta</a> <a title="SCM_2017-2_NO page 30" href="http://viewer.zmags.com/publication/514461a3?page=30"> 30 assosiasjoner enn ordet pensjonist, som </a> <a title="SCM_2017-2_NO page 31" href="http://viewer.zmags.com/publication/514461a3?page=31"> 31 Digital utendørs- reklame 52 prosent b</a> <a title="SCM_2017-2_NO page 32" href="http://viewer.zmags.com/publication/514461a3?page=32"> Avsender: PostNord Strålfors AS, Postboks 253 Aln</a>