<br />
<br />
the<br />
<br />
sportbriefing<br />
quarterly<br />
Issue 3 October 2009<br />
canbekey<br />
toengaging<br />
<br />
howgaming<br />
<br />
audiences<br />
<br />
innovation!<br />
thegadgetssetto<br />
wowsportsfans<br />
youbet!<br />
IndIa prepares tO can crIcket sOuth afrIca On<br />
take On the wOrld crack amerIca? track fOr 2010<br />
WHERE SPORT<br />
MEETS<br />
SportAccord is the new collective name for over 100 member associations including International Sports Federations<br />
and Rights Holders. Together, they award rights to more than 1,000 International Sports Events each year.<br />
The SportAccord International Convention is your annual opportunity to meet them and the glo<a title="The Sport Briefing, October 2009 page 1" href="http://viewer.zmags.com/publication/52749069?page=1">thesportbriefing </a> thesportbriefing <a title="The Sport Briefing, October 2009 page 2" href="http://viewer.zmags.com/publication/52749069?page=2">WHERE SPORTMEETSSportAccord is the new collecti</a> WHERE SPORTMEETSSportAccord is the new collecti<a title="The Sport Briefing, October 2009 page 3" href="http://viewer.zmags.com/publication/52749069?page=3">Page:01TSB.ps; Date: Sep 28, 2009 14:26:01 </a> Page:01TSB.ps; Date: Sep 28, 2009 14:26:01 <a title="The Sport Briefing, October 2009 page 4" href="http://viewer.zmags.com/publication/52749069?page=4">..p04..EditoR’S WElcoME..p04..EditoR’S WElcoME..p</a> ..p04..EditoR’S WElcoME..p04..EditoR’S WElcoME..p<a title="The Sport Briefing, October 2009 page 5" href="http://viewer.zmags.com/publication/52749069?page=5"> ( " # #" " ' #" " "" " ' " </a> ( " # #" " ' #" " "" " ' " <a title="The Sport Briefing, October 2009 page 6" href="http://viewer.zmags.com/publication/52749069?page=6">..p06..media news..p06..media news..p06..media ne</a> ..p06..media news..p06..media news..p06..media ne<a title="The Sport Briefing, October 2009 page 7" href="http://viewer.zmags.com/publication/52749069?page=7">aSia’SSpOrtSnewSfirStAl JAzeerA will launch the </a> aSia’SSpOrtSnewSfirStAl JAzeerA will launch the <a title="The Sport Briefing, October 2009 page 8" href="http://viewer.zmags.com/publication/52749069?page=8">..p08..facilities news..p08..facilities news..p08</a> ..p08..facilities news..p08..facilities news..p08<a title="The Sport Briefing, October 2009 page 9" href="http://viewer.zmags.com/publication/52749069?page=9">nets employ design giants forBarclays center dev</a> nets employ design giants forBarclays center dev<a title="The Sport Briefing, October 2009 page 10" href="http://viewer.zmags.com/publication/52749069?page=10">..p10..events news..p10..events news..p10..events</a> ..p10..events news..p10..events news..p10..events<a title="The Sport Briefing, October 2009 page 11" href="http://viewer.zmags.com/publication/52749069?page=11">ioc’sVanocVown The International Olympic Committ</a> ioc’sVanocVown The International Olympic Committ<a title="The Sport Briefing, October 2009 page 12" href="http://viewer.zmags.com/publication/52749069?page=12">..p12..sponsorship&Marketing..p12..sponsorship&Ma</a> ..p12..sponsorship&Marketing..p12..sponsorship&Ma<a title="The Sport Briefing, October 2009 page 13" href="http://viewer.zmags.com/publication/52749069?page=13">justthetonicPrOCTOr & Gamble recently sealedspo</a> justthetonicPrOCTOr & Gamble recently sealedspo<a title="The Sport Briefing, October 2009 page 14" href="http://viewer.zmags.com/publication/52749069?page=14">..p14..gaming news..p14..gaming news..p14..gaming</a> ..p14..gaming news..p14..gaming news..p14..gaming<a title="The Sport Briefing, October 2009 page 15" href="http://viewer.zmags.com/publication/52749069?page=15">bet rescuefor englishclub dealsn Tyeasoft</a> bet rescuefor englishclub dealsn Tyeasoft<a title="The Sport Briefing, October 2009 page 16" href="http://viewer.zmags.com/publication/52749069?page=16">..p16..2010 commonwealth games..p16..2010 commonw</a> ..p16..2010 commonwealth games..p16..2010 commonw<a title="The Sport Briefing, October 2009 page 17" href="http://viewer.zmags.com/publication/52749069?page=17">newworldorderJust a year beforethe commonwealt</a> newworldorderJust a year beforethe commonwealt<a title="The Sport Briefing, October 2009 page 18" href="http://viewer.zmags.com/publication/52749069?page=18">..p18..2010 commonwealth games..p18..2010 commonw</a> ..p18..2010 commonwealth games..p18..2010 commonw<a title="The Sport Briefing, October 2009 page 19" href="http://viewer.zmags.com/publication/52749069?page=19">Negative PressVenue preparation work has not gon</a> Negative PressVenue preparation work has not gon<a title="The Sport Briefing, October 2009 page 20" href="http://viewer.zmags.com/publication/52749069?page=20">..p20..2010 commonwealth games..p20..2010 commonw</a> ..p20..2010 commonwealth games..p20..2010 commonw<a title="The Sport Briefing, October 2009 page 21" href="http://viewer.zmags.com/publication/52749069?page=21">can’t say that at any time because thereality is</a> can’t say that at any time because thereality is<a title="The Sport Briefing, October 2009 page 22" href="http://viewer.zmags.com/publication/52749069?page=22">..p22..south africa’s world cup..p22..south afric</a> ..p22..south africa’s world cup..p22..south afric<a title="The Sport Briefing, October 2009 page 23" href="http://viewer.zmags.com/publication/52749069?page=23">south africa is ready to answer those who doubted</a> south africa is ready to answer those who doubted<a title="The Sport Briefing, October 2009 page 24" href="http://viewer.zmags.com/publication/52749069?page=24">Fischer, media officer for the FIFA LocalOrganis</a> Fischer, media officer for the FIFA LocalOrganis<a title="The Sport Briefing, October 2009 page 25" href="http://viewer.zmags.com/publication/52749069?page=25">leFTTo rigHT, south african fans get into the spi</a> leFTTo rigHT, south african fans get into the spi<a title="The Sport Briefing, October 2009 page 26" href="http://viewer.zmags.com/publication/52749069?page=26"> Brady Quinn(Cleveland Browns)Born: 27/1</a> Brady Quinn(Cleveland Browns)Born: 27/1<a title="The Sport Briefing, October 2009 page 27" href="http://viewer.zmags.com/publication/52749069?page=27">finest </a> finest <a title="The Sport Briefing, October 2009 page 28" href="http://viewer.zmags.com/publication/52749069?page=28">..p28..betting industry..p28..betting industry..p</a> ..p28..betting industry..p28..betting industry..p<a title="The Sport Briefing, October 2009 page 29" href="http://viewer.zmags.com/publication/52749069?page=29">fast>>> >>>>forward</a> fast>>> >>>>forward<a title="The Sport Briefing, October 2009 page 30" href="http://viewer.zmags.com/publication/52749069?page=30">..p30..betting industry..p30..betting industry..p</a> ..p30..betting industry..p30..betting industry..p<a title="The Sport Briefing, October 2009 page 31" href="http://viewer.zmags.com/publication/52749069?page=31">for some time. United linked up withBetfred befo</a> for some time. United linked up withBetfred befo<a title="The Sport Briefing, October 2009 page 32" href="http://viewer.zmags.com/publication/52749069?page=32">..p32..betting industry..p32..betting industry..p</a> ..p32..betting industry..p32..betting industry..p<a title="The Sport Briefing, October 2009 page 33" href="http://viewer.zmags.com/publication/52749069?page=33"> UK NewspaperHorse Racing Tipsters</a> UK NewspaperHorse Racing Tipsters<a title="The Sport Briefing, October 2009 page 34" href="http://viewer.zmags.com/publication/52749069?page=34">.p34..betting industry..p34..betting industry..p3</a> .p34..betting industry..p34..betting industry..p3<a title="The Sport Briefing, October 2009 page 35" href="http://viewer.zmags.com/publication/52749069?page=35">t onsi .. ..i i .. </a> t onsi .. ..i i .. <a title="The Sport Briefing, October 2009 page 36" href="http://viewer.zmags.com/publication/52749069?page=36">..p36..innovations..p36..innovations..p36..innova</a> ..p36..innovations..p36..innovations..p36..innova<a title="The Sport Briefing, October 2009 page 37" href="http://viewer.zmags.com/publication/52749069?page=37">TheReverseLTphroevRideivnegrsteheLhisarPdrwesa</a> TheReverseLTphroevRideivnegrsteheLhisarPdrwesa<a title="The Sport Briefing, October 2009 page 38" href="http://viewer.zmags.com/publication/52749069?page=38">..p38..innovations..p38..innovations..p38..innova</a> ..p38..innovations..p38..innovations..p38..innova<a title="The Sport Briefing, October 2009 page 39" href="http://viewer.zmags.com/publication/52749069?page=39">A ys sl i .. .. l i .. </a> A ys sl i .. .. l i .. <a title="The Sport Briefing, October 2009 page 40" href="http://viewer.zmags.com/publication/52749069?page=40">..p40..dAtAANAlysis..p40..dAtAANAlysis..p40..dAtA</a> ..p40..dAtAANAlysis..p40..dAtAANAlysis..p40..dAtA<a title="The Sport Briefing, October 2009 page 41" href="http://viewer.zmags.com/publication/52749069?page=41">Golf and tennis are still behind football andhor</a> Golf and tennis are still behind football andhor<a title="The Sport Briefing, October 2009 page 42" href="http://viewer.zmags.com/publication/52749069?page=42">..p42..broadcast rights..p42..broadcast rights..p</a> ..p42..broadcast rights..p42..broadcast rights..p<a title="The Sport Briefing, October 2009 page 43" href="http://viewer.zmags.com/publication/52749069?page=43"><<You’ve gotto fightfor yourrights>>Market-by</a> <<You’ve gotto fightfor yourrights>>Market-by<a title="The Sport Briefing, October 2009 page 44" href="http://viewer.zmags.com/publication/52749069?page=44">..p44..broadcast rights..p44..broadcast rights..p</a> ..p44..broadcast rights..p44..broadcast rights..p<a title="The Sport Briefing, October 2009 page 45" href="http://viewer.zmags.com/publication/52749069?page=45">federations and rights holders shouldchallenge i</a> federations and rights holders shouldchallenge i<a title="The Sport Briefing, October 2009 page 46" href="http://viewer.zmags.com/publication/52749069?page=46">p46..us sports market..p46..us sports market..p46</a> p46..us sports market..p46..us sports market..p46<a title="The Sport Briefing, October 2009 page 47" href="http://viewer.zmags.com/publication/52749069?page=47">david Beckham, one ofsoccer’s biggest stars,cur</a> david Beckham, one ofsoccer’s biggest stars,cur<a title="The Sport Briefing, October 2009 page 48" href="http://viewer.zmags.com/publication/52749069?page=48">p48..us sports market..p48..us sports market..p48</a> p48..us sports market..p48..us sports market..p48<a title="The Sport Briefing, October 2009 page 49" href="http://viewer.zmags.com/publication/52749069?page=49">34 per cent of our audience is hispanic,which is</a> 34 per cent of our audience is hispanic,which is<a title="The Sport Briefing, October 2009 page 50" href="http://viewer.zmags.com/publication/52749069?page=50">..p50..dates..p50..dates..p50..dates..p50..dates.</a> ..p50..dates..p50..dates..p50..dates..p50..dates.<a title="The Sport Briefing, October 2009 page 51" href="http://viewer.zmags.com/publication/52749069?page=51"></a> <a title="The Sport Briefing, October 2009 page 52" href="http://viewer.zmags.com/publication/52749069?page=52">THE GLOBALLEADER FORTHE BUSINESS </a> THE GLOBALLEADER FORTHE BUSINESS