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<br /> The Funeral Professional’s #1 Resource for Business Growth and Profitability | November/December 2015<br /> ™<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> INSIDE:<br /> Four Questions to Ask Your trustee<br /> 3 essentiAl tAsks oF the new YeAr<br /> PrePlAnning is For Pets too!<br /> Final EmbracE<br /> Taking Removals from<br /> Clinical to Comforting<br /> FASTER • HIGHER • STR ENT TO INCREASE SALES BY ATTENDING<br /> O N E P R O F E S S I O N 20<br /> O<br /> U N I T E D B Y S A L E S LA<br /> Learn the basics of sales, plus<br /> techniques from experienced s<br /> both inside and outside of our<br /> FEATURING KEYNOTE SP<br /> “ANTARCTIC MI ndsen<br /> Selling at -90˚ eyond Your Comfort Zone” Marketing:<br /> Selling is the most d <a title="FBA Nov/Dec 2015 page 1" href="http://viewer.zmags.com/publication/5325a128?page=1"> The Funeral Professional’s #1 Resource for Busine</a> <a title="FBA Nov/Dec 2015 page 2" href="http://viewer.zmags.com/publication/5325a128?page=2"> FASTER • HIGHER • STR ENT TO I</a> <a title="FBA Nov/Dec 2015 page 3" href="http://viewer.zmags.com/publication/5325a128?page=3"> </a> <a title="FBA Nov/Dec 2015 page 4" href="http://viewer.zmags.com/publication/5325a128?page=4"> Break through ... to an all-new way to ear</a> <a title="FBA Nov/Dec 2015 page 5" href="http://viewer.zmags.com/publication/5325a128?page=5"> SOPHISTICATION RUNS IN THE FAMILY. </a> <a title="FBA Nov/Dec 2015 page 6" href="http://viewer.zmags.com/publication/5325a128?page=6"> XTS Hearse and Limousine Concepts (shown) not ava</a> <a title="FBA Nov/Dec 2015 page 7" href="http://viewer.zmags.com/publication/5325a128?page=7"> </a> <a title="FBA Nov/Dec 2015 page 8" href="http://viewer.zmags.com/publication/5325a128?page=8"> </a> <a title="FBA Nov/Dec 2015 page 9" href="http://viewer.zmags.com/publication/5325a128?page=9"> FUNERAL BUSINESS ADVISOR CONtENtS | NOVEMBER/DECE</a> <a title="FBA Nov/Dec 2015 page 10" href="http://viewer.zmags.com/publication/5325a128?page=10"> The most important letter you’ll ever read A</a> <a title="FBA Nov/Dec 2015 page 11" href="http://viewer.zmags.com/publication/5325a128?page=11"> 32 UPDAtING PRENEED CLIENtS: AN OPP</a> <a title="FBA Nov/Dec 2015 page 12" href="http://viewer.zmags.com/publication/5325a128?page=12"> Pierce Mortuary Colleges Graduating Professionals</a> <a title="FBA Nov/Dec 2015 page 13" href="http://viewer.zmags.com/publication/5325a128?page=13"> Advisory BoArd novemBer|decemBer </a> <a title="FBA Nov/Dec 2015 page 14" href="http://viewer.zmags.com/publication/5325a128?page=14"> E R C MT A v e r N e O I w o un l e</a> <a title="FBA Nov/Dec 2015 page 15" href="http://viewer.zmags.com/publication/5325a128?page=15"> Meet FBA's 2015 Advisory Board thelma L. 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