<br />
The Funeral Professional’s #1 Resource for Business Growth and Profitability | November/December 2015<br />
™<br />
FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br />
INSIDE:<br />
Four Questions to Ask Your trustee<br />
3 essentiAl tAsks oF the new YeAr<br />
PrePlAnning is For Pets too!<br />
Final EmbracE<br />
Taking Removals from<br />
Clinical to Comforting<br />
FASTER • HIGHER • STR ENT TO INCREASE SALES BY ATTENDING<br />
O N E P R O F E S S I O N 20<br />
O<br />
U N I T E D B Y S A L E S LA<br />
Learn the basics of sales, plus<br />
techniques from experienced s<br />
both inside and outside of our<br />
FEATURING KEYNOTE SP<br />
“ANTARCTIC MI ndsen<br />
Selling at -90˚ eyond Your Comfort Zone” Marketing:<br />
Selling is the most d <a title="FBA Nov/Dec 2015 page 1" href="http://viewer.zmags.com/publication/5325a128?page=1"> The Funeral Professional’s #1 Resource for Busine</a>
<a title="FBA Nov/Dec 2015 page 2" href="http://viewer.zmags.com/publication/5325a128?page=2"> FASTER • HIGHER • STR ENT TO I</a>
<a title="FBA Nov/Dec 2015 page 3" href="http://viewer.zmags.com/publication/5325a128?page=3"> </a>
<a title="FBA Nov/Dec 2015 page 4" href="http://viewer.zmags.com/publication/5325a128?page=4"> Break through ... to an all-new way to ear</a>
<a title="FBA Nov/Dec 2015 page 5" href="http://viewer.zmags.com/publication/5325a128?page=5"> SOPHISTICATION RUNS IN THE FAMILY. </a>
<a title="FBA Nov/Dec 2015 page 6" href="http://viewer.zmags.com/publication/5325a128?page=6"> XTS Hearse and Limousine Concepts (shown) not ava</a>
<a title="FBA Nov/Dec 2015 page 7" href="http://viewer.zmags.com/publication/5325a128?page=7"> </a>
<a title="FBA Nov/Dec 2015 page 8" href="http://viewer.zmags.com/publication/5325a128?page=8"> </a>
<a title="FBA Nov/Dec 2015 page 9" href="http://viewer.zmags.com/publication/5325a128?page=9"> FUNERAL BUSINESS ADVISOR CONtENtS | NOVEMBER/DECE</a>
<a title="FBA Nov/Dec 2015 page 10" href="http://viewer.zmags.com/publication/5325a128?page=10"> The most important letter you’ll ever read A</a>
<a title="FBA Nov/Dec 2015 page 11" href="http://viewer.zmags.com/publication/5325a128?page=11"> 32 UPDAtING PRENEED CLIENtS: AN OPP</a>
<a title="FBA Nov/Dec 2015 page 12" href="http://viewer.zmags.com/publication/5325a128?page=12"> Pierce Mortuary Colleges Graduating Professionals</a>
<a title="FBA Nov/Dec 2015 page 13" href="http://viewer.zmags.com/publication/5325a128?page=13"> Advisory BoArd novemBer|decemBer </a>
<a title="FBA Nov/Dec 2015 page 14" href="http://viewer.zmags.com/publication/5325a128?page=14"> E R C MT A v e r N e O I w o un l e</a>
<a title="FBA Nov/Dec 2015 page 15" href="http://viewer.zmags.com/publication/5325a128?page=15"> Meet FBA's 2015 Advisory Board thelma L. Greaves</a>
<a title="FBA Nov/Dec 2015 page 16" href="http://viewer.zmags.com/publication/5325a128?page=16"> </a>
<a title="FBA Nov/Dec 2015 page 17" href="http://viewer.zmags.com/publication/5325a128?page=17"> FEatUrED rEaDing Having tHe Last say: Capturing y</a>
<a title="FBA Nov/Dec 2015 page 18" href="http://viewer.zmags.com/publication/5325a128?page=18"> </a>
<a title="FBA Nov/Dec 2015 page 19" href="http://viewer.zmags.com/publication/5325a128?page=19"> brEaKing nEWS & inDUStry annOUncEmEntS Batesv</a>
<a title="FBA Nov/Dec 2015 page 20" href="http://viewer.zmags.com/publication/5325a128?page=20"> of Air Tray Guy He once benched 300 pounds...wit</a>
<a title="FBA Nov/Dec 2015 page 21" href="http://viewer.zmags.com/publication/5325a128?page=21"> FBA insider </a>
<a title="FBA Nov/Dec 2015 page 22" href="http://viewer.zmags.com/publication/5325a128?page=22"> ASD’s MobileFH™ Feature Wins 2015 NFDA Innovation</a>
<a title="FBA Nov/Dec 2015 page 23" href="http://viewer.zmags.com/publication/5325a128?page=23"> FBA insider </a>
<a title="FBA Nov/Dec 2015 page 24" href="http://viewer.zmags.com/publication/5325a128?page=24"> PIERCE MORTUARY COLLEGES AND WORSHAM COLLEGE OF M</a>
<a title="FBA Nov/Dec 2015 page 25" href="http://viewer.zmags.com/publication/5325a128?page=25"> FBA insider </a>
<a title="FBA Nov/Dec 2015 page 26" href="http://viewer.zmags.com/publication/5325a128?page=26"> Passare Unveils New Provider Website </a>
<a title="FBA Nov/Dec 2015 page 27" href="http://viewer.zmags.com/publication/5325a128?page=27"> FBA insider </a>
<a title="FBA Nov/Dec 2015 page 28" href="http://viewer.zmags.com/publication/5325a128?page=28"> FuneralTech announces launch of ETURNAL MEMORIALS</a>
<a title="FBA Nov/Dec 2015 page 29" href="http://viewer.zmags.com/publication/5325a128?page=29"> Who is Funeral Services, inc. and what prod</a>
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<a title="FBA Nov/Dec 2015 page 31" href="http://viewer.zmags.com/publication/5325a128?page=31"> SUCCESS STORY A Life Celebration® Hom</a>
<a title="FBA Nov/Dec 2015 page 32" href="http://viewer.zmags.com/publication/5325a128?page=32"> SUCCESS STORY completion he had an internship wi</a>
<a title="FBA Nov/Dec 2015 page 33" href="http://viewer.zmags.com/publication/5325a128?page=33"> Updating Preneed Clients: An Opportunity Hiding i</a>
<a title="FBA Nov/Dec 2015 page 34" href="http://viewer.zmags.com/publication/5325a128?page=34"> Proprietary training for entire staff includ</a>
<a title="FBA Nov/Dec 2015 page 35" href="http://viewer.zmags.com/publication/5325a128?page=35"> Four Questions to Ask Your Trustee by Jim Atwood </a>
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<a title="FBA Nov/Dec 2015 page 37" href="http://viewer.zmags.com/publication/5325a128?page=37"> Funeral Data Manager 12 </a>
<a title="FBA Nov/Dec 2015 page 38" href="http://viewer.zmags.com/publication/5325a128?page=38"> Beyond data It’s time to rethink funeral home </a>
<a title="FBA Nov/Dec 2015 page 39" href="http://viewer.zmags.com/publication/5325a128?page=39"> Frustrated by the old fuzzy blue blanket his empl</a>
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<a title="FBA Nov/Dec 2015 page 41" href="http://viewer.zmags.com/publication/5325a128?page=41"> </a>
<a title="FBA Nov/Dec 2015 page 42" href="http://viewer.zmags.com/publication/5325a128?page=42"> </a>
<a title="FBA Nov/Dec 2015 page 43" href="http://viewer.zmags.com/publication/5325a128?page=43"> Preplanning is for Pets too! by Coleen ellis </a>
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<a title="FBA Nov/Dec 2015 page 45" href="http://viewer.zmags.com/publication/5325a128?page=45"> CONtINUED FROM PAGE 42 precious fur-kids was a c</a>
<a title="FBA Nov/Dec 2015 page 46" href="http://viewer.zmags.com/publication/5325a128?page=46"> But, so many families want that same transparency</a>
<a title="FBA Nov/Dec 2015 page 47" href="http://viewer.zmags.com/publication/5325a128?page=47"> Careful with “Closure” by Jason Troyer, PhD I</a>
<a title="FBA Nov/Dec 2015 page 48" href="http://viewer.zmags.com/publication/5325a128?page=48"> she was trying to say. what is more worrisome is </a>
<a title="FBA Nov/Dec 2015 page 49" href="http://viewer.zmags.com/publication/5325a128?page=49"> 3 Essential tasks of the New Year by David nava</a>
<a title="FBA Nov/Dec 2015 page 50" href="http://viewer.zmags.com/publication/5325a128?page=50"> Cadillac XTS Park Hill In the tradition of elegan</a>
<a title="FBA Nov/Dec 2015 page 51" href="http://viewer.zmags.com/publication/5325a128?page=51"> CONtINUED FROM PAGE 48 3. Promotional Events Mem</a>
<a title="FBA Nov/Dec 2015 page 52" href="http://viewer.zmags.com/publication/5325a128?page=52"> </a>
<a title="FBA Nov/Dec 2015 page 53" href="http://viewer.zmags.com/publication/5325a128?page=53"> Encouraging Community Awareness by ann Marie st.</a>
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<a title="FBA Nov/Dec 2015 page 55" href="http://viewer.zmags.com/publication/5325a128?page=55"> CONtINUED FROM PAGE 52 have facilities to hold i</a>
<a title="FBA Nov/Dec 2015 page 56" href="http://viewer.zmags.com/publication/5325a128?page=56"> Respect. It's the Heart of the matter. At South</a>
<a title="FBA Nov/Dec 2015 page 57" href="http://viewer.zmags.com/publication/5325a128?page=57"> Putting the Care Into Aftercare by Brian Boyle</a>
<a title="FBA Nov/Dec 2015 page 58" href="http://viewer.zmags.com/publication/5325a128?page=58"> Providing a personalized memorial gift to the fam</a>
<a title="FBA Nov/Dec 2015 page 59" href="http://viewer.zmags.com/publication/5325a128?page=59"> MYtHbUStING the baby boom Generation by Jeff</a>
<a title="FBA Nov/Dec 2015 page 60" href="http://viewer.zmags.com/publication/5325a128?page=60"> over 60% of Boomers between the ages of 55-64 and</a>
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<a title="FBA Nov/Dec 2015 page 62" href="http://viewer.zmags.com/publication/5325a128?page=62"> FASTER • HIGHER • STR ENT TO I</a>
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<a title="FBA Nov/Dec 2015 page 65" href="http://viewer.zmags.com/publication/5325a128?page=65"> Indicators of Overstaffing by Tony Torres </a>
<a title="FBA Nov/Dec 2015 page 66" href="http://viewer.zmags.com/publication/5325a128?page=66"> </a>
<a title="FBA Nov/Dec 2015 page 67" href="http://viewer.zmags.com/publication/5325a128?page=67"> CONtINUED FROM PAGE 64 (i) Most funeral homes en</a>
<a title="FBA Nov/Dec 2015 page 68" href="http://viewer.zmags.com/publication/5325a128?page=68"> </a>
<a title="FBA Nov/Dec 2015 page 69" href="http://viewer.zmags.com/publication/5325a128?page=69"> Making the Grade: Five Quick tips to</a>
<a title="FBA Nov/Dec 2015 page 70" href="http://viewer.zmags.com/publication/5325a128?page=70"> Affordable Life Insurance for Every Situation </a>
<a title="FBA Nov/Dec 2015 page 71" href="http://viewer.zmags.com/publication/5325a128?page=71"> CONtINUED FROM PAGE 68 sensitivity, individualiz</a>
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<a title="FBA Nov/Dec 2015 page 73" href="http://viewer.zmags.com/publication/5325a128?page=73"> SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2015 </a>
<a title="FBA Nov/Dec 2015 page 74" href="http://viewer.zmags.com/publication/5325a128?page=74"> 2013 Cadillac Federal Heritage 2013 Linc</a>
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<a title="FBA Nov/Dec 2015 page 76" href="http://viewer.zmags.com/publication/5325a128?page=76"> Small Business Loans “Having spent several</a>
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