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Zmags
The Funeral Professional’s #1 Resource for Business Growth and Profitability | November/December 2015
™
FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220
INSIDE:
Four Questions to Ask Your trustee
3 essentiAl tAsks oF the new YeAr
PrePlAnning is For Pets too!
Final EmbracE
Taking Removals from
Clinical to Comforting
FASTER • HIGHER • STR ENT TO INCREASE SALES BY ATTENDING
O N E P R O F E S S I O N 20
O
U N I T E D B Y S A L E S LA
Learn the basics of sales, plus
techniques from experienced s
both inside and outside of our
FEATURING KEYNOTE SP
“ANTARCTIC MI ndsen
Selling at -90˚ eyond Your Comfort Zone” Marketing:
Selling is the most d
The Funeral Professional’s #1 Resource for Busine
FASTER • HIGHER • STR ENT TO I
Break through ... to an all-new way to ear
SOPHISTICATION RUNS IN THE FAMILY.
XTS Hearse and Limousine Concepts (shown) not ava
FUNERAL BUSINESS ADVISOR CONtENtS | NOVEMBER/DECE
The most important letter you’ll ever read A
32 UPDAtING PRENEED CLIENtS: AN OPP
Pierce Mortuary Colleges Graduating Professionals
Advisory BoArd novemBer|decemBer
E R C MT A v e r N e O I w o un l e
Meet FBA's 2015 Advisory Board thelma L. Greaves
FEatUrED rEaDing Having tHe Last say: Capturing y
brEaKing nEWS & inDUStry annOUncEmEntS Batesv
of Air Tray Guy He once benched 300 pounds...wit
FBA insider
ASD’s MobileFH™ Feature Wins 2015 NFDA Innovation
FBA insider
PIERCE MORTUARY COLLEGES AND WORSHAM COLLEGE OF M
FBA insider
Passare Unveils New Provider Website
FBA insider
FuneralTech announces launch of ETURNAL MEMORIALS
Who is Funeral Services, inc. and what prod
It's what's inside that gives you power. With ou
SUCCESS STORY A Life Celebration® Hom
SUCCESS STORY completion he had an internship wi
Updating Preneed Clients: An Opportunity Hiding i
Proprietary training for entire staff includ
Four Questions to Ask Your Trustee by Jim Atwood
• Delivered overnight • Completely customized • H
Funeral Data Manager 12
Beyond data It’s time to rethink funeral home
Frustrated by the old fuzzy blue blanket his empl
h th e w fu in b o T th st “T to th th To ar h b
Preplanning is for Pets too! by Coleen ellis
PASSION HAS NO LIMITS RIDE FOREVER Motorcycle Cre
CONtINUED FROM PAGE 42 precious fur-kids was a c
But, so many families want that same transparency
Careful with “Closure” by Jason Troyer, PhD I
she was trying to say. what is more worrisome is
3 Essential tasks of the New Year by David nava
Cadillac XTS Park Hill In the tradition of elegan
CONtINUED FROM PAGE 48 3. Promotional Events Mem
Encouraging Community Awareness by ann Marie st.
DESIGNER Precious Memories m mb ng
CONtINUED FROM PAGE 52 have facilities to hold i
Respect. It's the Heart of the matter. At South
Putting the Care Into Aftercare by Brian Boyle
Providing a personalized memorial gift to the fam
MYtHbUStING the baby boom Generation by Jeff
over 60% of Boomers between the ages of 55-64 and
Growing the Goodness - Memorial Donations by Joh
FASTER • HIGHER • STR ENT TO I
CONtINUED FROM PAGE 60 looking ahead as funeral
Acquisitions are hard. The financing shouldn't be
Indicators of Overstaffing by Tony Torres
CONtINUED FROM PAGE 64 (i) Most funeral homes en
Making the Grade: Five Quick tips to
Affordable Life Insurance for Every Situation
CONtINUED FROM PAGE 68 sensitivity, individualiz
It’s true that preneed insurance is a pro
SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2015
2013 Cadillac Federal Heritage 2013 Linc
aDVErtiSEr tHanK yOU FOr SUPPOrting OUr aDVErtiSE
Small Business Loans “Having spent several
Armbruster Stageway Built by passio