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Best regards
Zmags
THE AWARD-WINNING VOICE OF THE CAR RETAILING SECTOR www.motortrader.com
motortrader
JUNE 2012
TURNINg
the volume
up
Mercedes-Benz Retail boss Neil Williamson
on driving sales at the factory-owned group P26
o
WINNER
Business Publication
f the Year Award
Your Lawyers
For 20 years you have been our only clients.
This is what you think of us...
MILS leaves you feeling confident that you could not
have achieved a better result by using anyone else.
James Adams - Company Secretary, HR Owen Plc
The service provided is excellent, response times are very quick
and our lawyers are very helpful. MILS is invaluable to our business.
Donna Handisyde - Human Resources, Alan Day Volkswagen Ltd.
We have been working with MILS for almost 10 years and throughout
that time they have p
THE AWARD-WINNING VOICE OF THE CAR RETAILING SECT
Your Lawyers For 20 years you have been our on
THIS MONTH 03 26 MT Interview Neil Williamson
COMMEnT
6 NEWS ROUNDUP
The winning formula 1 . million
8 NEWS ROUNDUP
Driven by your needs Mondial Assistance h
news roUnDUP Motorists vote in UK’s best car ser
12 Advertisement FeAture Facebook is the new web
SEARCH ENGINE OpTIMISATION RANK #1 WITH GFORCES
14 behind the headlines Used Exports Jaguar rec
Get the message? Custo
18 BEHiND THE HEADLiNES May New Car Sales Retail
motor finance motor finance hahsaseveovlovlevd
MT OPEN POINTS Show Review 21 MOTORTRADER M
22 MT OPEN POINTS Show Review “We’ve spoken t
23 MOTORTRADER OPEN POINTS ROADSHOW 2012 GROWT
24 EVs What Dealers Need to Know VAUXHALL AMPER
Sponsored by 25 NISSAN LEAF: Already well establ
26 MT INTERVIEW Neil Williamson Dedicated to Merc
27 Daimler John Kirwan I t’s a dismal
28 MT INTERVIEW Neil Williamson BR
Dropped in backgrounds Let us enhance your vehic
30 MT INTERVIEW Neil Williamson “transformation
31 which account for half of its used car sales.
32 MT INTERVIEW Neil Williamson I am delighte
33 two weeks before the event. And that is unhea
34 DEALER INSIGHT Best Practice The bottom line T
DOING DEALS: Alan Harris of John Banks Suzuki att
36 HUTTON REPORTS Less is MORE with a combined m
Expertise. An important word at Close Motor Finan
38 AFTERSALES INSIGHT Liverpool Seat Translating
Sponsored by nal touch 39 “Every p
Should I stay o 40 RECRUITMENT Dealer Staff
r should I go? 41 period of significan
42 RECRUITMENT Dealer Staff TURNING OVER: Staf
JOB OF THE MONTH 43
44 MARKETPLACE Recruitment Car Recruitment Chris
See our special Recruitment Market Place feature
46 DIgITAl DEAlER Online Branding COOL CUSTOMER
Sponsored by 47 MOBILE: Connecting with custome
Want to boost your business performance? From war
UPSELLING Warranties 49 If you don’t ask... Deale
Improving your profit margin, product penetration
‘Safe and Sound’ has been supported by a
WMS Group Rewards Scheme You and your customers
Turn your business into a shining star! Paint an
54 UPSELLING Warranties Good value WM
55 Rob Dockerill, director of Autoguard Warra
56 MARKET PLACE Warranty providers AA Warranty
See our special Warranties Market Place feature o
58 MARKET PLACE Warranty providers MB&G Insuranc
See our special Warranties Market Place feature o
60 ACCIDENT MANAGEMENT Market Trends RESPONSE T
We understand accidents ...completely. Acci
62 MANAGEMENT LLP Status Unlimited opportunities?
63 Dealer Group of the Year Award This catego
64 MOTORTRADER Finalists INDUSTRY AWARDS 2012
65 Most Improved Dealership Award This catego
66 MOTORTRADER Finalists INDUSTRY AWARDS 2012
67 Customer Care Award This category, sponsor
68 MOTORTRADER Finalists INDUSTRY AWARDS 2012
69 Digital Initiative of the Year Award The D
70 MOTORTRADER Finalists INDUSTRY AWARDS 2012
71 Mobile Website of the Year This Glass’s sp
72 MOTORTRADER Finalists INDUSTRY AWARDS 2012
73 Car Supermarket of the Year This award, sp
74 MOTORTRADER Finalists INDUSTRY AWARDS 2012
75 Salesperson of the Year Award Motor Trader
76 MOTORTRADER Finalists INDUSTRY AWARDS 2012
77 Sales Manager of the Year Award The Motor
78 MOTORTRADER Finalists INDUSTRY AWARDS 2012
RECRUITMENT 79 Volkswagen Brand Manager / Regio
80 RECRUITMENT ContaCt Chloe Higdon t: 020 8253
RECRUITMENT 81 L u u n u W d up d
82 CLASSIFIED Autohouse_MT_1401:Layout 1
INDUSTRY AWARDS 2012 Book Your Table INDUSTRY