My husband, Björn, started the company in 1961, and
for ﬁfty years now BabyBjörn has been developing baby
products. Early on in the company's history I stepped
into the frame, and since then, Björn and I together
have run BabyBjörn, our “ﬁfth child”.
Here we are now, with our four children, eight
grandchildren, numerous projects and products later.
The time has come to celebrate our 50th anniversary!
This is our story.
The babysitter who created a ”babysitter”
It all started with a bouncing cradle and in Björn's case led to his
A trip to the USA was the starting point and where he came
across a “babysitter” seat, which he took back to Sweden for his
nephew, Nisse, for whom he often babysat. The bouncing cradle
was an instant hit with Nisse. As bouncing cradles were unknown
in Europe, Björn founded BabyBjörn with his sister
My husband, Björn, started the company in 1961, a
The 1960s The babysitter who created a ”babysitte
The 1970s Carrying close to heart We became fami
The 1980s A decade of colours and patterns Now w
The 1990s New horizons Today's BABYBJÖRN Baby Ca
The 2000s An explosion of possibilities I never
The 2010s and beyond Looking back for inspiratio