<br />
February 2011<br />
<br />
the<br />
customers<br />
issue<br />
<br />
software's<br />
softer side 10 tech<br />
CEOs<br />
How $59 billion software giant<br />
<br />
<br />
keep your SAP shed its techie persona What's next in business<br />
clients<br />
technology?<br />
<br />
<br />
bioscience<br />
success<br />
Baltimore CEOs<br />
share their best<br />
retention strategies<br />
A behind-the-scenes look<br />
at 9 innovative firms<br />
<br />
correct<br />
Dr. Ellen H. Yankellow<br />
preside<a title="bceo.02.11.pdf page 1" href="http://viewer.zmags.com/publication/553e23e7?page=1">February 2011thecustomersissuesoftware's </a> February 2011thecustomersissuesoftware's <a title="bceo.02.11.pdf page 2" href="http://viewer.zmags.com/publication/553e23e7?page=2">DRIVE YOUR BUSINESSUP TO 100 Mbps.INTRODUCING </a> DRIVE YOUR BUSINESSUP TO 100 Mbps.INTRODUCING <a title="bceo.02.11.pdf page 3" href="http://viewer.zmags.com/publication/553e23e7?page=3">All Wheel Drive MeetsOne-of-a-Kind.The All New</a> All Wheel Drive MeetsOne-of-a-Kind.The All New<a title="bceo.02.11.pdf page 4" href="http://viewer.zmags.com/publication/553e23e7?page=4">contentsFEBRUARY 2011 : VOLUME 11 : NUMBER 2</a> contentsFEBRUARY 2011 : VOLUME 11 : NUMBER 2<a title="bceo.02.11.pdf page 5" href="http://viewer.zmags.com/publication/553e23e7?page=5">SmartCEo-DC:Layout 1 1/12/11 4:21 PM Page 1</a> SmartCEo-DC:Layout 1 1/12/11 4:21 PM Page 1<a title="bceo.02.11.pdf page 6" href="http://viewer.zmags.com/publication/553e23e7?page=6">2700 Lighthouse Point East, Suite 220A, Baltimore</a> 2700 Lighthouse Point East, Suite 220A, Baltimore<a title="bceo.02.11.pdf page 7" href="http://viewer.zmags.com/publication/553e23e7?page=7">upcomingeventsECONOMIC OUTLOOKCONFERENCE </a> upcomingeventsECONOMIC OUTLOOKCONFERENCE <a title="bceo.02.11.pdf page 8" href="http://viewer.zmags.com/publication/553e23e7?page=8"> On Jan. 6, SmartCEO hosted he seventh </a> On Jan. 6, SmartCEO hosted he seventh <a title="bceo.02.11.pdf page 9" href="http://viewer.zmags.com/publication/553e23e7?page=9">1012084_BWIWF_SmartCEOPrintAd_9x10.75.indd 1 </a> 1012084_BWIWF_SmartCEOPrintAd_9x10.75.indd 1 <a title="bceo.02.11.pdf page 10" href="http://viewer.zmags.com/publication/553e23e7?page=10">GIVE YOURBUSINESS THEGOLDEN TREATMENT.• $3 mi</a> GIVE YOURBUSINESS THEGOLDEN TREATMENT.• $3 mi<a title="bceo.02.11.pdf page 11" href="http://viewer.zmags.com/publication/553e23e7?page=11">made right here in Baltimore HOMEGROWNwarmersw</a> made right here in Baltimore HOMEGROWNwarmersw<a title="bceo.02.11.pdf page 12" href="http://viewer.zmags.com/publication/553e23e7?page=12">quick takes Rick Bastinelli, 60, grew up in Be</a> quick takes Rick Bastinelli, 60, grew up in Be<a title="bceo.02.11.pdf page 13" href="http://viewer.zmags.com/publication/553e23e7?page=13">The key to attracting and retainingtop financial </a> The key to attracting and retainingtop financial <a title="bceo.02.11.pdf page 14" href="http://viewer.zmags.com/publication/553e23e7?page=14">CEO forumBy Rachel Cieriplease, don't leave m</a> CEO forumBy Rachel Cieriplease, don't leave m<a title="bceo.02.11.pdf page 15" href="http://viewer.zmags.com/publication/553e23e7?page=15">breaking up is hard to doEspecially in a tough e</a> breaking up is hard to doEspecially in a tough e<a title="bceo.02.11.pdf page 16" href="http://viewer.zmags.com/publication/553e23e7?page=16">CEO forumBy Rachel Cieriboard talkLocal CEOs</a> CEO forumBy Rachel Cieriboard talkLocal CEOs<a title="bceo.02.11.pdf page 17" href="http://viewer.zmags.com/publication/553e23e7?page=17">SHEELA MURTHY,founder, president andmanaging at</a> SHEELA MURTHY,founder, president andmanaging at<a title="bceo.02.11.pdf page 18" href="http://viewer.zmags.com/publication/553e23e7?page=18">CEO forumBy Rachel Cierisplat!Is green busin</a> CEO forumBy Rachel Cierisplat!Is green busin<a title="bceo.02.11.pdf page 19" href="http://viewer.zmags.com/publication/553e23e7?page=19">Above: (L-R) Panelists Edmund Snod-grass, Emory </a> Above: (L-R) Panelists Edmund Snod-grass, Emory <a title="bceo.02.11.pdf page 20" href="http://viewer.zmags.com/publication/553e23e7?page=20">my turndon't lie to the dogHow I formulated an</a> my turndon't lie to the dogHow I formulated an<a title="bceo.02.11.pdf page 21" href="http://viewer.zmags.com/publication/553e23e7?page=21"> Eliot Wagonheim is t</a> Eliot Wagonheim is t<a title="bceo.02.11.pdf page 22" href="http://viewer.zmags.com/publication/553e23e7?page=22">TEN THINGSDo your employees view you as a credi</a> TEN THINGSDo your employees view you as a credi<a title="bceo.02.11.pdf page 23" href="http://viewer.zmags.com/publication/553e23e7?page=23">It takes a lot of effort to build others' </a> It takes a lot of effort to build others' <a title="bceo.02.11.pdf page 24" href="http://viewer.zmags.com/publication/553e23e7?page=24">GROWTH GUY Why you </a> GROWTH GUY Why you <a title="bceo.02.11.pdf page 25" href="http://viewer.zmags.com/publication/553e23e7?page=25">INTERIOR MATTERS</a> INTERIOR MATTERS<a title="bceo.02.11.pdf page 26" href="http://viewer.zmags.com/publication/553e23e7?page=26">JUST DESSERTS </a> JUST DESSERTS <a title="bceo.02.11.pdf page 27" href="http://viewer.zmags.com/publication/553e23e7?page=27">Then there are the benefits-related risksin the </a> Then there are the benefits-related risksin the <a title="bceo.02.11.pdf page 28" href="http://viewer.zmags.com/publication/553e23e7?page=28">BOOKSHELFUnderstanding your core business can d</a> BOOKSHELFUnderstanding your core business can d<a title="bceo.02.11.pdf page 29" href="http://viewer.zmags.com/publication/553e23e7?page=29">COLLECTIVE WISDOM</a> COLLECTIVE WISDOM<a title="bceo.02.11.pdf page 30" href="http://viewer.zmags.com/publication/553e23e7?page=30">INNOVATORWhat college football can teach us abo</a> INNOVATORWhat college football can teach us abo<a title="bceo.02.11.pdf page 31" href="http://viewer.zmags.com/publication/553e23e7?page=31">a distance. Oregon coaches communicatewith the q</a> a distance. Oregon coaches communicatewith the q<a title="bceo.02.11.pdf page 32" href="http://viewer.zmags.com/publication/553e23e7?page=32">the order of BLACKBELT </a> the order of BLACKBELT <a title="bceo.02.11.pdf page 33" href="http://viewer.zmags.com/publication/553e23e7?page=33">N. This level of focus gives way to mar</a> N. This level of focus gives way to mar<a title="bceo.02.11.pdf page 34" href="http://viewer.zmags.com/publication/553e23e7?page=34"> RxHOW DOES AN UPSTART PHARMACY OU</a> RxHOW DOES AN UPSTART PHARMACY OU<a title="bceo.02.11.pdf page 35" href="http://viewer.zmags.com/publication/553e23e7?page=35">www.smartceo.com February 2011 Baltimore</a> www.smartceo.com February 2011 Baltimore<a title="bceo.02.11.pdf page 36" href="http://viewer.zmags.com/publication/553e23e7?page=36">RxWarden George Hardinger grew skeptical when he</a> RxWarden George Hardinger grew skeptical when he<a title="bceo.02.11.pdf page 37" href="http://viewer.zmags.com/publication/553e23e7?page=37">Dr. Ellen Yankellow on advancing women in the pha</a> Dr. Ellen Yankellow on advancing women in the pha<a title="bceo.02.11.pdf page 38" href="http://viewer.zmags.com/publication/553e23e7?page=38">names, that we are buying only what we need and w</a> names, that we are buying only what we need and w<a title="bceo.02.11.pdf page 39" href="http://viewer.zmags.com/publication/553e23e7?page=39"> “We used to see one price increase a year </a> “We used to see one price increase a year <a title="bceo.02.11.pdf page 40" href="http://viewer.zmags.com/publication/553e23e7?page=40">customercultureCO-CEO BILL McDERMOTT SEEKS TO S</a> customercultureCO-CEO BILL McDERMOTT SEEKS TO S<a title="bceo.02.11.pdf page 41" href="http://viewer.zmags.com/publication/553e23e7?page=41">Bill McDermott joined SAP in 2002 to lead the EUR</a> Bill McDermott joined SAP in 2002 to lead the EUR<a title="bceo.02.11.pdf page 42" href="http://viewer.zmags.com/publication/553e23e7?page=42"> “That myt</a> “That myt<a title="bceo.02.11.pdf page 43" href="http://viewer.zmags.com/publication/553e23e7?page=43">because SAP sees its ultimate success in the SME </a> because SAP sees its ultimate success in the SME <a title="bceo.02.11.pdf page 44" href="http://viewer.zmags.com/publication/553e23e7?page=44">mott estimates will be a $6.5 billion market by 2</a> mott estimates will be a $6.5 billion market by 2<a title="bceo.02.11.pdf page 45" href="http://viewer.zmags.com/publication/553e23e7?page=45">resources, entrepreneudynamic companies ththat </a> resources, entrepreneudynamic companies ththat <a title="bceo.02.11.pdf page 46" href="http://viewer.zmags.com/publication/553e23e7?page=46">BioScCompiled by Dan MillsWithout Maryland's m</a> BioScCompiled by Dan MillsWithout Maryland's m<a title="bceo.02.11.pdf page 47" href="http://viewer.zmags.com/publication/553e23e7?page=47"> BioServe pageBiotechnologies, 48Ltd.pag</a> BioServe pageBiotechnologies, 48Ltd.pag<a title="bceo.02.11.pdf page 48" href="http://viewer.zmags.com/publication/553e23e7?page=48">BIOSERVE BIOTECHNOLOGIES, LTDence BioServe is a </a> BIOSERVE BIOTECHNOLOGIES, LTDence BioServe is a <a title="bceo.02.11.pdf page 49" href="http://viewer.zmags.com/publication/553e23e7?page=49"> From groundbreakingresearch, to state-of-t</a> From groundbreakingresearch, to state-of-t<a title="bceo.02.11.pdf page 50" href="http://viewer.zmags.com/publication/553e23e7?page=50">CYLEX, INC.Cylex manufactures and sells the in</a> CYLEX, INC.Cylex manufactures and sells the in<a title="bceo.02.11.pdf page 51" href="http://viewer.zmags.com/publication/553e23e7?page=51">NOXILIZER, INC.BioS </a> NOXILIZER, INC.BioS <a title="bceo.02.11.pdf page 52" href="http://viewer.zmags.com/publication/553e23e7?page=52">SPECIAL ADVERTISING SECTIONceostech YOU </a> SPECIAL ADVERTISING SECTIONceostech YOU <a title="bceo.02.11.pdf page 53" href="http://viewer.zmags.com/publication/553e23e7?page=53">SPECIAL ADVERTISING SECTIONCOastal Business Mac</a> SPECIAL ADVERTISING SECTIONCOastal Business Mac<a title="bceo.02.11.pdf page 54" href="http://viewer.zmags.com/publication/553e23e7?page=54">Believe Wireless BroadbandPaul Dowling, Presiden</a> Believe Wireless BroadbandPaul Dowling, Presiden<a title="bceo.02.11.pdf page 55" href="http://viewer.zmags.com/publication/553e23e7?page=55">SPECIAL ADVERTISING SECTION </a> SPECIAL ADVERTISING SECTION <a title="bceo.02.11.pdf page 56" href="http://viewer.zmags.com/publication/553e23e7?page=56">Lots of people know Tom Loveland: a principal lea</a> Lots of people know Tom Loveland: a principal lea<a title="bceo.02.11.pdf page 57" href="http://viewer.zmags.com/publication/553e23e7?page=57">SPECIAL ADVERTISING SECTIONCyberVillage Network</a> SPECIAL ADVERTISING SECTIONCyberVillage Network<a title="bceo.02.11.pdf page 58" href="http://viewer.zmags.com/publication/553e23e7?page=58"> </a> <a title="bceo.02.11.pdf page 59" href="http://viewer.zmags.com/publication/553e23e7?page=59">SPECIAL ADVERTISING SECTIONKear IT, Inc.Michae</a> SPECIAL ADVERTISING SECTIONKear IT, Inc.Michae<a title="bceo.02.11.pdf page 60" href="http://viewer.zmags.com/publication/553e23e7?page=60">Logical Consulting Group, Inc.Nigel Knowles, Pre</a> Logical Consulting Group, Inc.Nigel Knowles, Pre<a title="bceo.02.11.pdf page 61" href="http://viewer.zmags.com/publication/553e23e7?page=61">SPECIAL ADVERTISING SECTIONTheCantonGroup The</a> SPECIAL ADVERTISING SECTIONTheCantonGroup The<a title="bceo.02.11.pdf page 62" href="http://viewer.zmags.com/publication/553e23e7?page=62">GlObal TelecOmGlobal Telecom </a> GlObal TelecOmGlobal Telecom <a title="bceo.02.11.pdf page 63" href="http://viewer.zmags.com/publication/553e23e7?page=63">Smart.Sophisticated.Brainless.Flex·Point™ </a> Smart.Sophisticated.Brainless.Flex·Point™ <a title="bceo.02.11.pdf page 64" href="http://viewer.zmags.com/publication/553e23e7?page=64">COMMERCIAL REAL ESTATElease sharkTake a bit</a> COMMERCIAL REAL ESTATElease sharkTake a bit<a title="bceo.02.11.pdf page 65" href="http://viewer.zmags.com/publication/553e23e7?page=65">“Do your homework so that you're goingto each bu</a> “Do your homework so that you're goingto each bu<a title="bceo.02.11.pdf page 66" href="http://viewer.zmags.com/publication/553e23e7?page=66">By Barnaby Wickham1874Year that six n</a> By Barnaby Wickham1874Year that six n<a title="bceo.02.11.pdf page 67" href="http://viewer.zmags.com/publication/553e23e7?page=67">861 customer files, 67 employeerecords, 568 kid’</a> 861 customer files, 67 employeerecords, 568 kid’<a title="bceo.02.11.pdf page 68" href="http://viewer.zmags.com/publication/553e23e7?page=68">TAKT A KEMailing &Shipping </a> TAKT A KEMailing &Shipping <a title="bceo.02.11.pdf page 69" href="http://viewer.zmags.com/publication/553e23e7?page=69">hw>>>>>>>> digital libraryWHY WORK DOESN</a> hw>>>>>>>> digital libraryWHY WORK DOESN<a title="bceo.02.11.pdf page 70" href="http://viewer.zmags.com/publication/553e23e7?page=70">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi