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<br /> Voice-controlled technology on the rise The second phase of digitisation. Digital invoices<br /> mean faster payments Omnichannel marketing – how close to the target is your company?<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> communication magazine #3 2017<br /> STITCH YOUR<br /> CHANNELS TOGETHER<br /> 02<br /> Say hello to the customer<br /> with omnichannel<br /> W<br /> elcome to a new edition of<br /> Smarter Communication<br /> Magazine. This time we take<br /> a closer look at how you can<br /> actually work with<br /> omnichannel and seriously put the focus on the<br /> custom<a title="16-1530 SCM #3-EN page 1" href="http://viewer.zmags.com/publication/5611e228?page=1"> Voice-controlled technology on the rise The secon</a> <a title="16-1530 SCM #3-EN page 2" href="http://viewer.zmags.com/publication/5611e228?page=2"> 02 Say hello to the customer with omnichannel </a> <a title="16-1530 SCM #3-EN page 3" href="http://viewer.zmags.com/publication/5611e228?page=3"> 03 Which cover did you just receive? We’v</a> <a title="16-1530 SCM #3-EN page 4" href="http://viewer.zmags.com/publication/5611e228?page=4"> 04 7 steps to omnichannel Everyone’</a> <a title="16-1530 SCM #3-EN page 5" href="http://viewer.zmags.com/publication/5611e228?page=5"> 05 </a> <a title="16-1530 SCM #3-EN page 6" href="http://viewer.zmags.com/publication/5611e228?page=6"> 06</a> <a title="16-1530 SCM #3-EN page 7" href="http://viewer.zmags.com/publication/5611e228?page=7"> “Omnichannel marketing is a tool for mutual loyal</a> <a title="16-1530 SCM #3-EN page 8" href="http://viewer.zmags.com/publication/5611e228?page=8"> 08 </a> <a title="16-1530 SCM #3-EN page 9" href="http://viewer.zmags.com/publication/5611e228?page=9"> OMNICHANNEL COMMERCE: Is largely about companies </a> <a title="16-1530 SCM #3-EN page 10" href="http://viewer.zmags.com/publication/5611e228?page=10"> 1. CUSTOMER RECOGNI- TION & PERMISSIONS Recognise</a> <a title="16-1530 SCM #3-EN page 11" href="http://viewer.zmags.com/publication/5611e228?page=11"> Test Would you</a> <a title="16-1530 SCM #3-EN page 12" href="http://viewer.zmags.com/publication/5611e228?page=12"> IN BRIEF Switzerland first with drone deliveries </a> <a title="16-1530 SCM #3-EN page 13" href="http://viewer.zmags.com/publication/5611e228?page=13"> 13 3.9 million for research into digital </a> <a title="16-1530 SCM #3-EN page 14" href="http://viewer.zmags.com/publication/5611e228?page=14"> 14 PILOT STUDY REVEALS: DIGITAL CHANNELS </a> <a title="16-1530 SCM #3-EN page 15" href="http://viewer.zmags.com/publication/5611e228?page=15"> W </a> <a title="16-1530 SCM #3-EN page 16" href="http://viewer.zmags.com/publication/5611e228?page=16"> 16 Digital invoices in omnichannel are pro</a> <a title="16-1530 SCM #3-EN page 17" href="http://viewer.zmags.com/publication/5611e228?page=17"> 17 “We’re bro</a> <a title="16-1530 SCM #3-EN page 18" href="http://viewer.zmags.com/publication/5611e228?page=18"> 18 THE SECOND PHASE OF DIGITISATION “Managing a</a> <a title="16-1530 SCM #3-EN page 19" href="http://viewer.zmags.com/publication/5611e228?page=19"> 19</a> <a title="16-1530 SCM #3-EN page 20" href="http://viewer.zmags.com/publication/5611e228?page=20"> 20 “W</a> <a title="16-1530 SCM #3-EN page 21" href="http://viewer.zmags.com/publication/5611e228?page=21"> 21 </a> <a title="16-1530 SCM #3-EN page 22" href="http://viewer.zmags.com/publication/5611e228?page=22"> 22 NEW DATA PROTECTION REGULATION NEXT YEA</a> <a title="16-1530 SCM #3-EN page 23" href="http://viewer.zmags.com/publication/5611e228?page=23"> and increases control. A person running an e-comm</a> <a title="16-1530 SCM #3-EN page 24" href="http://viewer.zmags.com/publication/5611e228?page=24"> 24 FLEXIBLE IN OMNICHANNEL Further automation an</a> <a title="16-1530 SCM #3-EN page 25" href="http://viewer.zmags.com/publication/5611e228?page=25"> 25 Our suppliers are extremely profes- sion</a> <a title="16-1530 SCM #3-EN page 26" href="http://viewer.zmags.com/publication/5611e228?page=26"> 26 The Amazon Echo loudspeaker </a> <a title="16-1530 SCM #3-EN page 27" href="http://viewer.zmags.com/publication/5611e228?page=27"> WHAT VOICE- CONTROLLED ASSISTANTS ARE USED FOR AT</a> <a title="16-1530 SCM #3-EN page 28" href="http://viewer.zmags.com/publication/5611e228?page=28"> 28 user. So the more interaction, the b</a> <a title="16-1530 SCM #3-EN page 29" href="http://viewer.zmags.com/publication/5611e228?page=29"> company’s website and its bot, as the virtual ass</a> <a title="16-1530 SCM #3-EN page 30" href="http://viewer.zmags.com/publication/5611e228?page=30"> 30 DIGITAL TRENDS 1. DATA-DRIVEN M</a> <a title="16-1530 SCM #3-EN page 31" href="http://viewer.zmags.com/publication/5611e228?page=31"> 5. AUGMENTED REALITY AND VIRTUAL REALITY INSPIRE </a> <a title="16-1530 SCM #3-EN page 32" href="http://viewer.zmags.com/publication/5611e228?page=32"> 32 </a> <a title="16-1530 SCM #3-EN page 33" href="http://viewer.zmags.com/publication/5611e228?page=33"> Shining Light Gala held at Berns in Stockholm. </a> <a title="16-1530 SCM #3-EN page 34" href="http://viewer.zmags.com/publication/5611e228?page=34"> SHINING LIGHT OF THE YEAR ANNA KARLSSON: “To give</a> <a title="16-1530 SCM #3-EN page 35" href="http://viewer.zmags.com/publication/5611e228?page=35"> Anna Karlsson was named Shining Light of the Year</a> <a title="16-1530 SCM #3-EN page 36" href="http://viewer.zmags.com/publication/5611e228?page=36"> Chatbots create new relationships George Orwell i</a>