If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript-enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
Voice-controlled technology on the rise The second phase of digitisation. Digital invoices
mean faster payments Omnichannel marketing – how close to the target is your company?
– creating the
brand communities
of tomorrow
communication magazine #3 2017
STITCH YOUR
CHANNELS TOGETHER
02
Say hello to the customer
with omnichannel
W
elcome to a new edition of
Smarter Communication
Magazine. This time we take
a closer look at how you can
actually work with
omnichannel and seriously put the focus on the
custom
Voice-controlled technology on the rise The secon
02 Say hello to the customer with omnichannel
03 Which cover did you just receive? We’v
04 7 steps to omnichannel Everyone’
05
06
“Omnichannel marketing is a tool for mutual loyal
08
OMNICHANNEL COMMERCE: Is largely about companies
1. CUSTOMER RECOGNI- TION & PERMISSIONS Recognise
Test Would you
IN BRIEF Switzerland first with drone deliveries
13 3.9 million for research into digital
14 PILOT STUDY REVEALS: DIGITAL CHANNELS
W
16 Digital invoices in omnichannel are pro
17 “We’re bro
18 THE SECOND PHASE OF DIGITISATION “Managing a
19
20 “W
21
22 NEW DATA PROTECTION REGULATION NEXT YEA
and increases control. A person running an e-comm
24 FLEXIBLE IN OMNICHANNEL Further automation an
25 Our suppliers are extremely profes- sion
26 The Amazon Echo loudspeaker
WHAT VOICE- CONTROLLED ASSISTANTS ARE USED FOR AT
28 user. So the more interaction, the b
company’s website and its bot, as the virtual ass
30 DIGITAL TRENDS 1. DATA-DRIVEN M
5. AUGMENTED REALITY AND VIRTUAL REALITY INSPIRE
32
Shining Light Gala held at Berns in Stockholm.
SHINING LIGHT OF THE YEAR ANNA KARLSSON: “To give
Anna Karlsson was named Shining Light of the Year
Chatbots create new relationships George Orwell i