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<br /> BEST & BRIGHTEST: INFORMS salutes annual award winners<br /> December 2011<br /> Volume 38 · Number 6<br /> Movies, Marketing &<br /> Disjunctive<br /> Mapping<br /> Advances in understanding<br /> consumer behavior<br /> A L S O I N S I D E:<br /> · Q&A: TERRY HARRISON<br /> Incoming INFORMS president eyes the future<br /> and a strategic plan to get there<br /> · O.R. & HEALTHCARE<br /> Operations research community well-<br /> positioned to impact healthcare around<br /> the world<br /> · REMEMBERING SETH BONDER<br /> Tribute to an exemplary O.R. analyst,<br /> entrepreneur, educator, advocate<br /> and benefactor<br /> Experience how AIMMS<br /> facilitates interactive<br /> optimization modeling<br /> Perform what-if scenarios or use<br /> the Math Program Inspector to<br /> visualize the matrix and drill down<br /> to individual constraints & variables<br /> Vis<a title="ORMS Today December2011 page 1" href="http://viewer.zmags.com/publication/56bdb8ed?page=1"> BEST & BRIGHTEST: INFORMS salutes annual award wi</a> <a title="ORMS Today December2011 page 2" href="http://viewer.zmags.com/publication/56bdb8ed?page=2"> Experience how AIMMS facilitates interactive </a> <a title="ORMS Today December2011 page 3" href="http://viewer.zmags.com/publication/56bdb8ed?page=3"> </a> <a title="ORMS Today December2011 page 4" href="http://viewer.zmags.com/publication/56bdb8ed?page=4"> Departments 4 Inside Story 6 President'</a> <a title="ORMS Today December2011 page 5" href="http://viewer.zmags.com/publication/56bdb8ed?page=5"> DATA MINING POWER MADE EASY </a> <a title="ORMS Today December2011 page 6" href="http://viewer.zmags.com/publication/56bdb8ed?page=6"> INSIDE STORY Taking stock of O.R., INFORMS </a> <a title="ORMS Today December2011 page 7" href="http://viewer.zmags.com/publication/56bdb8ed?page=7"> </a> <a title="ORMS Today December2011 page 8" href="http://viewer.zmags.com/publication/56bdb8ed?page=8"> INFORMS President Rina Schneur rina.schneur@veri</a> <a title="ORMS Today December2011 page 9" href="http://viewer.zmags.com/publication/56bdb8ed?page=9"> </a> <a title="ORMS Today December2011 page 10" href="http://viewer.zmags.com/publication/56bdb8ed?page=10"> ISSUES IN EDUCATION The Science of Bette</a> <a title="ORMS Today December2011 page 11" href="http://viewer.zmags.com/publication/56bdb8ed?page=11"> </a> <a title="ORMS Today December2011 page 12" href="http://viewer.zmags.com/publication/56bdb8ed?page=12"> THE PUZZLOR Dice Game BY JOHN TOC</a> <a title="ORMS Today December2011 page 13" href="http://viewer.zmags.com/publication/56bdb8ed?page=13"> </a> <a title="ORMS Today December2011 page 14" href="http://viewer.zmags.com/publication/56bdb8ed?page=14"> Corporate culture key to success with analytics </a> <a title="ORMS Today December2011 page 15" href="http://viewer.zmags.com/publication/56bdb8ed?page=15"> costly for companies to build and maintain – beca</a> <a title="ORMS Today December2011 page 16" href="http://viewer.zmags.com/publication/56bdb8ed?page=16"> O.R. IN THE NEWS Teaching game, power of</a> <a title="ORMS Today December2011 page 17" href="http://viewer.zmags.com/publication/56bdb8ed?page=17"> </a> <a title="ORMS Today December2011 page 18" href="http://viewer.zmags.com/publication/56bdb8ed?page=18"> FORUM Do revenue management games always in</a> <a title="ORMS Today December2011 page 19" href="http://viewer.zmags.com/publication/56bdb8ed?page=19"> </a> <a title="ORMS Today December2011 page 20" href="http://viewer.zmags.com/publication/56bdb8ed?page=20"> ROUNDTABLE PROFILE BY ARNOLD GREENLAND </a> <a title="ORMS Today December2011 page 21" href="http://viewer.zmags.com/publication/56bdb8ed?page=21"> the Roundtable All About INFORMS h</a> <a title="ORMS Today December2011 page 22" href="http://viewer.zmags.com/publication/56bdb8ed?page=22"> ROUNDTABLE PROFILE book by Davenport and Ha</a> <a title="ORMS Today December2011 page 23" href="http://viewer.zmags.com/publication/56bdb8ed?page=23"> </a> <a title="ORMS Today December2011 page 24" href="http://viewer.zmags.com/publication/56bdb8ed?page=24"> Disjunctive Mapping Advances in understanding con</a> <a title="ORMS Today December2011 page 25" href="http://viewer.zmags.com/publication/56bdb8ed?page=25"> Different Reasons for Doing the Same Thing </a> <a title="ORMS Today December2011 page 26" href="http://viewer.zmags.com/publication/56bdb8ed?page=26"> MARKETING SCIENCE Base analyses on cat</a> <a title="ORMS Today December2011 page 27" href="http://viewer.zmags.com/publication/56bdb8ed?page=27"> </a> <a title="ORMS Today December2011 page 28" href="http://viewer.zmags.com/publication/56bdb8ed?page=28"> MARKETING SCIENCE · Seeking powerful bas</a> <a title="ORMS Today December2011 page 29" href="http://viewer.zmags.com/publication/56bdb8ed?page=29"> return rates. By mapping instead of modeling cust</a> <a title="ORMS Today December2011 page 30" href="http://viewer.zmags.com/publication/56bdb8ed?page=30"> O.R. & HEALTHCARE An opportunity to make </a> <a title="ORMS Today December2011 page 31" href="http://viewer.zmags.com/publication/56bdb8ed?page=31"> most of operations researchers out of their comfo</a> <a title="ORMS Today December2011 page 32" href="http://viewer.zmags.com/publication/56bdb8ed?page=32"> O.R. & HEALTHCARE © Nyul | Dreamstime.com T</a> <a title="ORMS Today December2011 page 33" href="http://viewer.zmags.com/publication/56bdb8ed?page=33"> </a> <a title="ORMS Today December2011 page 34" href="http://viewer.zmags.com/publication/56bdb8ed?page=34"> O.R. & HEALTHCARE research produces poor</a> <a title="ORMS Today December2011 page 35" href="http://viewer.zmags.com/publication/56bdb8ed?page=35"> </a> <a title="ORMS Today December2011 page 36" href="http://viewer.zmags.com/publication/56bdb8ed?page=36"> Q&A State of INFORMS: Strategic & Strong Presi</a> <a title="ORMS Today December2011 page 37" href="http://viewer.zmags.com/publication/56bdb8ed?page=37"> LIFE IS FULL OF TWISTS AND TURNS. JUST ASK INCOMI</a> <a title="ORMS Today December2011 page 38" href="http://viewer.zmags.com/publication/56bdb8ed?page=38"> Q&A Let's start by talking about strategic </a> <a title="ORMS Today December2011 page 39" href="http://viewer.zmags.com/publication/56bdb8ed?page=39"> </a> <a title="ORMS Today December2011 page 40" href="http://viewer.zmags.com/publication/56bdb8ed?page=40"> Q&A would build upon this general certification.</a> <a title="ORMS Today December2011 page 41" href="http://viewer.zmags.com/publication/56bdb8ed?page=41"> that we ought to get together and have a</a> <a title="ORMS Today December2011 page 42" href="http://viewer.zmags.com/publication/56bdb8ed?page=42"> Q&A tified as high quality through our jo</a> <a title="ORMS Today December2011 page 43" href="http://viewer.zmags.com/publication/56bdb8ed?page=43"> </a> <a title="ORMS Today December2011 page 44" href="http://viewer.zmags.com/publication/56bdb8ed?page=44"> </a> <a title="ORMS Today December2011 page 45" href="http://viewer.zmags.com/publication/56bdb8ed?page=45"> INSIDE 44 Kimball Medal 45 von Neumann Prize D</a> <a title="ORMS Today December2011 page 46" href="http://viewer.zmags.com/publication/56bdb8ed?page=46"> ROBINSON, DIETRICH RECEIVE KIMBALL MEDALS S W E </a> <a title="ORMS Today December2011 page 47" href="http://viewer.zmags.com/publication/56bdb8ed?page=47"> CORNUEJOLS EARNS VON NEUMANN THEORY PRIZE S G</a> <a title="ORMS Today December2011 page 48" href="http://viewer.zmags.com/publication/56bdb8ed?page=48"> WHITT WINS EXPOSITORY WRITING AWARD S W E N S M </a> <a title="ORMS Today December2011 page 49" href="http://viewer.zmags.com/publication/56bdb8ed?page=49"> KLINE EARNS INFORMS PRIZE FOR TEACHING OF S OR/</a> <a title="ORMS Today December2011 page 50" href="http://viewer.zmags.com/publication/56bdb8ed?page=50"> ROBINSON WINS UNDERGRADUATE O.R. PRIZE S W E N S</a> <a title="ORMS Today December2011 page 51" href="http://viewer.zmags.com/publication/56bdb8ed?page=51"> </a> <a title="ORMS Today December2011 page 52" href="http://viewer.zmags.com/publication/56bdb8ed?page=52"> S PULLEYBLANK WINS MORSE W LECTURESHIP AWARD </a> <a title="ORMS Today December2011 page 53" href="http://viewer.zmags.com/publication/56bdb8ed?page=53"> </a> <a title="ORMS Today December2011 page 54" href="http://viewer.zmags.com/publication/56bdb8ed?page=54"> S INFORMS FELLOWS CLASS OF 2011 W E N S M R O F</a> <a title="ORMS Today December2011 page 55" href="http://viewer.zmags.com/publication/56bdb8ed?page=55"> COIN-OR CUP AWARD By Ana-Iulia Alexandrescu </a> <a title="ORMS Today December2011 page 56" href="http://viewer.zmags.com/publication/56bdb8ed?page=56"> IN MEMORIAM S W E SETH BONDER (1932-2011) N B</a> <a title="ORMS Today December2011 page 57" href="http://viewer.zmags.com/publication/56bdb8ed?page=57"> S civilians Jack Borsting, Larry Delaney and Wil</a> <a title="ORMS Today December2011 page 58" href="http://viewer.zmags.com/publication/56bdb8ed?page=58"> O.R. IN AFRICA ORSEA 2011 focuses on O.R.</a> <a title="ORMS Today December2011 page 59" href="http://viewer.zmags.com/publication/56bdb8ed?page=59"> Zimbabwe plays host to ORSSA conference By Dave</a> <a title="ORMS Today December2011 page 60" href="http://viewer.zmags.com/publication/56bdb8ed?page=60"> CLASSIFIED ADVERTISING THE HONG KONG UNIVERSITY </a> <a title="ORMS Today December2011 page 61" href="http://viewer.zmags.com/publication/56bdb8ed?page=61"> CLASSIFIED ADVERTISING FACULTY POSITION ANNOUNCE</a> <a title="ORMS Today December2011 page 62" href="http://viewer.zmags.com/publication/56bdb8ed?page=62"> CLASSIFIED ADVERTISING Sheldon B. Lubar School o</a> <a title="ORMS Today December2011 page 63" href="http://viewer.zmags.com/publication/56bdb8ed?page=63"> CLASSIFIED ADVERTISING Latest Issue of ANAYLT</a> <a title="ORMS Today December2011 page 64" href="http://viewer.zmags.com/publication/56bdb8ed?page=64"> CLASSIFIED ADVERTISING Tenure-tra</a> <a title="ORMS Today December2011 page 65" href="http://viewer.zmags.com/publication/56bdb8ed?page=65"> STATEMENT OF OWNERSHIP </a> <a title="ORMS Today December2011 page 66" href="http://viewer.zmags.com/publication/56bdb8ed?page=66"> ORACLE The Entrepreneur's Parable BY DO</a> <a title="ORMS Today December2011 page 67" href="http://viewer.zmags.com/publication/56bdb8ed?page=67"> </a> <a title="ORMS Today December2011 page 68" href="http://viewer.zmags.com/publication/56bdb8ed?page=68"> </a>