<br />
MOTORTRADER<br />
WWW.MOTORTRADER.COM THE AWARD-WINNING VOICE OF THE CAR RETAILING SECTOR<br />
24<br />
Ford<br />
Focused<br />
As the Blue Oval launches the most<br />
important model of the year , we ask<br />
dealers what they really think of it<br />
FEBRUARY 2011<br />
46<br />
Mike Pilkington on<br />
winning a Motor<br />
Trader award<br />
19<br />
Nada bridges the<br />
gap for UK dealers<br />
ELECTRIC CARS 08<br />
The charge begins<br />
Nissan's Leaf reaches UK showrooms<br />
ANALYSIS 14<br />
January car sales<br />
Monthly sales down 11.5 per cent<br />
DEALER FINANCE 30<br />
Finance trends<br />
How dealer products are performing<br />
MOTOR TRADER DIRECTORY: Our dealers' guide to the key providers of workshop service plans 38<br />
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# $%& <a title="MT2011 FEB Zmag.pdf page 1" href="http://viewer.zmags.com/publication/576ec2e9?page=1"> MOTORTRADER WWW.MOTORTRADER.COM </a>
<a title="MT2011 FEB Zmag.pdf page 2" href="http://viewer.zmags.com/publication/576ec2e9?page=2"> ! </a>
<a title="MT2011 FEB Zmag.pdf page 3" href="http://viewer.zmags.com/publication/576ec2e9?page=3"> Special Report: Ford gets focused The third gener</a>
<a title="MT2011 FEB Zmag.pdf page 4" href="http://viewer.zmags.com/publication/576ec2e9?page=4"> Super broker's 20th anniversary With 20 years exp</a>
<a title="MT2011 FEB Zmag.pdf page 5" href="http://viewer.zmags.com/publication/576ec2e9?page=5"> COMMENT 05 MOTORTRADER EDITORIAL Editor Curti</a>
<a title="MT2011 FEB Zmag.pdf page 6" href="http://viewer.zmags.com/publication/576ec2e9?page=6"> 06 BEHIND THE HEADLINES: MG Motor plans MG motor</a>
<a title="MT2011 FEB Zmag.pdf page 7" href="http://viewer.zmags.com/publication/576ec2e9?page=7"> For finance. For insurance. For business growth. </a>
<a title="MT2011 FEB Zmag.pdf page 8" href="http://viewer.zmags.com/publication/576ec2e9?page=8"> 08 BEHIND THE HEADLINES: EV dealer networks Elec</a>
<a title="MT2011 FEB Zmag.pdf page 9" href="http://viewer.zmags.com/publication/576ec2e9?page=9"> :_h[YjboWkj^eh_i[Z Xoj^[<I75 M^odejX[Yec[Wd<I7 ;</a>
<a title="MT2011 FEB Zmag.pdf page 10" href="http://viewer.zmags.com/publication/576ec2e9?page=10"> 10 BEHIND THE HEADLINES: Used cars 2011 GOIN</a>
<a title="MT2011 FEB Zmag.pdf page 11" href="http://viewer.zmags.com/publication/576ec2e9?page=11"> </a>
<a title="MT2011 FEB Zmag.pdf page 12" href="http://viewer.zmags.com/publication/576ec2e9?page=12"> 12 BEHIND THE HEADLINES: Used cars 2011 What </a>
<a title="MT2011 FEB Zmag.pdf page 13" href="http://viewer.zmags.com/publication/576ec2e9?page=13"> CLOSE UP: Greater attention needs to be paid to t</a>
<a title="MT2011 FEB Zmag.pdf page 14" href="http://viewer.zmags.com/publication/576ec2e9?page=14"> 14 BEHIND THE HEADLINES: January car sales Crank</a>
<a title="MT2011 FEB Zmag.pdf page 15" href="http://viewer.zmags.com/publication/576ec2e9?page=15"> </a>
<a title="MT2011 FEB Zmag.pdf page 16" href="http://viewer.zmags.com/publication/576ec2e9?page=16"> 16 BEHIND THE HEADLINES: Mercedes A new generat</a>
<a title="MT2011 FEB Zmag.pdf page 17" href="http://viewer.zmags.com/publication/576ec2e9?page=17"> Why not go 24-7 in 2011? 51% of visits to dealer</a>
<a title="MT2011 FEB Zmag.pdf page 18" href="http://viewer.zmags.com/publication/576ec2e9?page=18"> A hands on approach to car finance r o t C c h</a>
<a title="MT2011 FEB Zmag.pdf page 19" href="http://viewer.zmags.com/publication/576ec2e9?page=19"> BEHIND THE HEADLINES: Nada 2011 19 The </a>
<a title="MT2011 FEB Zmag.pdf page 20" href="http://viewer.zmags.com/publication/576ec2e9?page=20"> 20 BEHIND THE HEADLINES: Nada 2011 Getting soci</a>
<a title="MT2011 FEB Zmag.pdf page 21" href="http://viewer.zmags.com/publication/576ec2e9?page=21"> 21 The Phoenix example A familiar sight at the</a>
<a title="MT2011 FEB Zmag.pdf page 22" href="http://viewer.zmags.com/publication/576ec2e9?page=22"> 22 BEHIND THE HEADLINES PICK OF THE MONTH A r</a>
<a title="MT2011 FEB Zmag.pdf page 23" href="http://viewer.zmags.com/publication/576ec2e9?page=23"> FOLLOW US ON Top 10 dealer groups embrace consold</a>
<a title="MT2011 FEB Zmag.pdf page 24" href="http://viewer.zmags.com/publication/576ec2e9?page=24"> 24 T here's </a>
<a title="MT2011 FEB Zmag.pdf page 25" href="http://viewer.zmags.com/publication/576ec2e9?page=25"> SPECIALREPORT Ford Focus QUICKREAD The new </a>
<a title="MT2011 FEB Zmag.pdf page 26" href="http://viewer.zmags.com/publication/576ec2e9?page=26"> 26 SPECIALREPORT Ford Focus</a>
<a title="MT2011 FEB Zmag.pdf page 27" href="http://viewer.zmags.com/publication/576ec2e9?page=27"> YOXON : H “ ugely signi cant” fi predecesso</a>
<a title="MT2011 FEB Zmag.pdf page 28" href="http://viewer.zmags.com/publication/576ec2e9?page=28"> 28 SPECIALREPORT Ford Focus</a>
<a title="MT2011 FEB Zmag.pdf page 29" href="http://viewer.zmags.com/publication/576ec2e9?page=29"> 29 something like an Audi A4 and have no issu</a>
<a title="MT2011 FEB Zmag.pdf page 30" href="http://viewer.zmags.com/publication/576ec2e9?page=30"> 30 FOCUS: Dealer car finance A bigger slice of Fr</a>
<a title="MT2011 FEB Zmag.pdf page 31" href="http://viewer.zmags.com/publication/576ec2e9?page=31"> Sponsored by </a>
<a title="MT2011 FEB Zmag.pdf page 32" href="http://viewer.zmags.com/publication/576ec2e9?page=32"> 32 UPSELLING: Oil programmes Doing it different</a>
<a title="MT2011 FEB Zmag.pdf page 33" href="http://viewer.zmags.com/publication/576ec2e9?page=33"> TOTAL QUARTZ Foolproof protection. DPPI - TOTAL</a>
<a title="MT2011 FEB Zmag.pdf page 34" href="http://viewer.zmags.com/publication/576ec2e9?page=34"> 34 BEST PRACTICE: Customer retention Keep them </a>
<a title="MT2011 FEB Zmag.pdf page 35" href="http://viewer.zmags.com/publication/576ec2e9?page=35"> sales manager every time a call is missed or voic</a>
<a title="MT2011 FEB Zmag.pdf page 36" href="http://viewer.zmags.com/publication/576ec2e9?page=36"> 36 HUTTON REPORTS The future starts... Lo</a>
<a title="MT2011 FEB Zmag.pdf page 37" href="http://viewer.zmags.com/publication/576ec2e9?page=37"> Before you think paint, let's talk productivity. </a>
<a title="MT2011 FEB Zmag.pdf page 38" href="http://viewer.zmags.com/publication/576ec2e9?page=38"> 38 UPSELLING: Service plans At your service Dea</a>
<a title="MT2011 FEB Zmag.pdf page 39" href="http://viewer.zmags.com/publication/576ec2e9?page=39"> Andy Green, marketing director at Santander Con</a>
<a title="MT2011 FEB Zmag.pdf page 40" href="http://viewer.zmags.com/publication/576ec2e9?page=40"> 40 MOTORTRADER Service Plan Directory 360 Auto</a>
<a title="MT2011 FEB Zmag.pdf page 41" href="http://viewer.zmags.com/publication/576ec2e9?page=41"> MOTORTRADER Service Plan Directory 41 EMaC Ltd</a>
<a title="MT2011 FEB Zmag.pdf page 42" href="http://viewer.zmags.com/publication/576ec2e9?page=42"> 42 MOTORTRADER Service Plan Directory The Warr</a>
<a title="MT2011 FEB Zmag.pdf page 43" href="http://viewer.zmags.com/publication/576ec2e9?page=43"> ANALYSIS: Property trends 43 The consolidatio</a>
<a title="MT2011 FEB Zmag.pdf page 44" href="http://viewer.zmags.com/publication/576ec2e9?page=44"> 44 MOTORTRADER Property Directory Automotive P</a>
<a title="MT2011 FEB Zmag.pdf page 45" href="http://viewer.zmags.com/publication/576ec2e9?page=45"> MOTORTRADER Property Directory 45 Hunter Prope</a>
<a title="MT2011 FEB Zmag.pdf page 46" href="http://viewer.zmags.com/publication/576ec2e9?page=46"> Sponsored by 46 MOTOR TRADER AWARDS: Product o</a>
<a title="MT2011 FEB Zmag.pdf page 47" href="http://viewer.zmags.com/publication/576ec2e9?page=47"> RECRUITMENT 47 h ON THE MOVE Vauxhall h</a>
<a title="MT2011 FEB Zmag.pdf page 48" href="http://viewer.zmags.com/publication/576ec2e9?page=48"> 48 RECRUITMENT CONTACT Tony Welch T: 020 8253 </a>
<a title="MT2011 FEB Zmag.pdf page 49" href="http://viewer.zmags.com/publication/576ec2e9?page=49"> RECRUITMENT 49 .COM Powered by MOTORTRADER Se</a>
<a title="MT2011 FEB Zmag.pdf page 50" href="http://viewer.zmags.com/publication/576ec2e9?page=50"> 50 CLASSIFIED Garage Equipment CONTACT Rebecca</a>
<a title="MT2011 FEB Zmag.pdf page 51" href="http://viewer.zmags.com/publication/576ec2e9?page=51"> </a>
<a title="MT2011 FEB Zmag.pdf page 52" href="http://viewer.zmags.com/publication/576ec2e9?page=52"> A Motor Trader & ASE conference </a>