If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
http://www.analytics-magazine.ORG<br /> Analytics<br /> Driving Better Business Decisions<br /> September/October 2012<br /> Retail Science<br /> Driving profitability with analytics<br /> Also Inside<br /> • Analytics predicts presidential election<br /> • Leveraging Big Data around customers<br /> • Certified Analytics Professional program<br /> Executive Edge<br /> eBay VP Bob Page<br /> on the future of<br /> data and analyticsINSIDE STORY<br /> ‘Mudders’ uncover treasure<br /> In the July/August issue of Analytics, John Toczek, author of the “Thinking Analytically” column in this publication and the “PuzzlOR” column for OR/MS Today, proposed a contest to, as he described it, “put your analytical skills to the ultimate test.” The contest, “The 2012 Analytics Treasure Hunt,” consisted of five puzzles that focused on common problems encountered in the mathematics, statistics and operations research fields. <br /> The answers to the puzzles, when properly solved an<a title="Analytics, September/October 2012 page 1" href="http://viewer.zmags.com/publication/577682e8?page=1">http://www.analytics-magazine.ORG Analytics Dr</a> <a title="Analytics, September/October 2012 page 2" href="http://viewer.zmags.com/publication/577682e8?page=2">INSIDE STORY ‘Mudders’ uncover treasure In </a> <a title="Analytics, September/October 2012 page 3" href="http://viewer.zmags.com/publication/577682e8?page=3">CONTENTS Features Driving profitability with</a> <a title="Analytics, September/October 2012 page 4" href="http://viewer.zmags.com/publication/577682e8?page=4">Departments Inside Story Executive Edge P</a> <a title="Analytics, September/October 2012 page 5" href="http://viewer.zmags.com/publication/577682e8?page=5">EXECUTIVE EDGE The future of data and analytic</a> <a title="Analytics, September/October 2012 page 6" href="http://viewer.zmags.com/publication/577682e8?page=6">EXECUTIVE EDGE – lower costs, faster time to i</a> <a title="Analytics, September/October 2012 page 7" href="http://viewer.zmags.com/publication/577682e8?page=7">PROFIT CENTER Feeling the power By E. Andrew </a> <a title="Analytics, September/October 2012 page 8" href="http://viewer.zmags.com/publication/577682e8?page=8">Analyze This! Colleagues, columns and catching </a> <a title="Analytics, September/October 2012 page 9" href="http://viewer.zmags.com/publication/577682e8?page=9">Analyze This initiative turned into a bruising </a> <a title="Analytics, September/October 2012 page 10" href="http://viewer.zmags.com/publication/577682e8?page=10">Consumer Insight Driving profitability with reta</a> <a title="Analytics, September/October 2012 page 11" href="http://viewer.zmags.com/publication/577682e8?page=11">Retail Analytics The retailer, however, is stil</a> <a title="Analytics, September/October 2012 page 12" href="http://viewer.zmags.com/publication/577682e8?page=12">Retail Analytics product adjacencies, basket bu</a> <a title="Analytics, September/October 2012 page 13" href="http://viewer.zmags.com/publication/577682e8?page=13">Retail Analytics Propensity models enable retai</a> <a title="Analytics, September/October 2012 page 14" href="http://viewer.zmags.com/publication/577682e8?page=14">Retail Analytics When uplift modeling indicates</a> <a title="Analytics, September/October 2012 page 15" href="http://viewer.zmags.com/publication/577682e8?page=15">MARKETING: DATA IS DIVINE Leveraging Big Data</a> <a title="Analytics, September/October 2012 page 16" href="http://viewer.zmags.com/publication/577682e8?page=16">LEVERAGING BIG DATA make decisions and strategi</a> <a title="Analytics, September/October 2012 page 17" href="http://viewer.zmags.com/publication/577682e8?page=17">LEVERAGING BIG DATA Big Data is within our gr</a> <a title="Analytics, September/October 2012 page 18" href="http://viewer.zmags.com/publication/577682e8?page=18">LEVERAGING BIG DATA Instances abound for the wa</a> <a title="Analytics, September/October 2012 page 19" href="http://viewer.zmags.com/publication/577682e8?page=19">LEVERAGING BIG DATA the positive mileage that “</a> <a title="Analytics, September/October 2012 page 20" href="http://viewer.zmags.com/publication/577682e8?page=20">LEVERAGING BIG DATA smaller component data se</a> <a title="Analytics, September/October 2012 page 21" href="http://viewer.zmags.com/publication/577682e8?page=21">LEVERAGING BIG DATA While primary research and </a> <a title="Analytics, September/October 2012 page 22" href="http://viewer.zmags.com/publication/577682e8?page=22">DECISION-MAKING Taming the data tidal wave AHP</a> <a title="Analytics, September/October 2012 page 23" href="http://viewer.zmags.com/publication/577682e8?page=23">Analytic Hierarchy Process insights to inform d</a> <a title="Analytics, September/October 2012 page 24" href="http://viewer.zmags.com/publication/577682e8?page=24">Analytic Hierarchy Process The Inner Workings o</a> <a title="Analytics, September/October 2012 page 25" href="http://viewer.zmags.com/publication/577682e8?page=25">Analytic Hierarchy Process has been accomplishe</a> <a title="Analytics, September/October 2012 page 26" href="http://viewer.zmags.com/publication/577682e8?page=26">Analytics Hierarchy Process looked at how new e</a> <a title="Analytics, September/October 2012 page 27" href="http://viewer.zmags.com/publication/577682e8?page=27">CAREER BUILDER Certified Analytics Professional</a> <a title="Analytics, September/October 2012 page 28" href="http://viewer.zmags.com/publication/577682e8?page=28">Certified Analytics Professional a profession, </a> <a title="Analytics, September/October 2012 page 29" href="http://viewer.zmags.com/publication/577682e8?page=29">Certified Analytics Professional Domains Provid</a> <a title="Analytics, September/October 2012 page 30" href="http://viewer.zmags.com/publication/577682e8?page=30">Certified Analytics Professional mix of academi</a> <a title="Analytics, September/October 2012 page 31" href="http://viewer.zmags.com/publication/577682e8?page=31">QUANTITATIVE HISTORIAN'S PERSPECTIVE Predicti</a> <a title="Analytics, September/October 2012 page 32" href="http://viewer.zmags.com/publication/577682e8?page=32">Election Analytics different answer. Based on h</a> <a title="Analytics, September/October 2012 page 33" href="http://viewer.zmags.com/publication/577682e8?page=33">Election Analytics When Professor Lichtman made</a> <a title="Analytics, September/October 2012 page 34" href="http://viewer.zmags.com/publication/577682e8?page=34">Election Analytics both houses of Congress in 1</a> <a title="Analytics, September/October 2012 page 35" href="http://viewer.zmags.com/publication/577682e8?page=35">Election Analytics efforts to improve the proce</a> <a title="Analytics, September/October 2012 page 36" href="http://viewer.zmags.com/publication/577682e8?page=36">Election Analytics consultants and pundits keep</a> <a title="Analytics, September/October 2012 page 37" href="http://viewer.zmags.com/publication/577682e8?page=37">Corporate Profile How analytics enhance the gue</a> <a title="Analytics, September/October 2012 page 38" href="http://viewer.zmags.com/publication/577682e8?page=38">Corporate Profile Another innovative way the re</a> <a title="Analytics, September/October 2012 page 39" href="http://viewer.zmags.com/publication/577682e8?page=39">Corporate Profile around party sizes, arrival t</a> <a title="Analytics, September/October 2012 page 40" href="http://viewer.zmags.com/publication/577682e8?page=40">Corporate Profile An Emerging Analytical Cultur</a> <a title="Analytics, September/October 2012 page 41" href="http://viewer.zmags.com/publication/577682e8?page=41">Conference Preview Winter Simulation Conference</a> <a title="Analytics, September/October 2012 page 42" href="http://viewer.zmags.com/publication/577682e8?page=42">Conference Preview Institute of Science and Tec</a> <a title="Analytics, September/October 2012 page 43" href="http://viewer.zmags.com/publication/577682e8?page=43">Five-Minute Analyst Train Station By Harriso</a> <a title="Analytics, September/October 2012 page 44" href="http://viewer.zmags.com/publication/577682e8?page=44">Five-Minue Analyst number of persons at the sta</a> <a title="Analytics, September/October 2012 page 45" href="http://viewer.zmags.com/publication/577682e8?page=45">Thinking Analytically Lost at sea By John Tocz</a>