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The Official Publication of the North American Association of State & Provincial Lotteries<br />
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Conference Issue 2011<br />
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Lottery Insights<br />
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“Expect the Unexpected ”<br />
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In This Issue<br />
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Lottery Insights Conference Issue 2011<br />
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Instant Game Sales follow<br />
an Economic Predictive Model<br />
Stephen E. Wade, Ph.D.Research and<br />
Development Manager, Washington’s<br />
Lottery<br />
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Page 28<br />
Tensions Rise Regarding Lotteies’<br />
Role In Internet Gambling&l<a title="Conference.Issue.2011 page 1" href="http://viewer.zmags.com/publication/57b99bec?page=1">The Official Publication of the North American As</a> The Official Publication of the North American As<a title="Conference.Issue.2011 page 2" href="http://viewer.zmags.com/publication/57b99bec?page=2">In This IssueLottery Insights Conference Issue </a> In This IssueLottery Insights Conference Issue <a title="Conference.Issue.2011 page 3" href="http://viewer.zmags.com/publication/57b99bec?page=3">Lottery Insights - Conference Issue 2011 | 3</a> Lottery Insights - Conference Issue 2011 | 3<a title="Conference.Issue.2011 page 4" href="http://viewer.zmags.com/publication/57b99bec?page=4">From the NASPL PresidentAfter last Novemb</a> From the NASPL PresidentAfter last Novemb<a title="Conference.Issue.2011 page 5" href="http://viewer.zmags.com/publication/57b99bec?page=5">Lottery Insights - Conference Issue 2011 | 5</a> Lottery Insights - Conference Issue 2011 | 5<a title="Conference.Issue.2011 page 6" href="http://viewer.zmags.com/publication/57b99bec?page=6">Industry NewsD clot</a> Industry NewsD clot<a title="Conference.Issue.2011 page 7" href="http://viewer.zmags.com/publication/57b99bec?page=7">fun features with their social networks. 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Generic<a title="Conference.Issue.2011 page 8" href="http://viewer.zmags.com/publication/57b99bec?page=8">Industry NewsA </a> Industry NewsA <a title="Conference.Issue.2011 page 9" href="http://viewer.zmags.com/publication/57b99bec?page=9">JAN FEB MAR APR MAY JUN JUL AUG SEP</a> JAN FEB MAR APR MAY JUN JUL AUG SEP<a title="Conference.Issue.2011 page 10" href="http://viewer.zmags.com/publication/57b99bec?page=10">Industry News</a> Industry News<a title="Conference.Issue.2011 page 11" href="http://viewer.zmags.com/publication/57b99bec?page=11">Lottery Insights - Conference Issue 2011 | 11</a> Lottery Insights - Conference Issue 2011 | 11<a title="Conference.Issue.2011 page 12" href="http://viewer.zmags.com/publication/57b99bec?page=12">Industry News</a> Industry News<a title="Conference.Issue.2011 page 13" href="http://viewer.zmags.com/publication/57b99bec?page=13">Lottery Insights - Conference Issue 2011 | 13</a> Lottery Insights - Conference Issue 2011 | 13<a title="Conference.Issue.2011 page 14" href="http://viewer.zmags.com/publication/57b99bec?page=14">Industry Newsfeatures a top cashprize </a> Industry Newsfeatures a top cashprize <a title="Conference.Issue.2011 page 15" href="http://viewer.zmags.com/publication/57b99bec?page=15"></a> <a title="Conference.Issue.2011 page 16" href="http://viewer.zmags.com/publication/57b99bec?page=16">Industry NewsWith</a> Industry NewsWith<a title="Conference.Issue.2011 page 17" href="http://viewer.zmags.com/publication/57b99bec?page=17">Leverage the retro-chic Frogger®brand to engage </a> Leverage the retro-chic Frogger®brand to engage <a title="Conference.Issue.2011 page 18" href="http://viewer.zmags.com/publication/57b99bec?page=18">Industry NewsThe Value-Added RFP:The anatom</a> Industry NewsThe Value-Added RFP:The anatom<a title="Conference.Issue.2011 page 19" href="http://viewer.zmags.com/publication/57b99bec?page=19">“Without the ability to get additional technical </a> “Without the ability to get additional technical <a title="Conference.Issue.2011 page 20" href="http://viewer.zmags.com/publication/57b99bec?page=20">Industry News“I was confident that th</a> Industry News“I was confident that th<a title="Conference.Issue.2011 page 21" href="http://viewer.zmags.com/publication/57b99bec?page=21">Lottery Insights - September 2011 | 21</a> Lottery Insights - September 2011 | 21<a title="Conference.Issue.2011 page 22" href="http://viewer.zmags.com/publication/57b99bec?page=22">Industry Newselements was based on esti</a> Industry Newselements was based on esti<a title="Conference.Issue.2011 page 23" href="http://viewer.zmags.com/publication/57b99bec?page=23"> Take the luckout of marketing jackpot games.</a> Take the luckout of marketing jackpot games.<a title="Conference.Issue.2011 page 24" href="http://viewer.zmags.com/publication/57b99bec?page=24">Industry Newsagreements, early retailer </a> Industry Newsagreements, early retailer <a title="Conference.Issue.2011 page 25" href="http://viewer.zmags.com/publication/57b99bec?page=25">If You ThinkThis Guyis Cool......Then you've p</a> If You ThinkThis Guyis Cool......Then you've p<a title="Conference.Issue.2011 page 26" href="http://viewer.zmags.com/publication/57b99bec?page=26">Industry NewsN eoGa</a> Industry NewsN eoGa<a title="Conference.Issue.2011 page 27" href="http://viewer.zmags.com/publication/57b99bec?page=27"></a> <a title="Conference.Issue.2011 page 28" href="http://viewer.zmags.com/publication/57b99bec?page=28">Industry NewsWe have found </a> Industry NewsWe have found <a title="Conference.Issue.2011 page 29" href="http://viewer.zmags.com/publication/57b99bec?page=29"></a> <a title="Conference.Issue.2011 page 30" href="http://viewer.zmags.com/publication/57b99bec?page=30">Industry Newscontributed to the dev</a> Industry Newscontributed to the dev<a title="Conference.Issue.2011 page 31" href="http://viewer.zmags.com/publication/57b99bec?page=31">We hope to use this type of analysis to identify </a> We hope to use this type of analysis to identify <a title="Conference.Issue.2011 page 32" href="http://viewer.zmags.com/publication/57b99bec?page=32">Industry NewsT rad</a> Industry NewsT rad<a title="Conference.Issue.2011 page 33" href="http://viewer.zmags.com/publication/57b99bec?page=33">While it would be a revolutionary step for the U.</a> While it would be a revolutionary step for the U.<a title="Conference.Issue.2011 page 34" href="http://viewer.zmags.com/publication/57b99bec?page=34">Industry News zhThe objand facPract</a> Industry News zhThe objand facPract<a title="Conference.Issue.2011 page 35" href="http://viewer.zmags.com/publication/57b99bec?page=35">gaming equipment manufacturers to applyfor licen</a> gaming equipment manufacturers to applyfor licen<a title="Conference.Issue.2011 page 36" href="http://viewer.zmags.com/publication/57b99bec?page=36">ResearchA ccor</a> ResearchA ccor<a title="Conference.Issue.2011 page 37" href="http://viewer.zmags.com/publication/57b99bec?page=37">This continues to point to thefact that younger </a> This continues to point to thefact that younger <a title="Conference.Issue.2011 page 38" href="http://viewer.zmags.com/publication/57b99bec?page=38">ResearchBetting on TechnologyYoung adults </a> ResearchBetting on TechnologyYoung adults <a title="Conference.Issue.2011 page 39" href="http://viewer.zmags.com/publication/57b99bec?page=39">market. With the economy hav-ing an impact on ho</a> market. With the economy hav-ing an impact on ho<a title="Conference.Issue.2011 page 40" href="http://viewer.zmags.com/publication/57b99bec?page=40">FeatureState of the Industry –Lottery Result</a> FeatureState of the Industry –Lottery Result<a title="Conference.Issue.2011 page 41" href="http://viewer.zmags.com/publication/57b99bec?page=41">enues from video lotteries in fiveprovinces, sal</a> enues from video lotteries in fiveprovinces, sal<a title="Conference.Issue.2011 page 42" href="http://viewer.zmags.com/publication/57b99bec?page=42">Featureopening in fiscal 2011. Their open-i</a> Featureopening in fiscal 2011. Their open-i<a title="Conference.Issue.2011 page 43" href="http://viewer.zmags.com/publication/57b99bec?page=43">“We are really doing our best to establishthat d</a> “We are really doing our best to establishthat d<a title="Conference.Issue.2011 page 44" href="http://viewer.zmags.com/publication/57b99bec?page=44">Featureing a popular Ravens Cash Fantasyscra</a> Featureing a popular Ravens Cash Fantasyscra<a title="Conference.Issue.2011 page 45" href="http://viewer.zmags.com/publication/57b99bec?page=45">Fiscal 2011 Lottery Sales and RevenuesUnited Sta</a> Fiscal 2011 Lottery Sales and RevenuesUnited Sta<a title="Conference.Issue.2011 page 46" href="http://viewer.zmags.com/publication/57b99bec?page=46">FeatureFiscal 2011 Lottery Sales and RevenuesU</a> FeatureFiscal 2011 Lottery Sales and RevenuesU<a title="Conference.Issue.2011 page 47" href="http://viewer.zmags.com/publication/57b99bec?page=47">Fiscal 2011 Lottery Sales and RevenuesUnited Sta</a> Fiscal 2011 Lottery Sales and RevenuesUnited Sta<a title="Conference.Issue.2011 page 48" href="http://viewer.zmags.com/publication/57b99bec?page=48">FeatureFiscal 2011 Lottery Sales and RevenuesU</a> FeatureFiscal 2011 Lottery Sales and RevenuesU<a title="Conference.Issue.2011 page 49" href="http://viewer.zmags.com/publication/57b99bec?page=49">Fiscal 2011 Lottery Sales and RevenuesUnited Sta</a> Fiscal 2011 Lottery Sales and RevenuesUnited Sta<a title="Conference.Issue.2011 page 50" href="http://viewer.zmags.com/publication/57b99bec?page=50">FeatureFiscal 2011 Lottery Sales and RevenuesU</a> FeatureFiscal 2011 Lottery Sales and RevenuesU<a title="Conference.Issue.2011 page 51" href="http://viewer.zmags.com/publication/57b99bec?page=51">Lottery Insights - Conference Issue 2011 | 51</a> Lottery Insights - Conference Issue 2011 | 51<a title="Conference.Issue.2011 page 52" href="http://viewer.zmags.com/publication/57b99bec?page=52">FeatureFiscal 2011 Lottery Sales and RevenuesC</a> FeatureFiscal 2011 Lottery Sales and RevenuesC<a title="Conference.Issue.2011 page 53" href="http://viewer.zmags.com/publication/57b99bec?page=53">Fiscal 2011 Lottery Sales and RevenuesCanada - U</a> Fiscal 2011 Lottery Sales and RevenuesCanada - U<a title="Conference.Issue.2011 page 54" href="http://viewer.zmags.com/publication/57b99bec?page=54">NASPL HistoryNASPL History - A Look Back at 40 </a> NASPL HistoryNASPL History - A Look Back at 40 <a title="Conference.Issue.2011 page 55" href="http://viewer.zmags.com/publication/57b99bec?page=55">state lotteries to operateand serve the public i</a> state lotteries to operateand serve the public i<a title="Conference.Issue.2011 page 56" href="http://viewer.zmags.com/publication/57b99bec?page=56">NASPL HistoryCongress acted within 90 days toe</a> NASPL HistoryCongress acted within 90 days toe<a title="Conference.Issue.2011 page 57" href="http://viewer.zmags.com/publication/57b99bec?page=57">an eight-page newsletter, LotteryInsights, which</a> an eight-page newsletter, LotteryInsights, which<a title="Conference.Issue.2011 page 58" href="http://viewer.zmags.com/publication/57b99bec?page=58">Host Lottery Profilefrom Gaming States (NCLGS) </a> Host Lottery Profilefrom Gaming States (NCLGS) <a title="Conference.Issue.2011 page 59" href="http://viewer.zmags.com/publication/57b99bec?page=59">Welcome toIndianapolis!Lottery Insights - Con</a> Welcome toIndianapolis!Lottery Insights - Con<a title="Conference.Issue.2011 page 60" href="http://viewer.zmags.com/publication/57b99bec?page=60">Associate MembersPrimar</a> Associate MembersPrimar<a title="Conference.Issue.2011 page 61" href="http://viewer.zmags.com/publication/57b99bec?page=61">Intralot USA11360 Technology CircleDuluth, GA 3</a> Intralot USA11360 Technology CircleDuluth, GA 3<a title="Conference.Issue.2011 page 62" href="http://viewer.zmags.com/publication/57b99bec?page=62">Associate Members</a> Associate Members<a title="Conference.Issue.2011 page 63" href="http://viewer.zmags.com/publication/57b99bec?page=63">Pollard Banknote Limited1499 Buffalo PlaceWinni</a> Pollard Banknote Limited1499 Buffalo PlaceWinni<a title="Conference.Issue.2011 page 64" href="http://viewer.zmags.com/publication/57b99bec?page=64">Associate Members Alchemy3, LLC3480 Preston</a> Associate Members Alchemy3, LLC3480 Preston<a title="Conference.Issue.2011 page 65" href="http://viewer.zmags.com/publication/57b99bec?page=65">- the best betBetwareHoltasmari 1201 Kopavog</a> - the best betBetwareHoltasmari 1201 Kopavog<a title="Conference.Issue.2011 page 66" href="http://viewer.zmags.com/publication/57b99bec?page=66">Associate Members Camelot Global Services Li</a> Associate Members Camelot Global Services Li<a title="Conference.Issue.2011 page 67" href="http://viewer.zmags.com/publication/57b99bec?page=67">Cole & Weber United221 Yale Avenue N., Suite 600</a> Cole & Weber United221 Yale Avenue N., Suite 600<a title="Conference.Issue.2011 page 68" href="http://viewer.zmags.com/publication/57b99bec?page=68">Associate Members Delehanty Consulting LLC1</a> Associate Members Delehanty Consulting LLC1<a title="Conference.Issue.2011 page 69" href="http://viewer.zmags.com/publication/57b99bec?page=69">Diamond Game9340 Penfield Ave.Chatsworth, CA 91</a> Diamond Game9340 Penfield Ave.Chatsworth, CA 91<a title="Conference.Issue.2011 page 70" href="http://viewer.zmags.com/publication/57b99bec?page=70">Associate Members SMSTAND OUT.Identity Gr</a> Associate Members SMSTAND OUT.Identity Gr<a title="Conference.Issue.2011 page 71" href="http://viewer.zmags.com/publication/57b99bec?page=71">Jumbo LotteriesP.O. Box 824Toowong, Australia 4</a> Jumbo LotteriesP.O. Box 824Toowong, Australia 4<a title="Conference.Issue.2011 page 72" href="http://viewer.zmags.com/publication/57b99bec?page=72">Associate Members Kroll600 Third AvenueNew</a> Associate Members Kroll600 Third AvenueNew<a title="Conference.Issue.2011 page 73" href="http://viewer.zmags.com/publication/57b99bec?page=73">Linq3 Technologies, LLC75 Rockefeller Plaza, 14t</a> Linq3 Technologies, LLC75 Rockefeller Plaza, 14t<a title="Conference.Issue.2011 page 74" href="http://viewer.zmags.com/publication/57b99bec?page=74">Associate Members OrderPad Software, Inc.17</a> Associate Members OrderPad Software, Inc.17<a title="Conference.Issue.2011 page 75" href="http://viewer.zmags.com/publication/57b99bec?page=75">Szrek2Solutions LLC (S2S)60 Spencer Ave.East Gr</a> Szrek2Solutions LLC (S2S)60 Spencer Ave.East Gr<a title="Conference.Issue.2011 page 76" href="http://viewer.zmags.com/publication/57b99bec?page=76">Associate Members The Buntin Group, Inc.100</a> Associate Members The Buntin Group, Inc.100<a title="Conference.Issue.2011 page 77" href="http://viewer.zmags.com/publication/57b99bec?page=77">World Lottery SummitSeptember 9 - 12, 2012Prep</a> World Lottery SummitSeptember 9 - 12, 2012Prep<a title="Conference.Issue.2011 page 78" href="http://viewer.zmags.com/publication/57b99bec?page=78">Future EventsNASPL EVENTSOctober 24 -</a> Future EventsNASPL EVENTSOctober 24 -<a title="Conference.Issue.2011 page 79" href="http://viewer.zmags.com/publication/57b99bec?page=79">Lottery Insights - Conference Issue 2011 | 79</a> Lottery Insights - Conference Issue 2011 | 79<a title="Conference.Issue.2011 page 80" href="http://viewer.zmags.com/publication/57b99bec?page=80">80 | Lottery Insights - Conference Issue 2011</a> 80 | Lottery Insights - Conference Issue 2011