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<br /> SPECIAL ISSUE<br /> November/December 2013<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> in PREVIEW<br /> BUSINESS TRENDS<br /> BUSINESS TRENDS<br /> CORPORATE STRATEGIES<br /> CORPORATE STRATEGIES<br /> GLOBAL<br /> GL<br /> R&D REGULATORY TRENDS<br /> R&D COLLABORATION<br /> R&D COLLABORATION<br /> R&D BIG DATA<br /> R&D BIG<br /> R&D OUTSOURCING<br /> R&D OUTSOUR<br /> COMMERCIAL TRENDS<br /> COMMERCIAL TR<br /> PATIENT MARKETING<br /> PHYSICIAN MARKETING<br /> PHYSICIAN MARKETING<br /> PAYER MARKETING<br /> PAYER MARKE<br /> SHOWCASE FEATURE<br /> <br /> PUBLICATION<br /> www.pharmavoice.com<br /> www.pharmavoice.com<br /> <br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 13 · Number 10<br /> PUBLISHER Lisa Banket<br /> EDITOR Taren Grom<br /> CREATIVE DIRECTOR Marah Walsh<br /> MANAGING EDITOR<br /> Denise Myshko<br /> SENIOR EDITOR<br /> Robin Robinson<br /> FEATURES E<a title="PharmaVOICE | Nov/Dec 2013 page 1" href="http://viewer.zmags.com/publication/57ede0ad?page=1"> SPECIAL ISSUE November/December 2013 </a> <a title="PharmaVOICE | Nov/Dec 2013 page 2" href="http://viewer.zmags.com/publication/57ede0ad?page=2"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 3" href="http://viewer.zmags.com/publication/57ede0ad?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 13 ·</a> <a title="PharmaVOICE | Nov/Dec 2013 page 4" href="http://viewer.zmags.com/publication/57ede0ad?page=4"> Contents... NOVEMBER / DECEMBER 2013 </a> <a title="PharmaVOICE | Nov/Dec 2013 page 5" href="http://viewer.zmags.com/publication/57ede0ad?page=5"> Commercialization Strategies for Tomorrow Marketi</a> <a title="PharmaVOICE | Nov/Dec 2013 page 6" href="http://viewer.zmags.com/publication/57ede0ad?page=6"> DIGITAL EDITION READ CURRENT ISSUE ONLINE - FREE</a> <a title="PharmaVOICE | Nov/Dec 2013 page 7" href="http://viewer.zmags.com/publication/57ede0ad?page=7"> Deliver Personalized Message</a> <a title="PharmaVOICE | Nov/Dec 2013 page 8" href="http://viewer.zmags.com/publication/57ede0ad?page=8"> Upfront Awards... GEN</a> <a title="PharmaVOICE | Nov/Dec 2013 page 9" href="http://viewer.zmags.com/publication/57ede0ad?page=9"> Veeva Goes IPO Veeva Systems, a provider of indus</a> <a title="PharmaVOICE | Nov/Dec 2013 page 10" href="http://viewer.zmags.com/publication/57ede0ad?page=10"> » YEAR IN PREVIEW: CORPORATE TRENDS Getting Do</a> <a title="PharmaVOICE | Nov/Dec 2013 page 11" href="http://viewer.zmags.com/publication/57ede0ad?page=11"> Corporate—Trends “ The industry needs to optimize</a> <a title="PharmaVOICE | Nov/Dec 2013 page 12" href="http://viewer.zmags.com/publication/57ede0ad?page=12"> 2014 : YEAR IN PREVIEW “ Some companies are re</a> <a title="PharmaVOICE | Nov/Dec 2013 page 13" href="http://viewer.zmags.com/publication/57ede0ad?page=13"> better adherence, healthier results 91% adh</a> <a title="PharmaVOICE | Nov/Dec 2013 page 14" href="http://viewer.zmags.com/publication/57ede0ad?page=14"> 2014 : YEAR IN PREVIEW “ re lif develo</a> <a title="PharmaVOICE | Nov/Dec 2013 page 15" href="http://viewer.zmags.com/publication/57ede0ad?page=15"> Avoid the pitfalls void the p </a> <a title="PharmaVOICE | Nov/Dec 2013 page 16" href="http://viewer.zmags.com/publication/57ede0ad?page=16"> 2014 : YEAR IN PREVIEW “ The industry i</a> <a title="PharmaVOICE | Nov/Dec 2013 page 17" href="http://viewer.zmags.com/publication/57ede0ad?page=17"> Corporate—Trends Asia Despite the huge gro</a> <a title="PharmaVOICE | Nov/Dec 2013 page 18" href="http://viewer.zmags.com/publication/57ede0ad?page=18"> 2014 : YEAR IN PREVIEW “ The reality</a> <a title="PharmaVOICE | Nov/Dec 2013 page 19" href="http://viewer.zmags.com/publication/57ede0ad?page=19"> Intellogics won't box you in to off-the-shelf sol</a> <a title="PharmaVOICE | Nov/Dec 2013 page 20" href="http://viewer.zmags.com/publication/57ede0ad?page=20"> » YEAR IN PREVIEW: CORPORATE CRYSTAL BALL Trend</a> <a title="PharmaVOICE | Nov/Dec 2013 page 21" href="http://viewer.zmags.com/publication/57ede0ad?page=21"> quiring pharma companies</a> <a title="PharmaVOICE | Nov/Dec 2013 page 22" href="http://viewer.zmags.com/publication/57ede0ad?page=22"> 2014 : YEAR IN PREVIEW 3. New Capital. Access</a> <a title="PharmaVOICE | Nov/Dec 2013 page 23" href="http://viewer.zmags.com/publication/57ede0ad?page=23"> MATT WALLACH President and Co-founder Veeva Syste</a> <a title="PharmaVOICE | Nov/Dec 2013 page 24" href="http://viewer.zmags.com/publication/57ede0ad?page=24"> » YEAR IN PREVIEW: R&D TRENDS The Innovation CH</a> <a title="PharmaVOICE | Nov/Dec 2013 page 25" href="http://viewer.zmags.com/publication/57ede0ad?page=25"> “ facilitate pat with clinical payers, and o new </a> <a title="PharmaVOICE | Nov/Dec 2013 page 26" href="http://viewer.zmags.com/publication/57ede0ad?page=26"> 2014 : YEAR IN PREVIEW “ 2014 may be the</a> <a title="PharmaVOICE | Nov/Dec 2013 page 27" href="http://viewer.zmags.com/publication/57ede0ad?page=27"> therapeutic class of drugs being investigated, th</a> <a title="PharmaVOICE | Nov/Dec 2013 page 28" href="http://viewer.zmags.com/publication/57ede0ad?page=28"> 2014 : YEAR IN PREVIEW “ outcome value th provide</a> <a title="PharmaVOICE | Nov/Dec 2013 page 29" href="http://viewer.zmags.com/publication/57ede0ad?page=29"> AS THE HEALTHCARE SYSTEM EVOLVES, THERE IS ONE CO</a> <a title="PharmaVOICE | Nov/Dec 2013 page 30" href="http://viewer.zmags.com/publication/57ede0ad?page=30"> » YEAR IN PREVIEW: R&D COLLABORATION Thriving </a> <a title="PharmaVOICE | Nov/Dec 2013 page 31" href="http://viewer.zmags.com/publication/57ede0ad?page=31"> R&D—Collaboration “ There is an increase in </a> <a title="PharmaVOICE | Nov/Dec 2013 page 32" href="http://viewer.zmags.com/publication/57ede0ad?page=32"> 2014 : YEAR IN PREVIEW “ To be truly innov c</a> <a title="PharmaVOICE | Nov/Dec 2013 page 33" href="http://viewer.zmags.com/publication/57ede0ad?page=33"> Partnering supports flexibility in deal struc- tu</a> <a title="PharmaVOICE | Nov/Dec 2013 page 34" href="http://viewer.zmags.com/publication/57ede0ad?page=34"> SPONSORED CONTENT Tra ming Fin perat</a> <a title="PharmaVOICE | Nov/Dec 2013 page 35" href="http://viewer.zmags.com/publication/57ede0ad?page=35"> achieving transformation in the finance and </a> <a title="PharmaVOICE | Nov/Dec 2013 page 36" href="http://viewer.zmags.com/publication/57ede0ad?page=36"> » YEAR IN PREVIEW: R&D BIG DATA Big Data to TRA</a> <a title="PharmaVOICE | Nov/Dec 2013 page 37" href="http://viewer.zmags.com/publication/57ede0ad?page=37"> B of p on gen Thi bet ing patient safety issues</a> <a title="PharmaVOICE | Nov/Dec 2013 page 38" href="http://viewer.zmags.com/publication/57ede0ad?page=38"> 2014 : YEAR IN PREVIEW “ The integration of opera</a> <a title="PharmaVOICE | Nov/Dec 2013 page 39" href="http://viewer.zmags.com/publication/57ede0ad?page=39"> discover the best-kept secret in the Life Scien</a> <a title="PharmaVOICE | Nov/Dec 2013 page 40" href="http://viewer.zmags.com/publication/57ede0ad?page=40"> » YEAR IN PREVIEW: R&D OUTSOURCING Denise Myshko </a> <a title="PharmaVOICE | Nov/Dec 2013 page 41" href="http://viewer.zmags.com/publication/57ede0ad?page=41"> R&D—Outsourcing says internal resource availabil</a> <a title="PharmaVOICE | Nov/Dec 2013 page 42" href="http://viewer.zmags.com/publication/57ede0ad?page=42"> 2014 : YEAR IN PREVIEW search-b</a> <a title="PharmaVOICE | Nov/Dec 2013 page 43" href="http://viewer.zmags.com/publication/57ede0ad?page=43"> Are Your Resources AND Regulatory Reporting Needs</a> <a title="PharmaVOICE | Nov/Dec 2013 page 44" href="http://viewer.zmags.com/publication/57ede0ad?page=44"> » YEAR IN PREVIEW: COMMERCIALIZATION TRENDS Com</a> <a title="PharmaVOICE | Nov/Dec 2013 page 45" href="http://viewer.zmags.com/publication/57ede0ad?page=45"> “ Pharma is demonstratin ness can brin superior </a> <a title="PharmaVOICE | Nov/Dec 2013 page 46" href="http://viewer.zmags.com/publication/57ede0ad?page=46"> 2014 : YEAR IN PREVIEW “ A commercial tea</a> <a title="PharmaVOICE | Nov/Dec 2013 page 47" href="http://viewer.zmags.com/publication/57ede0ad?page=47"> the quality and robustness of its scientific and </a> <a title="PharmaVOICE | Nov/Dec 2013 page 48" href="http://viewer.zmags.com/publication/57ede0ad?page=48"> DIGITAL EDITION — BONUS CONTENT 2014 : YEAR IN PR</a> <a title="PharmaVOICE | Nov/Dec 2013 page 49" href="http://viewer.zmags.com/publication/57ede0ad?page=49"> DIGITAL EDITION — BONUS CONTENT Affordable C</a> <a title="PharmaVOICE | Nov/Dec 2013 page 50" href="http://viewer.zmags.com/publication/57ede0ad?page=50"> DIGITAL EDITION — BONUS CONTENT 2014 : YEAR IN PR</a> <a title="PharmaVOICE | Nov/Dec 2013 page 51" href="http://viewer.zmags.com/publication/57ede0ad?page=51"> „„ Discovery consists of seeing what everyone </a> <a title="PharmaVOICE | Nov/Dec 2013 page 52" href="http://viewer.zmags.com/publication/57ede0ad?page=52"> » YEAR IN PREVIEW: COMMERCIALIZATION — PATIENTS </a> <a title="PharmaVOICE | Nov/Dec 2013 page 53" href="http://viewer.zmags.com/publication/57ede0ad?page=53"> “ Companies will need to communicate in ways that</a> <a title="PharmaVOICE | Nov/Dec 2013 page 54" href="http://viewer.zmags.com/publication/57ede0ad?page=54"> 2014 : YEAR IN PREVIEW Patient-Centric Healthca</a> <a title="PharmaVOICE | Nov/Dec 2013 page 55" href="http://viewer.zmags.com/publication/57ede0ad?page=55"> am an innovator As a kid I spent my life reflectin</a> <a title="PharmaVOICE | Nov/Dec 2013 page 56" href="http://viewer.zmags.com/publication/57ede0ad?page=56"> 2014 : YEAR IN PREVIEW “ Developing a </a> <a title="PharmaVOICE | Nov/Dec 2013 page 57" href="http://viewer.zmags.com/publication/57ede0ad?page=57"> NEW VISION. NEW ORGANIZATION. NEW VALUE. Re-envi</a> <a title="PharmaVOICE | Nov/Dec 2013 page 58" href="http://viewer.zmags.com/publication/57ede0ad?page=58"> DIGITAL EDITION — BONUS CONTENT 2014 : YEAR IN PR</a> <a title="PharmaVOICE | Nov/Dec 2013 page 59" href="http://viewer.zmags.com/publication/57ede0ad?page=59"> DIGITAL EDITION — BONUS CONTENT Publicis Touc</a> <a title="PharmaVOICE | Nov/Dec 2013 page 60" href="http://viewer.zmags.com/publication/57ede0ad?page=60"> » YEAR IN PREVIEW: COMMERCIALIZATION — PHYSICIANS</a> <a title="PharmaVOICE | Nov/Dec 2013 page 61" href="http://viewer.zmags.com/publication/57ede0ad?page=61"> “ Using data for predictive analytics will help d</a> <a title="PharmaVOICE | Nov/Dec 2013 page 62" href="http://viewer.zmags.com/publication/57ede0ad?page=62"> 2014 : YEAR IN PREVIEW “ Once pharma companies un</a> <a title="PharmaVOICE | Nov/Dec 2013 page 63" href="http://viewer.zmags.com/publication/57ede0ad?page=63"> Commercialization —Physicians “ Sales r</a> <a title="PharmaVOICE | Nov/Dec 2013 page 64" href="http://viewer.zmags.com/publication/57ede0ad?page=64"> DIGITAL EDITION — BONUS CONTENT 2014 : YEAR IN PR</a> <a title="PharmaVOICE | Nov/Dec 2013 page 65" href="http://viewer.zmags.com/publication/57ede0ad?page=65"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 66" href="http://viewer.zmags.com/publication/57ede0ad?page=66"> » YEAR IN PREVIEW: COMMERCIALIZATION — PAYERS </a> <a title="PharmaVOICE | Nov/Dec 2013 page 67" href="http://viewer.zmags.com/publication/57ede0ad?page=67"> ing for int sid “Companies that are succeed- i</a> <a title="PharmaVOICE | Nov/Dec 2013 page 68" href="http://viewer.zmags.com/publication/57ede0ad?page=68"> 2014 : YEAR IN PREVIEW “S par haring</a> <a title="PharmaVOICE | Nov/Dec 2013 page 69" href="http://viewer.zmags.com/publication/57ede0ad?page=69"> dress challenges around interoperability of d</a> <a title="PharmaVOICE | Nov/Dec 2013 page 70" href="http://viewer.zmags.com/publication/57ede0ad?page=70"> eSolutions: Forum The E-ARENA From the clinic t</a> <a title="PharmaVOICE | Nov/Dec 2013 page 71" href="http://viewer.zmags.com/publication/57ede0ad?page=71"> ILANA ROBBINS Millennium DR.TIMOTHYWRIGHT Novarti</a> <a title="PharmaVOICE | Nov/Dec 2013 page 72" href="http://viewer.zmags.com/publication/57ede0ad?page=72"> eSolutions: Forum VIEWPOINTS MARK TAGGART H</a> <a title="PharmaVOICE | Nov/Dec 2013 page 73" href="http://viewer.zmags.com/publication/57ede0ad?page=73"> eSolutions: Forum based technologies also m</a> <a title="PharmaVOICE | Nov/Dec 2013 page 74" href="http://viewer.zmags.com/publication/57ede0ad?page=74"> eSolutions: Showcase The future belongs to those </a> <a title="PharmaVOICE | Nov/Dec 2013 page 75" href="http://viewer.zmags.com/publication/57ede0ad?page=75"> Take Control Take Control of your cl</a> <a title="PharmaVOICE | Nov/Dec 2013 page 76" href="http://viewer.zmags.com/publication/57ede0ad?page=76"> eSolutions How to Solve Your Patient Retentio</a> <a title="PharmaVOICE | Nov/Dec 2013 page 77" href="http://viewer.zmags.com/publication/57ede0ad?page=77"> www.cenduit.com Research shows happier sites </a> <a title="PharmaVOICE | Nov/Dec 2013 page 78" href="http://viewer.zmags.com/publication/57ede0ad?page=78"> eSolutions MOVING CLINICAL TRIALS TO THE CLOUD </a> <a title="PharmaVOICE | Nov/Dec 2013 page 79" href="http://viewer.zmags.com/publication/57ede0ad?page=79"> eSolutions With cloud-based technologies, spons</a> <a title="PharmaVOICE | Nov/Dec 2013 page 80" href="http://viewer.zmags.com/publication/57ede0ad?page=80"> eSolutions Misaligned Incentives and Broken Inf</a> <a title="PharmaVOICE | Nov/Dec 2013 page 81" href="http://viewer.zmags.com/publication/57ede0ad?page=81"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 82" href="http://viewer.zmags.com/publication/57ede0ad?page=82"> eSolutions QA — MIND THE GAP Creating a “Shif</a> <a title="PharmaVOICE | Nov/Dec 2013 page 83" href="http://viewer.zmags.com/publication/57ede0ad?page=83"> E CENTRICITY Po</a> <a title="PharmaVOICE | Nov/Dec 2013 page 84" href="http://viewer.zmags.com/publication/57ede0ad?page=84"> eSolutions Marketing Is a SCIENCE Contributed</a> <a title="PharmaVOICE | Nov/Dec 2013 page 85" href="http://viewer.zmags.com/publication/57ede0ad?page=85"> eSolutions Measure Once, CUT MANY TIMES I n car</a> <a title="PharmaVOICE | Nov/Dec 2013 page 86" href="http://viewer.zmags.com/publication/57ede0ad?page=86"> eSolutions Save Time, Money and Eliminate Redund</a> <a title="PharmaVOICE | Nov/Dec 2013 page 87" href="http://viewer.zmags.com/publication/57ede0ad?page=87"> A customized approach to clinical training cu</a> <a title="PharmaVOICE | Nov/Dec 2013 page 88" href="http://viewer.zmags.com/publication/57ede0ad?page=88"> eSolutions eSolutions: A CUSTOM FIT Contribu</a> <a title="PharmaVOICE | Nov/Dec 2013 page 89" href="http://viewer.zmags.com/publication/57ede0ad?page=89"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 90" href="http://viewer.zmags.com/publication/57ede0ad?page=90"> DIGITAL EDITION — BONUS CONTENT What's New NEW H</a> <a title="PharmaVOICE | Nov/Dec 2013 page 91" href="http://viewer.zmags.com/publication/57ede0ad?page=91"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2013 page 92" href="http://viewer.zmags.com/publication/57ede0ad?page=92"> DIGITAL EDITION — BONUS CONTENT Tools of the Tr</a> <a title="PharmaVOICE | Nov/Dec 2013 page 93" href="http://viewer.zmags.com/publication/57ede0ad?page=93"> Organised by: Organised by:Conference & Exhibitio</a> <a title="PharmaVOICE | Nov/Dec 2013 page 94" href="http://viewer.zmags.com/publication/57ede0ad?page=94"> DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE</a> <a title="PharmaVOICE | Nov/Dec 2013 page 95" href="http://viewer.zmags.com/publication/57ede0ad?page=95"> DIGITAL EDITION — BONUS CONTENT Pharma Trax THER</a> <a title="PharmaVOICE | Nov/Dec 2013 page 96" href="http://viewer.zmags.com/publication/57ede0ad?page=96"> The C alendar INDUSTRY EVENTS AND CONFERENCE</a> <a title="PharmaVOICE | Nov/Dec 2013 page 97" href="http://viewer.zmags.com/publication/57ede0ad?page=97"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 98" href="http://viewer.zmags.com/publication/57ede0ad?page=98"> DIGITAL EDITION — BONUS CONTENT forum</a> <a title="PharmaVOICE | Nov/Dec 2013 page 99" href="http://viewer.zmags.com/publication/57ede0ad?page=99"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 100" href="http://viewer.zmags.com/publication/57ede0ad?page=100"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2013 page 101" href="http://viewer.zmags.com/publication/57ede0ad?page=101"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 102" href="http://viewer.zmags.com/publication/57ede0ad?page=102"> DIGITAL EDITION — BONUS CONTENT DEC 9 De</a> <a title="PharmaVOICE | Nov/Dec 2013 page 103" href="http://viewer.zmags.com/publication/57ede0ad?page=103"> DIGITAL EDITION — BONUS CONTENT Convention </a> <a title="PharmaVOICE | Nov/Dec 2013 page 104" href="http://viewer.zmags.com/publication/57ede0ad?page=104"> DIGITAL EDITION — BONUS CONTENT The Calendar 2</a> <a title="PharmaVOICE | Nov/Dec 2013 page 105" href="http://viewer.zmags.com/publication/57ede0ad?page=105"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 106" href="http://viewer.zmags.com/publication/57ede0ad?page=106"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | Nov/Dec 2013 page 107" href="http://viewer.zmags.com/publication/57ede0ad?page=107"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 108" href="http://viewer.zmags.com/publication/57ede0ad?page=108"> Talent Pool Joseph SGHERZA THEOREM CLINIC</a> <a title="PharmaVOICE | Nov/Dec 2013 page 109" href="http://viewer.zmags.com/publication/57ede0ad?page=109"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 110" href="http://viewer.zmags.com/publication/57ede0ad?page=110"> DIGITAL EDITION — BONUS CONTENT Talent Pool BIOP</a> <a title="PharmaVOICE | Nov/Dec 2013 page 111" href="http://viewer.zmags.com/publication/57ede0ad?page=111"> </a> <a title="PharmaVOICE | Nov/Dec 2013 page 112" href="http://viewer.zmags.com/publication/57ede0ad?page=112"> </a>