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<br /> Marketing Focus:<br /> The value of marketing<br /> for advisory businesses<br /> Whether advisory businesses<br /> need to have a marketing<br /> strategy is an interesting<br /> question to ask around the<br /> market. For some advisers it is seen as a waste of<br /> time as the majority of their business comes from<br /> referrals, either from existing clients or professional<br /> connections. For others, by building a defined<br /> brand for the firm and keeping a presence in<br /> the market, marketing helps to bring in a steady<br /> stream of new prospects.<br /> Invariably, having a defined marketing strategy<br /> goes hand-in-hand with a desire to grow and<br /> scale a business, or where a firm wants to target<br /> a niche section of the market.<br /> There is also a train of thought that sees marketing<br /> as becoming more of a necessity in response to<br /> the encroaching online or robo advice services,<br /> thereby helping to c<a title="ABR Special Report - The Value of Marketing page 1" href="http://viewer.zmags.com/publication/59615aa2?page=1"> Marketing Focus: The value of marketing for advis</a> <a title="ABR Special Report - The Value of Marketing page 2" href="http://viewer.zmags.com/publication/59615aa2?page=2"> Whether advisory businesses need to have a ma</a> <a title="ABR Special Report - The Value of Marketing page 3" href="http://viewer.zmags.com/publication/59615aa2?page=3"> The value of marketing While some adviser firms </a> <a title="ABR Special Report - The Value of Marketing page 4" href="http://viewer.zmags.com/publication/59615aa2?page=4"> “The main objective for us as a business is to ge</a> <a title="ABR Special Report - The Value of Marketing page 5" href="http://viewer.zmags.com/publication/59615aa2?page=5"> Advisers’ three top tips when marketing 1. Spread</a> <a title="ABR Special Report - The Value of Marketing page 6" href="http://viewer.zmags.com/publication/59615aa2?page=6"> “[It’s] about ensuring that prospective clients k</a> <a title="ABR Special Report - The Value of Marketing page 7" href="http://viewer.zmags.com/publication/59615aa2?page=7"> While advisers may still be able to rely heavil</a> <a title="ABR Special Report - The Value of Marketing page 8" href="http://viewer.zmags.com/publication/59615aa2?page=8"> 8 SRC Wealth Management holds regular retire</a> <a title="ABR Special Report - The Value of Marketing page 9" href="http://viewer.zmags.com/publication/59615aa2?page=9"> Simon Torry says: “In the past a lot of our busin</a> <a title="ABR Special Report - The Value of Marketing page 10" href="http://viewer.zmags.com/publication/59615aa2?page=10"> The practicalities Deciding to market your busine</a> <a title="ABR Special Report - The Value of Marketing page 11" href="http://viewer.zmags.com/publication/59615aa2?page=11"> our message is, how we want to convey that and ei</a> <a title="ABR Special Report - The Value of Marketing page 12" href="http://viewer.zmags.com/publication/59615aa2?page=12"> 12 process for monitoring results, is recommende</a> <a title="ABR Special Report - The Value of Marketing page 13" href="http://viewer.zmags.com/publication/59615aa2?page=13"> defined strategy from the very outset, taking the</a> <a title="ABR Special Report - The Value of Marketing page 14" href="http://viewer.zmags.com/publication/59615aa2?page=14"> people the various different events or places we </a> <a title="ABR Special Report - The Value of Marketing page 15" href="http://viewer.zmags.com/publication/59615aa2?page=15"> For more information on David J Scarlett click he</a>