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<br /> SAVING LIVES AND REDUCING INJURY THROUGH ADVANCED VEHICLE DESIGN AND TECHNOLOGY<br /> A TRAFFIC TECHNOLOGY INTERNATIONAL PUBLICATION JUNE 2011<br /> Sven Beiker<br /> The former BMW man on CARS'<br /> future vision for the automobile<br /> WiFi or sci-fi?<br /> Why Ford's Mike Shulman thinks 5.9GHz<br /> is the next big safety breakthrough<br /> Watch<br /> andlearn<br /> The world's leading authorities on eye-<br /> tracking technology debate its potential<br /> as a solution to distracted driving<br /> David Strickland 22 and going strong Test pilot<br /> NHTSA's administrator talks<br /> distraction, impaired driving, new<br /> legislation and the Toyota recalls<br /> Byron Bloch charts the successes of<br /> the ESV Conferences ahead of this<<a title="Vision Zero International - June 2011 page 1" href="http://viewer.zmags.com/publication/5abecb69?page=1"> SAVING LIVES AND REDUCING INJURY THROUGH ADVANCED</a> <a title="Vision Zero International - June 2011 page 2" href="http://viewer.zmags.com/publication/5abecb69?page=2"> Without Bosch in your car you won't get very far </a> <a title="Vision Zero International - June 2011 page 3" href="http://viewer.zmags.com/publication/5abecb69?page=3"> Contents 20 28 32 2 FOREWORD 4 COVER ST</a> <a title="Vision Zero International - June 2011 page 4" href="http://viewer.zmags.com/publication/5abecb69?page=4"> CONTENTS ADVANC </a> <a title="Vision Zero International - June 2011 page 5" href="http://viewer.zmags.com/publication/5abecb69?page=5"> Your Life Our Life’s Work </a> <a title="Vision Zero International - June 2011 page 6" href="http://viewer.zmags.com/publication/5abecb69?page=6"> EYE TRACKING With distracted and drowsy d</a> <a title="Vision Zero International - June 2011 page 7" href="http://viewer.zmags.com/publication/5abecb69?page=7"> EYE TRACKING “With eye tracking, i think the a</a> <a title="Vision Zero International - June 2011 page 8" href="http://viewer.zmags.com/publication/5abecb69?page=8"> EYE TRACKING Line of sight › In March 2010, </a> <a title="Vision Zero International - June 2011 page 9" href="http://viewer.zmags.com/publication/5abecb69?page=9"> It’s safety and security. Qorivva 32-bit </a> <a title="Vision Zero International - June 2011 page 10" href="http://viewer.zmags.com/publication/5abecb69?page=10"> Every six seconds someone is killed or seriously </a> <a title="Vision Zero International - June 2011 page 11" href="http://viewer.zmags.com/publication/5abecb69?page=11"> “EVEN IF YOU JUST ACKNOWLEDGE THE EFFECT OF A DRI</a> <a title="Vision Zero International - June 2011 page 12" href="http://viewer.zmags.com/publication/5abecb69?page=12"> EYE TRACKING Reimer also raises another</a> <a title="Vision Zero International - June 2011 page 13" href="http://viewer.zmags.com/publication/5abecb69?page=13"> ESV Conference - Booth 20 Protecto™ is a unique f</a> <a title="Vision Zero International - June 2011 page 14" href="http://viewer.zmags.com/publication/5abecb69?page=14"> SAFETY CHECK Step-by- step guide Here are some </a> <a title="Vision Zero International - June 2011 page 15" href="http://viewer.zmags.com/publication/5abecb69?page=15"> Was a shoulder belt, as shown above, also feasibl</a> <a title="Vision Zero International - June 2011 page 16" href="http://viewer.zmags.com/publication/5abecb69?page=16"> Boosting High Efficient and Safe Mobility Infineo</a> <a title="Vision Zero International - June 2011 page 17" href="http://viewer.zmags.com/publication/5abecb69?page=17"> SAFETY CHECK Hall of fame A new collection of</a> <a title="Vision Zero International - June 2011 page 18" href="http://viewer.zmags.com/publication/5abecb69?page=18"> SAFETY CHECK Ready to roll According to Erik </a> <a title="Vision Zero International - June 2011 page 19" href="http://viewer.zmags.com/publication/5abecb69?page=19"> “WHAT'S CENTRAL IS TO TAKE A PRODUCTION-READY VEH</a> <a title="Vision Zero International - June 2011 page 20" href="http://viewer.zmags.com/publication/5abecb69?page=20"> SAFETY CHECK Mirror image Gentex feels it’s r</a> <a title="Vision Zero International - June 2011 page 21" href="http://viewer.zmags.com/publication/5abecb69?page=21"> Seven-time Formula 1 World Champion, Michael Schu</a> <a title="Vision Zero International - June 2011 page 22" href="http://viewer.zmags.com/publication/5abecb69?page=22"> POWERED TWO-WHEELERS Lifeinthe balance With mot</a> <a title="Vision Zero International - June 2011 page 23" href="http://viewer.zmags.com/publication/5abecb69?page=23"> POWERED TWO-WHEELERS </a> <a title="Vision Zero International - June 2011 page 24" href="http://viewer.zmags.com/publication/5abecb69?page=24"> The tyre inflation pressure and tyre condition are</a> <a title="Vision Zero International - June 2011 page 25" href="http://viewer.zmags.com/publication/5abecb69?page=25"> POWERED TWO-WHEELERS in the automotive domain</a> <a title="Vision Zero International - June 2011 page 26" href="http://viewer.zmags.com/publication/5abecb69?page=26"> POWERED TWO-WHEELERS research is required. Of</a> <a title="Vision Zero International - June 2011 page 27" href="http://viewer.zmags.com/publication/5abecb69?page=27"> “FEMA is not in favour of anything being ma</a> <a title="Vision Zero International - June 2011 page 28" href="http://viewer.zmags.com/publication/5abecb69?page=28"> POWERED TWO-WHEELERS (Above) </a> <a title="Vision Zero International - June 2011 page 29" href="http://viewer.zmags.com/publication/5abecb69?page=29"> LIGHTING THE FUTURE </a> <a title="Vision Zero International - June 2011 page 30" href="http://viewer.zmags.com/publication/5abecb69?page=30"> ENHANCED SAFETY OF VEHICLES ESV:leading the way </a> <a title="Vision Zero International - June 2011 page 31" href="http://viewer.zmags.com/publication/5abecb69?page=31"> ENHANCED SAFETY OF VEHICLES The </a> <a title="Vision Zero International - June 2011 page 32" href="http://viewer.zmags.com/publication/5abecb69?page=32"> ENHANCED SAFETY OF VEHICLES veh</a> <a title="Vision Zero International - June 2011 page 33" href="http://viewer.zmags.com/publication/5abecb69?page=33"> Bringing physics into models Bringing models int</a> <a title="Vision Zero International - June 2011 page 34" href="http://viewer.zmags.com/publication/5abecb69?page=34"> SVEN BEIKER </a> <a title="Vision Zero International - June 2011 page 35" href="http://viewer.zmags.com/publication/5abecb69?page=35"> ii’ii i M H AUTHOR LOUISE </a> <a title="Vision Zero International - June 2011 page 36" href="http://viewer.zmags.com/publication/5abecb69?page=36"> Multi-modal solutions for a safer connected drivi</a> <a title="Vision Zero International - June 2011 page 37" href="http://viewer.zmags.com/publication/5abecb69?page=37"> SVEN BEIKER as cross-biking (“It’s beautiful </a> <a title="Vision Zero International - June 2011 page 38" href="http://viewer.zmags.com/publication/5abecb69?page=38"> SVEN BEIKER car – trying to jump out in front</a> <a title="Vision Zero International - June 2011 page 39" href="http://viewer.zmags.com/publication/5abecb69?page=39"> </a> <a title="Vision Zero International - June 2011 page 40" href="http://viewer.zmags.com/publication/5abecb69?page=40"> HUMAN FACTORS </a> <a title="Vision Zero International - June 2011 page 41" href="http://viewer.zmags.com/publication/5abecb69?page=41"> Is there a danger that as we adapt to driving wit</a> <a title="Vision Zero International - June 2011 page 42" href="http://viewer.zmags.com/publication/5abecb69?page=42"> HUMAN FACTORS Long-term behavioural changes Usi</a> <a title="Vision Zero International - June 2011 page 43" href="http://viewer.zmags.com/publication/5abecb69?page=43"> of false alarms is higher than with 0</a> <a title="Vision Zero International - June 2011 page 44" href="http://viewer.zmags.com/publication/5abecb69?page=44"> DATA ANALYSIS Data underload? Following a recent</a> <a title="Vision Zero International - June 2011 page 45" href="http://viewer.zmags.com/publication/5abecb69?page=45"> To successfully reduce KSIs requires accurate dat</a> <a title="Vision Zero International - June 2011 page 46" href="http://viewer.zmags.com/publication/5abecb69?page=46"> DATA ANALYSIS fatalities and serious injuries</a> <a title="Vision Zero International - June 2011 page 47" href="http://viewer.zmags.com/publication/5abecb69?page=47"> project, but they generally require a broad range</a> <a title="Vision Zero International - June 2011 page 48" href="http://viewer.zmags.com/publication/5abecb69?page=48"> DAVID STRICKLAND “WE WILL CONTINUE PRESSING </a> <a title="Vision Zero International - June 2011 page 49" href="http://viewer.zmags.com/publication/5abecb69?page=49"> i ii , NN i AUTHOR</a> <a title="Vision Zero International - June 2011 page 50" href="http://viewer.zmags.com/publication/5abecb69?page=50"> The Air of confidence </a> <a title="Vision Zero International - June 2011 page 51" href="http://viewer.zmags.com/publication/5abecb69?page=51"> DAVID STRICKLAND The Toyota debacle is u</a> <a title="Vision Zero International - June 2011 page 52" href="http://viewer.zmags.com/publication/5abecb69?page=52"> DAVID STRICKLAND of these technologies are ev</a> <a title="Vision Zero International - June 2011 page 53" href="http://viewer.zmags.com/publication/5abecb69?page=53"> SAFETY THAT FITS ALL ALCOLOCK SYSTEMS FOR BUS AND</a> <a title="Vision Zero International - June 2011 page 54" href="http://viewer.zmags.com/publication/5abecb69?page=54"> INTEGRATED SAFETY Teamplayers By comb n ng the r</a> <a title="Vision Zero International - June 2011 page 55" href="http://viewer.zmags.com/publication/5abecb69?page=55"> INTEGRATED SAFETY Changing dynamic of safety › </a> <a title="Vision Zero International - June 2011 page 56" href="http://viewer.zmags.com/publication/5abecb69?page=56"> CONNECTED VEHICLES WiFi,notsci-fi To many people</a> <a title="Vision Zero International - June 2011 page 57" href="http://viewer.zmags.com/publication/5abecb69?page=57"> CONNECTED VEHICLES D </a> <a title="Vision Zero International - June 2011 page 58" href="http://viewer.zmags.com/publication/5abecb69?page=58"> CONNECTED VEHICLES and belts, etc – we wanted</a> <a title="Vision Zero International - June 2011 page 59" href="http://viewer.zmags.com/publication/5abecb69?page=59"> CONNECTED VEHICLES Safe and secure › USDOT can </a> <a title="Vision Zero International - June 2011 page 60" href="http://viewer.zmags.com/publication/5abecb69?page=60"> PEDESTRIAN SENSING Topopor nottopop? New legisl</a> <a title="Vision Zero International - June 2011 page 61" href="http://viewer.zmags.com/publication/5abecb69?page=61"> But although this information helps to characteri</a> <a title="Vision Zero International - June 2011 page 62" href="http://viewer.zmags.com/publication/5abecb69?page=62"> PEDESTRIAN SENSING body described by multi-bo</a> <a title="Vision Zero International - June 2011 page 63" href="http://viewer.zmags.com/publication/5abecb69?page=63"> 9dcÉib^hhi]Zdeedgijc^inidWZeVgid[:jgdeZÉhdcan ^ci</a> <a title="Vision Zero International - June 2011 page 64" href="http://viewer.zmags.com/publication/5abecb69?page=64"> ELECTRONICS Safe and securewith silicon An incr</a> <a title="Vision Zero International - June 2011 page 65" href="http://viewer.zmags.com/publication/5abecb69?page=65"> ELECTRONICS “THE CHALLENGE FOR SYSTEM ENGINEER</a> <a title="Vision Zero International - June 2011 page 66" href="http://viewer.zmags.com/publication/5abecb69?page=66"> Contract talk As a provider of active and passive</a> <a title="Vision Zero International - June 2011 page 67" href="http://viewer.zmags.com/publication/5abecb69?page=67"> VIDEO CAMERA SENSORS This can also be the cas</a> <a title="Vision Zero International - June 2011 page 68" href="http://viewer.zmags.com/publication/5abecb69?page=68"> STANDARDS Incaseof error. For the first time, a</a> <a title="Vision Zero International - June 2011 page 69" href="http://viewer.zmags.com/publication/5abecb69?page=69"> analysing the controllability (C) of a vehicle wh</a> <a title="Vision Zero International - June 2011 page 70" href="http://viewer.zmags.com/publication/5abecb69?page=70"> RADAR SENSORS T he new-gene</a> <a title="Vision Zero International - June 2011 page 71" href="http://viewer.zmags.com/publication/5abecb69?page=71"> RADAR SENSORS of harsh braking manoeuvres are</a> <a title="Vision Zero International - June 2011 page 72" href="http://viewer.zmags.com/publication/5abecb69?page=72"> ELECTRONIC HORIZONS </a> <a title="Vision Zero International - June 2011 page 73" href="http://viewer.zmags.com/publication/5abecb69?page=73"> ELECTRONIC HORIZONS Around the corner Digital m</a> <a title="Vision Zero International - June 2011 page 74" href="http://viewer.zmags.com/publication/5abecb69?page=74"> ELECTRONIC HORIZONS ADAS suppliers, vehicle m</a> <a title="Vision Zero International - June 2011 page 75" href="http://viewer.zmags.com/publication/5abecb69?page=75"> The MAPS&ADAS subproject of PReVENT is driven by </a> <a title="Vision Zero International - June 2011 page 76" href="http://viewer.zmags.com/publication/5abecb69?page=76"> Europe’s leading automotive testing, evaluation </a> <a title="Vision Zero International - June 2011 page 77" href="http://viewer.zmags.com/publication/5abecb69?page=77"> AIRBAGS Flexible friend A smart airbag system</a> <a title="Vision Zero International - June 2011 page 78" href="http://viewer.zmags.com/publication/5abecb69?page=78"> sTereo cameras Quick thinking A six-dimensional</a> <a title="Vision Zero International - June 2011 page 79" href="http://viewer.zmags.com/publication/5abecb69?page=79"> STEREO CAMERAS Stereo vision explained › Using </a> <a title="Vision Zero International - June 2011 page 80" href="http://viewer.zmags.com/publication/5abecb69?page=80"> Childrenfirst OCCUPANT PROTECTION i A n</a> <a title="Vision Zero International - June 2011 page 81" href="http://viewer.zmags.com/publication/5abecb69?page=81"> TYRE TREAD DEPTH MEASUREMENT t </a> <a title="Vision Zero International - June 2011 page 82" href="http://viewer.zmags.com/publication/5abecb69?page=82"> FINE IN CONCEPT “THE DRIVER CAN ASSIMIL</a> <a title="Vision Zero International - June 2011 page 83" href="http://viewer.zmags.com/publication/5abecb69?page=83"> 22nd Enhanced Safety of Vehicles Conference Washi</a> <a title="Vision Zero International - June 2011 page 84" href="http://viewer.zmags.com/publication/5abecb69?page=84"> JUST THINK: SIDE PROTECTION SYSTEMS FOR </a>