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<br /> sascom<br /> ®<br /> 2012<br /> fourth quarter<br /> HELP<br /> WANTED:<br /> DATA SCIENTIST<br /> REINVENT YOUR<br /> ANALYTICS<br /> TEAM<br /> 7STEPS<br /> TO BIG DATA<br /> DELIVERY<br /> Dr.<br /> on why the Dutch arm<br /> eBay<br /> Natasha Zharinova<br /> of eBay is No. 1 in<br /> the Netherlands<br /> editor's note<br /> Contact us<br /> Free subscriptions:<br /> sas.com/subscriptions<br /> Our blog:<br /> blogs.sas.com/sascom<br /> Write to us:<br /> sascom magazine, SAS Institute Inc.,<br /> SAS Campus Drive, Cary, NC 27513<br /> Social media:<br /> Facebook: SASsoftware<br /> twitter: @SASsoftware<br /> Big changes for 2013:<br /> sascom on your tablet!<br /> Good news for all you tablet junkies: The next issue of sascom magazine will be<br /> optimized for your tablet with rich, interactive content!<br /> Subscribers will receive an email with more information on where to download <a title="sascom Q4 2012 page 1" href="http://viewer.zmags.com/publication/5bbfaa68?page=1"> sascom </a> <a title="sascom Q4 2012 page 2" href="http://viewer.zmags.com/publication/5bbfaa68?page=2"> editor's note </a> <a title="sascom Q4 2012 page 3" href="http://viewer.zmags.com/publication/5bbfaa68?page=3"> CONTENTS  fourth quarter 2012  EBAY'S</a> <a title="sascom Q4 2012 page 4" href="http://viewer.zmags.com/publication/5bbfaa68?page=4"> COLUMN  tech highlight The seven steps of b</a> <a title="sascom Q4 2012 page 5" href="http://viewer.zmags.com/publication/5bbfaa68?page=5"> Measure: Companies will often measure the rate at</a> <a title="sascom Q4 2012 page 6" href="http://viewer.zmags.com/publication/5bbfaa68?page=6"> tech highlight • Definitions and rules for </a> <a title="sascom Q4 2012 page 7" href="http://viewer.zmags.com/publication/5bbfaa68?page=7"> COLUMN  business analytics Reinvent your an</a> <a title="sascom Q4 2012 page 8" href="http://viewer.zmags.com/publication/5bbfaa68?page=8"> business analytics Keep a psych major on call, a</a> <a title="sascom Q4 2012 page 9" href="http://viewer.zmags.com/publication/5bbfaa68?page=9"> COLUMN  industry outlook High-performance b</a> <a title="sascom Q4 2012 page 10" href="http://viewer.zmags.com/publication/5bbfaa68?page=10"> industry outlook channel, contact and pr</a> <a title="sascom Q4 2012 page 11" href="http://viewer.zmags.com/publication/5bbfaa68?page=11"> “We are increasingly in a big data wor</a> <a title="sascom Q4 2012 page 12" href="http://viewer.zmags.com/publication/5bbfaa68?page=12"> eBay’s competitive edge in the netherlands </a> <a title="sascom Q4 2012 page 13" href="http://viewer.zmags.com/publication/5bbfaa68?page=13"> Marktplaats.nl, the Dutch arm of eBay, capitalize</a> <a title="sascom Q4 2012 page 14" href="http://viewer.zmags.com/publication/5bbfaa68?page=14"> Analyzing data on 6 million monthly visitors In 1</a> <a title="sascom Q4 2012 page 15" href="http://viewer.zmags.com/publication/5bbfaa68?page=15"> Analytics in action: TARGETED MARKETING Analyti</a> <a title="sascom Q4 2012 page 16" href="http://viewer.zmags.com/publication/5bbfaa68?page=16"> Customized experiences Due to continuous efforts </a> <a title="sascom Q4 2012 page 17" href="http://viewer.zmags.com/publication/5bbfaa68?page=17"> ANALYTICS Recognize the value behind every custom</a> <a title="sascom Q4 2012 page 18" href="http://viewer.zmags.com/publication/5bbfaa68?page=18"> visualize this: billions of rows of data, instan</a> <a title="sascom Q4 2012 page 19" href="http://viewer.zmags.com/publication/5bbfaa68?page=19"> GO MOBILE. You’ve compiled your findings; now dra</a> <a title="sascom Q4 2012 page 20" href="http://viewer.zmags.com/publication/5bbfaa68?page=20"> exposing fraud CNA improves insurance fraud ident</a> <a title="sascom Q4 2012 page 21" href="http://viewer.zmags.com/publication/5bbfaa68?page=21"> Within three months of implementing the SAS® Frau</a> <a title="sascom Q4 2012 page 22" href="http://viewer.zmags.com/publication/5bbfaa68?page=22"> “Our employer customers are as eager as we are t</a> <a title="sascom Q4 2012 page 23" href="http://viewer.zmags.com/publication/5bbfaa68?page=23"> timeshares reinvented Wyndham Exchange & Rentals’</a> <a title="sascom Q4 2012 page 24" href="http://viewer.zmags.com/publication/5bbfaa68?page=24"> Using a combination of SAS predictive analyt</a> <a title="sascom Q4 2012 page 25" href="http://viewer.zmags.com/publication/5bbfaa68?page=25"> These analyses and forecasts enable Wyndham </a> <a title="sascom Q4 2012 page 26" href="http://viewer.zmags.com/publication/5bbfaa68?page=26"> more ABOUT GRID SAS® Grid Computing is a flexibl</a> <a title="sascom Q4 2012 page 27" href="http://viewer.zmags.com/publication/5bbfaa68?page=27"> help wanted: data scientist High- Per</a> <a title="sascom Q4 2012 page 28" href="http://viewer.zmags.com/publication/5bbfaa68?page=28"> The many executives who are excited about the pot</a> <a title="sascom Q4 2012 page 29" href="http://viewer.zmags.com/publication/5bbfaa68?page=29"> What motivates a DATA SCIENTIST? As Amy Heinike, </a> <a title="sascom Q4 2012 page 30" href="http://viewer.zmags.com/publication/5bbfaa68?page=30"> A degree in BIG DATA? Some existing master’s degr</a> <a title="sascom Q4 2012 page 31" href="http://viewer.zmags.com/publication/5bbfaa68?page=31"> intelligent advertising German ad network </a> <a title="sascom Q4 2012 page 32" href="http://viewer.zmags.com/publication/5bbfaa68?page=32"> Bringing advanced analytics to DIGITAL ADVER</a> <a title="sascom Q4 2012 page 33" href="http://viewer.zmags.com/publication/5bbfaa68?page=33"> “Th</a> <a title="sascom Q4 2012 page 34" href="http://viewer.zmags.com/publication/5bbfaa68?page=34"> COLUMN  best of blogs SAS loves math! The ‘</a> <a title="sascom Q4 2012 page 35" href="http://viewer.zmags.com/publication/5bbfaa68?page=35"> 28 What would you do with an extra 28 hours? Hi</a> <a title="sascom Q4 2012 page 36" href="http://viewer.zmags.com/publication/5bbfaa68?page=36"> TWO CONFERENCES. ONE LOCATION. COUNTLESS POSSIBIL</a>