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WELCOME TO THE
JULY ISSUE
OF GOLF RETAILING
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July 2016 www.golfretailing. m
GOLFRETAILING
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The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit
Combining modern colours,
styles and fits with innovative
and performance fabrics
For Spring Summer 2017, Callaway Apparel
combines modern colours, styles and fits with
innovative and performance fabrics, offering
you a true European collection across three
ranges – Men’s, Ladies and Callaway X. All of
Callaway’s garments are designed to com
1 WELCOME TO THE JULY ISSUE OF GOLF R
July 2016
MEN'S GLOBAL CALL
REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE
Devoted to golf, dedicated to style be
6 FROM THE EDITOR Twitter is a great medium for k
7 NEWS Combining modern colours, styles and fits
+ clubs. clothes. commitment. FoR moRe inFoR
9 NEWS Driving distance only grows by one per cen
TaylorMade sign two new staff players T aylorMade
11 NEWS New position at American Golf created to
TO THE CORE INNOVATION INTELLI
13 NEWS Golf Genius manages one millionth round
NEWS 14 Strong field for Galvin Green PGA Assist
15 NEWS Mizuno introduces JPX Platinum ball from
NEWS 16 Over 190,000 people inspired to try golf
17 NEWS Women come out swinging at Stoke Park T h
NEWS 18 Wentworth West Course restoration will m
19 NEWS BGIA pleased to offer members more than e
ADVERTORIAL 20 TaylorMade-adidas Golf launch new
GR INSIGHT Building a brand 21
quite negative. Reactions are rarely, “didn’t not
23 GR INSIGHT Business Apps: why should the gol
Why are Lynx the Best?
25 APPAREL SHOWCASE Looking sharp for S/S17 In ou
APPAREL SHOWCASE 26 Röhnisch T he big news at Röh
27 APPAREL SHOWCASE Female focus Lesley Archer, C
APPAREL SHOWCASE 28 Royal and Awesome R oyal and
29 APPAREL SHOWCASE Glenmuir Wilkie 100 p
30 SPRING ‘17 greenlamb.com GOLFRETAILING.COM
31 ADVERTORIAL Green Lamb showcases Jodie Kidd in
Supermodel and golf fanatic Jodie Kidd loves
33 APPAREL SHOWCASE Follower of fashion Louis Wol
APPAREL SHOWCASE 34 Oscar Jacobson O scar Jacobso
35 APPAREL SHOWCASE FootJoy FJ Stretch Pique Po
ADVERTORIAL 36 Bunker Mentality’s mission is to
37 APPAREL SHOWCASE PING P ING has launched of it
38 ULTIMATE PERFORMANCE GOLFRE
39 PRODUCT FOCUS – SHOES Boosting sales through
PRODUCT FOCUS – SHOES 40 Skechers by the numbers:
PRODUCT FOCUS – SHOES If the shoe fit
PRODUCT FOCUS – SHOES 42 width of
43 QUOTES AND STATISTICS Take a look at a quick o
GR GUEST COLUMN 44 Don’t get a double-bogey wit
45 GR FOCUS Each venue has at least three
practical advice. This helps to create relationsh
47 10 MINUTES WITH… Garry Price, Nippon Shaft T
GR INSIGHT 48 Muirfield vote undoes good work fo
49 BACK PAGE NEWS New range from ProQuip taking