Internet Retailing Euro supp Oct09

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THE FUTURE OF EUROPEAN E-TAIL an internet retailing special report sponsored by: 2 INTRODUCTION Editors’ comment Welcome to the second in our occasional series of Internet Retailing supplements. This month we’re looking at the opportunities and challenges offered to those who trade online in Europe. Selling over the internet to Europe would seem to offer enormous rewards – but as yet, cross-border online retail is a relative<a title="Internet Retailing Euro supp Oct09 page 1" href="http://viewer.zmags.com/publication/5c4442a2?page=1">THE FUTURE OFEUROPEAN E-TAILan internet retaili</a> THE FUTURE OFEUROPEAN E-TAILan internet retaili<a title="Internet Retailing Euro supp Oct09 page 2" href="http://viewer.zmags.com/publication/5c4442a2?page=2">2 INTRODUCTIONEditors’ commentWelcome to the s</a> 2 INTRODUCTIONEditors’ commentWelcome to the s<a title="Internet Retailing Euro supp Oct09 page 3" href="http://viewer.zmags.com/publication/5c4442a2?page=3">CONTENTS 3C18ONTENTS04 SPONSORS INTR</a> CONTENTS 3C18ONTENTS04 SPONSORS INTR<a title="Internet Retailing Euro supp Oct09 page 4" href="http://viewer.zmags.com/publication/5c4442a2?page=4">SPONSORS GUIDEQ: Is now the time to </a> SPONSORS GUIDEQ: Is now the time to <a title="Internet Retailing Euro supp Oct09 page 5" href="http://viewer.zmags.com/publication/5c4442a2?page=5">A: There has never bee</a> A: There has never bee<a title="Internet Retailing Euro supp Oct09 page 6" href="http://viewer.zmags.com/publication/5c4442a2?page=6">Q:Is now the time to look toA: </a> Q:Is now the time to look toA: <a title="Internet Retailing Euro supp Oct09 page 7" href="http://viewer.zmags.com/publication/5c4442a2?page=7">Europe for new opportunities?A: </a> Europe for new opportunities?A: <a title="Internet Retailing Euro supp Oct09 page 8" href="http://viewer.zmags.com/publication/5c4442a2?page=8"></a> <a title="Internet Retailing Euro supp Oct09 page 9" href="http://viewer.zmags.com/publication/5c4442a2?page=9">Royal Mail can help you growIF YOU WANT to be</a> Royal Mail can help you growIF YOU WANT to be<a title="Internet Retailing Euro supp Oct09 page 10" href="http://viewer.zmags.com/publication/5c4442a2?page=10">10 WEB INTERFACEInt</a> 10 WEB INTERFACEInt<a title="Internet Retailing Euro supp Oct09 page 11" href="http://viewer.zmags.com/publication/5c4442a2?page=11">WEB INTERFACE 11beginning to alter. Cult</a> WEB INTERFACE 11beginning to alter. Cult<a title="Internet Retailing Euro supp Oct09 page 12" href="http://viewer.zmags.com/publication/5c4442a2?page=12"></a> <a title="Internet Retailing Euro supp Oct09 page 13" href="http://viewer.zmags.com/publication/5c4442a2?page=13">WEB INTERFACE 13Layar’s AR mobile </a> WEB INTERFACE 13Layar’s AR mobile <a title="Internet Retailing Euro supp Oct09 page 14" href="http://viewer.zmags.com/publication/5c4442a2?page=14">14 MERCHANDISINGDynamic variablesWherever yo</a> 14 MERCHANDISINGDynamic variablesWherever yo<a title="Internet Retailing Euro supp Oct09 page 15" href="http://viewer.zmags.com/publication/5c4442a2?page=15">MERCHANDISING 15Know your customersOn the s</a> MERCHANDISING 15Know your customersOn the s<a title="Internet Retailing Euro supp Oct09 page 16" href="http://viewer.zmags.com/publication/5c4442a2?page=16"></a> <a title="Internet Retailing Euro supp Oct09 page 17" href="http://viewer.zmags.com/publication/5c4442a2?page=17">MERCHANDISING 17Architecture and merchandis</a> MERCHANDISING 17Architecture and merchandis<a title="Internet Retailing Euro supp Oct09 page 18" href="http://viewer.zmags.com/publication/5c4442a2?page=18">18 LOCAL EXPERIENCELocal heroPictures:</a> 18 LOCAL EXPERIENCELocal heroPictures:<a title="Internet Retailing Euro supp Oct09 page 19" href="http://viewer.zmags.com/publication/5c4442a2?page=19">LOCAL EXPERIENCE 19Familiar destinationsVi</a> LOCAL EXPERIENCE 19Familiar destinationsVi<a title="Internet Retailing Euro supp Oct09 page 20" href="http://viewer.zmags.com/publication/5c4442a2?page=20"></a> <a title="Internet Retailing Euro supp Oct09 page 21" href="http://viewer.zmags.com/publication/5c4442a2?page=21">LOCAL EXPERIENCE 21laredoute.co.uk to</a> LOCAL EXPERIENCE 21laredoute.co.uk to<a title="Internet Retailing Euro supp Oct09 page 22" href="http://viewer.zmags.com/publication/5c4442a2?page=22">En routefor europeOf all the areas to be consid</a> En routefor europeOf all the areas to be consid<a title="Internet Retailing Euro supp Oct09 page 23" href="http://viewer.zmags.com/publication/5c4442a2?page=23">LOGISTICS 23Other issues to considerAddress</a> LOGISTICS 23Other issues to considerAddress<a title="Internet Retailing Euro supp Oct09 page 24" href="http://viewer.zmags.com/publication/5c4442a2?page=24"></a> <a title="Internet Retailing Euro supp Oct09 page 25" href="http://viewer.zmags.com/publication/5c4442a2?page=25">LOGISTICS 25What the experts sayGood time</a> LOGISTICS 25What the experts sayGood time<a title="Internet Retailing Euro supp Oct09 page 26" href="http://viewer.zmags.com/publication/5c4442a2?page=26"> United colours ofeuropean retailingA single</a> United colours ofeuropean retailingA single<a title="Internet Retailing Euro supp Oct09 page 27" href="http://viewer.zmags.com/publication/5c4442a2?page=27">STRATEGY 27don’t allow it: they don’t s</a> STRATEGY 27don’t allow it: they don’t s<a title="Internet Retailing Euro supp Oct09 page 28" href="http://viewer.zmags.com/publication/5c4442a2?page=28"></a> <a title="Internet Retailing Euro supp Oct09 page 29" href="http://viewer.zmags.com/publication/5c4442a2?page=29">STRATEGY 29Blackcircles.comBlackcircles.co</a> STRATEGY 29Blackcircles.comBlackcircles.co<a title="Internet Retailing Euro supp Oct09 page 30" href="http://viewer.zmags.com/publication/5c4442a2?page=30">30 CUSTOMER ENGAGEMENTGetting to know youB</a> 30 CUSTOMER ENGAGEMENTGetting to know youB<a title="Internet Retailing Euro supp Oct09 page 31" href="http://viewer.zmags.com/publication/5c4442a2?page=31">CUSTOMER ENGAGEMENT 31</a> CUSTOMER ENGAGEMENT 31<a title="Internet Retailing Euro supp Oct09 page 32" href="http://viewer.zmags.com/publication/5c4442a2?page=32"></a> <a title="Internet Retailing Euro supp Oct09 page 33" href="http://viewer.zmags.com/publication/5c4442a2?page=33">CUSTOMER ENGAGEMENT 33second-language sp</a> CUSTOMER ENGAGEMENT 33second-language sp<a title="Internet Retailing Euro supp Oct09 page 34" href="http://viewer.zmags.com/publication/5c4442a2?page=34">34 CONCLUSIONIT WO</a> 34 CONCLUSIONIT WO<a title="Internet Retailing Euro supp Oct09 page 35" href="http://viewer.zmags.com/publication/5c4442a2?page=35"></a> <a title="Internet Retailing Euro supp Oct09 page 36" href="http://viewer.zmags.com/publication/5c4442a2?page=36"></a>