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<br /> INFORMS<br /> Finding Yourself<br /> in Unfamiliar Territory?<br /> Drop By Every Wednesday.<br /> NAHB’s Webinar Wednesdays Sales and Marketing series explores fresh<br /> approaches to the new housing market. Discover ways to best use social media,<br /> adjust to the “new normal,” learn the intricacies of financing and so much more.<br /> All webinars take place on Wednesdays from 2:00 PM–3:00 PM ET<br /> Social Media: Engage and Converse – June 29<br /> Sales and Marketing Using Social Media – August 31<br /> YouTube 101 – September 14<br /> ValueMatch Selling Seminar – October 5<br /> Adjusting to the “New Normal” – October 12<br /> Successful Marketing Strategies to Boost Leases and Sales in Multifamily Communities –<br /> October 19<br /> Financing – November 2<br /> Creating the Modern Marketing Budget – November 9<br /> For more information and to register, visit www.nahb.org/webinars.<br /> Join the Conversation.<br /> TM<br /> march/april 2011<br /<a title="Sales and Marketing Ideas March April 2011 page 1" href="http://viewer.zmags.com/publication/5c6308e7?page=1"> INFORMS Finding Yourself in Unfa</a> <a title="Sales and Marketing Ideas March April 2011 page 2" href="http://viewer.zmags.com/publication/5c6308e7?page=2"> TM march/april 2011 the sales and marketing magaz</a> <a title="Sales and Marketing Ideas March April 2011 page 3" href="http://viewer.zmags.com/publication/5c6308e7?page=3"> MetLife Home Loans The Builder’s Ch</a> <a title="Sales and Marketing Ideas March April 2011 page 4" href="http://viewer.zmags.com/publication/5c6308e7?page=4"> Can homebuyers find you on the Internet? </a> <a title="Sales and Marketing Ideas March April 2011 page 5" href="http://viewer.zmags.com/publication/5c6308e7?page=5"> KITCHENS THAT MOVE BOTH HOMES AND THEIR OWNERS </a> <a title="Sales and Marketing Ideas March April 2011 page 6" href="http://viewer.zmags.com/publication/5c6308e7?page=6"> contents march/april 2011 Columns 6 Editor’s</a> <a title="Sales and Marketing Ideas March April 2011 page 7" href="http://viewer.zmags.com/publication/5c6308e7?page=7"> contents march/april 2011 68 Departments 70 Form</a> <a title="Sales and Marketing Ideas March April 2011 page 8" href="http://viewer.zmags.com/publication/5c6308e7?page=8"> Some new home magazines are better t</a> <a title="Sales and Marketing Ideas March April 2011 page 9" href="http://viewer.zmags.com/publication/5c6308e7?page=9"> letter editor’s note Remember Your Value I</a> <a title="Sales and Marketing Ideas March April 2011 page 10" href="http://viewer.zmags.com/publication/5c6308e7?page=10"> Helping you build for the future </a> <a title="Sales and Marketing Ideas March April 2011 page 11" href="http://viewer.zmags.com/publication/5c6308e7?page=11"> march/april FEATURES contributors </a> <a title="Sales and Marketing Ideas March April 2011 page 12" href="http://viewer.zmags.com/publication/5c6308e7?page=12"> 2010-2011 sponsors NatioNal</a> <a title="Sales and Marketing Ideas March April 2011 page 13" href="http://viewer.zmags.com/publication/5c6308e7?page=13"> news FROM NATIONAL Joanne theuniss</a> <a title="Sales and Marketing Ideas March April 2011 page 14" href="http://viewer.zmags.com/publication/5c6308e7?page=14"> ThE VOicE OF ThE hOUSiNG iNDUSTrY FROM ThE </a> <a title="Sales and Marketing Ideas March April 2011 page 15" href="http://viewer.zmags.com/publication/5c6308e7?page=15"> news From national </a> <a title="Sales and Marketing Ideas March April 2011 page 16" href="http://viewer.zmags.com/publication/5c6308e7?page=16"> ThE VOicE OF ThE hOUSiNG iNDUSTrY finally, a one-</a> <a title="Sales and Marketing Ideas March April 2011 page 17" href="http://viewer.zmags.com/publication/5c6308e7?page=17"> news From national There are thousands</a> <a title="Sales and Marketing Ideas March April 2011 page 18" href="http://viewer.zmags.com/publication/5c6308e7?page=18"> ThE VOicE OF ThE hOUSiNG iNDUSTrY </a> <a title="Sales and Marketing Ideas March April 2011 page 19" href="http://viewer.zmags.com/publication/5c6308e7?page=19"> ask a mirm </a> <a title="Sales and Marketing Ideas March April 2011 page 20" href="http://viewer.zmags.com/publication/5c6308e7?page=20"> We study and practice power words and phras</a> <a title="Sales and Marketing Ideas March April 2011 page 21" href="http://viewer.zmags.com/publication/5c6308e7?page=21"> ask a mirm However, are we intentional</a> <a title="Sales and Marketing Ideas March April 2011 page 22" href="http://viewer.zmags.com/publication/5c6308e7?page=22"> NAHB National Sales & Marketing CouncilCall for E</a> <a title="Sales and Marketing Ideas March April 2011 page 23" href="http://viewer.zmags.com/publication/5c6308e7?page=23"> closers corner by my</a> <a title="Sales and Marketing Ideas March April 2011 page 24" href="http://viewer.zmags.com/publication/5c6308e7?page=24"> aren’t selling quickly, and they’re one of the fe</a> <a title="Sales and Marketing Ideas March April 2011 page 25" href="http://viewer.zmags.com/publication/5c6308e7?page=25"> closers corner cup of coffee, or ot</a> <a title="Sales and Marketing Ideas March April 2011 page 26" href="http://viewer.zmags.com/publication/5c6308e7?page=26"> National Association of Home Builders </a> <a title="Sales and Marketing Ideas March April 2011 page 27" href="http://viewer.zmags.com/publication/5c6308e7?page=27"> 2011 nationals GOLD d award•winners </a> <a title="Sales and Marketing Ideas March April 2011 page 28" href="http://viewer.zmags.com/publication/5c6308e7?page=28"> BY SONORA MuNKS & LISA PARRISH T </a> <a title="Sales and Marketing Ideas March April 2011 page 29" href="http://viewer.zmags.com/publication/5c6308e7?page=29"> 01 rookie salesperson of the Year Julie Scott </a> <a title="Sales and Marketing Ideas March April 2011 page 30" href="http://viewer.zmags.com/publication/5c6308e7?page=30"> 03 sales Team of the Year Ann Froelich, Cory Wa</a> <a title="Sales and Marketing Ideas March April 2011 page 31" href="http://viewer.zmags.com/publication/5c6308e7?page=31"> 05 sales Manager of the Year Dan Gezella ashto</a> <a title="Sales and Marketing Ideas March April 2011 page 32" href="http://viewer.zmags.com/publication/5c6308e7?page=32"> 07 </a> <a title="Sales and Marketing Ideas March April 2011 page 33" href="http://viewer.zmags.com/publication/5c6308e7?page=33"> 10A Best Brochure Lora Bay toronto, on, canada b</a> <a title="Sales and Marketing Ideas March April 2011 page 34" href="http://viewer.zmags.com/publication/5c6308e7?page=34"> 11 Best direct Mail (single Print Piece) Bisha t</a> <a title="Sales and Marketing Ideas March April 2011 page 35" href="http://viewer.zmags.com/publication/5c6308e7?page=35"> 15 Best integrated internet Marketing Campaign Va</a> <a title="Sales and Marketing Ideas March April 2011 page 36" href="http://viewer.zmags.com/publication/5c6308e7?page=36"> The Cove Model Park Grand Opening April 1 -30, 10</a> <a title="Sales and Marketing Ideas March April 2011 page 37" href="http://viewer.zmags.com/publication/5c6308e7?page=37"> 21 PlAY Video Best TV Commercial Coming Together</a> <a title="Sales and Marketing Ideas March April 2011 page 38" href="http://viewer.zmags.com/publication/5c6308e7?page=38"> 23 Best special Promotion (limited Time Marketing</a> <a title="Sales and Marketing Ideas March April 2011 page 39" href="http://viewer.zmags.com/publication/5c6308e7?page=39"> 27A Best Website for a Community (urban) www.thom</a> <a title="Sales and Marketing Ideas March April 2011 page 40" href="http://viewer.zmags.com/publication/5c6308e7?page=40"> 29 Best interactive Point-of-sale experience Gall</a> <a title="Sales and Marketing Ideas March April 2011 page 41" href="http://viewer.zmags.com/publication/5c6308e7?page=41"> 32 Building industry Community spirit Award (Tie)</a> <a title="Sales and Marketing Ideas March April 2011 page 42" href="http://viewer.zmags.com/publication/5c6308e7?page=42"> 33A Best sales Center (urban) Pears toronto, on,</a> <a title="Sales and Marketing Ideas March April 2011 page 43" href="http://viewer.zmags.com/publication/5c6308e7?page=43"> 35 Best design Center Artisan Design Group Urban </a> <a title="Sales and Marketing Ideas March April 2011 page 44" href="http://viewer.zmags.com/publication/5c6308e7?page=44"> 37 Best landscape design The Green Company at Pin</a> <a title="Sales and Marketing Ideas March April 2011 page 45" href="http://viewer.zmags.com/publication/5c6308e7?page=45"> 39B Best interior Merchandising of a Model Betwee</a> <a title="Sales and Marketing Ideas March April 2011 page 46" href="http://viewer.zmags.com/publication/5c6308e7?page=46"> 41 Best unique space La Belle at Hollywood Tower </a> <a title="Sales and Marketing Ideas March April 2011 page 47" href="http://viewer.zmags.com/publication/5c6308e7?page=47"> 44 Best Product design of a single Family detache</a> <a title="Sales and Marketing Ideas March April 2011 page 48" href="http://viewer.zmags.com/publication/5c6308e7?page=48"> 46 Best Product design of a Custom or spec home T</a> <a title="Sales and Marketing Ideas March April 2011 page 49" href="http://viewer.zmags.com/publication/5c6308e7?page=49"> 47B Community of the Year (domestic) Miromar Lake</a> <a title="Sales and Marketing Ideas March April 2011 page 50" href="http://viewer.zmags.com/publication/5c6308e7?page=50"> 52 on-the-Boards Multifamily The Palace at Coral </a> <a title="Sales and Marketing Ideas March April 2011 page 51" href="http://viewer.zmags.com/publication/5c6308e7?page=51"> 48 S a l e s + m a r k e t i n g i d e a s </a> <a title="Sales and Marketing Ideas March April 2011 page 52" href="http://viewer.zmags.com/publication/5c6308e7?page=52"> by Kay Green, MIRM hiT Your TArGeT </a> <a title="Sales and Marketing Ideas March April 2011 page 53" href="http://viewer.zmags.com/publication/5c6308e7?page=53"> hiT Your TArGeT in 2011 The Next Generation</a> <a title="Sales and Marketing Ideas March April 2011 page 54" href="http://viewer.zmags.com/publication/5c6308e7?page=54"> PHOTOGRAPHER: MICHAEL LOWRy LOCATION > Florida M</a> <a title="Sales and Marketing Ideas March April 2011 page 55" href="http://viewer.zmags.com/publication/5c6308e7?page=55"> hiT Your TArGeT in 2011 Staycations – Buyer</a> <a title="Sales and Marketing Ideas March April 2011 page 56" href="http://viewer.zmags.com/publication/5c6308e7?page=56"> PHOTOGRAPHER: COMPLIMENTS OF CENTERLINE HOMES BU</a> <a title="Sales and Marketing Ideas March April 2011 page 57" href="http://viewer.zmags.com/publication/5c6308e7?page=57"> B E K B H om e ’ s S T I N N O V A T </a> <a title="Sales and Marketing Ideas March April 2011 page 58" href="http://viewer.zmags.com/publication/5c6308e7?page=58"> BY John mclaury w w w . s m i m a g a</a> <a title="Sales and Marketing Ideas March April 2011 page 59" href="http://viewer.zmags.com/publication/5c6308e7?page=59"> BEST INNOVATION Avelino Ridge in Henderson,</a> <a title="Sales and Marketing Ideas March April 2011 page 60" href="http://viewer.zmags.com/publication/5c6308e7?page=60"> PHOTO COURTESy OF KB HOME NEVADA The signature f</a> <a title="Sales and Marketing Ideas March April 2011 page 61" href="http://viewer.zmags.com/publication/5c6308e7?page=61"> By Kerry mulcrone, mirm { builder-realtor } PA</a> <a title="Sales and Marketing Ideas March April 2011 page 62" href="http://viewer.zmags.com/publication/5c6308e7?page=62"> w w w . s m i m a g a z i n e . c o m </a> <a title="Sales and Marketing Ideas March April 2011 page 63" href="http://viewer.zmags.com/publication/5c6308e7?page=63"> { builder-realtor } PARTNERSHIP FIRST OF ALL, le</a> <a title="Sales and Marketing Ideas March April 2011 page 64" href="http://viewer.zmags.com/publication/5c6308e7?page=64"> ers. By that, I mean the degree of uniqueness of </a> <a title="Sales and Marketing Ideas March April 2011 page 65" href="http://viewer.zmags.com/publication/5c6308e7?page=65"> The New American Show Home What We All</a> <a title="Sales and Marketing Ideas March April 2011 page 66" href="http://viewer.zmags.com/publication/5c6308e7?page=66"> For oVer 28 YeArs, The New American Home (TNAH), </a> <a title="Sales and Marketing Ideas March April 2011 page 67" href="http://viewer.zmags.com/publication/5c6308e7?page=67"> The New AmericAN home TAsk Force Task Force </a> <a title="Sales and Marketing Ideas March April 2011 page 68" href="http://viewer.zmags.com/publication/5c6308e7?page=68"> photography to life. Different manufacturers brou</a> <a title="Sales and Marketing Ideas March April 2011 page 69" href="http://viewer.zmags.com/publication/5c6308e7?page=69"> tech Zone by ste</a> <a title="Sales and Marketing Ideas March April 2011 page 70" href="http://viewer.zmags.com/publication/5c6308e7?page=70"> These homes are brought to life through floor plan</a> <a title="Sales and Marketing Ideas March April 2011 page 71" href="http://viewer.zmags.com/publication/5c6308e7?page=71"> tech Zone It was in the early 2000s th</a> <a title="Sales and Marketing Ideas March April 2011 page 72" href="http://viewer.zmags.com/publication/5c6308e7?page=72"> Virtual model home tours are fabulous tools. 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