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<br /> GROSSED OUT!<br /> NO. 2 IS NO. 1 R/C TOYS<br /> TAKE NEW PATHS<br /> TO INCREASE SALES<br /> LIFE WITHOUT<br /> TOYS “R” US:<br /> WHAT CAN<br /> WE EXPECT?<br /> PLUSH CATEGORY<br /> CAPITALIZES ON<br /> HOT TOY TRENDS<br /> <br /> <br /> <br /> <br /> MARCH/APRIL 2018<br /> Volume 34, No. 2 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 62 The Ethical Toy<br /> Program Is Here<br /> The Future of the ICTI CARE<br /> Foundation<br /> 63 Raising the Bar<br /> 64 Euromonitor<br /> 65 Industry Marketplace<br /> 18 Sweet Suite 2018<br /> 43 Marketing Memo:<br /> What’s in a Name?<br /> Smart Naming Strategies<br /> for New Products<br /> 50 What’s New<br /> 56 Outside the Box<br /> 58 WIT Stories<br /> 60 Media Center<br /> 66 Flashback:<br /> March/April <a title="Toy Book March/April 2018 page 1" href="http://viewer.zmags.com/publication/5d4001a3?page=1"> GROSSED OUT! NO. 2 IS NO. 1 </a> <a title="Toy Book March/April 2018 page 2" href="http://viewer.zmags.com/publication/5d4001a3?page=2"> </a> <a title="Toy Book March/April 2018 page 3" href="http://viewer.zmags.com/publication/5d4001a3?page=3"> </a> <a title="Toy Book March/April 2018 page 4" href="http://viewer.zmags.com/publication/5d4001a3?page=4"> </a> <a title="Toy Book March/April 2018 page 5" href="http://viewer.zmags.com/publication/5d4001a3?page=5"> </a> <a title="Toy Book March/April 2018 page 6" href="http://viewer.zmags.com/publication/5d4001a3?page=6"> MARCH/APRIL 2018 Volume 34, No. 2 — Published by </a> <a title="Toy Book March/April 2018 page 7" href="http://viewer.zmags.com/publication/5d4001a3?page=7"> FAREWELL TO TOYS “R” US by JACKIE BREYER, editor-</a> <a title="Toy Book March/April 2018 page 8" href="http://viewer.zmags.com/publication/5d4001a3?page=8"> by KRISTIN MORENCY GOLDMAN, communications specia</a> <a title="Toy Book March/April 2018 page 9" href="http://viewer.zmags.com/publication/5d4001a3?page=9"> BENCHMARKING FOR COMPETITIVE ADVANTAGE: Do your m</a> <a title="Toy Book March/April 2018 page 10" href="http://viewer.zmags.com/publication/5d4001a3?page=10"> STAT SHOT Radio/Remote Control Toys Performance </a> <a title="Toy Book March/April 2018 page 11" href="http://viewer.zmags.com/publication/5d4001a3?page=11"> INDUSTRY PERSPECTIVES TOYS “R” US— AND THE FUTURE</a> <a title="Toy Book March/April 2018 page 12" href="http://viewer.zmags.com/publication/5d4001a3?page=12"> Gigantosaurus at w</a> <a title="Toy Book March/April 2018 page 13" href="http://viewer.zmags.com/publication/5d4001a3?page=13"> INDUSTRY UPDATE THE STRONG NAMES WORLD VIDEO GAM</a> <a title="Toy Book March/April 2018 page 14" href="http://viewer.zmags.com/publication/5d4001a3?page=14"> TOYS “R” US IS CLOSING ITS DOORS Sean McGowan ana</a> <a title="Toy Book March/April 2018 page 15" href="http://viewer.zmags.com/publication/5d4001a3?page=15"> fail to develop a superior e-commerce site, it pr</a> <a title="Toy Book March/April 2018 page 16" href="http://viewer.zmags.com/publication/5d4001a3?page=16"> doesn’t just ramble off an announcement. The en v</a> <a title="Toy Book March/April 2018 page 17" href="http://viewer.zmags.com/publication/5d4001a3?page=17"> a sense of humor. Not every tweet needs to direct</a> <a title="Toy Book March/April 2018 page 18" href="http://viewer.zmags.com/publication/5d4001a3?page=18"> SWEET SUITE & HOLIDAY OF PLAY: THE BEST WAY TO RE</a> <a title="Toy Book March/April 2018 page 19" href="http://viewer.zmags.com/publication/5d4001a3?page=19"> </a> <a title="Toy Book March/April 2018 page 20" href="http://viewer.zmags.com/publication/5d4001a3?page=20"> How Hot Toy Trends Are Influencing Plush This Yea</a> <a title="Toy Book March/April 2018 page 21" href="http://viewer.zmags.com/publication/5d4001a3?page=21"> One of the first plush with this type of pl</a> <a title="Toy Book March/April 2018 page 22" href="http://viewer.zmags.com/publication/5d4001a3?page=22"> Melina and Royal Sleepy Pod MOOSE TOYS </a> <a title="Toy Book March/April 2018 page 23" href="http://viewer.zmags.com/publication/5d4001a3?page=23"> </a> <a title="Toy Book March/April 2018 page 24" href="http://viewer.zmags.com/publication/5d4001a3?page=24"> JAZWARES’ Princess ‘n Oink Peppa Pig is a 1</a> <a title="Toy Book March/April 2018 page 25" href="http://viewer.zmags.com/publication/5d4001a3?page=25"> </a> <a title="Toy Book March/April 2018 page 26" href="http://viewer.zmags.com/publication/5d4001a3?page=26"> Dolce Baby Aardvar</a> <a title="Toy Book March/April 2018 page 27" href="http://viewer.zmags.com/publication/5d4001a3?page=27"> </a> <a title="Toy Book March/April 2018 page 28" href="http://viewer.zmags.com/publication/5d4001a3?page=28"> Soft Cuddly Friends Giselle Giraffe </a> <a title="Toy Book March/April 2018 page 29" href="http://viewer.zmags.com/publication/5d4001a3?page=29"> </a> <a title="Toy Book March/April 2018 page 30" href="http://viewer.zmags.com/publication/5d4001a3?page=30"> Kids can explore previous generation</a> <a title="Toy Book March/April 2018 page 31" href="http://viewer.zmags.com/publication/5d4001a3?page=31"> </a> <a title="Toy Book March/April 2018 page 32" href="http://viewer.zmags.com/publication/5d4001a3?page=32"> Wishing Pals, from DEMDACO, are plush frien</a> <a title="Toy Book March/April 2018 page 33" href="http://viewer.zmags.com/publication/5d4001a3?page=33"> ANIMOODLES </a> <a title="Toy Book March/April 2018 page 34" href="http://viewer.zmags.com/publication/5d4001a3?page=34"> R/Cs Take New Roads The Category Drives Out of Sa</a> <a title="Toy Book March/April 2018 page 35" href="http://viewer.zmags.com/publication/5d4001a3?page=35"> </a> <a title="Toy Book March/April 2018 page 36" href="http://viewer.zmags.com/publication/5d4001a3?page=36"> While manufacturers continue to refine thei</a> <a title="Toy Book March/April 2018 page 37" href="http://viewer.zmags.com/publication/5d4001a3?page=37"> </a> <a title="Toy Book March/April 2018 page 38" href="http://viewer.zmags.com/publication/5d4001a3?page=38"> PLAYMOBIL introduces three new R/C racers t</a> <a title="Toy Book March/April 2018 page 39" href="http://viewer.zmags.com/publication/5d4001a3?page=39"> </a> <a title="Toy Book March/April 2018 page 40" href="http://viewer.zmags.com/publication/5d4001a3?page=40"> DGL introduces its NFL Remote Control Monst</a> <a title="Toy Book March/April 2018 page 41" href="http://viewer.zmags.com/publication/5d4001a3?page=41"> </a> <a title="Toy Book March/April 2018 page 42" href="http://viewer.zmags.com/publication/5d4001a3?page=42"> SMART GURLZ CODING introduces Siggy Robot N</a> <a title="Toy Book March/April 2018 page 43" href="http://viewer.zmags.com/publication/5d4001a3?page=43"> </a> <a title="Toy Book March/April 2018 page 44" href="http://viewer.zmags.com/publication/5d4001a3?page=44"> The toy industry’s newest trend is a bit icky. by</a> <a title="Toy Book March/April 2018 page 45" href="http://viewer.zmags.com/publication/5d4001a3?page=45"> farting noises and have their own distinct smells</a> <a title="Toy Book March/April 2018 page 46" href="http://viewer.zmags.com/publication/5d4001a3?page=46"> The Toilet Paper Blaster Skid Shot 30, from</a> <a title="Toy Book March/April 2018 page 47" href="http://viewer.zmags.com/publication/5d4001a3?page=47"> Players must avoid stepping in poop in HASB</a> <a title="Toy Book March/April 2018 page 48" href="http://viewer.zmags.com/publication/5d4001a3?page=48"> SPIN MASTER introduces Flush Force, inspire</a> <a title="Toy Book March/April 2018 page 49" href="http://viewer.zmags.com/publication/5d4001a3?page=49"> </a> <a title="Toy Book March/April 2018 page 50" href="http://viewer.zmags.com/publication/5d4001a3?page=50"> Rise of the Teenage Mutant Ninja Turtles 43</a> <a title="Toy Book March/April 2018 page 51" href="http://viewer.zmags.com/publication/5d4001a3?page=51"> HEXBUG’s VEX Balancing Boxing Robots allow </a> <a title="Toy Book March/April 2018 page 52" href="http://viewer.zmags.com/publication/5d4001a3?page=52"> THINK BEYOND PINK: FINDING PROGRESS IN GENDER-NEU</a> <a title="Toy Book March/April 2018 page 53" href="http://viewer.zmags.com/publication/5d4001a3?page=53"> SPECIALTY TOYS & GIFTS and assumptions as tools </a> <a title="Toy Book March/April 2018 page 54" href="http://viewer.zmags.com/publication/5d4001a3?page=54"> A TOY IS A LITTLE PIECE OF MAGIC. A TOY can be th</a> <a title="Toy Book March/April 2018 page 55" href="http://viewer.zmags.com/publication/5d4001a3?page=55"> </a> <a title="Toy Book March/April 2018 page 56" href="http://viewer.zmags.com/publication/5d4001a3?page=56"> outfit, an accessory, and, last but not least, a </a> <a title="Toy Book March/April 2018 page 57" href="http://viewer.zmags.com/publication/5d4001a3?page=57"> children and makes them perceive him as a friend.</a> <a title="Toy Book March/April 2018 page 58" href="http://viewer.zmags.com/publication/5d4001a3?page=58"> you won’t be disappointed.” SUSAN MURPHY Wonder W</a> <a title="Toy Book March/April 2018 page 59" href="http://viewer.zmags.com/publication/5d4001a3?page=59"> </a> <a title="Toy Book March/April 2018 page 60" href="http://viewer.zmags.com/publication/5d4001a3?page=60"> MEDIA CENTER CELEBRATE CHILDLI</a> <a title="Toy Book March/April 2018 page 61" href="http://viewer.zmags.com/publication/5d4001a3?page=61"> THE COST OF INCONSISTENT PRICING AND HOW TOY MANU</a> <a title="Toy Book March/April 2018 page 62" href="http://viewer.zmags.com/publication/5d4001a3?page=62"> risks, and growing scrutiny from the media, campa</a> <a title="Toy Book March/April 2018 page 63" href="http://viewer.zmags.com/publication/5d4001a3?page=63"> NOT SO FAST Trademark Protection That Keeps Pace </a> <a title="Toy Book March/April 2018 page 64" href="http://viewer.zmags.com/publication/5d4001a3?page=64"> heights, which inevitably means that more of thes</a> <a title="Toy Book March/April 2018 page 65" href="http://viewer.zmags.com/publication/5d4001a3?page=65"> Playtime Sales & Marketing Co. 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