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<br /> Vol. 28, No. 4 July/August 2012<br /> Construction Aisle No Longer Boys' Domain<br /> The construction toy aisle is turning pink thanks to<br /> a trend to offer more girl-friendly building sets. From the<br /> new Lego Friends line—featuring five girl besties—to<br /> Mega Bloks' Hello Kitty-branded building<br /> sets, girls are better positioned than<br /> they've ever been to take advantage<br /> of a category of play that has long<br /> been considered the domain of boys.<br /> page 10<br /> Girls at Work<br /> Games<br /> & Puzzles<br /> page 19<br /> page 31Build Relationships<br /> to Get Your Toy<br /> Store in the News<br /> Showrooming page S4<br /> and the Future of Retail<br /> page S5<br /> PThe Complete<br /> ackage:<br /> Dolls Arent Just<a title="The Toy Book July/August 2012 page 1" href="http://viewer.zmags.com/publication/5d6243e2?page=1"> Vol. 28, No. 4 July/August 2012 Constru</a> <a title="The Toy Book July/August 2012 page 2" href="http://viewer.zmags.com/publication/5d6243e2?page=2"> </a> <a title="The Toy Book July/August 2012 page 3" href="http://viewer.zmags.com/publication/5d6243e2?page=3"> table of contents July/August 2012 Departments E</a> <a title="The Toy Book July/August 2012 page 4" href="http://viewer.zmags.com/publication/5d6243e2?page=4"> Viewpoint Editor's A Look at Toys for Girls & Boy</a> <a title="The Toy Book July/August 2012 page 5" href="http://viewer.zmags.com/publication/5d6243e2?page=5"> </a> <a title="The Toy Book July/August 2012 page 6" href="http://viewer.zmags.com/publication/5d6243e2?page=6"> STAT SHOT Top Five Properties Licensed to Toys Pu</a> <a title="The Toy Book July/August 2012 page 7" href="http://viewer.zmags.com/publication/5d6243e2?page=7"> Perspectives Toy Industry Association Economic Im</a> <a title="The Toy Book July/August 2012 page 8" href="http://viewer.zmags.com/publication/5d6243e2?page=8"> Update Industry FanTOYstic Fact This year </a> <a title="The Toy Book July/August 2012 page 9" href="http://viewer.zmags.com/publication/5d6243e2?page=9"> spending is expected to reach $30.3 billion. Comb</a> <a title="The Toy Book July/August 2012 page 10" href="http://viewer.zmags.com/publication/5d6243e2?page=10"> ! Construction Aisle No Longer Boys' Domain Gir</a> <a title="The Toy Book July/August 2012 page 11" href="http://viewer.zmags.com/publication/5d6243e2?page=11"> </a> <a title="The Toy Book July/August 2012 page 12" href="http://viewer.zmags.com/publication/5d6243e2?page=12"> Toys Hasbro's Kre-O </a> <a title="The Toy Book July/August 2012 page 13" href="http://viewer.zmags.com/publication/5d6243e2?page=13"> </a> <a title="The Toy Book July/August 2012 page 14" href="http://viewer.zmags.com/publication/5d6243e2?page=14"> Toys The Ohio Art Company is expand</a> <a title="The Toy Book July/August 2012 page 15" href="http://viewer.zmags.com/publication/5d6243e2?page=15"> JULY/AUGUST 2012 </a> <a title="The Toy Book July/August 2012 page 16" href="http://viewer.zmags.com/publication/5d6243e2?page=16"> The Toy-Buying Habits of Latina Moms Moms polled </a> <a title="The Toy Book July/August 2012 page 17" href="http://viewer.zmags.com/publication/5d6243e2?page=17"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book July/August 2012 page 18" href="http://viewer.zmags.com/publication/5d6243e2?page=18"> 5 WITH QUESTIONS Tom Liddell, Top Trumps bran</a> <a title="The Toy Book July/August 2012 page 19" href="http://viewer.zmags.com/publication/5d6243e2?page=19"> G M S & PUZZLES A E Turn out the ligh</a> <a title="The Toy Book July/August 2012 page 20" href="http://viewer.zmags.com/publication/5d6243e2?page=20"> & PUZZLES Cardinal Industries' </a> <a title="The Toy Book July/August 2012 page 21" href="http://viewer.zmags.com/publication/5d6243e2?page=21"> </a> <a title="The Toy Book July/August 2012 page 22" href="http://viewer.zmags.com/publication/5d6243e2?page=22"> Pressman introduces Diary of a Wimpy </a> <a title="The Toy Book July/August 2012 page 23" href="http://viewer.zmags.com/publication/5d6243e2?page=23"> From Ravensburger's line of augmented </a> <a title="The Toy Book July/August 2012 page 24" href="http://viewer.zmags.com/publication/5d6243e2?page=24"> With more than 12 million images, Nationa</a> <a title="The Toy Book July/August 2012 page 25" href="http://viewer.zmags.com/publication/5d6243e2?page=25"> The Complete Package Dolls Aren't Just Eye Can</a> <a title="The Toy Book July/August 2012 page 26" href="http://viewer.zmags.com/publication/5d6243e2?page=26"> This ongoing emotional engagement can help to rei</a> <a title="The Toy Book July/August 2012 page 27" href="http://viewer.zmags.com/publication/5d6243e2?page=27"> </a> <a title="The Toy Book July/August 2012 page 28" href="http://viewer.zmags.com/publication/5d6243e2?page=28"> Fabulous & Fun: A Doll for Everyone </a> <a title="The Toy Book July/August 2012 page 29" href="http://viewer.zmags.com/publication/5d6243e2?page=29"> Merida, the Scottish heroine who stars in</a> <a title="The Toy Book July/August 2012 page 30" href="http://viewer.zmags.com/publication/5d6243e2?page=30"> Just Play releases the Doc McStuffins Time</a> <a title="The Toy Book July/August 2012 page 31" href="http://viewer.zmags.com/publication/5d6243e2?page=31"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book July/August 2012 page 32" href="http://viewer.zmags.com/publication/5d6243e2?page=32"> </a> <a title="The Toy Book July/August 2012 page 33" href="http://viewer.zmags.com/publication/5d6243e2?page=33"> NEWS ASTRA'S MARKETPLACE BREAKS ATTENDANCE RECORD</a> <a title="The Toy Book July/August 2012 page 34" href="http://viewer.zmags.com/publication/5d6243e2?page=34"> ASTRA'S INSIGHTS ou </a> <a title="The Toy Book July/August 2012 page 35" href="http://viewer.zmags.com/publication/5d6243e2?page=35"> Showrooming and the Future of Retail T </a> <a title="The Toy Book July/August 2012 page 36" href="http://viewer.zmags.com/publication/5d6243e2?page=36"> e ae s: C </a> <a title="The Toy Book July/August 2012 page 37" href="http://viewer.zmags.com/publication/5d6243e2?page=37"> We lov When we sh with our onl is always e</a> <a title="The Toy Book July/August 2012 page 38" href="http://viewer.zmags.com/publication/5d6243e2?page=38"> G M S & PUZZLES A E playful way to intro</a> <a title="The Toy Book July/August 2012 page 39" href="http://viewer.zmags.com/publication/5d6243e2?page=39"> </a> <a title="The Toy Book July/August 2012 page 40" href="http://viewer.zmags.com/publication/5d6243e2?page=40"> & PUZZLES </a> <a title="The Toy Book July/August 2012 page 41" href="http://viewer.zmags.com/publication/5d6243e2?page=41"> </a> <a title="The Toy Book July/August 2012 page 42" href="http://viewer.zmags.com/publication/5d6243e2?page=42"> 's BEiGsIaN2A6G-pAiIeNce, bBriugthttelr</a> <a title="The Toy Book July/August 2012 page 43" href="http://viewer.zmags.com/publication/5d6243e2?page=43"> Coming in August from is </a> <a title="The Toy Book July/August 2012 page 44" href="http://viewer.zmags.com/publication/5d6243e2?page=44"> & PUZZLES New from </a> <a title="The Toy Book July/August 2012 page 45" href="http://viewer.zmags.com/publication/5d6243e2?page=45"> </a> <a title="The Toy Book July/August 2012 page 46" href="http://viewer.zmags.com/publication/5d6243e2?page=46"> Toys </a> <a title="The Toy Book July/August 2012 page 47" href="http://viewer.zmags.com/publication/5d6243e2?page=47"> </a> <a title="The Toy Book July/August 2012 page 48" href="http://viewer.zmags.com/publication/5d6243e2?page=48"> EITECH's Harvester </a> <a title="The Toy Book July/August 2012 page 49" href="http://viewer.zmags.com/publication/5d6243e2?page=49"> What's new with by </a> <a title="The Toy Book July/August 2012 page 50" href="http://viewer.zmags.com/publication/5d6243e2?page=50"> W h a t a D o l l ! Just give ADORA's </a> <a title="The Toy Book July/August 2012 page 51" href="http://viewer.zmags.com/publication/5d6243e2?page=51"> The new , from ELF MAGIC, was</a> <a title="The Toy Book July/August 2012 page 52" href="http://viewer.zmags.com/publication/5d6243e2?page=52"> WHAT'S NEW is a new lin</a> <a title="The Toy Book July/August 2012 page 53" href="http://viewer.zmags.com/publication/5d6243e2?page=53"> MEDIA CENTER Randy Kaplan's latest CD,</a> <a title="The Toy Book July/August 2012 page 54" href="http://viewer.zmags.com/publication/5d6243e2?page=54"> To Test or Not to Test: Managing Increasing Toxic</a> <a title="The Toy Book July/August 2012 page 55" href="http://viewer.zmags.com/publication/5d6243e2?page=55"> JULY/AUGUST 2012 </a> <a title="The Toy Book July/August 2012 page 56" href="http://viewer.zmags.com/publication/5d6243e2?page=56"> New What's Get Puzzled Kids can collect a</a> <a title="The Toy Book July/August 2012 page 57" href="http://viewer.zmags.com/publication/5d6243e2?page=57"> New: Election Edition What's Be Politcally Incor</a> <a title="The Toy Book July/August 2012 page 58" href="http://viewer.zmags.com/publication/5d6243e2?page=58"> TV and Toys: The Best Marriage Ever by Stuart Fi</a> <a title="The Toy Book July/August 2012 page 59" href="http://viewer.zmags.com/publication/5d6243e2?page=59"> the Bar Raising Patents: The Business Gold While </a> <a title="The Toy Book July/August 2012 page 60" href="http://viewer.zmags.com/publication/5d6243e2?page=60"> Mishaps Mayhem & Would You Like Some Fries with </a> <a title="The Toy Book July/August 2012 page 61" href="http://viewer.zmags.com/publication/5d6243e2?page=61"> Marketplace Industry 2012 Trade Show D</a> <a title="The Toy Book July/August 2012 page 62" href="http://viewer.zmags.com/publication/5d6243e2?page=62"> Flashback: July/August 1992 1. 1. Cacado </a> <a title="The Toy Book July/August 2012 page 63" href="http://viewer.zmags.com/publication/5d6243e2?page=63"> </a> <a title="The Toy Book July/August 2012 page 64" href="http://viewer.zmags.com/publication/5d6243e2?page=64"> </a>