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INFOLOG
A m A g A z i n e A b o u t i n f o r m At i o n l o g i s t i C s f r o m s t r A l f o r s 1 2 0 1 1
WHOISYOUR
CUSTOMER?
How to reach
the right person
with the right
message
3 The better you know
your customers, the
greater your chance
of finding the right
recipient for your
message.
INFOLOG MaGazINE
is published by Stralfors AB
pUbLISHER RESpONSIbLE:
Martin Sterner
martin.sterner@stralfors.se
TExT aNd dESIGN:
www.givakt.se
pRINTEd bY:
www.mixiprint.se
adRESS:
Infolog Magazine
Stralfors AB
S-341 84 Ljungby
SWEDEN
www.stralfors.se
STRaLFORS, owned by Posten
Norden AB, is an IT-oriented
Business-to-Business company
with a graphical tradition,
working with total solutions in
the field of information
transfer. Stralfors develops,
INFOLOG A m A g A z i n e A b o u t i n f o r m A
INFOLOG MaGazINE is published by Stralfors AB pUb
„ Contents “we wAnt to be unique And breAk tre
aCCESS FOR “We’ve created a solution that makes t
How StralforS accESS iS StructurEd 3“Stralf
3The communication tool of the future. “ You uplo
IT MUST bE WORTH bEING a MEMbER The Norwegian Aut
T NAF is rond Iversen
Internet, as NAF often uses the Internet to recei
1 The Mail Media Centre has a knowledge centre at
Fewer mass mailings, more and more channels. Volu
TExT: luCrE phoTo: royal
passengers and ensure their luggage transi
3 Stade de France is in the
SECURE TICKETS “High, consistent quality and trac
3 Erwan Bourdeaud is responsible for the arena’s
the client (see fact box). The layout of the tick
3Per-Erik Hedström, head of department for energy
XMl 3 Xtensible markup language, Xml, is a unive
3 “Finance, the environment and measurability are
Sustainable development and environmental issues
Kf aNd coop 3 in sweden there are 43 consumer so
INFOLOG 3 27
IN THE SERvICE OF CHILdREN It’s about doing somet
“We realised that we didn’t have a decent opt
Another good example is the company that exer
3New fans have been installed at Stralfors’ facto
THE SWaN HaS LaNdEd Stralfors is the second compa
7Krzysztof Kolodziejski.
3Stralfors’ factory in Laskowice not only leads t
We want to get involved
and more customers are demanding an environmental
m m h UV m n h nu h 3Th h nhwhuThmnh nn
Posten Norden’s Climate Fund earmarked SEK 100 mi
unveiling a new uK site Stralfors UK has moved it