<br />
communication magazine #3 2018<br />
Lev opp til forventningene<br />
– og behold tilliten<br />
Bygg inn etikken<br />
i ny teknologi<br />
– creating the<br />
brand communities<br />
of tomorrow<br />
Derfor snakker<br />
alle om semiotikk<br />
ISO-sertifisering – en<br />
trygghet for kunden<br />
Teknologiangst<br />
gjennom tidene<br />
Generasjon Z<br />
krever ekthet<br />
Tillit<br />
02<br />
Tillit – grunnlaget<br />
for alt vi gjør<br />
Ylva Ekborn<br />
administrerende direktør,<br />
PostNord Strålfors Group<br />
Smarter Communication Magazine<br />
utgis av PostNord Strålfors Group AB<br />
Ansvarlig utgiver:<br />
Elisabeth Wesselson,<br />
Head of Staff<br />
elisabeth.wesselson@stralfors.se<br />
Produksjon:<br />
www.valuenotnoise.se<a title="Smarter-2018-3-NO-Inlaga page 1" href="http://viewer.zmags.com/publication/5d8f7226?page=1"> communication magazine #3 2018 Lev opp til</a>
<a title="Smarter-2018-3-NO-Inlaga page 2" href="http://viewer.zmags.com/publication/5d8f7226?page=2"> 02 Tillit – grunnlaget for alt vi gjør </a>
<a title="Smarter-2018-3-NO-Inlaga page 3" href="http://viewer.zmags.com/publication/5d8f7226?page=3"> 03 DET HANDLER </a>
<a title="Smarter-2018-3-NO-Inlaga page 4" href="http://viewer.zmags.com/publication/5d8f7226?page=4"> 04 Viktigheten av å være GENUIN Oppb</a>
<a title="Smarter-2018-3-NO-Inlaga page 5" href="http://viewer.zmags.com/publication/5d8f7226?page=5"> 05</a>
<a title="Smarter-2018-3-NO-Inlaga page 6" href="http://viewer.zmags.com/publication/5d8f7226?page=6"> 06 Flere generasjoner 1905–1924 – Soldatg</a>
<a title="Smarter-2018-3-NO-Inlaga page 7" href="http://viewer.zmags.com/publication/5d8f7226?page=7"> 07 1965–1979 – Generasjon X </a>
<a title="Smarter-2018-3-NO-Inlaga page 8" href="http://viewer.zmags.com/publication/5d8f7226?page=8"> 08 </a>
<a title="Smarter-2018-3-NO-Inlaga page 9" href="http://viewer.zmags.com/publication/5d8f7226?page=9"> TILLIT 09 i digitaliseringens spor </a>
<a title="Smarter-2018-3-NO-Inlaga page 10" href="http://viewer.zmags.com/publication/5d8f7226?page=10"> 10 De som d</a>
<a title="Smarter-2018-3-NO-Inlaga page 11" href="http://viewer.zmags.com/publication/5d8f7226?page=11"> STEFAN LARSSON → Er sammen med medieforsker Jonas</a>
<a title="Smarter-2018-3-NO-Inlaga page 12" href="http://viewer.zmags.com/publication/5d8f7226?page=12"> 12 GDPR inn</a>
<a title="Smarter-2018-3-NO-Inlaga page 13" href="http://viewer.zmags.com/publication/5d8f7226?page=13"> 13 </a>
<a title="Smarter-2018-3-NO-Inlaga page 14" href="http://viewer.zmags.com/publication/5d8f7226?page=14"> 14 Sundar Pichai. FOTO: GOOGLE </a>
<a title="Smarter-2018-3-NO-Inlaga page 15" href="http://viewer.zmags.com/publication/5d8f7226?page=15"> 1/705600000 Nytt tidsmål med VR. VR-bolaget Oculu</a>
<a title="Smarter-2018-3-NO-Inlaga page 16" href="http://viewer.zmags.com/publication/5d8f7226?page=16"> 16 En guide på kundereisen Enkelhetogtranspare</a>
<a title="Smarter-2018-3-NO-Inlaga page 17" href="http://viewer.zmags.com/publication/5d8f7226?page=17"> For at kunden ikke skal få negative overraskelser</a>
<a title="Smarter-2018-3-NO-Inlaga page 18" href="http://viewer.zmags.com/publication/5d8f7226?page=18"> «Med 3D Solutions binder vi sammen det digitale o</a>
<a title="Smarter-2018-3-NO-Inlaga page 19" href="http://viewer.zmags.com/publication/5d8f7226?page=19"> 19 REVOLUSJON i flere dimensjoner 3D-print skap</a>
<a title="Smarter-2018-3-NO-Inlaga page 20" href="http://viewer.zmags.com/publication/5d8f7226?page=20"> 20 3D-printere skaper helt nye mul</a>
<a title="Smarter-2018-3-NO-Inlaga page 21" href="http://viewer.zmags.com/publication/5d8f7226?page=21"> 21 POSTNORD STRÅLFORS’ NYE TJENESTE 3D SOLUTIO</a>
<a title="Smarter-2018-3-NO-Inlaga page 22" href="http://viewer.zmags.com/publication/5d8f7226?page=22"> 22 I</a>
<a title="Smarter-2018-3-NO-Inlaga page 23" href="http://viewer.zmags.com/publication/5d8f7226?page=23"> 23 MULIGHETER MED 3D-PRINT → Salgss</a>
<a title="Smarter-2018-3-NO-Inlaga page 24" href="http://viewer.zmags.com/publication/5d8f7226?page=24"> 24 Digitalisering Digitaliseringen gir mulighete</a>
<a title="Smarter-2018-3-NO-Inlaga page 25" href="http://viewer.zmags.com/publication/5d8f7226?page=25"> for alle og som foredragsholder, forteller han vi</a>
<a title="Smarter-2018-3-NO-Inlaga page 26" href="http://viewer.zmags.com/publication/5d8f7226?page=26"> 26 Sammen – for innovasjon og kundenytte Digital</a>
<a title="Smarter-2018-3-NO-Inlaga page 27" href="http://viewer.zmags.com/publication/5d8f7226?page=27"> 27 </a>
<a title="Smarter-2018-3-NO-Inlaga page 28" href="http://viewer.zmags.com/publication/5d8f7226?page=28"> 28 Ny teknologi – både enkelt og komplisert Tek</a>
<a title="Smarter-2018-3-NO-Inlaga page 29" href="http://viewer.zmags.com/publication/5d8f7226?page=29"> men om at ny teknologi krever nye prosesser. Det </a>
<a title="Smarter-2018-3-NO-Inlaga page 30" href="http://viewer.zmags.com/publication/5d8f7226?page=30"> 30 Det er mye som skal sikres Hverdagpassere</a>
<a title="Smarter-2018-3-NO-Inlaga page 31" href="http://viewer.zmags.com/publication/5d8f7226?page=31"> 31 ISO er en serie internasjonale </a>
<a title="Smarter-2018-3-NO-Inlaga page 32" href="http://viewer.zmags.com/publication/5d8f7226?page=32"> TILLIT I KORTHET 72% HØY TILLIT TIL EGEN ARBEIDSP</a>
<a title="Smarter-2018-3-NO-Inlaga page 33" href="http://viewer.zmags.com/publication/5d8f7226?page=33"> 33 Christopher Ferguson. Når te</a>
<a title="Smarter-2018-3-NO-Inlaga page 34" href="http://viewer.zmags.com/publication/5d8f7226?page=34"> 34 Teknologiangst gjennom tidene Bli med p</a>
<a title="Smarter-2018-3-NO-Inlaga page 35" href="http://viewer.zmags.com/publication/5d8f7226?page=35"> 35 1870-TALLET TELEFONEN </a>
<a title="Smarter-2018-3-NO-Inlaga page 36" href="http://viewer.zmags.com/publication/5d8f7226?page=36"> 36 AI – venn eller fiende? Begreper som kunstig</a>
<a title="Smarter-2018-3-NO-Inlaga page 37" href="http://viewer.zmags.com/publication/5d8f7226?page=37"> AI-PROSJEKT I POSTNORD I PostNord bruker vi AI nå</a>
<a title="Smarter-2018-3-NO-Inlaga page 38" href="http://viewer.zmags.com/publication/5d8f7226?page=38"> 38 Tegn i tiden Kommunikasjon handler som kjent </a>
<a title="Smarter-2018-3-NO-Inlaga page 39" href="http://viewer.zmags.com/publication/5d8f7226?page=39"> TRE TRINN – SLIK JOBBER DU MED SEMIOTIKK → Definer</a>
<a title="Smarter-2018-3-NO-Inlaga page 40" href="http://viewer.zmags.com/publication/5d8f7226?page=40"> Avsender: PostNord Strålfors AS, Postboks 253 Aln</a>